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10 Ways Python Can Boost Your Technical SEO

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Everyone is talking about artificial intelligence, machine learning, voice search, NLP as the new trends emerging in the marketing technology space.

10 Ways Python Can Boost Your Technical SEO

Python is the programming language that gained huge popularity recently in the technology industry. Now, the SEO community is also loving and accepting the language to automate their work and made life easier.

It’s not necessary to be a data scientist or any tech geek to understand this programming language. The simple syntax and huge library make it the preferred language to learn and apply to your day-to-day technical SEO.

Every SEO professional should learn Python to enhance work efficiency and better performance.Click To Tweet

If every business from small to large organizations understood the true value of this language, they would be working on it.

What is the Python Programming Language?

Python is an open-source, object-oriented programming language. It supports a wide range of libraries and modules that make it more understandable.

The speed and scalability of Python are unmatched. Even Google is using the Python programming language to develop their web-crawlers.

Major functions where Python is used broadly:

  • Data computation
  • Natural language processing
  • Data extraction
  • SEO automation
  • Data interpretation
  • Machine learning
  • Deep learning

Why Use Python for On-page SEO?

Well, SEO is more than link building, black-hat, white-hat SEO methods, meta tag writing now.

Most of the SEO tools are expensive or come in packages. What if you could implement your own script easily to perform a certain action and tweak it according to your data needs?

Amazing, right!?

Most of the SEO analysts and marketing professionals are afraid of the programming and coding part of SEO. But, they shouldn’t be anymore. Python made it simple and easy to learn and implement.

How Python Empowers SEO professionals

How many of you still performing on-page SEO tasks manually?

A lot of advanced tools have already been introduced in the market. Tools enhance your productivity. Similarly, Python helps SEOs automate the tasks which are time-consuming.

Data is the most important asset for an SEO professional. Data analysis is very critical and a task that consumes much time.

Major functions Python enables SEOs to perform are analyzing a large chunk of data and finding insightful information.Click To Tweet

Data-driven decision making leads to a successful campaign. It makes the data more understandable and leverages marketing campaigns with data.

When you recommend some strategies based on data to your clients, it’s more credible and impactful. Use Python’s machine learning to automate the time-consuming tasks.

SEO Tasks Automated Using Python

#1 SEO analysis of the site for critical issues

The Python SEO analyzer API analyzes the structure of a site, crawls the site, counts words in the body of the content and warns of any general SEO related issues.

Some major features are:

  • Word count
  • Page Title
  • Meta Description
  • Keywords on-page
  • Warnings
  • Missing:
    • title
    • description
    • image alt-text

#2 Link checker

Did you know even Screaming Frog crawls into pandas dataframe? It made internal website link analysis, broken link discovery, URL mapping while migrating the site simple and automated.

Crawl404 as the name indicates helps us find the 404 pages on a site.

#3 Image optimization and find missing ALT tags

DeepCrawl API using Pynthia can make this tedious task easy and less time-consuming. It finds the images on the website and checks for missing tags or captions. Use it to find opportunities to enhance website SEO.

How to Generate Text from Images with Python

#4 Keyword ranking computation & recommendation

PyTrends and MatPlotLib are the libraries you can use to automate keyword ranking positioning. Even Google Trends uses these same libraries to find audiences’ interest in particular search terms over time.

#5 Competitive analyses

It’s very difficult to keep your eyes on competitors all the time for their updates and launches. Python makes your repetitive tasks automated.

For example, use it to fetch the details of your competitor’s services and products to monitor.

#6 Analytics

You have probably been using an analytics tool to track audience behavior and engagement. Google webmaster tool uses Python scripts to track and fetch the data into various formats.

You can use these open-source libraries to transfer the data straight into document files.

#7 Meta tag optimization

XPATHs can be used to extract meta tags from a client’s website and optimize it easily. You can extract, title, description, alt, canonical, H1, robots tags with great ease using Python APIs.

#8 Data analysis & visualization

Requests, Matplotlib, Requests-html and Pandas are some of the libraries available to help analyze and visualize data for better understanding.

#9 Website speed optimization and monitoring

When you have a huge number of webpages on your domain, how would you test each one of them? It’s a very time-consuming process that can be automated by Python libraries like Selenium, Pandas, BeautifulSoup.

“Using Selenium Webdriver to automate browser actions, we built a script that would grab URLs directly from the sitemap, plug them into Google Pagespeed Insights and collect the mobile time-to-load, along with particular notes given by Pagespeed Insights.” By Derek Hawkins.

#10 Content curation & recommendation

Online streaming sites like Netflix and Amazon Prime all use a certain content recommendation engine. Most of these algorithms are developed in Python.

