People are republishing their content on different sites more than ever. LinkedIn. Facebook. Quora. Flipboard. Even sites like Business 2 Community and The Huffington Post.
My question, is why aren’t you?
Especially when there’s a new social platform going full throttle with 800k+ visitors coming on a daily basis. Let me introduce you to Medium.
Compared with other platforms, Medium is the perfect place to share your stories , whether you do so for personal or for business reasons. How is it ideal? Well for one, it’s free. Secondly, the engagement rate is impressingly high.
Now I can go on and on about all the amazing things Medium has to offer. But for your convenience, I’ve put everything in a nice nutshell.
Advantages of Republishing Your Content on Medium
1. More exposure
If you’re a small-to-moderate business, you’d probably kill to get 1,000+ daily visitors to your site. The truth is that most successful websites get about 100 unique visits a day. And how many daily views you get determines how many potential customers, users, or subscribers you can gain.
Now Medium has 800k+ daily viewers scouting around for something valuable or fun to read. Wouldn’t it be a smart move to promote your site by jumping on board the fastest trending social media platform? And just so you know, 800k+ daily views is about the same amount of web traffic Macy’s gets as the 10th leading retail website in the U.S. Think about that for a minute before making your answer.
Of course, your answer should be yes!
In fact, you can get just as much exposure on Medium as you do through Twitter, Facebook, and LinkedIn.
2. More traffic to your site
Medium is my site’s (Rabbut) #1 source of traffic, and it still amazes me to see how many of our sign-ups come from Medium. Not only have we gotten more users to try out our product, but we’ve also gotten a 36% increase of subscribers for our Rabbut blog.
This success is all thanks to our republished posts on Medium. All you need to do is provide your site link at the bottom of your Medium post to direct curious readers to your site.
Anyone who reaches the bottom of your post obviously enjoys what you’ve written. So why not give people the opportunity to check out the work you do by adding your site link in your post?
3. Spread your name
Medium isn’t quite flooded with content compared to LinkedIn and Twitter. That’s good news for you because then you have a better chance of getting your content right in front of people’s eyes. As long as you use appropriate tags to describe what your article is about, you can gain a wider audience.
The more people see your name, the deeper it sinks into their heads. And before you know it, everyone will start recognizing your business and what you do.
Why People Don’t Republish Their Content
Despite all of the amazing benefits you can get from republishing content onto Medium, many people still don’t do it. In fact, they sweat with hesitation. And it’s because of this:
Google’s duplicate content penalty.
You can clearly see this fear by reading through the comments on Chelsea’s post, How to Get More Traffic from Every Post by Republishing on Medium.
People are afraid to lose content authenticity from their own sites to other sites. They’re afraid Google will get angry and knock SEO points from their sites, bringing them down to the lowest rankings.
Well, let me break the good news to you:
There’s no such thing as a duplicate content penalty.
Take it from the very words of the Google webmasters themselves. Even Matt Cutts, the head of Google’s webspam team, said you should not worry about it.
You see, Google doesn’t care about you posting duplicate content as long as it’s not spammy or keyword stuffing. Google only cares about giving users the best possible results based on the keywords the user types in the search box.
So if Google sees several webpages offering the same content, their algorithm will select the one that best offers the information required and list that page in the search results. Being listed usually requires having rich, unique, relevant, informative, and remarkable content.
Keep in mind that you can’t guarantee SEO. For a better chance that Google will rank your site first, you’ll need to publish your content on your site and then wait until Google indexes it. A good way to check if it has been indexed or not is by Googling your blog post URL in the search bar (see below).
If you see your blog post in the search results after Googling it, it’s been indexed already.
Once your post has been indexed, it’s relatively safe to republish your content onto Medium and gain the benefits of exposure, traffic, and brand awareness.
So Should You Republish Your Blog Content Onto Medium?
Tiffany is the creator & marketer of Rabbut — a writer’s best friend for collecting emails for Medium, Linkedin, and personal sites. Top Medium writer for life hacks, productivity, startups and relationships.
Keep up with MEDIUM’s Field Guide for the latest tips and tricks on growing your Medium influence. You can also follow us, Tiffany and Kate, as we’re always experimenting with new Medium projects.
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- Medium Marketing Course (it’s free!)
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An open source to view and share your (and others’) Medium stats page, so you can know where you stand in your Medium game. Sign up if you’re interested in this—we might create it. 😉
Latest posts by Tiffany Sun (see all)
- Why You Should Republish Your Blog Content On Medium - October 21, 2016