September 15, 2009, is the new extended deadline to save 25% off the regular registration fee for attending the very best pay per click seminar available. Read Why I recommend ppcSummit to find out how you can grow your business using ppc advertising. Seminar covers Google AdWords, Yahoo! Search Marketing (or how to transition), Microsoft AdCenter, and all the smaller ppc engines.
Find out what the best strategies are for growing your business with ppc without losing your shirt.
New seminars are scheduled regularly so even if you missed this deadline do read our review of ppcSummit and check for when and where they will be held next.
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Gail Gardner
Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers.
After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends.
Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
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did you have any update about this ?
Hello gocodes,
PPC Summit is no longer doing the live events but they did a Webinar in 2010 and should be doing more Webinars in 2011. I will definitely be blogging about them here just as soon as the details are released so subscribe to my blog and you’ll know when.
There are several excellent posts about pay per click in the ppc section of my Best of GrowMap post.
growmap would love you to read ..Best of GrowMap – Our Most Important Posts All in One Place
What is the best way to track the return visitors from a Google adwords or other PPC campaign?
Hi Tim,
Most people use Google Analytics; however, for any business that can afford it I recommend you use independent analytics instead.
growmap would love you to read ..Best of GrowMap – Our Most Important Posts All in One Place
I’ve seen so many businesses lose their collective shirt on PPC, so I can clearly see a market for this type of service. I’m glad that I do not need PPC, because in my niche the “Sponsored Links” are full of shady operators, and they lack credibility.
Studies have shown that a whopping 40% of white collar Internet users AVOID the sponsored links, choosing only to click on Organic search engine results.
I’m one of those statistics! Since the vast majority of my clientele are white collar (middle class), all the more reason to stay away from PPC.
Hi Matt,
The perils of ppc is probably why my Golden Days of PPC post stays in the Recently Popular section all the time. Most people have no idea how to protect themselves from all the ways the ppc engines take money from them in exchange for traffic that will NEVER convert.
There are only a handful of ppc experts who really understand all these issues and that is why I recommend this particular seminar. Back when I was doing ppc full time whenever some new way to lose money showed up the person behind that seminar was the first person I called. We gave each other the heads up and compared notes across dozens of accounts to find a way to protect our accounts.
Even though stats show many prefer organic listings I could drive thousands of dollars in new sales using ppc so buyers DO click on them. The advantage of the ppc ad over organic is you can have the ad exactly match the search query and land them on that specific item. Organic listings are not usually that targeted.
Where that is important is online stores that sell hundreds or thousands of products. They can have an add for a specific make, model or type of product and their ad brings the buyer right to the best page for that item.
If you can generate plenty of business without ppc and aren’t looking to expand there is no reason to spend money on ads. Free traffic is always great if it converts. I did just see a study that showed ppc converts better than organic – and the reason for that would be getting the potential buyer to the right page instantly.
The search functions on many store sites are poor and won’t find the right product on most searches or will return pages of unrelated items. Most Internet users will not try very hard to find an item – usually they search once and then leave – so even if a store has it without ppc their buyers may not find it!
.-= Internet Strategist @GrowMap´s last blog ..Success IS a Numbers Game =-.
Honestly I don’t think that online webinars and DVDs are quite the same thing. Sure it can be a substitute but you’ll miss out on the social aspect that I find to be the most valuable of all 😉
Hi Soren,
Perhaps a better solution would be to contact a local Search Engine Marketing organization about sponsoring a ppcSummit in Europe.
The one day seminar that I attended was packed so full of learning that there wasn’t much socializing time; however, I did meet someone who ended up being a major client there. I am sure the two day event would have more of a social aspect.
.-= Internet Strategist @GrowMap´s last blog ..Enhance Your Email Marketing with Social Media =-.
It is really sad to see seminar upon seminar and event upon event being held and most of them would probably be extremely beneficial to attend but when living in Europe the cost of travel and hotels added to the ticket price (not to mention the travel time) its just not doable (for me at least).
Hello Soren,
There is some good news for you. The same people behind PPC Summit are developing online Webinars with exceptional speakers. The only holdup has been finding the best platform – one that works regardless of Operating System and ideally which does not require downloading, installing or configuring anything. If anyone knows of one please do let me know.
You’ve reminded me that I’ve been meaning to ask if they have ever considered videotaping an entire ppcSummit and selling that recording along with the resource manuals so that it benefits even those who can not attend.
It would also allow them to offer the DVD to attendees in case they want to refer to it in the future. I’ll follow up on this idea right now as I am certain many of my readers would prefer to get the information in this alternative way.
.-= Internet Strategist @GrowMap´s last blog ..Instantly Acquire 76 High Quality Incoming Links =-.
PPC is an area where I am still unclear, even though I know how necessary it is for online business success. I would love to hear more information about Google adwords because that is something that I spent a lot of time with in my niche. Looks like I missed the deadline though!
Hi Mark,
Pay per click is not essential but nothing else can grow a business as fast – or lose as much money if you don’t know what you’re doing! I do my best to recommend free methods or those that are really inexpensive like the Universal Business Listings for only $35; however, ppc is one area where training can save a lot more than it costs.
You aren’t the only one I know who wanted to attend but missed the deadline. The professionals behind ppcSummit have been kind enough to extend the deadline to Sept 15 to make it easier for more to afford.
If you have specific questions about AdWords I would be happy to assist.
.-= Internet Strategist @GrowMap´s last blog .. How to Optimize Your PPC Advertising to Benefit YOU =-.