Search Engine Optimization or SEO is constantly growing, evolving and changing into a more accurate mechanism for tracking the behavior of online content.
Every search engine works under a different formula and algorithm, but we are focused on Google since it is considered as the beast and the most prominent search engine in the world. Google has always been notoriously secretive about its algorithm and never completely reveals how it operates. Nevertheless a little common sense and practicality can go a long way in identifying the tricks to follow SEO in upcoming years.
Here are SEO tactics to look out for in 2015 to increase your website ranking:
SEO for Mobile Devices
While there are SEO strategies for websites, there are separate strategies for mobile browsing. According to Google, the speed at which a page loads is what determines any site’s ranking.
Sites may take longer to load on mobiles as compared to home or office computers. It is clear that SEO campaigns in 2015 will need to focus on supporting mobile optimization as well as other multimedia platforms.
For this to take place Google needs to optimize each platform individually and bounce rate needs to be minimized. If your site is not optimized properly and the user has a bad experience, they bounce and from then forward your site will be ranked accordingly.
Focus on Content
Gone are the days when you could take advantage of loopholes and quick shortcuts. Your website must really deliver if you want it to rank with relevant search engines. The web breaks down content and Google’s search algorithms try to make sense of what is written and finally deliver the most relevant content to the searchers.
This makes it obvious that content will hold the throne as far as making your website rank higher goes. Many businesses opt to have their content rewritten each year so that they can update their SEO and keep their content fresh and current.
Panda Update
There is a probability of several algorithm updates among which the Panda update is the most apparent. Many experts have guessed that Google may roll out this update every quarter in 2015. That means the first update is likely to arrive in the beginning of the New Year and Panda will decide which sites to rank higher than others.
Integration in Social Media
The ability of Google to recommend pages based on our browsing history and social media interactions is likely to be on the rise. This is making algorithms pretty much similar to artificial intelligence. This makes it important for you to have a strong presence and strategy to share your content, so that it reaches maximum users. For this reason, a better understanding of your target market is becoming essential. Marketers and website developers need to be more responsible in evolving current content.
Conventional Keyword Phrases
The Hummingbird update in 2013 brought many changes to understand how keywords were interpreted by Google. It focused on the collective meaning of a sentence, phrase or question rather than on individual characters.
This brought on a few key changes such as ensuring anchor text linking back to a particular site fits more naturally into content rather than being focused around the keyword. Further, a strong social presence and entertaining multimedia is useful in keeping the target audience hooked on your website page.
Brand Mentions
Brand mention is another website mentioning your name or referring your brand or organization with the help of a hyperlink. This makes it the responsibility of link-building companies to makes sure that your linking appears natural, neutral and from a wide range of sources. This makes establishing your own brand extremely important so that it moves up the ranking ladder.
Latest posts by Nishant Prajapati (see all)
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its really helpful for the beginner for those who are new in blogging because there is chance to rank new post
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Very informative article on the Google algorithm changes. It helps us to keep updated with Google terms and search algos.
Thanks for the knowledgeful information.SEO is not just a copy & paste work which it used to be, now google is very smart day by day,so you have to be smart in your seo work. As Google is now focusing more on user positive experiences than building numerous irrelevant links.
Expecting new latest seo tips for 2018, every year google is updating with stronger tacticts to reduce useless content from internet and thats tough for blogging beginners.
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Thanks! Great Shared Article…
What if the Article is well SEO Optimized but the Page Loading Speed is very bad. Will that Page get more traffic or will that page will Rank on First Page of Google?
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I amazed to see this seo tatics are still working in 2016. You may rename this post as ever green seo tatics 🙂
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NIce sir.. SEO is just awesome if we know their tactics and how to implement after learning them.. hope some of the tricks works for me also!
Thanks
Hello, Its nice to know about the tactics you wrote in the article Great work Hope all will get help like me from this article
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Thanks for sharing this useful SEO article.
You have simply done a great job. When I sarted reading your post, I didn’t understand what you meant to say.
