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SEO Tactics for 2015

By 60 Comments

Search Engine Optimization or SEO is constantly growing, evolving and changing into a more accurate mechanism for tracking the behavior of online content.

Every search engine works under a different formula and algorithm, but we are focused on Google since it is considered as the beast and the most prominent search engine in the world. Google has always been notoriously secretive about its algorithm and never completely reveals how it operates. Nevertheless a little common sense and practicality can go a long way in identifying the tricks to follow SEO in upcoming years.

Here are SEO tactics to look out for in 2015 to increase your website ranking:

SEO for Mobile Devices

While there are SEO strategies for websites, there are separate strategies for mobile browsing. According to Google, the speed at which a page loads is what determines any site’s ranking.

Sites may take longer to load on mobiles as compared to home or office computers. It is clear that SEO campaigns in 2015 will need to focus on supporting mobile optimization as well as other multimedia platforms.

For this to take place Google needs to optimize each platform individually and bounce rate needs to be minimized. If your site is not optimized properly and the user has a bad experience, they bounce and from then forward your site will be ranked accordingly.

Focus on Content

Gone are the days when you could take advantage of loopholes and quick shortcuts. Your website must really deliver if you want it to rank with relevant search engines. The web breaks down content and Google’s search algorithms try to make sense of what is written and finally deliver the most relevant content to the searchers.

This makes it obvious that content will hold the throne as far as making your website rank higher goes. Many businesses opt to have their content rewritten each year so that they can update their SEO and keep their content fresh and current.

Panda Update

There is a probability of several algorithm updates among which the Panda update is the most apparent. Many experts have guessed that Google may roll out this update every quarter in 2015. That means the first update is likely to arrive in the beginning of the New Year and Panda will decide which sites to rank higher than others.

Integration in Social Media

The ability of Google to recommend pages based on our browsing history and social media interactions is likely to be on the rise. This is making algorithms pretty much similar to artificial intelligence. This makes it important for you to have a strong presence and strategy to share your content, so that it reaches maximum users. For this reason, a better understanding of your target market is becoming essential. Marketers and website developers need to be more responsible in evolving current content.

Conventional Keyword Phrases

The Hummingbird update in 2013 brought many changes to understand how keywords were interpreted by Google. It focused on the collective meaning of a sentence, phrase or question rather than on individual characters.

This brought on a few key changes such as ensuring anchor text linking back to a particular site fits more naturally into content rather than being focused around the keyword. Further, a strong social presence and entertaining multimedia is useful in keeping the target audience hooked on your website page.

Brand Mentions

Brand mention is another website mentioning your name or referring your brand or organization with the help of a hyperlink. This makes it the responsibility of link-building companies to makes sure that your linking appears natural, neutral and from a wide range of sources. This makes establishing your own brand extremely important so that it moves up the ranking ladder.

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Nishant Prajapati

Nishant Prajapati - a tech guy behind Seogupshup.com and Myguestblog.org. He is tech enthusiast and passionate about digital marketing, web development and blogging. He always loves to explore his knowledge and learn about new things. His other interests are in learning about new places, culture and people, he also loves adventure.

Comments

  2. Very informative article on the Google algorithm changes. It helps us to keep updated with Google terms and search algos.

    Reply

  3. Thanks for the knowledgeful information.SEO is not just a copy & paste work which it used to be, now google is very smart day by day,so you have to be smart in your seo work. As Google is now focusing more on user positive experiences than building numerous irrelevant links.

    Reply

  7. NIce sir.. SEO is just awesome if we know their tactics and how to implement after learning them.. hope some of the tricks works for me also!

    Thanks

    Reply

  11. Exceptional post Nishant Prajapati!

    You’ve focused on the most remarkable points of the real secret of Google page rank. Awesome!
    Thank you so much for sharing your experience with us. Hope, you’ll give us posts severally with Web Content Creation, Influence of the Google Panda, SMM and Effective Keyword Research Strategy.

    I’ve got some good ideas by landing in your page. Please, carry on.
    Jamshedul Alam would love you to read ..SEO Tutorial | Blog PostingMy Profile

    Reply

  12. Hi Nishant,
    Thank you for your sharing here, we know now SEO more tough than before, google update make it more difficult, but the good news is to be SEO is more like how to create communication with real people. not spamming, not fake way, but more interaction, how current SEO, really solve the problem, share great value to others.

