Most bloggers earn on advertising through Google AdSense on their websites. The more popular the blog is, the greater number of visitors it would get. More visitors equals increased profit to the blog owner.
The main problem here is to promote the blog to drive high traffic and as much profit as possible. Promotion on keywords may be one of the main differences between a successful blog and an unpromising one.
5 Easy Steps to Increase Profits Using Keyword Research
This article explains 5 easy steps to get more traffic and increased income by using these practical keyword research tips.
1) Analyze the Text on Your Site
Blogs are well-ranked by search engines because of their structure and frequent updating of their content. At the same time, you lose a lot of traffic if you don’t use the potential of search queries.
Text analysis is the first thing you should do if you want to tap this potential. Re-read articles on your blog and understand what keywords you have used and what keywords you can add to them.
While you could use Google AdWords to find keywords with high popularity on the topic, full data is only available if you have a high ad spend. Instead, use a free tool like Ubersuggest.
You should also compare your content to the text on the websites of your competitors on similar topics to find additional new keywords for your content.
Also, you can use SEO tools, such as Serpstat, to analyze your articles. Enter your domain into the Serpstat search box and go to Tools > Keyword Clustering and Text Analytics.
The report you’ll get provides recommendations on changes or amendments you need to make on your page to optimize it for keywords from a cluster.
Also, you’ll see here keywords you should insert into page content if you’re creating a page for SEO from scratch.
Add some of these keywords to the content, and your blog could appear in the SERPs more often.
2) Determine the Value of Keywords
You can find a lot of keywords which you believe you should include to your content. Don’t hurry to use every one of them. It would be better to value them first.
Review the various performance indicators of these keywords, such as:
- search volume
- cost-per-click
- competition level
- number of search results
Only after researching can you make a decision on which keywords are worth using in your articles.
These keywords shouldn’t be the best on every index but should be the most appropriate to your article and topic.
For example, a keyword can have a low competition level, which is even better for you than a high one. So choose it to include in your content and get traffic from it.
Editor Note: Be aware of the difference between low competition for ad spend and low competition for organic search. They are not the same. This was explained in the post about Ubersuggest mentioned earlier.
3) Find Keyword Variations and Search Suggestions
You should optimize your blog not only for machines but also for people. Content should be interesting, easy to read, and diverse. So use synonyms of keywords to reach your target audience.
You can come up with them by yourself and check their value at Google AdWords or make use of SEO services which would choose the quality keywords to your topic.
Enter a keyword into the Serpstat search box and go to Keyword Research > SEO Research > Related Keywords.
Here you’ll get the list of synonyms for your main keyword and its variations (including some mistakes that people often make while typing) which people searched for on Google.
Just take them and add them into the text or create new articles with a widened list of keywords.
Another good way to broaden a keywords list is to select appropriate search suggestions (words that appear while the query is typed into a search box) for your keywords.
People often use them when searching on Google. That’s why such suggestions would help you increase traffic to your blog.
Type keywords into the Google search box and take suggestions from there (Google Suggest). You can use SEO tools to save time doing such work.
Type the main word of the page into the Serpstat search box and go to Keyword Research > SEO Research > Search Suggestions.
This report would show you the most popular suggestions which people choose on Google. Include them in the content of your articles to get more visitors.
4) Analyze Keyword Trends
This step will show you the popularity of the topic as well as the popularity of your article on this topic. Understanding this information, you would know if it’s worth advertising the article or writing one more post on a similar topic.
You can analyze it at Google Trends (https://trends.google.com/trends/). Just enter the keyword into its search box and look through the information which the service provides to you.
Compare two keywords to find out which one is more popular. Also, you can compare synonyms to know which is better to use in texts according to Google Trends.
Editor note: Is anyone else surprised that Google shows no trend toward “attracting links” or “building links” and only a tiny trend for “link building”. But “SEO” is still a popular search.
5) Keywords for PPC Campaigns
Keyword research is the first step when creating PPC campaigns. Do not waste your money and time on non-popular and low-frequency queries.
Here you should use information from keywords trends and the value of keywords (especially competition and cost-per-click) to create ads accurately.
Trends can give you an idea which of your articles will perform best when advertised according to people’s preferences.
Information about keywords’ value would help you choose the keyword phrases for each ad which would be easy and not very expensive to promote.
It’s very hard to make such analysis without special tools. Here you can use the Serpstat Keyword Tool, SEMrush and/or Ahrefs.