Because it has huge APIs and different libraries, it supports the best content curation and recommendations. Python understands the meaning of the search string and shows the best possible options.

Some Real-world Examples Are:

Google – Google voice search processes with natural language processing technology. Google search algorithm updates are also inspired by the same technology.

Queries are analyzed to find the most relevant search results and improve the results based on the audience’s intent and engagement.

natural language processing technology

Source: SEJ

Netflix – Netflix results are generated by a recommendation engine using Python backed machine learning algorithms.

Most of the online streaming apps are using the same technology to enhance the capabilities of their content recommendation engine.

Spotify – Spotify song recommendation engine is powered by machine learning.

Twitter – Timeline content is curated based on audience behavior.

Salesforce Einstein –  Einstein AI by Salesforce also uses Python coded AI-based systems.

How to Start Learning Python for SEO?

I hope you are inspired enough to start learning this amazing language. First, start understanding the basic concepts of how Python works to leverage your technical SEO efforts.

Practicing is the key here; you can’t just learn from reading tutorials, blogs, and articles. Connect with Python professionals and gain basic knowledge and start practicing.

You can start with Codecademy, and Kaggle it’s easy fun and moreover, it’s FREE.

If you learn by watching videos, use this YouTube playlist – Python For Marketers: Why, What, Expectations | Learn Python for Marketing

You can use the Google Colaboratory platform as it’s a simple Google doc-based program doesn’t require any installation.

Ready to Use Python to Boost Your Technical SEO?

Python will enable you to spend more time in finding solutions, rather than just stuck with identifying problems. Let Python handle that part for you.Click To Tweet

The big organizations already started working on implementing the tools for SEO using Python. The Python programming community is growing at a great pace and now SEO professionals are also participating.

This is the era of automation! Everything should be time-saving, creative and fast. So, improve your efficiency with Python, and enhance your technical SEO.

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Richa Pathak

Richa Pathak is an emerging marketing influencer, and a creative digital marketing consultant who helps clients generate leads, drive site traffic and build their brands through data-driven strategies. With 7+ years of experience in working with B2C & B2B brands across the globe, she is also a well-known blogger for top digital marketing magazines. Read her articles on SEM Updates. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is an innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She offers various training & mentorship programs to share her knowledge. She loves reading non-fiction books and does nature photography.

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Comments

  1. Really effective post ! I didn’t realize Python can accomplish such a great deal. I am keen on learning it for the fourth and fifth things recorded previously. I’m eager to find out about this, so I can add it to my stockpile.

    Reply

  3. Hi Richa,
    great post .thanks for great information about python programming language for Boost SEO. there are many important tips and trick that are mostly used in seo. i will be keep in touch with you to learn other great technique .

    Reply

  4. Hi Richa,

    Firstly, thanks for sharing the article. I am a beginner blogger with an investor. Here has clearly explained 10 ways Python can boost technical SEO. I am glad to read these tips:) We know Python is the top Programming Language of WEB. It cares about your website on-page SEO. That helps using automatically. I’m recommend this blog. Rember, SEO is major part for any blog or website. So, can you read this content? Then you’ll best try. Have an amazing day!!! Happy 2020

    Thank You!!!
    –Nipun
    Nipun (Evolve Digital) would love you to read ..Should I Have a Blog on My E-Commerce Website?My Profile

    Reply

  5. Great post. Thank you for such a great article. I am learning SEO and I did not have any ideas about this knowledge. It is helpful for doing SEO in python. I will follow these tips to improve my website SEO.

    Reply

  10. hi,
    Thanks for shearing such beautiful information with us. I hope you will shear some more info about how to use python for SEO…. Keep sharing!
    Thanks.

    Reply

  11. Python is one of the most popular programming languages, and of course there are a lot of libraries available. Some of those libraries can be used for SEO and others can not. There is no magic with Pyhton and SEO.

    Reply

  15. Thanks for educating me on the importance of python SEO. I’m inspired to dig more into this.

    This is relatively new to me but seeing the benefits, I’ll use the resources provided above to learn more.

    Never knew that python language has some SEO benefits.
    Thanks for sharing this useful article.

    Reply

  16. Thank you Richa for your informative article. I started learning Python a few years ago and I couldn’t find enough motivation.

    I’ve checked out your suggestions Kaggle and Codecademy, and I must say that the latter is quite convincing and easy for me to solidify my Python knowledge and perhaps manage to boost my SEO with it.

    I will also show your article to some of my friend who were looking for similar learning sources.

