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SEO Tactics for 2015

December 23, 2014 By Nishant Prajapati 60 Comments

Search Engine Optimization or SEO is constantly growing, evolving and changing into a more accurate mechanism for tracking the behavior of online content.

Every search engine works under a different formula and algorithm, but we are focused on Google since it is considered as the beast and the most prominent search engine in the world. Google has always been notoriously secretive about its algorithm and never completely reveals how it operates. Nevertheless a little common sense and practicality can go a long way in identifying the tricks to follow SEO in upcoming years.

Here are SEO tactics to look out for in 2015 to increase your website ranking:

Table of Contents

  • SEO for Mobile Devices
  • Focus on Content
  • Panda Update
  • Integration in Social Media
  • Conventional Keyword Phrases
  • Brand Mentions
    • Nishant Prajapati
    • Latest posts by Nishant Prajapati (see all)

SEO for Mobile Devices


While there are SEO strategies for websites, there are separate strategies for mobile browsing. According to Google, the speed at which a page loads is what determines any site’s ranking.

Sites may take longer to load on mobiles as compared to home or office computers. It is clear that SEO campaigns in 2015 will need to focus on supporting mobile optimization as well as other multimedia platforms.

For this to take place Google needs to optimize each platform individually and bounce rate needs to be minimized. If your site is not optimized properly and the user has a bad experience, they bounce and from then forward your site will be ranked accordingly.

Focus on Content


Gone are the days when you could take advantage of loopholes and quick shortcuts. Your website must really deliver if you want it to rank with relevant search engines. The web breaks down content and Google’s search algorithms try to make sense of what is written and finally deliver the most relevant content to the searchers.

This makes it obvious that content will hold the throne as far as making your website rank higher goes. Many businesses opt to have their content rewritten each year so that they can update their SEO and keep their content fresh and current.

Panda Update


There is a probability of several algorithm updates among which the Panda update is the most apparent. Many experts have guessed that Google may roll out this update every quarter in 2015. That means the first update is likely to arrive in the beginning of the New Year and Panda will decide which sites to rank higher than others.

Integration in Social Media


The ability of Google to recommend pages based on our browsing history and social media interactions is likely to be on the rise. This is making algorithms pretty much similar to artificial intelligence. This makes it important for you to have a strong presence and strategy to share your content, so that it reaches maximum users. For this reason, a better understanding of your target market is becoming essential. Marketers and website developers need to be more responsible in evolving current content.

Conventional Keyword Phrases


The Hummingbird update in 2013 brought many changes to understand how keywords were interpreted by Google. It focused on the collective meaning of a sentence, phrase or question rather than on individual characters.

This brought on a few key changes such as ensuring anchor text linking back to a particular site fits more naturally into content rather than being focused around the keyword. Further, a strong social presence and entertaining multimedia is useful in keeping the target audience hooked on your website page.

Brand Mentions


Brand mention is another website mentioning your name or referring your brand or organization with the help of a hyperlink. This makes it the responsibility of link-building companies to makes sure that your linking appears natural, neutral and from a wide range of sources. This makes establishing your own brand extremely important so that it moves up the ranking ladder.

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Nishant Prajapati

Nishant Prajapati - a tech guy behind Seogupshup.com and Myguestblog.org. He is tech enthusiast and passionate about digital marketing, web development and blogging. He always loves to explore his knowledge and learn about new things. His other interests are in learning about new places, culture and people, he also loves adventure.
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Latest posts by Nishant Prajapati (see all)

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Filed Under: SEO / Google / Organic Traffic Tagged With: Basic SEO, seo 2015, SEO Tactics, seo trends

Comments

  1. mark says

    June 28, 2018 at 12:53 am

    its really helpful for the beginner for those who are new in blogging because there is chance to rank new post
    mark would love you to read ..How to Change Android Icons Name [ Simple Trick ]My Profile

    Reply
  2. IPL says

    May 9, 2018 at 6:13 am

    Very informative article on the Google algorithm changes. It helps us to keep updated with Google terms and search algos.

    Reply
  3. Travel Portal Solution says

    February 3, 2018 at 1:24 am

    Thanks for the knowledgeful information.SEO is not just a copy & paste work which it used to be, now google is very smart day by day,so you have to be smart in your seo work. As Google is now focusing more on user positive experiences than building numerous irrelevant links.

