Re-purposing content is all the rage because it saves time and increases our reach. The ultimate way to repurpose content is through video. And one of the best ways to create compelling videos is through web conferences.
Why? Because most businesses hold conferences to address the questions their customers ask. These are the same questions and answers your potential customers need.
Why let all the time and effort spent in creating a web conference go to waste? More advanced web conferencing platforms like ClickWebinar make it really easy to save, share and even edit your Webinar videos.
ClickWebinar provides one-click recording and the ability to do advanced editing. Rarely does a webinar go perfectly, so the ability to make changes ensures you can improve them before repurposing.
They also provide hosting so you don’t have to immediately download or find a place to upload your videos. After they’re edited you can upload them to YouTube and many other video hosting sites.
Where to Share Your Videos
Most immediately think of YouTube when they think video. They might also know about Vimeo. But there are many other video hosting sites. There is a list in Awesome Video! Now What; Where Else to Upload Your Videos.
Don’t stop there, though. Videos are perfect for attracting links and especially for allowing other writers to include you in what they write. (You may have noticed that I often share videos in my posts here and elsewhere. The people who created them benefit from my sharing and my readers benefit from video content created by others.
This video created by James Perrin @Koozai provides Content Marketing Advice and Tips On Strategy:
Video Highlights- Avoid blog spinning, article marketing, blog networks
- Put the user at the heart of all your content creation
- Make your content shareable, likeable
- Focus on quality – not quantity
- Strategy: research, audit your existing content, create content
- Competitor analysis: MajesticSEO and other tools
- Brainstorm ideas; find out what your clients ask; new products; industry news; tools to find new ideas
- Look to what is most popular on social media using tools like SocialBro, FollowerWonk, and others
- Create content marketing plan and calendar including seasons
- You need a blog as the base of your content strategy
- Include guest blogging on established sites reaching your target audience in your content marketing plan
- Turn videos and posts into infographics, white papers, user guides, SlideShares, surveys, questionnaires and images
With those tips in mind, and webinars repurposed as videos, you can then expand your visibility and greatly increase your traffic. Start by keeping a list of your videos to use for blog posts and to share on social media.
Video Content Repurposing Strategy
Every Webinar video should have a page or post dedicated to sharing it with the world. Choose the best keyword phrase to describe what you share in that video.
Create your page or post using that keyword phrase in the title, url, sub-titles and text on that page. Be sure to include your video, social sharing buttons and a call to action in the content.
Adding Video Highlights under each video will increase viewers. See the video above for an example. I use the address dropdown option in WordPress – you could use italics if you don’t use WordPress – and then bullet points.
Submit your page using Viral Content Buzz and Just Retweet. These two platforms allow influencers to find and share your content where they have the most reach and influence.
Next, share that page far and wide yourself. Few realize just how many places there are to share your content. This slideshare from CoSchedule illustrates 50 Places To Repurpose Your Content:
As you can see, there are a ton of places you could be sharing your content. What this means is it is best to spend more time promoting than writing.
Take every video and piece of content you create and turn it into other types of content. Then promote, promote, promote. Notice that this post benefits two people I have never met and did not know about before I created this post.
By making your videos available to others and creating SlideShares, your content could end up on any site. We live in a world where millions of people are researching what they want to know next. Many of them are bloggers and influencers.
Video is what we must focus on going forward. The more time people spend on smart phones, the more they will prefer videos. Your existing customers need them, and your potential customers will choose you because you provided them with the answers they need.
Webinars are among the easiest videos to create. You don’t need any fancy equipment to get started. All you need is your computer and a decent webinar solution like ClickWebinar.
Gail Gardner
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It is an important text.For promoting business market and take place in the competitive website business web conferences as video content plays an important role.
Thank you so much for sharing this information. I’m broadening out a bit and doing more videos.
