Content has to start with a title that makes readers want to continue. The content has to deliver the promise that the title leads into. Optimizing using keywords, properly formatted links, and having the content available on multiple platforms gains visibility.
Think your content through with a complete outline before jumping into writing to ensure that the content has value.
1. Compelling Headlines
A headline or title that makes consumers want to read the post is necessary. The sub-headings also matter as most readers only scan articles for the pieces of information they need. The title sets the tone for the entire piece.
Tip: Search your prospective title for similarities in a simple Google search. If it is too similar or identical, change it before finishing your piece to show that the content is unique.
2. Big Data
Using metrics and big data to measure optimization, readership, and engagement is vital for creating stellar SEO optimized content. Data can tell you which keywords are the strongest for your topic.
Breakdown metrics into categories like:
- Subscription growth or decline
- Use of appropriate inbound links
- Readership feedback
- Current SEO ranking
- Track time worked on the website
- Total website traffic
The numbers returned from simple analytic metrics help writers develop content that performs better. Consider formatting your writing interface to detect use of passive voice, awkward phrasings, and unattractive language that may turn your readers off. Writing for them, in turn, helps you write for Google SEO practices at the same time.
3. Proper Formatting
Society has a much shorter attention span today. This means that properly formatting content for your audience is necessary. Use shorter sentences and keep your paragraphs short. Large blocks of text at a time turns audiences off. Sub-headers, bullet lists. and graphs / photos help break up the content to make it more readable.
4. Formatted Permalinks
Always check your permalinks prior to publishing content. The website name should always be present. Another key factor is including a major keyword to help SEO results and visibility. Some website builders do not permit customized permalinks. If that is the case, migrating to a suitable platform is preferable.
5. Audience Optimized
Stellar content needs to be optimized for your audience first and Google second. While Google performance is important, your loyal readership is going to produce better results through social media sharing. With SEO content writing, the audience and its reaction to the content is more important than a Google ranking.
The popularity of a post alone, through social media and network sharing processes, can help boost search rankings some.
6. Social Media
Writers, and their content, should be visible on social media channels. One of the best social media channels to share content on is Google+. Other important social media channels to post content on are Twitter, LinkedIn and Facebook. These are the most used platforms for finding relevant stories by Internet users.
7. Think Readability
How easy is your content to read? That is an important question to answer. It is a good idea to ensure that all of the content you produce is gauged at a tenth-grade reading level. The content has to have flow, purpose, and relevant information that has value. At the same time, you must also select a comfortable vocabulary for the audience.
SEO Copywriting Tips Conclusion
The more informative a written piece is; the more attention it is likely to get. Creating stellar content requires the desire to make sure every word written has a purpose and adds value to the writing. Readers like to have something to think about or keep in mind after reading a piece.
AJ Agrawal
Latest posts by AJ Agrawal (see all)
- 5 Ways to Grow Your Facebook Fan Page - July 12, 2016
- 7 SEO Copywriting Tips for Stellar Content - July 9, 2016
- 10 Great Off-Site SEO Techniques - June 29, 2016
Very well scripted article about SEO copy writing AJ Agrawal. After reading about you and your article I am very curious to know more about you. I’ve gone thru your website to know more about you but i think currently it is under maintenance.
BTW thanks for sharing this kind of post.
I’m not an SEO expert but what I do know is that the combination of onsite + link building is the core of SEO and everyone should follow it. Whilst Meta, image alt tags & most of what you mentioned is a must have, a well – tuned onsite will be killing it for you
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Hi there,
Im doing SEO. And this Article is very much helpful for me..
Thanks for sharing. and keep posting like this.
Thanks for sharing us a great article for content optimization i think that is provide a great help for my blog thanks once again please sharing post continue.
Narinder Kumar would love you to read ..How to choose the right keywords for SEO?
Thank you for sharing a fabulous and extremely informative post AJ!
And your seven proven tips, are extremely easy to grasp and implement.
I especially identify and relate to tips, 2,3, 5 & 6.
It’s amazing, how much we can help our own cause, simply by implementing the right
market tested strategies!Thanks!
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Hi AJ. It’s a great thing I stumbled upon your article. I’m sort of a newbie in the digital marketing world and I gotta say this is a helpful read. The headline really is a big deal in getting a person’s attention especially nowadays when people want things short but sweet. Great work. Thanks a lot.
Useful information. Thank you for sharing. Tips are really advantageous and can be used for experience. Keep sharing.
Hi AJ , this article is really good who working in SEO field. by the way over all every one will be understand very easily. so thanks for sharing sach a nice article.
I have covered your all informative points and it’s very very important for SEO campaign to achieve the quick result.
I am searching knowledge of content writing for my blog,i am done these things such as paragraph writing and gave attractive title of relevant description, but my whole content not impressed myself.and i read this article, it help me to write good content of my blog.
nice article
I always tried to obtain all green bullet. But for some article all Green bullets are not possible. Specially for stop words.
The word table of contents contain stop word ‘of’.
but now i understand not all Green bullets are necessary.
I like page analysis feature while writing post. Which gives us best practice to improve On page SEO.
Hi AJ,
A very useful article for writing content for search engine as well as the readers. Like the term ‘Audience Optimized’. Social signals can actually overpower the traditional SEO techniques. So it is really crucial to optimize the content for the users along with the search engines. Thank you for sharing.
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Nice Article. You are sharing very useful information. Thanks for sharing this important information as i am looking for a details knowledge regarding SEO marketing.
hello
Grate Tips for Seo marketing.These tips are very helpful. maintaining proper heading and formatting
Content properly. maintain strong keywords with density
Great article . . ! I don’t know before about this but i Thanks a lot for sharing this because i have learned a new thing about seo copyright.Very informative and good tips.
Thanks.
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your content will be read by people form different backgrounds hence nee d to make it as simple to be understood as possible.
Amazing write up for SEO copyrighting, it is very nice to take copyrights for everything which effects on business.
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Hi AJ,
It was a informative article, thank you for the post, really a unique and copyscape content is must to get ranked and not to get penalized and the tips mentioned are awesome.
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Hi, Aj and thanks for sharing this essential Article. The way you explained all the seven SEO tips are awesome and important.
thanks again bro..
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This knowledge is very helpful and most beneficial on my marketing career. After Read this article, really I have learned new about SEO. Thanks a lot for shared.
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I am looking for some suggestions regarding my web content. I hired some content writers for my website but I don’t know what to look at the SEO content. I don’t know how many keywords or words do I need to have in a content? Can I brake down a keyword into few places or do I need to write a full keyword.
Hello Kaminska,
It isn’t just a matter of writing content. The content has to attract links or the site will never rank. First, you need to do keyword research and decide what you want to rank for and then develop one post or page for each keyword phrase.
Ranking a site is not easy and there is a lot more to it beyond getting the content live.
Gail Gardner would love you to read ..10 Great Off-Site SEO Techniques
Great tips! The information/ message in your content is not enough to convince your target audience to read your content. To ensure that people will click on your post and finish reading it, you need to have a compelling title to catch their attention, efficiently relay the message with proper formatting and do all sorts of content optimization. Moreover, having a well-planned content promotion is necessary to make sure that it reaches your target audience.
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It was really very helpful & useful article for SEO marketing. I’m really glad to getting the post. Thank you very much.
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