    Reply
  4. developer tips says

    January 30, 2018 at 3:36 am

    Expecting new latest seo tips for 2018, every year google is updating with stronger tacticts to reduce useless content from internet and thats tough for blogging beginners.

    http://www.trendinginfo.net

    Reply
  5. Dheeraj Singh says

    April 15, 2017 at 4:07 pm

    Thanks! Great Shared Article…

    What if the Article is well SEO Optimized but the Page Loading Speed is very bad. Will that Page get more traffic or will that page will Rank on First Page of Google?
    Dheeraj Singh would love you to read ..How To Set Whatsapp DP Without CroppingMy Profile

    Reply
  6. Sai kiran says

    December 8, 2016 at 10:14 am

    I amazed to see this seo tatics are still working in 2016. You may rename this post as ever green seo tatics 🙂
    Sai kiran would love you to read ..Download Hike for PC/Laptop for Windows 10/8.1/8/7My Profile

    Reply
  7. MUKESH BHARDWAJ says

    November 12, 2016 at 8:00 am

    NIce sir.. SEO is just awesome if we know their tactics and how to implement after learning them.. hope some of the tricks works for me also!

    Thanks

    Reply
  8. ALOK DAS says

    September 15, 2016 at 6:04 am

    Hello, Its nice to know about the tactics you wrote in the article Great work Hope all will get help like me from this article
    ALOK DAS would love you to read ..Top 5 Android app for bloggers Specially for all my Bloggers FriendMy Profile

    Reply
  9. Ravi sharma says

    July 8, 2016 at 6:56 am

    Thanks for sharing this useful SEO article.
    You have simply done a great job. When I sarted reading your post, I didn’t understand what you meant to say.
    But after giving a read twice i understood the whole thing .
    Thanks for sharing.
    Ravi sharma would love you to read ..GIVEAWAY: FREE Domain + 1 Year Free Hosting For 5 WinnersMy Profile

    Reply
  10. reanin says

    March 16, 2016 at 4:48 am

    great article.!! Best blog which provides seo tactis for free.!! Few ppl provide the same but with some $.Thanks to author
    reanin would love you to read ..143+ Descargar Musica Gratis – Bajar musica en MusicWorldMy Profile

    Reply
  11. Jamshedul Alam says

    February 3, 2016 at 2:24 pm

    Exceptional post Nishant Prajapati!

    You’ve focused on the most remarkable points of the real secret of Google page rank. Awesome!
    Thank you so much for sharing your experience with us. Hope, you’ll give us posts severally with Web Content Creation, Influence of the Google Panda, SMM and Effective Keyword Research Strategy.

    I’ve got some good ideas by landing in your page. Please, carry on.
    Jamshedul Alam would love you to read ..SEO Tutorial | Blog PostingMy Profile

    Reply
  12. zaskia says

    January 26, 2016 at 11:33 am

    Hi Nishant,
    Thank you for your sharing here, we know now SEO more tough than before, google update make it more difficult, but the good news is to be SEO is more like how to create communication with real people. not spamming, not fake way, but more interaction, how current SEO, really solve the problem, share great value to others.

    I like social media too, I thinks it was one of power tools now, we can more interacting to grow our brand, customer relationship more valuable today..

    Reply
  13. Lori says

    October 8, 2015 at 4:07 pm

    Hi, i’m a WP and SEO newbie and I found lot of useful information in your article. Thank you so much…
    Recommended reading for all WP and SEO beginners …
    Regards
    Lori
    Lori would love you to read ..Primeri treh, po naročilu, izdelanih vrtnih ut za orodjeMy Profile

    Reply
  14. Babejo says

    August 27, 2015 at 7:10 am

    Thank you so much for your valuable info, I hope you can explain more about optimization on mobile, I confuse, this matter always be mention, but I don’t know, do you have such as advice to optimize for mobile version, please share here
    Babejo would love you to read ..Style Rambut Pendek Pria Paling Populer (1 of 2)My Profile

    Reply
  15. aswinichinnu says

    June 4, 2015 at 10:15 am

    Thanks for sharing this valuable information. It is very nice article . I completely agree to this article. I got many new points through this article. In 2015 there are many updates came for SEO. In this article i found those new updates.
    aswinichinnu would love you to read ..PSSMYSOFTMy Profile

    Reply
  16. Gautam says

    March 20, 2015 at 6:56 am

    Adopting new seo techniques time to time is really important for bloggers and at this time you must consider for faster loading time and responsive design of website. In this way we will survive for seo in 2015.