But after giving a read twice i understood the whole thing .
Thanks for sharing.
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great article.!! Best blog which provides seo tactis for free.!! Few ppl provide the same but with some $.Thanks to author
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Exceptional post Nishant Prajapati!
You’ve focused on the most remarkable points of the real secret of Google page rank. Awesome!
Thank you so much for sharing your experience with us. Hope, you’ll give us posts severally with Web Content Creation, Influence of the Google Panda, SMM and Effective Keyword Research Strategy.
I’ve got some good ideas by landing in your page. Please, carry on.
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Hi Nishant,
Thank you for your sharing here, we know now SEO more tough than before, google update make it more difficult, but the good news is to be SEO is more like how to create communication with real people. not spamming, not fake way, but more interaction, how current SEO, really solve the problem, share great value to others.
I like social media too, I thinks it was one of power tools now, we can more interacting to grow our brand, customer relationship more valuable today..
Hi, i’m a WP and SEO newbie and I found lot of useful information in your article. Thank you so much…
Recommended reading for all WP and SEO beginners …
Regards
Lori
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Thank you so much for your valuable info, I hope you can explain more about optimization on mobile, I confuse, this matter always be mention, but I don’t know, do you have such as advice to optimize for mobile version, please share here
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Thanks for sharing this valuable information. It is very nice article . I completely agree to this article. I got many new points through this article. In 2015 there are many updates came for SEO. In this article i found those new updates.
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Adopting new seo techniques time to time is really important for bloggers and at this time you must consider for faster loading time and responsive design of website. In this way we will survive for seo in 2015.
really nice blog thanks for sharing this valuable information with info graphics so that we can understand easily keep on sharing it is very useful !…
At last i have got the suitable answers for all my questions and thanks for the author.And i have got much knowledge about the seo and its factors
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At last i have got the suitable answer for all my questions and thanks for the author
Hi,Thanks for such a useful tips about seo …you define each and every thing about Seo very descriptively…..Keep posting great stuff like that!!
Content and social media are important aspects of SEO.
Thanks for the post..very informative.
Its true we have to change our tactics with time
Hi there. If it\’s any of good, my best SEO practice still remains writing a perfect (or at least trying) content for local (Slovenian) market in my industry (furniture and joinery). I am measuring it with with bounce and average time visitors are staying on sites. Regards and thank you for sharing your infos.
Hi Nishant,
Very very nice points to remember while doing SEO.
keeping posting such important post.
thanks for posting
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You think quality content can visible your site on search engine.
no
no
no
no
no
but only backlinks that’s it.
I will give 100 of example, where you can’t find quality of content, they are visible because they get maximum backlinks.
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In The start of 2015, this is really a nice stuff to increase knowledge about SEO, and also to increase popularity of our Brand. Thanks Dear
Nice list! seo is very important to place high rank in google.Thanks for sharing.
keep on go for more info of seo am waiting for……….
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Hii Nishant,
At first, Happy new year and thank you so much for sharing the Prediction of SEO Tactics for 2015
I am quite agree with the above mentioned points and enjoyed these section a lot: “Integration in Social Media”, “Focus on Content”, and “SEO for Mobile Devices”.
According to the time and year things & process are also goes changed, so hope fully all these above mentioned things will be true. I am looking forward.
Enjoyed the article a lot 🙂
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You mention recent algorithm updates and their ramifications for SEO. A lot of people worry about these constant algorithm changes. But actually they’re great news!
As Google gets more sophisticated and nuanced the job of the webmaster actually gets easier. They don’t have to worry so much about technical aspects. They just have to keep adding good content and sharing it with others in their niche. If they do this they will benefit substantially over time.
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Hi Matt,
It would be nice if that were true, but these algorithms can take 70% of a businesses’ income away overnight. Any business that relies too much on search engine traffic is in danger all the time. Better to build a business on relationships and many sources of traffic rather than risk losing most of your income over the whims of algorithms or the actions of others who intentionally damage your rankings.