You will get rather high traffic to your blog if you take into account indexes from these services while creating PPC campaigns.
Summary of Practical Keyword Research Tips
The combined impact of creating high-quality, relevant content and using the appropriate keywords can bump your blog and its particular pages to the top positions in search.
Perform keyword research of different aspects of your topic and in various ways to get the best possible results. Remember to:
- analyze the words on your blog
- determine the value of keywords
- find their variations and search suggestions
- analyze keywords trends
- choose keywords for PPC campaigns thoroughly
I suggest using special SEO tools to get more exact information on each keyword including Serpstat, Google AdWords, Google Trends, SEMrush, and Ahrefs.
A properly optimized blog can bring you good profit for years. Don’t forget to make keyword research an essential part of full blog optimization.
Keyword research is a MUST for every blogger that wishes to rank his blog on Google.
Thanks for this insightful article. Kudos!
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Impressive and interesting information. Thanks for shared and enjoyed to reading this post.
As I’m an SEO beginner this is really going to help me in my next project.
Thanks so much for this amazing practical tip. I;ll share!
Thank you for sharing this Great informative article with us. Your articles are outstanding and it provides intense knowledge. I really appreciate your efforts in putting up everything in one place
Informative article with great tips on keyword research. Useful for everyone doing Seo and blogging to improve the traffic to their sites .Thanks a lot for sharing
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I am new blogger and need help for keyword research from long time but after reading this article. I will do it by my self.
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Great Article! This post is so informative. Thank you for sharing this and it will be helpful to know more about Keywords research. Keep posting.
Good share, enough information for beginners to learn about basic keyword researching techniques. Though it would have been great if you also would have included competitor analysis. But other than that, like I said very useful for beginners.
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Well that was some great knowledge for increasing traffic on blog & making the most of it. Worth sharing. Keep sharing such stuff.
This Article is best for the keyword use. This taught me how to use keywords. Thals for sharing this.
Very well structured article mate, you covered pretty much everything I needed to know about keyword research. Pretty new in all this stuff, but I learn more and more every day, thanks!
Hi Daniel,
I’m glad you found it helpful. We’re all always learning more every day no matter how long we’ve been at something.
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Great Post! I have read your other posts which is really informative, I’ll use it for my blog thanks for sharing,
Hello,
Thanks for sharing information of Practical Keyword Research Tips to Get More Profit From Your Blog. It really helped me to learn something new. I always prefer to read the quality content and this thing I found in you post. thanks for sharing with us..
This article mentions about the 5 tips about practical keyword research tips.Your description is enough for keyword research and I think this is the best post than i have read before.Thanks.
Awesome blog with mindblowing designs. I was searching around such blog then I came towards your blog and it seemed to be very nice and cleansing writing.
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WOW,
I like your blog which is so nice to get free lesson.
Very useful content and advantageous guide
Thanks to share
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hi, I used all these tips fro my article. the keyword had a keyword difficulty of 0. I did everything that was told to be done yet my article is nowhere to be seen on google.
it will be really helpful for me if you inspect and suggest me the changes required.
Hi Haman,
Are you aware that keyword difficulty relates to who buys ads – not necessarily to how many want to rank in organic search?
Gail Gardner would love you to read ..Powerful Keyword Research: the Key to Attracting More Traffic
Hi Inna, I’ve been working with my website keywords for quite some time and still not really getting it. I am still not sure which keyword works better and will make me rank higher. Then I came to your blog and was enlightened. Great tips. Thanks.
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After reading your post, I have learned a lot of things about keyword research. Thank you for sharing, Love this post. I’m sure that it might be very helpful for anyone into market space.
Hi, Inna. I really need your help on keyword research. I wouldnt say it’s on researching per say. One of the challenges I am having is knowing the keyword I want to search for. I mean the keyword idea. It usually takes me up to 2 days to get a keyword idea before I make searches and this reduces my consistency.
Great Article for Finding New Keywords with suggestions. Thanks for sharing. I got a best idea after reading your tips. I will update my website with your suggestion.
Thanks i have been reading about using keywords as a form of seo. but this your article will help me to give it serious consideration
Really Its a great share. I dont know about keywords research before reading this post. Now I can do keywords research better. Thanks A Lot Dear.
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Very well described the article it’s very difficult to find the correct keyword for your niche. A keyword is very essential to use to rank your website in particular area or in the country. Thank you for sharing your knowledge ..
