Everyone is talking about artificial intelligence, machine learning, voice search, NLP as the new trends emerging in the marketing technology space.
Python is the programming language that gained huge popularity recently in the technology industry. Now, the SEO community is also loving and accepting the language to automate their work and made life easier.
It’s not necessary to be a data scientist or any tech geek to understand this programming language. The simple syntax and huge library make it the preferred language to learn and apply to your day-to-day technical SEO.
Every SEO professional should learn Python to enhance work efficiency and better performance.Click To TweetIf every business from small to large organizations understood the true value of this language, they would be working on it.
What is the Python Programming Language?
Python is an open-source, object-oriented programming language. It supports a wide range of libraries and modules that make it more understandable.
The speed and scalability of Python are unmatched. Even Google is using the Python programming language to develop their web-crawlers.
Major functions where Python is used broadly:
- Data computation
- Natural language processing
- Data extraction
- SEO automation
- Data interpretation
- Machine learning
- Deep learning
Why Use Python for On-page SEO?
Well, SEO is more than link building, black-hat, white-hat SEO methods, meta tag writing now.
Most of the SEO tools are expensive or come in packages. What if you could implement your own script easily to perform a certain action and tweak it according to your data needs?
Amazing, right!?
Most of the SEO analysts and marketing professionals are afraid of the programming and coding part of SEO. But, they shouldn’t be anymore. Python made it simple and easy to learn and implement.
How Python Empowers SEO professionals
How many of you still performing on-page SEO tasks manually?
A lot of advanced tools have already been introduced in the market. Tools enhance your productivity. Similarly, Python helps SEOs automate the tasks which are time-consuming.
Data is the most important asset for an SEO professional. Data analysis is very critical and a task that consumes much time.
Major functions Python enables SEOs to perform are analyzing a large chunk of data and finding insightful information.Click To TweetData-driven decision making leads to a successful campaign. It makes the data more understandable and leverages marketing campaigns with data.
When you recommend some strategies based on data to your clients, it’s more credible and impactful. Use Python’s machine learning to automate the time-consuming tasks.
SEO Tasks Automated Using Python
#1 SEO analysis of the site for critical issues
The Python SEO analyzer API analyzes the structure of a site, crawls the site, counts words in the body of the content and warns of any general SEO related issues.
Some major features are:
- Word count
- Page Title
- Meta Description
- Keywords on-page
- Warnings
- Missing:
- title
- description
- image alt-text
#2 Link checker
Did you know even Screaming Frog crawls into pandas dataframe? It made internal website link analysis, broken link discovery, URL mapping while migrating the site simple and automated.
Crawl404 as the name indicates helps us find the 404 pages on a site.
#3 Image optimization and find missing ALT tags
DeepCrawl API using Pynthia can make this tedious task easy and less time-consuming. It finds the images on the website and checks for missing tags or captions. Use it to find opportunities to enhance website SEO.
#4 Keyword ranking computation & recommendation
PyTrends and MatPlotLib are the libraries you can use to automate keyword ranking positioning. Even Google Trends uses these same libraries to find audiences’ interest in particular search terms over time.
#5 Competitive analyses
It’s very difficult to keep your eyes on competitors all the time for their updates and launches. Python makes your repetitive tasks automated.
For example, use it to fetch the details of your competitor’s services and products to monitor.
#6 Analytics
You have probably been using an analytics tool to track audience behavior and engagement. Google webmaster tool uses Python scripts to track and fetch the data into various formats.
You can use these open-source libraries to transfer the data straight into document files.
#7 Meta tag optimization
XPATHs can be used to extract meta tags from a client’s website and optimize it easily. You can extract, title, description, alt, canonical, H1, robots tags with great ease using Python APIs.
#8 Data analysis & visualization
Requests, Matplotlib, Requests-html and Pandas are some of the libraries available to help analyze and visualize data for better understanding.
#9 Website speed optimization and monitoring
When you have a huge number of webpages on your domain, how would you test each one of them? It’s a very time-consuming process that can be automated by Python libraries like Selenium, Pandas, BeautifulSoup.