    I like social media too, I thinks it was one of power tools now, we can more interacting to grow our brand, customer relationship more valuable today..

    Reply

  15. Thanks for sharing this valuable information. It is very nice article . I completely agree to this article. I got many new points through this article. In 2015 there are many updates came for SEO. In this article i found those new updates.
    aswinichinnu would love you to read ..PSSMYSOFTMy Profile

    Reply

  16. Adopting new seo techniques time to time is really important for bloggers and at this time you must consider for faster loading time and responsive design of website. In this way we will survive for seo in 2015.

    Reply

  17. really nice blog thanks for sharing this valuable information with info graphics so that we can understand easily keep on sharing it is very useful !…

    Reply

  20. Hi,Thanks for such a useful tips about seo …you define each and every thing about Seo very descriptively…..Keep posting great stuff like that!!

    Reply

  22. Hi there. If it\’s any of good, my best SEO practice still remains writing a perfect (or at least trying) content for local (Slovenian) market in my industry (furniture and joinery). I am measuring it with with bounce and average time visitors are staying on sites. Regards and thank you for sharing your infos.

    Reply

  27. Hii Nishant,

    At first, Happy new year and thank you so much for sharing the Prediction of SEO Tactics for 2015

    I am quite agree with the above mentioned points and enjoyed these section a lot: “Integration in Social Media”, “Focus on Content”, and “SEO for Mobile Devices”.

    According to the time and year things & process are also goes changed, so hope fully all these above mentioned things will be true. I am looking forward.

    Enjoyed the article a lot 🙂
    Amit Kumar would love you to read ..How to Change Windows Startup Sound in Windows 7My Profile

    Reply

  28. You mention recent algorithm updates and their ramifications for SEO. A lot of people worry about these constant algorithm changes. But actually they’re great news!

    As Google gets more sophisticated and nuanced the job of the webmaster actually gets easier. They don’t have to worry so much about technical aspects. They just have to keep adding good content and sharing it with others in their niche. If they do this they will benefit substantially over time.
    Matt Hayden would love you to read ..Facebook marketing tip: Find your company’s storyMy Profile

    Reply

    • Hi Matt,

      It would be nice if that were true, but these algorithms can take 70% of a businesses’ income away overnight. Any business that relies too much on search engine traffic is in danger all the time. Better to build a business on relationships and many sources of traffic rather than risk losing most of your income over the whims of algorithms or the actions of others who intentionally damage your rankings.
      Gail Gardner would love you to read ..LinkedIn Buttons That Send Generic Invitations – Avoid them!My Profile

      Reply

  30. Nishant this is really a nice stuff to increase knowledge in starting of 2015. Mentioning a brand is a good idea to increase popularity. Thanks!!!

    Reply

  33. I just drop by to say that this blog is very informative and I gain a lot of knowledge reading it. Happy New Year to All !!

    Reply

  35. Great tips.

    I’m ranking mostly niche sites and I do it with tiered link building and so far all is well.
    I got hit by the last update and after that I ranked higher.

    Thanks again for the informative tips.
    Sita Gabriel would love you to read ..Nexus 6 PSD MokeupMy Profile

    Reply

  38. Hi Nishant,

    Really useful information you posted above.

    You mentioned all the things web masters need to watch out for, but what about an actual strategy for 2015? What are some of the things web masters should focus on or do?

    Thanks

    Reply

  42. This is so interesting. As I know many bloggers just focused on building links or blogwalking to achieve best PR. However they lost their time to evaluate and add their blog with qualified content. Sometime that was happened to me…
    danhid would love you to read ..Margie Haber and Hollywood?My Profile

    Reply

  48. Social media is the best way for increasing traffic as well site have less loading time and quality content reduce bounce rate and increase number of retuning visitor.

    Reply

  53. Hi Nishant,

    SEO is not just a copy & paste work which it used to be, now you have to plan you work which gives good user experience. As Google is now focusing more on user positive experiences than building numerous irrelevant links.

    Reply

  55. Sounds like a report of research with immense insight. Definitely so many measures need to be taken by many websites before the next update starts rolling. Thanks a lot for those amazing predictions
    Jacelyn Richards would love you to read ..NewsMy Profile

    Reply

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