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5 Proven SEO Techniques That Can Boost Your ECommerce Store Sales

November 14, 2017 By Kunjal Panchal 20 Comments

Do you run an eCommerce store? Are you looking for ways to boost your online store sales? Ranking better than your competitors on a search engine results page (SERP) is a must in order to clinch the market.

5 Proven SEO Techniques That Can Boost Your ECommerce Store Sales
Photo by Štefan Štefančík

But what if you don’t know what will actually get you to the top of the SERP? Or what if you are still following old and slow-to-respond techniques that will get you nowhere near the top of the search rankings page?

As time has passed, SEO techniques have changed. Far better methods and guides have evolved in the market. These techniques offer better results more speedily so that you can rank well.

In this article, you’ll discover five must-follow SEO techniques that work faster for your eCommerce website. They will help you achieve better results than your competitors in a short time.

Table of Contents

    • 1. Complete Your SEO Audit for Your ECommerce Website
    • 2. SEO Optimized Landing Page
    • 3. Make Sure Your Website Is Mobile Friendly
    • 4. Organize Products Properly
    • 5. Integrate Your Blog with Your Website
  • Strategize for Your ECommerce Store
      • Kunjal Panchal
      • Latest posts by Kunjal Panchal (see all)

1. Complete Your SEO Audit for Your ECommerce Website

No website can rank well on a SERP unless you kick-start the site in the right way. An SEO audit of your eCommerce site allows you to analyze the reasons behind low traffic count on your website. You can also identify the actual reasons for your low sales.

SEO Audit

Why is your website performance so important? A survey found that 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again. Around 44% of them would tell a friend if they had a poor experience shopping online.

You can use auditing tools such as SEMrush and Seoptimer to identify critical errors on your website and find out how to avoid these errors.

Analyze each and every aspect of your website and its pages. Here are a few points you need to consider while doing an SEO audit:

  1. Do all pages contain relevant and fully optimized meta tags?
  2. Are all pages and their content optimized for your target keywords?
  3. Do the URLs of all your pages work fine and follow search engine guidelines?
  4. Do all your images contain alt tags (a must for eCommerce websites)?
  5. Are you using links properly within your content?

2. SEO Optimized Landing Page

Now it’s time to optimize landing pages for your products. Creating an SEO optimized landing page is a must if you are looking to improve your sales and lead generation.

In short, the more and better-optimized landing pages you create for your users, the more traffic you’ll get. And the better your website sales will be.

Go the extra mile to create attractive landing pages. You can drive traffic through press releases, SEO link building, and other forms of marketing.

Here’s a perfectly optimized eCommerce landing page:

Landing Page

Here are some key factors that play a pivotal role in strong landing pages:

  1. Informative title tags (use your primary keyword)
  2. Useful and informative product descriptions
  3. Appealing calls-to-action, such as to sign up for your product or service
  4. Providing no option for navigation (if you are looking for users to stay on your page!)

3. Make Sure Your Website Is Mobile Friendly

Mobile friendliness plays a huge role when it comes to eCommerce websites. Whether or not you get a lot of traffic and sales depends on how your website is behaving on mobile.

Mobile friendly

As per data released, more than 60% of searches are now performed on mobile. Last year, Google introduced an update to its search algorithm that boosts the organic search traffic of mobile responsive websites.

Here are some key elements you need to evaluate during your mobile responsiveness check:

  1. Are your products displayed properly on mobile?
  2. Is your navigation displaying properly and working fine?
  3. Is your method of payment working ok on mobile?
  4. Does your content display in the right order?
  5. Are your website and web pages mobile friendly? Check them here.

4. Organize Products Properly

If you are seriously looking to establish a brand, you need to do your research well and be thorough as you work on your website.

You need to categorize your products properly and have good website navigation so that users know where they are.

Keep your website structure simple. Make it easy for your users and search engines to find the pages on your site.

Organizing all your products by category is highly important for SEO purposes and the user experience. Note the architecture of the PetSmart website.

PetSmart

Let’s say you want to shop food for your cat. You go to the homepage and click “shop by pet” and select cat from a drop-down menu. Then click “Food and Treats.”

Products List

Now you have a list of their products. No product is more than three clicks away from the homepage on the PetSmart site.

5. Integrate Your Blog with Your Website

Integrating your blog with your website can offer you a great chance to beat out your competitors in the eCommerce race.

With a blog, you can better connect with your target audience and can also keep informing your readers about your current and incoming products.

At the same time, the periodic addition of relevant pages on your website will allow it to appear high on the SERP and offer a better chance to grab the attention of searchers. With the right approach to your blog, you can win half the battle against your competitors.

Strategize for Your ECommerce Store

In 2017, a successful eCommerce model depends on how you devise your strategy for promoting your website. At regular intervals, you need to analyze, track, and conduct deep research on your competitors’ activities in order to remain ahead of your rivals.

Which SEO techniques do you use? Do you want to share with us here?

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Kunjal Panchal

Kunjal Panchal is a former SEO Analyst turned digital marketing consultant with an exposure of more than a decade in Internet marketing industry. She specializes in targeted traffic, conversions and lead generation. She uses her laser-focused knowledge to help start-ups and SMBs achieve online success by being more digital-focused. She has shared her inputs on high-end publications like Search Engine Journal, Entrepreneur and many more. Catch her on Twitter and LinkedIn.
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Latest posts by Kunjal Panchal (see all)

  • 5 Proven SEO Techniques That Can Boost Your ECommerce Store Sales - November 14, 2017
  • 8 Website Design Basics That Guarantee Branding Success - June 15, 2017
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Filed Under: Ecommerce, SEO / Google / Organic Traffic Tagged With: Ecommerce, ecommerce strategy, SEO / Google / Organic Traffic, seo strategies

Comments

  1. Shobha Ponnappa says

    January 29, 2020 at 6:56 pm

    Great article, thanks. I agree with your point that mobile-friendliness is one of the keys. In fact, it’s now almost the#1 priority, whatever else you do for your site and its traction.
    Shobha Ponnappa would love you to read ..Hello world!My Profile

    Reply
    • Gail Gardner says

      February 3, 2020 at 5:30 pm

      Hi Shobha,

      Most of your comments wherever you make them will be getting deleted because you’re using the default “Hello world!” blog post and it redirects to a bitly link.

