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How Personal Branding Can Be Made Scalable

November 15, 2009 By Gail Gardner 12 Comments

Be the Hub what Feeds the Spokes
Be the Hub what Feeds the Spokes

Mitch Joel (Mitch Joel) of Twist Image wrote in Six Pixels of Separation that Your Personal Brand is NOT Scalable. Most people are going to find that to be very true; however, there is an obvious solution.

Just as some focus on blogging while most focus on performing specific services, some of us who choose to be power Social Media users must serve as connecting hubs for those who choose to focus on what they do – whether that is providing goods or services.

This is the same issue, multiplied, that freelancers have always had that causes gaps in their incomes: not marketing while they’re performing and not performing while they’re marketing. Instead of juggling those two obvious necessities the solution is to collaborate with others who are in the best position to recommend your services.

Those who do not have the time to live and breathe Social Media can establish relationships with those who do. The trick will be how those who are Social Networking activists will support themselves. Perhaps those they recommend will support their efforts directly or those they benefit by providing answers and recommendations will be willing to support them.

What ideas do you have on the best ways to become the Social Networking Hub that feeds the spokes of business?

Not surprisingly, Affiliate Marketing expert Murray Newlands (Twitter) had some great ideas on this subject and on collaborating. Find out more:

  • Blogger Outreach
  • Blog Club
  • Word Of Mouth Marketing
Related articles by Zemanta
  • Six Questions About Six Pixels of Separation (futurelab.net)
  • An interview with Mitch Joel, author of Six Pixels of Separation (trafcom.typepad.com)
  • 6 Reasons To Read “Six Pixels Of Separation” (sassholes.blogspot.com)
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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

Latest posts by Gail Gardner (see all)

  • Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income - December 9, 2020
  • How to Create a Blog to Promote Your Services - December 9, 2020
  • Influencer Marketing Guide For Maximum Business Growth - November 26, 2020
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« Texas Mexican Restaurants Using Geo-Marketing
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Filed Under: Social Media Networking SMM Tagged With: scalable networking

Comments

  1. Jason says

    September 17, 2010 at 4:21 am

    Customers play an important role in business. Without them, a business won’t be successful. Therefore, they need to give all the customers needs to develop a good relationship with them and eventually win their loyalty.

    Reply
  2. Matthew says

    July 31, 2010 at 7:16 pm

    Yes, it is very time consuming. But you need to bear in mind that is still a part of business. You really need to invest your time in order to build a good relationship with your clients and customers as well.

    Reply
  3. wendy says

    May 18, 2010 at 1:19 am

    Interesting view of what different people do. Makes me wonder.

    Reply
  4. Elton says

    March 20, 2010 at 11:28 am

    Hope we can share about women issue. Please visit my web

    Reply
  5. mark says

    November 17, 2009 at 4:54 pm

    It does make sense to establish a social media relationship if you are a freelancer, which I am. Like you said, there is an ebb and flow to freelance work, which means that if you’re constantly promoting yourself, then you can’t work, and vice versa.

    Reply
    • Internet Strategist says

      November 25, 2009 at 4:37 pm

      There is another huge advantage to collaborating with others and that is knowledgeable, sincere third party recommendations are far more compelling than tooting your own horn.

      Mark, I would love to know more about your freelance work and what you offer.
      .-= Internet Strategist @GrowMap´s last blog ..Best of GrowMap: Our Pillar Foundation Content =-.

      Reply
  6. Dennis Edell says

    November 16, 2009 at 3:02 pm

    I’d love to be able to pay someone something to be my socialite. 😉
    .-= Dennis Edell´s last blog ..I Want You To Review Me. Part 1 =-.

    Reply
  7. Frankle says

    November 15, 2009 at 8:24 pm

    Yes, long term relationships are the way to go, but they are VERY time consuming. So you really have to weigh the benefits of time spent versus the overall benefit from relationship building.

    Reply
    • Internet Strategist says

      November 17, 2009 at 11:05 am

      Welcome Frankle,

      Yes, the time issue is what Mitch Joel was talking about and why we must learn to collaborate. There is not enough time for every blogger to be a power user. I will explain more when I answer Dennis’ comment below.
      .-= Internet Strategist @GrowMap´s last blog ..Texas Mexican Restaurants Using Geo-Marketing =-.

      Reply
  8. Murray Newlands says

    November 15, 2009 at 3:09 pm

    Gail I love your blog 🙂 You are right building long term partnerships and sales channels is the only way to go.
    .-= Murray Newlands´s last blog ..Twitter Contest =-.

    Reply
    • Internet Strategist says

      November 17, 2009 at 10:59 am

      I am honored to have you take the time to comment here. You know I read your blog and share your posts regularly. Your posting frequency is amazing! I know you are one of the few who understand that collaboration, long term partnerships, and consistency are critical to success.
      .-= Internet Strategist @GrowMap´s last blog ..Adsmarket Fast Lane Publisher Competition =-.

      Reply

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