    Cheers,
    Lara
    Lara Sein would love you to read ..Top 8 Best GPS Watches for Hiking [Ultimate Guide 2020]My Profile

    Reply

  19. python is mostly used in data science and data analyse it is very powerful language . This content gives enough info regarding how to use python in seo .

    Reply

  20. Great 🙂

    I even didn(t know about Python and technical seo

    Since a few years, i was just publishing articles an it went quite god for my blog Eldorado Immobilier.

    But then i began to use backlinks and i have to admit it really boosted my seo

    Now i learn there is technical seo also. i am avid of knowledge about this to boost my blog so i will definitively learn to use it.
    I also saw videos on youtube

    Let’s go for a better blog in 2020

    My goal is no less than 10 000 views / day and maybe Python will help me to make the good choices to attein this goal
    Pierre would love you to read ..Devenir rentier : 52 livres à lire absolument (en 2020)My Profile

    Reply

  21. Oooh…so glad I found this article. I’m not a coder…at all, really. I know some HTML/CSS, but deeper coding has eluded me.

    I’ve been toying with the idea of learning Python but have not devoted the time to do so.

    This article is a good reminder that I really do.

    Thanks!

    Reply

  23. hello richa pathak
    I am currently doing intern on seo and we are using only backlinks you post help me know about python that help in seo keep posting such a interesting topics. i keep loving reading this post.

    Reply

  25. Awesome write up! I attempted learning Python and It was very challenging for me. I may try it again in the future though. Thank you for sharing.

    Reply

  32. This was really insigtful, thank you Richa!

    Have tried learning a bit of Python, but have not really implemented it on SEO tasks. But the content curation and recommendations actually gave quite a lot of ideas on how it could practically be used. Tough am quite far from having the skills to actually implement something similar, it definitely works as a motivation.

    Reply

  33. Thanks Richa Pathak for sharing this very informative post. I am having serious problem with SEO and would like to get your personal help on my website busitechnews.com. Keep on educating us, Best Wishes

    Reply

  36. Hi Richa,

    Very nice and informative about how Python can boost technical aspects of SEO.. Its inspiring to read that Google voice search processes with this natural language processing technology. Also, Google search algorithm updates are inspired by the same technology.

    Reply

  39. Oh dear… I am new to SEO (6 months in) this is overwhelming to me! By the time I get ready for Python it will be something else 🙁 I did go over to The Python SEO analyzer API site but it looks like a community and then some code. I did not see where the tool is (maybe I missed it??) or I don’t know what I am looking for. Any help there would be great – thanks Nikki

    Reply

  45. I guess i will have to be learning some python now…;-) I was actually looking for,a way to start learning to properly code. Using HTML is so basic. Excellent article , very informative, thanks

    Reply

  47. Hey Richa,

    Really effective post ! I didn’t realize Python can accomplish such a great deal. I am keen on learning it for the fourth and fifth things recorded previously. I’m eager to find out about this, so I can add it to my stockpile.

    Thanks for such a great article……

    Reply

  49. Hey Richa Pathak ,
    Great post. I am learning SEO and i didnt have any ideas about programming language. I use wordpres plugins for my on-page seo. Anway thanks for sharing these technqiues as well.
    Harry Smith would love you to read ..Hello world!My Profile

    Reply

  50. No SEO professional is afraid of learning language. The thing that is a problem is that one started learning a language. One start from basics, intermediate, and then something one can use for work, but this all takes time. When a person understands a language that he can use in his work, this software industry will come up with new more advanced language and ours is thrown out of industry. So all time and effort is wasted.
    christmhgyrd would love you to read ..How to Teach Children(6 years)My Profile

    Reply

  51. Hi Richa,

    Most of the newbie professionals believe that link building is everything that they have to do in an SEO job. But, in reality, SEO is quite more significant than that. Technical SEO is something where most of the SEO freelancers are facing challenges.

    It is good to know how python can boost technical SEO.

    Thanks for sharing!
    Gaurav Kumar would love you to read ..A Year of Link Building TipsMy Profile

    Reply

  52. Awesome post, Richa. Python is a lanaguage which here to stay for SEO and marketing automation. I’ve shared a script to automate getting page titles from SERP results, it is available on my website along with some learning materials. I also shared in my Github
    Ani would love you to read ..Data-driven con Tableau y ClearpeaksMy Profile

    Reply

  59. Wow! I didn’t know Python can do so much. I am very interested in learning it for the 4th and 5th items listed above. I’m excited to know more about this, so I can add it to my arsenal. Thank you so much!

    Reply

  60. Very useful thank you so much. i will follow these tips to improve my website SEO. fortunately, I use of some plugins on my wordpress that help me to correct some of the mistakes.

    Reply

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