“Using Selenium Webdriver to automate browser actions, we built a script that would grab URLs directly from the sitemap, plug them into Google Pagespeed Insights and collect the mobile time-to-load, along with particular notes given by Pagespeed Insights.” By Derek Hawkins.
#10 Content curation & recommendation
Online streaming sites like Netflix and Amazon Prime all use a certain content recommendation engine. Most of these algorithms are developed in Python.
Because it has huge APIs and different libraries, it supports the best content curation and recommendations. Python understands the meaning of the search string and shows the best possible options.
Some Real-world Examples Are:
Google – Google voice search processes with natural language processing technology. Google search algorithm updates are also inspired by the same technology.
Queries are analyzed to find the most relevant search results and improve the results based on the audience’s intent and engagement.
Source: SEJ
Netflix – Netflix results are generated by a recommendation engine using Python backed machine learning algorithms.
Most of the online streaming apps are using the same technology to enhance the capabilities of their content recommendation engine.
Spotify – Spotify song recommendation engine is powered by machine learning.
Twitter – Timeline content is curated based on audience behavior.
Salesforce Einstein – Einstein AI by Salesforce also uses Python coded AI-based systems.
How to Start Learning Python for SEO?
I hope you are inspired enough to start learning this amazing language. First, start understanding the basic concepts of how Python works to leverage your technical SEO efforts.
Practicing is the key here; you can’t just learn from reading tutorials, blogs, and articles. Connect with Python professionals and gain basic knowledge and start practicing.
You can start with Codecademy, and Kaggle it’s easy fun and moreover, it’s FREE.
If you learn by watching videos, use this YouTube playlist – Python For Marketers: Why, What, Expectations | Learn Python for Marketing
You can use the Google Colaboratory platform as it’s a simple Google doc-based program doesn’t require any installation.
Ready to Use Python to Boost Your Technical SEO?
Python will enable you to spend more time in finding solutions, rather than just stuck with identifying problems. Let Python handle that part for you.Click To Tweet
The big organizations already started working on implementing the tools for SEO using Python. The Python programming community is growing at a great pace and now SEO professionals are also participating.
This is the era of automation! Everything should be time-saving, creative and fast. So, improve your efficiency with Python, and enhance your technical SEO.
Latest posts by Richa Pathak (see all)
- 10 Ways Python Can Boost Your Technical SEO - December 21, 2019
Yes… this really helpful for me. I, not a technical person who can manage WordPress this helps me lot.
Bhushan would love you to read ..What Is Load Bearing Structure? ( Load Bearing vs Framed Structure)
Of course python is indeed very useful programming language nowadays. I think people should keep it in their programming habits more often.
Thanks Richa Pathak!
I am very keen to learn the Python language so I searched for its brief introduction and why it is so important?
I read your full blog and really impressed with your writing skills.
Your blog is very engaging and gives every detail about Python, and its relation with SEO to grow any business. I am naive in this field but I will really understand every word you write.
Thanks again for sharing this wonderful information.
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Thanks for an awesome post! I have been looking to find something like this for a while. Python is my preferred language.
Best wishes.
Very Interesting, I’m learning python just because of SEO. I would like to put SEO work on an automation and give more time to Experiment and learn SEO. Currently Working on SEO Analyzer. Got some more ideas regarding SEO tools with python.
Till now i dont know that python would help in SEO. Any way that was an amazing post.
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Hi Richa,
I know a bit of java will it help me learn Python? Or is it totally different?
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I am working as a digital marketer in Elsner Technologies Australia. I am always looking for the latest trends regarding SEO and keen to learn something new. I came across your blog and learn something interesting about the Python programming that really helps in technical SEO. I am really grateful to you for sharing this informative article.
Wow! Thanks for taking the time to write this. I am just dipping my feet into the SEO world to try and improve my business. I need all the help I can get and this program looks like it could make everything so much easier. It’s all so complicated when you are just beginning. Definitely going to try it out. Thanks again!
