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Why You Should Republish Your Blog Content On Medium

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People are republishing their content on different sites more than ever. LinkedIn. Facebook. Quora. Flipboard. Even sites like Business 2 Community and The Huffington Post.

Why You Should Republish Your Blog Content onto Medium

My question, is why aren’t you?

Especially when there’s a new social platform going full throttle with 800k+ visitors coming on a daily basis. Let me introduce you to Medium.

Compared with other platforms, Medium is the perfect place to share your stories ,  whether you do so for personal or for business reasons. How is it ideal? Well for one, it’s free. Secondly, the engagement rate is impressingly high.

Now I can go on and on about all the amazing things Medium has to offer. But for your convenience, I’ve put everything in a nice nutshell.

Advantages of Republishing Your Content on Medium

1. More exposure

If you’re a small-to-moderate business, you’d probably kill to get 1,000+ daily visitors to your site. The truth is that most successful websites get about 100 unique visits a day. And how many daily views you get determines how many potential customers, users, or subscribers you can gain.

Now Medium has 800k+ daily viewers scouting around for something valuable or fun to read. Wouldn’t it be a smart move to promote your site by jumping on board the fastest trending social media platform? And just so you know, 800k+ daily views is about the same amount of web traffic Macy’s gets as the 10th leading retail website in the U.S. Think about that for a minute before making your answer.

Of course, your answer should be yes!

In fact, you can get just as much exposure on Medium as you do through Twitter, Facebook, and LinkedIn.

2. More traffic to your site

Medium is my site’s (Rabbut) #1 source of traffic, and it still amazes me to see how many of our sign-ups come from Medium. Not only have we gotten more users to try out our product, but we’ve also gotten a 36% increase of subscribers for our Rabbut blog.

Get More Traffic to Your Site By Republishing Content On Medium

This success is all thanks to our republished posts on Medium. All you need to do is provide your site link at the bottom of your Medium post to direct curious readers to your site.

Anyone who reaches the bottom of your post obviously enjoys what you’ve written. So why not give people the opportunity to check out the work you do by adding your site link in your post?

3. Spread your name

Medium isn’t quite flooded with content compared to LinkedIn and Twitter. That’s good news for you because then you have a better chance of getting your content right in front of people’s eyes. As long as you use appropriate tags to describe what your article is about, you can gain a wider audience.

Spread Your Name Using Medium

The more people see your name, the deeper it sinks into their heads. And before you know it, everyone will start recognizing your business and what you do.

Why People Don’t Republish Their Content

Despite all of the amazing benefits you can get from republishing content onto Medium, many people still don’t do it. In fact, they sweat with hesitation. And it’s because of this:

Google’s duplicate content penalty.

Dealing With Google's Duplicate Content Penalty When Republishing Content

You can clearly see this fear by reading through the comments on Chelsea’s post, How to Get More Traffic from Every Post by Republishing on Medium.

People are afraid to lose content authenticity from their own sites to other sites. They’re afraid Google will get angry and knock SEO points from their sites, bringing them down to the lowest rankings.

Well, let me break the good news to you:

There’s no such thing as a duplicate content penalty.

Take it from the very words of the Google webmasters themselves. Even Matt Cutts, the head of Google’s webspam team, said you should not worry about it.

You see, Google doesn’t care about you posting duplicate content as long as it’s not spammy or keyword stuffing. Google only cares about giving users the best possible results based on the keywords the user types in the search box.

So if Google sees several webpages offering the same content, their algorithm will select the one that best offers the information required and list that page in the search results. Being listed usually requires having rich, unique, relevant, informative, and remarkable content.

Keep in mind that you can’t guarantee SEO. For a better chance that Google will rank your site first, you’ll need to publish your content on your site and then wait until Google indexes it. A good way to check if it has been indexed or not is by Googling your blog post URL in the search bar (see below).

How to Check to See If Your Content Is Indexed By GoogleIf you see your blog post in the search results after Googling it, it’s been indexed already.

Once your post has been indexed, it’s relatively safe to republish your content onto Medium and gain the benefits of exposure, traffic, and brand awareness.

So Should You Republish Your Blog Content Onto Medium?

Definitely!

Tiffany Sun head shot

Tiffany is the creator & marketer of Rabbut — a writer’s best friend for collecting emails for Medium, Linkedin, and personal sites. Top Medium writer for life hacks, productivity, startups and relationships.

Keep up with MEDIUM’s Field Guide for the latest tips and tricks on growing your Medium influence. You can also follow us, Tiffany and Kate, as we’re always experimenting with new Medium projects.