    Reply
  17. shoba says

    March 9, 2015 at 12:37 pm

    really nice blog thanks for sharing this valuable information with info graphics so that we can understand easily keep on sharing it is very useful !…

    Reply
  18. SURYA VAMSI says

    February 22, 2015 at 6:25 am

    At last i have got the suitable answers for all my questions and thanks for the author.And i have got much knowledge about the seo and its factors
    SURYA VAMSI would love you to read ..HOW TO CLEAN VIRUS INFECTED PC/COMPUTERMy Profile

    Reply
  19. SURYA VAMSI says

    February 22, 2015 at 6:22 am

    At last i have got the suitable answer for all my questions and thanks for the author

    Reply
  20. Eric says

    February 18, 2015 at 6:06 pm

    Hi,Thanks for such a useful tips about seo …you define each and every thing about Seo very descriptively…..Keep posting great stuff like that!!

    Reply
  21. Francis Torricelli says

    February 10, 2015 at 7:33 am

    Content and social media are important aspects of SEO.
    Thanks for the post..very informative.
    Its true we have to change our tactics with time

    Reply
  22. Matija says

    February 8, 2015 at 7:43 pm

    Hi there. If it\’s any of good, my best SEO practice still remains writing a perfect (or at least trying) content for local (Slovenian) market in my industry (furniture and joinery). I am measuring it with with bounce and average time visitors are staying on sites. Regards and thank you for sharing your infos.

    Reply
  23. Nitin sharma says

    January 30, 2015 at 4:25 pm

    Hi Nishant,
    Very very nice points to remember while doing SEO.
    keeping posting such important post.
    thanks for posting
    Nitin sharma would love you to read ..GPSC Recruitment 2015 – Radiology Tutor, General Pathology & Other Post – Last Date – 13/02/2015My Profile

    Reply
  24. Raees says

    January 29, 2015 at 10:34 am

    You think quality content can visible your site on search engine.
    no
    no
    no
    no
    no
    but only backlinks that’s it.
    I will give 100 of example, where you can’t find quality of content, they are visible because they get maximum backlinks.
    Raees would love you to read ..2.0 What is White and Black Hat SEO (SEO Guide)My Profile

    Reply
  25. Yog Choudhary says

    January 10, 2015 at 4:30 am

    In The start of 2015, this is really a nice stuff to increase knowledge about SEO, and also to increase popularity of our Brand. Thanks Dear

    Reply
  26. Satishw.R says

    January 9, 2015 at 5:42 am

    Nice list! seo is very important to place high rank in google.Thanks for sharing.
    keep on go for more info of seo am waiting for……….
    Satishw.R would love you to read ..Solar panel manufacturing project reportMy Profile

    Reply
  27. Amit Kumar says

    January 8, 2015 at 10:04 pm

    Hii Nishant,

    At first, Happy new year and thank you so much for sharing the Prediction of SEO Tactics for 2015

    I am quite agree with the above mentioned points and enjoyed these section a lot: “Integration in Social Media”, “Focus on Content”, and “SEO for Mobile Devices”.

    According to the time and year things & process are also goes changed, so hope fully all these above mentioned things will be true. I am looking forward.

    Enjoyed the article a lot 🙂
    Amit Kumar would love you to read ..How to Change Windows Startup Sound in Windows 7My Profile

    Reply
  28. Matt Hayden says

    January 7, 2015 at 5:41 am

    You mention recent algorithm updates and their ramifications for SEO. A lot of people worry about these constant algorithm changes. But actually they’re great news!