Hi Richa,
First of all, thanks for sharing useful information about python programming language. I have been doing seo on my website and I didn’t know python can help it. Now I think I will learn python as it is used in web based applications and websites. Thanks again.
Really effective post ! I didn’t realize Python can accomplish such a great deal. I am keen on learning it for the fourth and fifth things recorded previously. I’m eager to find out about this, so I can add it to my stockpile.
Really interesting stuff, I didn’t know that Python could make these tasks so much more streamlined! Definitely going to give it a go!
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Hi Richa,
great post .thanks for great information about python programming language for Boost SEO. there are many important tips and trick that are mostly used in seo. i will be keep in touch with you to learn other great technique .
Hi Richa,
Firstly, thanks for sharing the article. I am a beginner blogger with an investor. Here has clearly explained 10 ways Python can boost technical SEO. I am glad to read these tips:) We know Python is the top Programming Language of WEB. It cares about your website on-page SEO. That helps using automatically. I’m recommend this blog. Rember, SEO is major part for any blog or website. So, can you read this content? Then you’ll best try. Have an amazing day!!! Happy 2020
Thank You!!!
–Nipun
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Great post. Thank you for such a great article. I am learning SEO and I did not have any ideas about this knowledge. It is helpful for doing SEO in python. I will follow these tips to improve my website SEO.
Python is a popular object-oriented and high-level programming language and is in demand these days. you have shared some tips to improve any website SEO using Python.
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Hi Richa,
No doubt a helpful and informative blog. Could you please suggest me a good reading to start learning python basic
Sure, Udemy offers a lot of courses for the same.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Richa,
Thanks for the article.
I have always been told I should learn Python, but it never really occurred to me I could use it towards the SEO of my addiction recovery blog.
I’m going to start learning today!
Cooper would love you to read ..Drinking to Cope with Social Situations?
Thanks for sharing the post. I am learning the python and will implement the mentioned tips. Once again thanks
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hi,
Thanks for shearing such beautiful information with us. I hope you will shear some more info about how to use python for SEO…. Keep sharing!
Thanks.
Python is one of the most popular programming languages, and of course there are a lot of libraries available. Some of those libraries can be used for SEO and others can not. There is no magic with Pyhton and SEO.
Wow! I didn’t know that Python can boost some level of SEO here. Well written and I added this to Pocket for future reading.
Thanks for sharing and keep up the good job!
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I am glad you liked it. You can always follow my other articles to learn more.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
I hadn’t heard of Python before I read your post but this is really going to help save me time, thanks.
Hi Richa, Good to see you at Gail’s space. 🙂
It is really interesting to know Python can do a vital role in the SEO aspect.
Thanks for sharing this in-depth post on SEO and Python.
Keep writing.
Keep sharing.
Best
~ Philip
PS: Glad to note that this post has been curated on te pages of BizSugar IM Platform.
Thanks
Phil
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Thanks for educating me on the importance of python SEO. I’m inspired to dig more into this.
This is relatively new to me but seeing the benefits, I’ll use the resources provided above to learn more.
Never knew that python language has some SEO benefits.
Thanks for sharing this useful article.
Thank you Richa for your informative article. I started learning Python a few years ago and I couldn’t find enough motivation.
I’ve checked out your suggestions Kaggle and Codecademy, and I must say that the latter is quite convincing and easy for me to solidify my Python knowledge and perhaps manage to boost my SEO with it.
I will also show your article to some of my friend who were looking for similar learning sources.
Cheers,
Lara
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Python is really interesting and will definitely grow in future. It’s better to start early right?
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
This is a completely new thing for me in the field of SEO. SEO is very interesting and always changing. Very happy to read this article and learned something new. Thanks for educating people through your amazing blog.
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I have been learning python for a month now. Having read this article now, i believe i am on the right track to manage our website SEO.
Thanks Richa
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You really are in the right direction if you already started learning.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
python is mostly used in data science and data analyse it is very powerful language . This content gives enough info regarding how to use python in seo .
These days even SEO is data-driven, insights-driven. Python adding value to decision making in digital marketing space.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Great 🙂
I even didn(t know about Python and technical seo
Since a few years, i was just publishing articles an it went quite god for my blog Eldorado Immobilier.