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This is brilliant Gail! It’s amazing how many existing resources can be repurposed and marketed. All we have to do is dig a little and find the gems that can be amplified to add value to a wider audience – while increasing brand fans. I did this with a clients PPT slide shows from their sales team that they used for presentations. Thanks for the great tips!
Brian Hughes would love you to read ..Learn How to Use Linkedin for Business in 12 Easy Steps
Thanks for commenting, Brian. I have an even longer list I’m currently sorting for a case study. The drawback to that SlideShare in this post is that it includes unrelated methods. Having them sorted out will be more beneficial.
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Hi Gail,
I found your post on JustRetweet this morning and the title caught my eye.
Slide Share, attracts lots of traffic on its own, so when I have the time I like to create quick slide shares, plus it ranks well on Google too. There are many places where we can upload videos, indeed. YouTube is definitely not the only one out there, and we shouldn’t dismiss them.
Thanks for the great share.
Sylviane Nuccio would love you to read ..How To Captivate Your Audience
Thanks for dropping by Sylviane. Have you used analytics to make your videos more compelling? I included a how-to post and video Ileane Smith @BasicBlogTips did in my post today. I’ll put it in CommentLuv.
Gail Gardner would love you to read ..Use Dashboards to Create, Improve and Promote Videos Online [VIDEOS]
Thanks for sharing your ideas Gail. You have added my list of ideas on how to make my resources be of use after the initial usage. Your video is very informative also. I hope more online marketers read your post. Thanks.
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Thank you, Sherrah. If you create videos – or want to – check out today’s post.
Gail Gardner would love you to read ..Use Dashboards to Create, Improve and Promote Videos Online [VIDEOS]
Thank you for the article and the ideas , but especially the video it’s helpful!
You’re welcome, Serrurier,
Videos are the best way to grasp the big picture and strategies before using written lists and strategies to apply them.
Gail Gardner would love you to read ..Understanding How Innovation Creates Successful Businesses
HI Gail,
Great post No doubt all the point that you mention in your article are very useful for content marketing. really you are a treasure chest of great ideas! Again, wow. I am going to print out this post and have this at my side, within reach, at all times. Thank for sharing such an excellent and informative post.
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Thank you, Muhammad. The video and slideshare were both so useful that I felt they deserved a post so my readers could benefit from them.
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Hello,
Awesome list of sites for repurposing the web conferences.
Thanks
Thanks Samuel. I’m planning on using it myself. 😀
Gail Gardner would love you to read ..Use Dashboards to Create, Improve and Promote Videos Online [VIDEOS]
awesome video..
Really great tips and strategies about content marketing …
Thanks for sharing this wonderful article…
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Hi,
This is a great video. I really enjoyed it.
Hi,
James
Video looks good. Content for Marketing and tips are awesome .Thanks as always for spreading nuanced quality content. I liked your info very much. It was very well-presented and approachable.
Regards,
George
Gail! That article have great content, I will learn more with this post, thanks!
Very nice article and informative as well
thank you
Great post, really applicable stuff here. Its tempting to get involved in some of the more aggresive content marketing but at the end of the day you don’t want to have to worry about getting slapped every time google makes an update.
Hi Will,
The only way to know for sure you won’t get penalized is to not have a site. All we can do is act ethically and do what makes sense – and then deal with the aftermath if we trip some algorithm or some lowlife claims you did something even if you didn’t.
Gail Gardner would love you to read ..How to Use Local Business Directories to Increase Visibility and Sales
It’s really interesting, its kind of extraordinary articles and way has been shared here! and very informative about how to repurpose web conferences. Not all the speakers uses their conferences videos as content which not only be used as great content but also do the lot of other works as marketing or for other readers who had not attended or missed the conference.
Hi Altamash,
No doubt many great webinars have never been repurposed. What a huge waste of excellent material that could be attracting a larger audience!
Gail Gardner would love you to read ..How to Use Local Business Directories to Increase Visibility and Sales
very nice good to see this article. thanks for information
Message given by this article was very nice.