How to Create Powerful Online Courses with Kajabi

Teaching an online course is far from being all sunshine and rainbows. You have to deal with a lot to set everything up. Your tasks include creating and marketing your content, as well as engaging with your audience.

That’s how things were in the past, at least.

Setting up a web portal for your courses has become a lot less complicated because of all the tools now available to online publishers.

Kajabi is one such tool.

Through Kajabi, publishers can create and upload their content, as well as grow and nurture their relationships with their communities. They can also market their content, accept payments, and interact with their groups.

Given how comprehensive Kajabi’s features are and the amount of people the company has helped, it’s no surprise that the tool’s popularity has grown to epic proportions. Kajabi is now one of the best (if not the best) tools for online publishers who want to create and sell content.

Let’s talk about the nitty-gritty of the platform and what makes it so amazing.

Online Course Features

One of the qualities that sets Kajabi apart from other similar tools is that it doesn’t merely help its users with uploading and organizing their content. It also helps users sell their content by giving them powerful marketing tools.

Landing page

Kajabi has several landing page themes from which users can choose. But besides the number of landing page themes Kajabi has made available, it’s important to note how beautiful the themes are.

As you can see, the themes look sleek and professional.

Each theme also has pre-set layouts you can use for several purposes. For example, you can create a sales page, an opt-in page, or an “About us” page.

Two other points worth emphasizing are the fact that the themes are free and that Kajabi allows users to upload their own themes.

Email marketing

There are five sub-options under Kajabi’s “Email Marketing” menu:

• Opt-in Forms
• Opt-in Forms Fields
• Email Broadcasts
• Email Sequence
• Marketing Settings

Looking at the options above, it’s quite simple to figure out where you should go first when setting up your email marketing campaigns.

I’d also like to highlight how easy it is to set up your email sequence using Kajabi. If you’ve been involved in email marketing for some time now, then you have an idea of how tedious and time-consuming it can be. Kajabi, however, makes the whole process seem like a cakewalk.

Here’s how simple the platform looks when you’re creating your email sequence.

The page looks very minimalistic, doesn’t it? The no-BS design makes the platform easy to work on and navigate.

Website creation

Publishers of online courses need to give solid first impressions—ones that will tell their prospective students that they are professionals and are trustworthy. These publishers therefore need to have stunning websites.

Kajabi can help with precisely this need.

Just as with the epic-looking landing page themes, Kajabi’s website themes are equally as amazing.

Of course, the website themes are also free and each one has a preset layout.

Community management

Kajabi has a plethora of features that publishers can use to manage their members.

For example, publishers can “mute” a specific person, so he/she won’t be able to leave comments on any of their courses.

By looking at members’ profiles, publishers can also gain insight into their activities.

These are just some of the many details you can see when looking at a specific person’s profile.

Third party integrations

Kajabi allows you to use several third party integrations.

Here are a few of the tools you can integrate with Kajabi:

• Aweber
• Google Analytics
• ConvertKit
• Clickfunnels

Because you can connect (or turn on) several third party tools with Kajabi, Kajabi’s already comprehensive list of features becomes even more powerful.

Ease of use

Have you ever used an online tool where you felt like you’re playing the game Where’s Waldo? every single time? Instead of doing actual work, you end up spending most of your time looking for the functions you need because the platform you’re using is poorly laid out.

That right there is a motivation killer.

When you are eager to set up your online course, the last thing you need is to get bogged down by an overwhelming platform.

Kajabi doesn’t overwhelm its users.

The platform does, in fact, have truckloads of features that publishers can use to set up their online courses. But everything is carefully laid out so that you know where to find what you need.

Check out the dashboard.

Just by looking at the menu, you have a good idea of where to find the function you seek.

Also, when you’ve gone several pages deep, you won’t have to worry about getting lost or not being able to get back to the previous pages. Kajabi has breadcrumb trails that are always available for you to click.

Payment integration

Kajabi integrates with Stripe seamlessly. You no longer have to go through the hassle of setting up your own merchant account. Kajabi does that for you.

Pricing

Kajabi has three price points from which you can choose: the Basic, Pro, and Premium packages.

Here’s how each level is priced:

Basic

• $129 / month when billed monthly
• $103 / month when billed annually

Pro

• $389 / month when billed monthly
• $311 / month when billed annually

Premium

• $899 / month when billed monthly
• $719 / month when billed annually

(You can view Kajabi’s pricing packages here.)

Kajabi Summary

The software lives up to its one-liner, “All The Tools You Need… Under One Roof.”

Considering the kind of value that users get from using Kajabi, to say the software’s pricing levels are affordable would be an understatement.

The creators did a great job of building something comprehensive and powerful, yet easy to use. With Kajabi, publishers won’t have to spend tons of cash on subscribing to different online tools. Instead, they can use this platform to manage every aspect of their businesses.

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Dana Davis

Dana Davis focuses on small business and the use of gifts to show appreciation in relationships. She researches gifts of all kinds and especially personalized and engraved executive gifts for ExecGiftsBlog.com.

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