Here’s what we are doing:

  1. Medium Marketing Course (it’s free!)
    Learn how to go viral on Medium by taking our growth hacks for your own post. Doing so will give you a higher chance to hit top Medium stories.
  2. 50k Medium Journey
    A journey where our team is working towards 50k monthly Medium traffic to our site. Learn what we’ve learned by signing up; it’s free.
  3. Medium Stats Bank
    An open source to view and share your (and others’) Medium stats page, so you can know where you stand in your Medium game. Sign up if you’re interested in this—we might create it. 😉
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Tiffany Sun

Creator & Marketer of Rabbut - a writer's best friend for collecting emails for Medium, Linkedin, and personal sites. Top Medium writer for life hacks, productivity, startups and relationships.
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Comments

  5. Thanks for the blog..really helpful in spreading information at different platform about the blog and website content…..it might also help in increasing business or reaching people easily and quickly

    Reply

  6. Thanks god you saved my money. Cause there are peoples who are charging 50 to 200 dollar just to publish your guest post on medium. I was about to order a gig and just read this article and you saved me. It means i can just republish my website original content on medium and they will accept the content of website. Can you please guide me whether they will accept it or not? Cause i heard that they only accept original content? is that right?

    Reply

  8. Thank you Gail i will go through 4 Marketing Mistakes That Are Keeping Your Business Down. Hopefully i will learn new tricks i can apply to grow my business.

    Reply

  9. Our company works since 2009 we have many clients all over the worl and this year we decide to create a personal website to get new customer as we are growing. And while investigating the field of software development I understood that there are so many compatitors in it. So, it was hard for me to build a strategy how to grow in Google rankings. Thanks to your website I find a lot of useful tips how to do that. And this article is one more powerful cool tip how to use Medium for my business. Thanks

    Reply

  10. Hey Tiffany,

    Medium is one the biggest social network now. People share their content to get more exposure to their blog posts. For bloggers, the best thing is to get more traffic to their blog.

    Medium can help them to attain a better authority. Building a brand is required for business owners. Medium is the platform for them.

    Thanks for sharing the info.
    ~Ravi
    Ravi Chahar would love you to read ..WordPress Guide : What To Do After WordPress Installation?My Profile

    Reply

  11. Thanks for clearing up the mystery Tiffany!

    Because I was definitely worried about how Google
    might potentially react to republishing my content.

    And even though I haven’t previously heard of Medium, it’s great to
    know an authority such as Matt Cutts has finally put the rumors
    about Google and republishing content to rest!

    And thanks for sharing an extremely valuable potential resource!
    Mark would love you to read ..How Savvy Entrepreneurs Effectively Use Email Marketing Even if You Totally Suck At Writing!My Profile

    Reply

    • Yeah, I was worried myself I’d get penalized by Google for having duplicate content. But they’re more chilled than you think – as long as you’re original and don’t jack content, word per word, from other writers, you’re all good. 🙂

      Reply

  13. Hi.
    You give the best information on blog submission. You give the detailed description on blog republishing. Thanks for sharing this information.

    Reply

  15. Nice share now i get to know the importance of republishing its really important aspect thanks a lot for sharing such a helpful and amazing article.
    cbetter would love you to read ..Cbetter ServicesMy Profile

    Reply

  16. Google doesn’t care about you posting duplicate content as long as it’s not spammy or keyword stuffing. Really? i have always thought that google will penalise you if you do that. Thank you for sharing and by the way nice article.

    Reply

    • Hello Segun,

      Google filters duplicate content out of their index eventually, so if you don’t specify which location should stay in the index they may remove the copy on your site and leave the republished version somewhere else.

      The other challenge is that if you don’t use canonical to tell them which copy is the original, if you republish on a larger site they will get the listings instead of your site.
      Gail Gardner would love you to read ..4 Marketing Mistakes That Are Keeping Your Business DownMy Profile

      Reply

  17. this is a great article, that really makes you re-think the overall content of article and purpose of your post.

    Thanks for this informative post.

    Reply

    • Glad it helped, Dhaval. 🙂

      I’ll be pumping up some more helpful Medium tips & growth hacks here. Stay tuned here!

      Reply

    • I’m not too surprised. 🙂 Medium is still untapped, but those who’ve used Medium already know how much exposure it can bring them. I’d highly suggest trying it out. I know in the beginning it might not look promising, but once you keep pumping out content, you’ll eventually gain a loyal audience and build your authority.

      If you like, this course (which is free) will definitely help bring more attention to your post: http://rbt.space/getyof0ad

      Best of luck!

      Reply

  21. the post is about republishing content on medium is very effective. the medium discussed here is really needed to drive traffic and spread name.
    Thanks for such an awesome post.
    Abir Dutta

    Reply

  22. Amazing tips for good blog :-)The above given tips are really helps
    Blogs are the reflection and thoughts of a person and some become mega-famous while others have their own aesthetic spin which leaves a bold impression on its viewers. To write a blog is tough work but many make it work and it opens up a whole new world of writing. To begin you do not have to be a naturally born writer but understand the basics which I will list below that will enable your skills to refine themselves and give you a fantastic blog.

    Reply

    • Thank you Rob. 🙂

      I really do believe blogs are the mere reflection of who you are and what you believe in. And the hardest part is sharing your stories to an audience who have no idea you exist. That’s part of the reason why I even started Medium, and right now I’ve made it to the point where every post I write, gets about 100 recommends (the equivalent of ‘likes’) on its own.

      If you haven’t tried Medium, I strongly recommend it. 😉

      Reply

  23. ThanksIt is an interesting article for the business administrator it is very excellent. In this article there no such things which are not helpful to the business persons

    Reply

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