GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

3 Tips for a Fantastic Reputation Management Strategy

August 28, 2016 By Jack Edwards 9 Comments

Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp.

Honest Feedback-Reputation Management

There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception is critical at many business stages. And the sad truth is that not many businesses are even aware of where their current client dialogue stands. How many business leaders can confidently say how customers are discussing their companies?

Reputation matters for sales. It’s a time-honored fact that dissatisfied customers will share their opinions with others. But the growth and popularity of business review websites have given dissatisfied consumers significant power. They can now influence hundreds of people outside their natural spheres of influence. In some industries, even one influential negative review can decimate sales and profits.

So how can companies that lack online reputations set up an online reputation strategy? We’ve got some great tips and tricks to help guide you depending on your business type!

Table of Contents

  • International Reputation Management
  • Retail Reputation Management
  • Startup Reputation Management
    • Jack Edwards
    • Latest posts by Jack Edwards (see all)

International Reputation Management

Reputation for large, international businesses can be a tricky subject because consumer culture can vary widely in different international regions. Apart from contracting with an international reputation management services company, there are a few important items to consider.

  • Always have a reputation management leader who is knowledgeable about cultural differences and expectations. Some of the biggest international reputation disasters happen when businesses ignore cultural sensitivities. Simply having someone at the helm who is aware of what local clients value can be a lifesaver.
  • Establish brand presence on locale-specific social media. For example, having a WhatsApp presence is important in many parts of South America. And many consumers in Asia use wildly different social media platforms than Americans do. Have different international divisions engage in positive conversations on the social platforms your clientbase likes.
  • Solicit reviews in a positive way. Often this task can be as simple as sending customers free product samples or other strong value propositions!

Retail Reputation Management

The retail sector is renowned for having a difficult time managing reputation. The reason why is partly because reviews (especially positive ones) can be notoriously difficult to solicit. Here are some great suggestions for creating a retail-oriented reputation management strategy.

  • Have a plan for responding to negative reviews. Ideally, this plan should always involve concessions to the consumer, whether you give away a free product or a refund. Negative reviews on products can tank retail sales. It’s therefore important that other customers reading negative reviews perceive that your brand came through. If the customer was dissatisfied, they need to see you fulfilled your value proposition. No-questions-asked return policies can dramatically reduce the occurrence of bad reviews.
  • Build on your positive reviews. You can do so by ensuring your most highly-reviewed products are the first ones you recommend to consumers both online and in-person. Highlight your strengths, not your weaknesses.
  • Build brand loyalty! Routinely request reviews or feedback from users, and feature them prominently on your website. Positive reviews will establish trust with new consumers.

Startup Reputation Management

How can you build a positive public image when you have no reputation, per se? Startup reputation management, like building good publicity, is a powerful way to ensure your brand develops a supportive following. Then a few negative reviews won’t crush you right after you launch.

  • Always beta-test your product with potential clients first. Never, ever, ever launch a product without testing it on your prospective client base. Ideally, you will give it away for free, only requesting your recipients to give their feedback so you can collate it. If you get any negative responses at this stage, address the root of the product’s problem ASAP.
  • Aggressively pursue good customer relations. Try to build personal interactions with every initial customer. Reach out to your clients often regarding their experiences and thoughts. Outreach is especially important on social media so that potential clients can see your efforts to engage.
The following two tabs change content below.
  • Bio
  • Latest Posts

Jack Edwards

Latest posts by Jack Edwards (see all)

  • 3 Tips for a Fantastic Reputation Management Strategy - August 28, 2016
  • How to Use SMB Financing Solutions to Increase Your Growth - August 12, 2016
  • How Top Tech Is Revolutionizing the Restaurant Industry - July 14, 2016
Tweet171
Share4
Share7
Pin1
Share
Share
Pocket
Flip
183 Shares
« The Importance of Social Proof Content to Marketers
Build a Healthy Workplace by Eliminating These 5 Problems »

