With more and more advertisements on social media, advertisers must compete for viewers’ attention in the most effective ways possible. One proven way is through YouTube marketing.
Many people have very little time on their hands. So resorting to YouTube videos to learn about various products and services seems to be the way most people find out information.
Not only is YouTube an economical way to get the word out about your product or service but it’s also well received by millions of viewers worldwide. YouTube offers a fast and often interesting way for viewers to engage with your ad.
Let’s face it. Most website users do not like to read. Any time they can get information in an easy, yet effective way, they’re going to choose that method every time.
YouTube videos have resulted in a spike in revenue as more viewers have gravitated to this form of marketing. Below are some ways that you can use YouTube videos to ramp up your sales.
Driving More Sales Through YouTube Marketing
So what does YouTube mean for you as a business owner? For starters, you might be interested to know that people process YouTube videos 60,000 times faster than they read text, according to marketing experts.
Marketers who jump on the bandwagon are experiencing more success with YouTube videos than with text alone.
YouTube Ads and Social Media
Another important fact you might be interested to know is that YouTube ads do very well on social media platforms. Take Facebook, for example. Each and every day (since June 2014), Facebook users view 1 billion YouTube ads.
Of those people, 65% use mobile devices, such as iPhones, Androids, or even tablets. What do these stats mean for you? Simply by making YouTube videos part of your marketing and advertising strategy, you increase the chance of people viewing your advertisements.
Shareability
YouTube videos are also one of the most common types of advertisements people share online. That’s great news because marketers who do use videos experience an increase in their revenue.
Their revenue increases roughly 49% faster than marketers who don’t use videos. This leads us to our next point about the impact of YouTube video channels.
YouTube Channels
Another very important marketing strategy that you should be aware of for driving more sales is the use of YouTube channels. Not only do these channels build credibility but they also significantly increase your conversion rate as you build brand awareness and customer loyalty.
Using a YouTube channel allows you to diversify your overall approach when using YouTube for advertising. Having your own YouTube channel is a great way to get plugged into your target audience.
You can increase user engagement by allowing users to leave comments and reviews, ask questions, and obtain feedback from you, the expert.
YouTube channels are a great way to build a following. They also help you to continue to meet the needs of your audience members by finding out what those needs and wants are as you interact with them
Implementing SEO Strategies
Not only can you use keywords when creating site content but you can also use relative keywords as a part of your video titles in the descriptions as well. Relative keywords are a great way to get high rankings in the search results and drive more traffic to your YouTube video or channel.
Other Reasons You Should Be Using YouTube Videos
1. Large Viewer Base and Platform
Although YouTube is not the only platform for video marketing, the YouTube platform seems to be the most sought-after platform worldwide.
Billions of viewers (over 1.3 billion) use it each and every day. Thus YouTube is one of your strongest bets for launching your video ad campaign.
2. Staying Power
YouTube offers one of the largest amounts of staying power in terms of how long visitors remain on the YouTube platform.
Even when using mobile devices, a typical viewing session could last for over 40 minutes. That’s great when you’re trying to capture your audience’s attention and engage users for long periods of time.
3. Low Bounce Rate
Another great aspect of using the YouTube platform to launch your videos is that it has a very low bounce rate.
This means that once users have clicked through to your landing page or website, they become engaged. They spend a much longer time on your website after they have arrived due to your YouTube ad.
4. High Mobile Web Traffic
YouTube generates the largest amount of mobile web traffic on the web. In fact, YouTube and Facebook alone account for at least one-third of all mobile web traffic worldwide.
YouTube is leading the pack against leaders such as Facebook, Netflix, and Instagram. So many people are now turning to their mobile devices for their web experience.
That’s all the more reason to make YouTube videos part of your overall content development and advertising strategy.
5. Competitive Advantage
Another great quality of using YouTube videos is that doing so provides you with something of a competitive advantage. Within your industry, you gain an edge over those who don’t take the time to create YouTube videos.
6. Surpassing Mainstream TV
Surprisingly enough, YouTube videos have actually surpassed mainstream TV in terms of popularity. That’s because viewers are seeking entertainment as well as answers to questions they have.
7. CTA
As with other advertising tactics, you can also provide a call to action in your YouTube video. This CTA is a great lead-in to your landing page, website, or blog.
Greatest Take Away
One of your greatest takeaways should be that a YouTube marketing strategy will drive more sales because more people will turn to you for a variety of reasons.
YouTube a great and economical way to build your brand. But it also puts you in a position to become the expert in your industry. After all, you are providing your audience members with engaging and compelling information that they actually need.
Mercy Livingstone
Latest posts by Mercy Livingstone (see all)
- How to Drive More Sales Using an Effective YouTube Marketing Strategy - November 29, 2017
Youtube marketing is now an amazing business! Thank you so much for sharing this amazing post with us!
Love your blog.
Demand of YouTube is increasing day by day.YouTube marketing is an amazing idea to boost up your Marketing Strategy.
And also to start doing something new.
Thanks for sharing such a wonderful information with us.
This is an eye-opener for me because YouTube marketing can create more sales for all businesses who want to create more sales. Thank you for the great share. 🙂
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Advertising on YouTube really has been difficult for me and my team. So far, the largest views we got was only 500.
We were very optimistic at first, imagining the number of views to reach up to at least a 100k but it never really happened.
This resulted to a complete inactivity of our channel.
Thank you for these tips though, we will definitely give it another go.
Cheers!
Hi Gail Gardner,
I uploaded a video 3 months ago with proper title and also added relevant tags for that video. but not ranked yet 🙁 Only 750 views on that video. Can you let me know any additional tips to get more views? Advance thanks.
I guess this will definitely improve my earnings, as per till now, my earnings were dependent only on adsense…
but now i guess this article has broaden the horizons of my brain.
Thanks a ton for this one.
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I think the creative ideas can catch the viewers’ attention. If all of things is same, I believe anyone have no interest in clicking the youtube video.
Hi Jack,
I’m curious why. I watch YouTube videos all the time. They are the fastest way to get information about a product I’m considering or learn a new skill.
Gail Gardner would love you to read ..10 Remarkable E-commerce Marketing Tips for Boosting Your Sales
Hi, Mercy
Hope you are doing well. With over 1 Billion site visitors per month, Youtube is the most effective medium to increase the growth of your business. 2018 will be the year of video marketing, I reckon. A robust presence on youtube would be conducive for all small and large scale businesses owners.
It’s a great article to learn about youtube/video marketing strategy, and the credit goes to you for crafting such a great piece of writing. Carry on the excellent work.
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“Another great aspect of using the YouTube platform to launch your videos is that it has a very low bounce rate.
This means that once users have clicked through to your landing page or website, they become engaged. They spend a much longer time on your website after they have arrived due to your YouTube ad.”
While I agree with this for the most part, I think that it is important to address the volatility present in having other recommended videos (by other channels/brands) on the side of the viewer’s screen. I’m sure all of us, at least a few times every day while we are looking through YouTube, end up clicking on a more interesting looking video on the side.
While this may not be an issue for ad-based marketing, it could be one for actual videos, and although the engagement using YouTube provides will be amazing regardless, I do not think that saying YouTube has a ‘very low bounce rate’ is completely true, since one of the most common actions that YouTuber-goers make, is to glance at YouTube’s ‘recommended for you’ bar on the side and then hop onto another video that has a more appealing thumbnail or catchy title.
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