But then i began to use backlinks and i have to admit it really boosted my seo
Now i learn there is technical seo also. i am avid of knowledge about this to boost my blog so i will definitively learn to use it.
I also saw videos on youtube
Let’s go for a better blog in 2020
My goal is no less than 10 000 views / day and maybe Python will help me to make the good choices to attein this goal
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Oooh…so glad I found this article. I’m not a coder…at all, really. I know some HTML/CSS, but deeper coding has eluded me.
I’ve been toying with the idea of learning Python but have not devoted the time to do so.
This article is a good reminder that I really do.
Thanks!
Python is easier than you think. It has all the code written, you just need to copy the library to perform certain actions if you want to apply some function.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
wow, i just started learning python and i never knew it can be useful in technical SEO. i was wondering how possible this is with a wp site considering that they differ from php
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hello richa pathak
I am currently doing intern on seo and we are using only backlinks you post help me know about python that help in seo keep posting such a interesting topics. i keep loving reading this post.
You can read all of my articles to learn more, I would share more free resources to learn SEO. Feel free to reach out to me if you need any help in learning so.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Hi Richa,
Great article. I know that python is very powerful and want to learn but it does seem hard for someone without coding background.
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It just looks like a hard coded language, but its very simple. It has a wide range of libraries to support major SEO functions. you just need to understand the basic syntax of it and that’s all. If you still feel you need help, you can tweet me @01richa90
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Awesome write up! I attempted learning Python and It was very challenging for me. I may try it again in the future though. Thank you for sharing.
These days python is really a huge demanded programming language but I didn’t know that it will even help in SEO. Thanks for this one.
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It is very helpful in SEO indeed. If you dig deep into the topic, you will be amazed to know how it can reduce ton of tasks for an SEO professional.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
I am a Php programmer after reading this post seems like python is more SEO friendly than php Thanks for the info keep writing
Great, I was always think to learn a new language, And now i got the signal why to learn . Python is very interesting language with advance tools.
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Great to hear that! If you need any help, feel free to reach out to me or tweet me @01richa90
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
It can take a long time to learn seo.
But when you are an seo agency, learning Python is something I must do. Thanks for the tips
Steve would love you to read ..Don’t know much about SEO: Survey finds business owners lack basic knowledge
Thanks for the article, Python is indeed the most important language right now!
Great article on SEO. Nice timing for me as I am starting to do SEO to my website.
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Thanks for sharing the information. As a beginner it was really helpful for me.
bernot uwt would love you to read ..What You Ought To Have On Your Local SEO Checklist
This was really insigtful, thank you Richa!
Have tried learning a bit of Python, but have not really implemented it on SEO tasks. But the content curation and recommendations actually gave quite a lot of ideas on how it could practically be used. Tough am quite far from having the skills to actually implement something similar, it definitely works as a motivation.
Thanks Richa Pathak for sharing this very informative post. I am having serious problem with SEO and would like to get your personal help on my website busitechnews.com. Keep on educating us, Best Wishes
Sure, you can tweet me on @01richa90. I would be glad to help you.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Hello Richa Pathak,
Most Effective content that i read in recent times Image optimization and find missing ALT tags is very much useful .
Helpful to every Naive User
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I am glad you liked it, If you need any help, feel free to tweet me on @01richa90
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Do python really help in technical SEO? I am really shocked for the reason that I am reading this first time!!
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that is true, Python actually changing the landscape of SEO too. It’s just that, you need to understand the how’s and why’s.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Hi Richa,
Very nice and informative about how Python can boost technical aspects of SEO.. Its inspiring to read that Google voice search processes with this natural language processing technology. Also, Google search algorithm updates are inspired by the same technology.