Keep writing!
Hey Inna,
Really really great write up and the way you explained everything. I liked the way you explained how we do the keyword research it was really helpful as an SEO beginner thanks again for sharing this information
keyword ranking or searching is such a hectic task actually. worth sharing. I have done many work on it but every time i faced different problems and when i searched keyword then sometimes its not got ranked and all the hard work i just had gone wrong. I wish i am experienced as a professional trainer.
thank you for your sharing
Great Article about Keyword research. I’m always using google keyword planner and it gives me best data. well thanks for article.
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Hey Inna, very informative article very useful for beginners, good work keep spreading your knowledge. I have been in SEO but was not good with keyword research, but now after reading your article feels like it can be easy just with few knowledge. Thanks for sharing this article.
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This is one of the most important tasks should be done with utmost attention. The aforementioned tips are good to carry on a perfect keyword analysis. Only couple of things should be clear here. I didn’t get LSI keywords mentioned here. Those are powerful keywords and best of those should be included in our final keyword list. Next, to evaluate the power of one keyword properly, we need 2 metrics, one, average monthly search volume and two, keyword efficiency index (KEI) but KEI is missing here.
Lastly, if we are doing keyword research for organic ranking and traffic, then there is no point of analyzing suggested bidding amount or AdWords competition of the keyword.
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Thanks for this very insightful post. it was really a pleasure reading as this has widened my knowledge on how to apply seo on my website.
This article seems very helpful. Very informative.
I like the way you described things but why the free tools didn’t provide accurate SEO ranking or keyword research as a trial?
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Hi Inna, this one is the best of many articles that I read about keyword research. Keep it up
Very useful tips , As a beginner your tips are really helpful for me to increase traffic to my website
Hello Inna, great tips here.
I use Google analytics to check mine and do searches too. I also love Ubersuggest keyword tool by Neil Patel. It’s quick and easy to use! Anything that can save time is valuable to me today.
Blogging and social media take longer than ever before with so many tasks and research that is involved. So anything that saves time on keyword research is very important today.
Thanks for the tips here Inna and Hello Gail!
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Hi Lisa,
Thanks for taking time to drop by, read, and comment. My recent post Powerful Keyword Research: the Key to Attracting More Traffic has tips on using Ubersuggest and a great video by Neil Patel.
I used a different video of his in my post on AllBusiness How to Make Your Business Stand Out From the Competition and Win More Customers. I’m not the only one that really liked that video. The post was republished by both Forbes and MSN Money.
Gail Gardner would love you to read ..Powerful Keyword Research: the Key to Attracting More Traffic
Thanks for the article, as i am startup the information shared will be very much helpful. My website is completely dependent on digital marketing
Hey Inna,
Indeed some great practical tips. I personally like to check my competitors keywords as well as use Google Instant search to get various related keywords, it has helped me get various ideas over the years & it’s still useful.
~ Donna
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Hey Inna this is so much informative for the new researchers. I could very well get to know from here how should i do keyword research to get practical results. Analysing then selecting it is the key. Thankyou for this valuable information.
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Hi Inna,
I’ve been working on my keywords from past 1 month, but I didn’t get any change in their position. I tried my level best but any tips haven’t worked. As you shared this article, I get to know that choosing keywords is the first preference, am going to work on my keywords first now. thank you for sharing such an article. Keep Sharing.
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when somebody wants to rank up their keywords. the first thing which is come to mind is that how to do keyword research and how I will find my ideal keyword. your article gives me a full ideal to how to find my keyword for my specified niche.
Thanks for sharing
I dig the search suggestions add Inna. I usually type the keyword into Google and peep semantic results. A range of searched for long tails pop up, giving me blog post ideas for weeks. I work off of the initial first 2-3 semantic results but beyond that I am a big fan of dissecting each keyword and key phrase into various blog posts, starting a neat little series here and there.
Ryan
Hi Inna,
Great article you have here. Informative and valuable. I like the tips as they’re sure to increase traffic and engagement. Personally, I like to brainstorm keywords my competitors are already ranking for on SERP, and filter those keywords to add to my list as well as make a list of LSI keywords. This I do by analyzing the value and performance of each keyword. That way, I can easily come up with a remarkable list of seed keywords and related keywords that will last me for months ahead for my content strategy.
Thanks for sharing.
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