    As Google gets more sophisticated and nuanced the job of the webmaster actually gets easier. They don’t have to worry so much about technical aspects. They just have to keep adding good content and sharing it with others in their niche. If they do this they will benefit substantially over time.
    Matt Hayden would love you to read ..Facebook marketing tip: Find your company’s storyMy Profile

    Reply
    • Gail Gardner says

      January 7, 2015 at 9:53 pm

      Hi Matt,

      It would be nice if that were true, but these algorithms can take 70% of a businesses’ income away overnight. Any business that relies too much on search engine traffic is in danger all the time. Better to build a business on relationships and many sources of traffic rather than risk losing most of your income over the whims of algorithms or the actions of others who intentionally damage your rankings.
      Gail Gardner would love you to read ..LinkedIn Buttons That Send Generic Invitations – Avoid them!My Profile

      Reply
  29. Sainath says

    January 6, 2015 at 8:57 pm

    Very much informative. I seriously don’t think that Google Panda update will so much in this year. I think integration of Social media will play major role in SEO in this year.
    Sainath would love you to read ..Top 5 Proxy Sites For SchoolMy Profile

    Reply
  30. Kalpesh Makwana says

    January 6, 2015 at 11:34 am

    Nishant this is really a nice stuff to increase knowledge in starting of 2015. Mentioning a brand is a good idea to increase popularity. Thanks!!!

    Reply
  31. ashfaq ahmed says

    January 6, 2015 at 3:27 am

    Writing long and good Content is important but social media is also an important thing to get better result. Great info , i like the your guide like about seo.
    ashfaq ahmed would love you to read ..10 awesome parallax scrolling websitesMy Profile

    Reply
  32. Hasir Nancy says

    January 4, 2015 at 5:26 pm

    Hello Nishant Prajapati,
    Thanks for your important SEO tricks for 2015. Brand mention and Conventional keywords are most important in my point of view. Really enjoyed your writing.

    Thanks –
    Nancy
    Hasir Nancy would love you to read ..Get Free 7up For a Whole Year. Claim Today!!!My Profile

    Reply
  33. Anthony Garces says

    January 2, 2015 at 1:44 pm

    I just drop by to say that this blog is very informative and I gain a lot of knowledge reading it. Happy New Year to All !!

    Reply
  34. Arafania says

    January 2, 2015 at 5:06 am

    Ohhhh bro, You r Really great & So much helpful. Excelent post, i think your site will be developed early.

    And ii will use this tricks to myy http://arafania.com

    Reply
  35. Sita Gabriel says

    January 1, 2015 at 3:40 pm

    Great tips.

    I’m ranking mostly niche sites and I do it with tiered link building and so far all is well.
    I got hit by the last update and after that I ranked higher.

    Thanks again for the informative tips.
    Sita Gabriel would love you to read ..Nexus 6 PSD MokeupMy Profile

    Reply
  36. md ashraf hossain says

    January 1, 2015 at 7:15 pm

    I have learnt new things from this post. Thanks to this kind of SEO Tactics for 2015 is a good thing that they discussed.

    Reply
  37. Manjeet Singh says

    January 1, 2015 at 1:34 am

    am agree with my all friends also commenting on your post, social media is best for website ranking , but overall your information very useful thanks
    Manjeet Singh would love you to read ..Inch Lyrics – Zora Randhawa | Dr. Zeus, Fateh | New SongsMy Profile

    Reply
  38. amlik says

    December 31, 2014 at 4:22 pm

    Hi Nishant,

    Really useful information you posted above.

    You mentioned all the things web masters need to watch out for, but what about an actual strategy for 2015? What are some of the things web masters should focus on or do?

    Thanks

    Reply
  39. Nadzorni says

    December 30, 2014 at 5:26 pm

    I’ve read many posts but this one has a lot of new things that I haven’t seen before.Thanks for the sharing this great information with us.

    Reply
  40. Saksme says

    December 30, 2014 at 10:37 am

    great informations and nice article,thanls for sharing.

    New High PR Dofollow Blog Commenting Sites List 2015

    Reply
  41. Aditya Antil says

    December 30, 2014 at 9:38 am

    Hi Nishant,

    I am really agreed with what you said. For me, social media and mobile optimization is the best way to get thing done for the maximum benefit. And I am focusing on this only from quite some time.
    Aditya Antil would love you to read ..Why Does Ecommerce Website Design Matter?My Profile

    Reply
  42. danhid says

    December 30, 2014 at 7:05 am

    This is so interesting. As I know many bloggers just focused on building links or blogwalking to achieve best PR. However they lost their time to evaluate and add their blog with qualified content. Sometime that was happened to me…
    danhid would love you to read ..Margie Haber and Hollywood?My Profile

    Reply
  43. iliasse says

    December 29, 2014 at 3:49 pm

    Valuable Information , i’m waitinf for the new year to make some new tips 🙂
    thanks a lot 🙂
    iliasse would love you to read ..régime hypocaloriqueMy Profile

    Reply
  44. Zahid Chowdhury says

    December 29, 2014 at 10:34 am

    Hi Nishant,

    You post here some best points. From that we will benefited in 2015. Personally I like all of your post. Cause it’s so important for me.