      I’m only approving this one so that I can explain that to you. I normally delete any comment that uses that default link instead of an actual blog post on their site.
      Gail Gardner would love you to read ..Outsourcing – The New Key to Reduce Real Estate Accounting BacklogsMy Profile

      Reply
  2. Cian says

    November 21, 2019 at 11:57 pm

    Thank you so much for sharing the tips for grow the online business. I will defiantly try and and implement for my online business.

    Reply
  3. Pranit says

    October 22, 2018 at 5:34 am

    Once again, a great article. A lot to learn from you. I run an online designer boutique. I have tried Facebook ads also I am using Shopify for my website. The issue what I have is getting traffic and conversions. Hope I can use your tips to overcome those challenges.

    Reply
  4. Katherine Smith says

    November 25, 2017 at 6:27 am

    Getting such an informative post is always a pleasure. I am able to grab lots of information from this post and all thanks goes to the writer. The tools and techniques that has been mentioned in this post are really beneficial for every business.

    Reply
  5. Lucas Smith says

    November 20, 2017 at 10:40 pm

    Hey there Kunjal.

    Thanks for sharing this. We have been considering to optimise our website for a more friendly mobile appearance and we needed all the information we can get about how we can do it. Keep it up!

    Cheers!
    Lucas

    Reply
  6. Tristan Chua says

    November 20, 2017 at 8:44 pm

    Hi Kunjal, thanks for sharing with us these wonderful and informative article in regards to SEO techniques in digital marketing. I found this very helpful and hopefully it’ll boost my SEO rankings as well in my webpage. Keep up the great work!
    Tristan Chua would love you to read ..Google is requiring your Canonical and AMP Pages to Match in 2018My Profile

    Reply
  7. sunny says

    November 20, 2017 at 7:30 am

    Hi Kunjal,

    I am trying to learn more on e-commerce Seo and found your post very deep and informative, its great checklist for undertaking Seo activities right from the start to end. Also all the point you conveyed are so easy to understand .
    great work ! andThanks for sharing your Ideas.

    Reply
  8. Abhilasha Sharma says

    November 18, 2017 at 1:17 am

    Very good things which you post at here, these thinks are really tricky maybe can work for me.

    Reply
  9. ANAND says

    November 17, 2017 at 9:11 pm

    Please tell me some tips to promote my e-commerce business. What is the perfect way to promote e-commerce. Thank you.
    ANAND would love you to read ..Definition of Audit & Types of AuditMy Profile

    Reply
  10. Salim Ahamad says

    November 17, 2017 at 11:34 am

    Hi Kunjal Panchal,

    Really Good seo technique resource for ecommerce store sales with your proven ideas.

    Keep it up your technique.

    Reply
  11. Misal Bhimani says

    November 17, 2017 at 3:31 am

    Really very happy to say, your post is very interesting to read. All the listing techniques are very important for the e-commerce site. But I have one question can we also share blog for the e-commerce site? and which type of content into the blog?

    Reply
  12. Ayush says

    November 17, 2017 at 1:44 am

    Hi Kunjal,

    Thanks for sharing the informative blog about Seo. I am also a digital marketer and it really helped me out all the way. These are the best and helpful seo techniques. keep up the good kunjal.

    Reply
  13. Sathish Arumugam says

    November 16, 2017 at 10:47 am

    Thank you for this wonderful post, Kunjal! These are some very good and helpful SEO techniques. And as you mentioned, organizing products and integrating your blog with your website is very important. Anyway, thanks again!

    Reply
    • Kunjal Panchal says

      November 17, 2017 at 12:45 am

      Thank you for stopping by. Glad you liked it. 🙂

      Reply
  14. Winson Ng says

    November 16, 2017 at 9:04 am

    Well written. No. 5 is super important. I made a mistake by not continuing my blog on my website for 7 years. I am just rebuilding my blog recently. Hope I can still catch up with the trends!

    Reply
  15. Akshay Parit says

    November 16, 2017 at 5:50 am

    Hello Kunjal,

    Great post.
    I appreciate your work.

    One more thing I have to mention here that, we have to do competitor analysis also.Because without competitor analysis we can’t do SEO effectively.
    What is your opinion on my question?
    Thanks

    Thanks.

    Reply
    • Kunjal Panchal says

      November 17, 2017 at 12:49 am

      I agree with you, Akhay. Competitor analysis is also a part of SEO strategy.

      Thanks for pointing out.

      Reply
  16. Syed Ahxn says

    November 15, 2017 at 5:10 am

    Kunjal, Thanks for sharing this excellent and informative guide to SEO techniques. I agree with you that it’s imperative to build a site which is mobile friendly. According to a search, there are more than 2B smartphone users around the world. And as you said, 60% of searches are performed on mobiles; Its mandatory to have a mobile-friendly site in 2017. It doesn’t matter what kind of online business you are running. If you want to stay in the competition, you must go for it.

    Reply
    • Kunjal Panchal says

      November 17, 2017 at 12:51 am

      Yes, Syed. If you are in online business, you must consider mobile searches as well. ]

      Thanks for stopping by.

      Reply

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