Mitch Joel (Mitch Joel) of Twist Image wrote in Six Pixels of Separation that Your Personal Brand is NOT Scalable. Most people are going to find that to be very true; however, there is an obvious solution.
Just as some focus on blogging while most focus on performing specific services, some of us who choose to be power Social Media users must serve as connecting hubs for those who choose to focus on what they do – whether that is providing goods or services.
This is the same issue, multiplied, that freelancers have always had that causes gaps in their incomes: not marketing while they’re performing and not performing while they’re marketing. Instead of juggling those two obvious necessities the solution is to collaborate with others who are in the best position to recommend your services.
Those who do not have the time to live and breathe Social Media can establish relationships with those who do. The trick will be how those who are Social Networking activists will support themselves. Perhaps those they recommend will support their efforts directly or those they benefit by providing answers and recommendations will be willing to support them.
What ideas do you have on the best ways to become the Social Networking Hub that feeds the spokes of business?
Not surprisingly, Affiliate Marketing expert Murray Newlands (Twitter) had some great ideas on this subject and on collaborating. Find out more:
- Blogger Outreach
- Blog Club
- Word Of Mouth Marketing
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Gail Gardner
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Customers play an important role in business. Without them, a business won’t be successful. Therefore, they need to give all the customers needs to develop a good relationship with them and eventually win their loyalty.
Yes, it is very time consuming. But you need to bear in mind that is still a part of business. You really need to invest your time in order to build a good relationship with your clients and customers as well.
Interesting view of what different people do. Makes me wonder.
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It does make sense to establish a social media relationship if you are a freelancer, which I am. Like you said, there is an ebb and flow to freelance work, which means that if you’re constantly promoting yourself, then you can’t work, and vice versa.
There is another huge advantage to collaborating with others and that is knowledgeable, sincere third party recommendations are far more compelling than tooting your own horn.
Mark, I would love to know more about your freelance work and what you offer.
.-= Internet Strategist @GrowMap´s last blog ..Best of GrowMap: Our Pillar Foundation Content =-.
I’d love to be able to pay someone something to be my socialite. 😉
.-= Dennis Edell´s last blog ..I Want You To Review Me. Part 1 =-.
Yes, long term relationships are the way to go, but they are VERY time consuming. So you really have to weigh the benefits of time spent versus the overall benefit from relationship building.
Welcome Frankle,
Yes, the time issue is what Mitch Joel was talking about and why we must learn to collaborate. There is not enough time for every blogger to be a power user. I will explain more when I answer Dennis’ comment below.
.-= Internet Strategist @GrowMap´s last blog ..Texas Mexican Restaurants Using Geo-Marketing =-.
Gail I love your blog 🙂 You are right building long term partnerships and sales channels is the only way to go.
.-= Murray Newlands´s last blog ..Twitter Contest =-.
I am honored to have you take the time to comment here. You know I read your blog and share your posts regularly. Your posting frequency is amazing! I know you are one of the few who understand that collaboration, long term partnerships, and consistency are critical to success.
.-= Internet Strategist @GrowMap´s last blog ..Adsmarket Fast Lane Publisher Competition =-.