    Reply
  45. Manik says

    December 29, 2014 at 6:21 am

    Hi Nishant,

    You mention here some great points that we should consider in 2015. Focusing on Content and Social Media is mots important for SEO.
    Manik would love you to read ..How to Become a Successful Web Designer?My Profile

    Reply
  46. Sagar Nandwani says

    December 28, 2014 at 5:35 pm

    Thanks for sharing this information. I’m going to make a checklist and take action on my website as per your blog suggest. I hope it will be a great for my website and will help to gain conversion in 2015.
    Sagar Nandwani would love you to read ..Buy 1 Get 1 on Women Ethnic Wears + Extra 25% OffMy Profile

    Reply
    • Nishant Prajapati says

      December 29, 2014 at 3:58 am

      If you consider all these, you will surely get lots of benefits..

      Reply
  47. Stephen says

    December 28, 2014 at 7:20 am

    Nice list! Google saying that Author Rank has become more dominant in 2015.

    Reply
  48. Pradeep says

    December 27, 2014 at 10:18 am

    Social media is the best way for increasing traffic as well site have less loading time and quality content reduce bounce rate and increase number of retuning visitor.

    Reply
    • Sagar says

      December 28, 2014 at 8:39 am

      Useful+Article+for+SEO… YOU HAVE WRITE ABOUT Focusing on Content …but i can’t see anything called Backlinks here… they are very important anyway good info…thanks and regards
      Sagar would love you to read ..List of Best free Mp3 Music Download SitesMy Profile

      Reply
      • Buy That Mobile says

        December 28, 2014 at 8:41 am

        I Agree with you sagar .. backlinks are very important ..specially my website is new so i am focusing on backlinks very much …that post is pretty good..
        Buy That Mobile would love you to read ..Best Smartphones Under 15000 Rs Latest Detailed List 2015My Profile

        Reply
  49. Jackie says

    December 27, 2014 at 6:40 am

    Very well written article and it’s really worth reading. This post provides many useful tips to have better results in the field of seo in coming year.
    Jackie would love you to read ..London Pass- A magical way to explore LondonMy Profile

    Reply
  50. Ryan Biddulph says

    December 26, 2014 at 4:51 pm

    Smart tips here Nishant.

    I’m huge on going heavy on the content creation side of things.

    One, 7,000 word blog post weekly.

    Hasn’t hurt me.

    Thanks much.

    Ryan
    Ryan Biddulph would love you to read ..10 Reasons Why You Should Subscribe to Blogging from ParadiseMy Profile

    Reply
  51. Kartik chugh says

    December 25, 2014 at 11:02 pm

    Hi Nishant Prajapati
    First of all thanx for sharing a information about google updates.. this is very helpful for me..
    again thanx

    Regards Kartik Chugh
    Kartik chugh would love you to read ..Tevar Box Office Collection Prediction, Worldwide CollectionMy Profile

    Reply
  52. John says

    December 25, 2014 at 2:58 am

    Content and a social media presence are becoming increasingly more important for SEO. Hopefully Google wont throw us any curveballs in the upcoming months. Thanks, John.
    John would love you to read ..Make Money Online TeensMy Profile

    Reply
  53. Pankaj says

    December 24, 2014 at 11:58 am

    Hi Nishant,

    SEO is not just a copy & paste work which it used to be, now you have to plan you work which gives good user experience. As Google is now focusing more on user positive experiences than building numerous irrelevant links.

    Reply
  54. mobidhan says

    December 24, 2014 at 11:44 am

    Excellent content you post here!. I think that your website can go viral easily. Thank you for the news.

    Reply
  55. Jacelyn Richards says

    December 24, 2014 at 9:47 am

    Sounds like a report of research with immense insight. Definitely so many measures need to be taken by many websites before the next update starts rolling. Thanks a lot for those amazing predictions
    Jacelyn Richards would love you to read ..NewsMy Profile

    Reply

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