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NEW Clear, Comprehensive Book: Performance Marketing for Professionals [Affiliate Marketing] #ecommerce

September 25, 2013 By Gail Gardner 8 Comments

Performance Marketing for Professionals Book CoverMurray Newlands and John Rampton have just released what could be the best book ever on “Performance Marketing” – what most of my readers would probably think of as “Affiliate Marketing”.

The explanations of what affiliate marketing is, how affiliate networks work, and how changed the options are for promoting sales for merchants, advertisers, and manufacturers are the most clear and comprehensive I have ever seen.

You need to get this book. It is only 99 cents for the Kindle version and $4.99 for the paperback. TODAY Sep 25 and tomorrow Sep 26, 2013 the Kindle version is free, so why not grab a copy even RIGHT NOW even if you don’t have time to read it now?

Highlights of Performance Marketing for Professionals:

  • Chapter One is an overview of what affiliate marketing is – but if you think you already know you should read it because there are many new methods.
  • Chapter Two covers the all important sales funnel – a concept that many affiliate marketers fail to understand. This is a major reason most affiliates are not making good money.

Did you know that some merchants now reward
more than one point in the sales funnel?

Adam Riemer explains cross-channel attribution models. Adam explains:

“Attribution is one of the best indicators of a profitable program”

  • Chapter Three: choosing what to promote: What you know
  • Chapter Four: Registering with and getting approved by Affiliate Networks
  • Chapter Five: Link management = critical for your success. You need to use 3rd party tools so you can easily change links if one merchants drops their program.

Pro affiliates choose another merchant and plug their
affiliate link into content that already ranks!

This chapter includes understanding EPC calculations

  • Chapter Six: Email Marketing, List Development, Subject Lines, Why you should NOT use GoDaddy if you’re an affiliate, Split Testing, Legal requirements, Deliverability, What mobile means for email
  • Chapter Seven: Building Content Sites, Keyword research, Redirect traffic, content that sells, content marketing, PR, Press releases, link building, social signals, social proof, call to actions, disclosure requirements
  • Chapter Eight: Landing pages, landing page optimization, using phone numbers, thank you pages, testing
  • Chapter Nine: Competitive Intelligence,
  • Chapter Ten: PPC with Google and Bing, creating landing pages and ad copy
  • Chapter Eleven: Facebook Ads (very comprehensive)
  • Chapter Twelve: Other Media Buying, remarketing banners, YouTube’s promoted video ads for mobile, social traffic
  • Chapter Thirteen: WordPress SEO for beginners, testing, optimizing, goal pages, optimizer plugins, A/B split testing, multivariate testing,
  • Chapter Fourteen: Hosting: free versus paid, importance of choosing the right hosting company

As you can see, it covers just about everything you might want to know. It is worth vastly more to have this all in one place than they’re charging for it. Even if you aren’t actively doing performance marketing now, reading it will expand your understanding of how marketing online works.

Here are the links to get your copy:

  • Performance Marketing for Professionals ~ Kindle version
  • Performance Marketing for Professionals ~ paperback version

Free today – only 99 cents later – so what are you waiting for? You can afford 99 cents, can’t you?

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

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Filed Under: Affiliate Marketing Tagged With: Affiliate marketing, Ecommerce, performance marketing, small business

Comments

  1. Pascal Myte says

    June 30, 2015 at 6:34 pm

    Congrats on the book release. I quickly went through it and it’s a great amount of information for a great low price. I’m sure a ton of people will find great value and have it be their official introduction into the world of online marketing.

    Pascal Myte would love you to read ..Comment devenir riche : AffiliationMy Profile

    Reply
  2. Meghan says

    August 30, 2014 at 10:17 am

    this book is fantastic! i would recommend it !

    Reply
  3. manish says

    June 23, 2014 at 8:00 am

    after a long time i have seen such a nice book , which is really easy to understand and helped me a lot to understand about affiliate marketing prospects.

    Reply
  4. iDev says

    January 7, 2014 at 7:10 am

    I read this book. One of the great book of Affiliate Marketing. It includes the many points and describe it easily. It’s easy to understand.

    Reply
  5. Ali Mashuri says

    October 9, 2013 at 2:58 am

    thank you for the information you tentangMarketing Professionals, I also keep track of articles Marketing for Professionals, to increase the ranking of my web page

    Reply
  6. Myhox says

    October 7, 2013 at 3:08 am

    This is really awesome comprehensive internet marketing book. it definitely helps to increase the sales. i would like to replicate some internet marketing tips from this book. Thanks for sharing.

    Reply
  7. Rama says

    October 2, 2013 at 6:56 am

    A good read on “Affiliate Marketing”, provides a comprehensive coverage on the concepts, network and options available for promoting sales. Absolutely, value for money considering its cost.

    Reply
  8. Sagar nandwani says

    September 29, 2013 at 11:35 am

    Congrates on the book release. I quickly went through it and it’s a great amount of information for a great low price. I’m sure a ton of people will find great value and have it be their official introduction into the world of online marketing.

    Reply

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