Filed Under: Small Business Advice Tagged With: brand reputation, international business, online reviews, reputation management, startup advice

Comments

  1. Anna C. says

    January 28, 2020 at 8:22 pm

    This is a good read. You have cited the most effective strategies to build a good business reputation. I love how you pointed out the tips for online reputation management separately for the different types of business. Thanks for sharing.
    Anna C. would love you to read ..11 Top Reasons You Should Be Self Publishing On Kindle To Make Money OnlineMy Profile

    Reply
  2. Hendri Larson says

    October 17, 2017 at 3:32 am

    Actually i am searching for online reputation management blogs. I was found your article. Really i enjoyed while reading. You have shared valuable information about the 3 reputation management. Good work. keep up.

    Also I have found some good tool for online reputation management. You can Get instant access to online mentions from 20+ Social Sites, 100,000+ websites, Emails & Messages for Triangulate, Communicate and Watchlist the influencers to retain your unhappy customers. Also Get your Brand Specific Comprehensive Analysis in English and Other Languages.

    Social Throb – widely used by Marketing Agencies, Companies & Startups

    If you want to try this tool for your brand, pls visit their website and use their free trial…

    Reply
  3. Mark says

    September 2, 2016 at 6:12 pm

    You have provided an incredibly valuable road map to follow Jack!

    And you are so correct, when you point out,
    what a potentially valuable asset, a positive and pro-active
    reputation management plan can potentially mean to your business.

    And some of your proven strategies, are extremely low cost and extremely
    practical!

    Thanks for making us aware of our options!
    Mark would love you to read ..Who Says Crafty Entrepreneurs Can’t Make Really Big Money While On A Luxury Cruise!Part TwoMy Profile

    Reply
  4. Fourtek says

    August 31, 2016 at 12:14 pm

    Hello,
    Thanks for the awesome post,
    I came a cross through whole article its great, The way you explain about the reputation management strategy, its really great.
    The segment you chosen like International reputation management, Retail reputation management, Startup reputation management, its really helpful for me.

    Thanks again keep posting.

    Reply
  5. Pritam says

    August 28, 2016 at 8:26 am

    Hi jack,

    Really a good article on Tips for a Fantastic Reputation Management Strategy. I am completely agree with your points mentioned in this article. Its really helpful for any one who need management strategy.
    Thanks for sharing. 🙂
    Pritam would love you to read ..Embarrassed for Varicocele, Grocare will help you to get rid from VaricoceleMy Profile

    Reply
  6. DNAN says

    August 27, 2016 at 12:55 pm

    Whatsapp presence is not much required. We should have Social Media accounts like Facebook, Twitter, G+. If we do not have a Whatsapp contact it will be ok as customers can contact us via Facebook etc. We should have a Facebook page that is very soild.

    Reply
  7. Shilpi says

    August 27, 2016 at 11:33 am

    Building brand loyalty by asking reviews from customers indeed helps increase our reputation positively. Dealing with negative reviews makes us trustworthy amongst our customers. Great points Jack 🙂

    Reply
  8. Vijay Kumar says

    August 27, 2016 at 11:20 am

    Hi Jack,
    Really a fantastic article you have written, you have describe the article beautifully. Thank you bro for this article 3 awesome Reputation Management Strategy. It makes me happy.

    Reply
  9. Golam Qauser says

    August 27, 2016 at 4:25 am

    Hi Jack , Thank you so much for sharing 3 awesome Reputation Management Strategy. Really a important topics about Reputation Management.
    Golam Qauser would love you to read ..Clipping Path Services from Asia Provide Continuous Photo Editing All over the worldMy Profile

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • 10 Motivational Podcasts for the Modern Salesperson
  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
  • Stay Afloat: Reduce Monthly Expenses Using These Tips
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
10 Motivational Podcasts for the Modern Salesperson10 Motivational Podcasts for the Modern Salesperson

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright © 2008-2021 Growmap · Centric Mobile Responsive Theme by StudioPress · Genesis Framework · Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.