A great read. I for one had not heard of Python but will be looking to add in to our SEO
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sir i am learning python but i dont know about seo boosting with python now i defenetly use in my site
Oh dear… I am new to SEO (6 months in) this is overwhelming to me! By the time I get ready for Python it will be something else 🙁 I did go over to The Python SEO analyzer API site but it looks like a community and then some code. I did not see where the tool is (maybe I missed it??) or I don’t know what I am looking for. Any help there would be great – thanks Nikki
Hey Nikki, thanks, if you would like to know more about how to start and from where to start? You can tweet me on @01richa90 I would be ahppy to guide you.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Wow! I never knew this was a thing! Python for SEO? Mindblowing!!!
I run a digital marketing agency, so this is something I needed to know.
Sure, Every digital marketer should learn smart techniques for SEO, this is 2020. To beat the competition we need to move with great pace.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Thanks for sharing this amazing article. I learnt a lot from this article.
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Very Amazing And And Informative Content
I love Python Because With Help of Python We can Easily Handle Technical Problems
Great Work
I love the way we can use Python to scan websites and find images with missing alt tags. It helps a lot to improve on-page SEO for our blogs.
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Excellent post, programming languages are also helpful to boost SEO
I guess i will have to be learning some python now…;-) I was actually looking for,a way to start learning to properly code. Using HTML is so basic. Excellent article , very informative, thanks
Hi Richa,
Anything that can make SEO easier and more streamlined is a good thing in my book. I just switched to a new SEO plugin on my site which helps me to optimize my posts for keywords.
I’ll have a look at Python Boost and see how it compares.
Take Care.
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Sure, and in case you need any help you can tweet me on @01richa90. I would be glad to help.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Hey Richa,
Really effective post ! I didn’t realize Python can accomplish such a great deal. I am keen on learning it for the fourth and fifth things recorded previously. I’m eager to find out about this, so I can add it to my stockpile.
Thanks for such a great article……
Hi
I am learning SEO. Does a PBN still works?
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Hi Branko,
Only black hat SEOs use PBNs. They work until they get caught. So unless you don’t mind burning websites and starting over, they’re not recommended.
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Hey Richa Pathak ,
Great post. I am learning SEO and i didnt have any ideas about programming language. I use wordpres plugins for my on-page seo. Anway thanks for sharing these technqiues as well.
Harry Smith would love you to read ..Hello world!
No SEO professional is afraid of learning language. The thing that is a problem is that one started learning a language. One start from basics, intermediate, and then something one can use for work, but this all takes time. When a person understands a language that he can use in his work, this software industry will come up with new more advanced language and ours is thrown out of industry. So all time and effort is wasted.
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Hi Richa,
Most of the newbie professionals believe that link building is everything that they have to do in an SEO job. But, in reality, SEO is quite more significant than that. Technical SEO is something where most of the SEO freelancers are facing challenges.
It is good to know how python can boost technical SEO.
Thanks for sharing!
Gaurav Kumar would love you to read ..A Year of Link Building Tips
Awesome post, Richa. Python is a lanaguage which here to stay for SEO and marketing automation. I’ve shared a script to automate getting page titles from SERP results, it is available on my website along with some learning materials. I also shared in my Github
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Very helpful for newbie bloggers, thanks for posting!!!
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paython is the very important lanuage for the website but PHP , HTML, WORD_PRESS is also good lanuage for the website .
Prodigious Article on python. I will read more on 2nd point based on panda algo.
Hi, Richa.
Amazing Post. Great Research for sure, helpful for doing SEO in Python.
Thanks for sharing.
Richa, Great information provided in regards to SEO and Python.
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Hi, Richa.
Very good post, all the aspects of SEO has been nicely covered and will help the beginners. would like to listen from you about how to get B2B and B2C leads.
Sure, you can post your queries on tweet @01richa90 I would be glad to help.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Wow! I didn’t know Python can do so much. I am very interested in learning it for the 4th and 5th items listed above. I’m excited to know more about this, so I can add it to my arsenal. Thank you so much!
You can stay tuned on my twitter @01richa90. I will write another article in the series.
Richa Pathak would love you to read ..Influencers vs Advertising: How has consumer mindset changed the way we buy?
Very useful thank you so much. i will follow these tips to improve my website SEO. fortunately, I use of some plugins on my wordpress that help me to correct some of the mistakes.