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Very much informative. I seriously don’t think that Google Panda update will so much in this year. I think integration of Social media will play major role in SEO in this year.
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Nishant this is really a nice stuff to increase knowledge in starting of 2015. Mentioning a brand is a good idea to increase popularity. Thanks!!!
Writing long and good Content is important but social media is also an important thing to get better result. Great info , i like the your guide like about seo.
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Hello Nishant Prajapati,
Thanks for your important SEO tricks for 2015. Brand mention and Conventional keywords are most important in my point of view. Really enjoyed your writing.
Thanks –
Nancy
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I just drop by to say that this blog is very informative and I gain a lot of knowledge reading it. Happy New Year to All !!
Ohhhh bro, You r Really great & So much helpful. Excelent post, i think your site will be developed early.
And ii will use this tricks to myy http://arafania.com
Great tips.
I’m ranking mostly niche sites and I do it with tiered link building and so far all is well.
I got hit by the last update and after that I ranked higher.
Thanks again for the informative tips.
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I have learnt new things from this post. Thanks to this kind of SEO Tactics for 2015 is a good thing that they discussed.
am agree with my all friends also commenting on your post, social media is best for website ranking , but overall your information very useful thanks
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Hi Nishant,
Really useful information you posted above.
You mentioned all the things web masters need to watch out for, but what about an actual strategy for 2015? What are some of the things web masters should focus on or do?
Thanks
I’ve read many posts but this one has a lot of new things that I haven’t seen before.Thanks for the sharing this great information with us.
great informations and nice article,thanls for sharing.
New High PR Dofollow Blog Commenting Sites List 2015
Hi Nishant,
I am really agreed with what you said. For me, social media and mobile optimization is the best way to get thing done for the maximum benefit. And I am focusing on this only from quite some time.
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This is so interesting. As I know many bloggers just focused on building links or blogwalking to achieve best PR. However they lost their time to evaluate and add their blog with qualified content. Sometime that was happened to me…
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Valuable Information , i’m waitinf for the new year to make some new tips 🙂
thanks a lot 🙂
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Hi Nishant,
You post here some best points. From that we will benefited in 2015. Personally I like all of your post. Cause it’s so important for me.
Hi Nishant,
You mention here some great points that we should consider in 2015. Focusing on Content and Social Media is mots important for SEO.
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Thanks for sharing this information. I’m going to make a checklist and take action on my website as per your blog suggest. I hope it will be a great for my website and will help to gain conversion in 2015.
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If you consider all these, you will surely get lots of benefits..
Nice list! Google saying that Author Rank has become more dominant in 2015.
Social media is the best way for increasing traffic as well site have less loading time and quality content reduce bounce rate and increase number of retuning visitor.
Useful+Article+for+SEO… YOU HAVE WRITE ABOUT Focusing on Content …but i can’t see anything called Backlinks here… they are very important anyway good info…thanks and regards
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I Agree with you sagar .. backlinks are very important ..specially my website is new so i am focusing on backlinks very much …that post is pretty good..
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Very well written article and it’s really worth reading. This post provides many useful tips to have better results in the field of seo in coming year.
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Smart tips here Nishant.
I’m huge on going heavy on the content creation side of things.
One, 7,000 word blog post weekly.
Hasn’t hurt me.
Thanks much.
Ryan
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Hi Nishant Prajapati
First of all thanx for sharing a information about google updates.. this is very helpful for me..
again thanx
Regards Kartik Chugh
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Content and a social media presence are becoming increasingly more important for SEO. Hopefully Google wont throw us any curveballs in the upcoming months. Thanks, John.
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Hi Nishant,
SEO is not just a copy & paste work which it used to be, now you have to plan you work which gives good user experience. As Google is now focusing more on user positive experiences than building numerous irrelevant links.
Excellent content you post here!. I think that your website can go viral easily. Thank you for the news.
Sounds like a report of research with immense insight. Definitely so many measures need to be taken by many websites before the next update starts rolling. Thanks a lot for those amazing predictions
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