Every business can benefit from an increase in the number of leads they produce on a monthly basis by improving their content strategy. 9 out of 10 startups are implementing content marketing in their growth strategy. This is because it is a proven method of marketing that generates three times as many leads as paid advertising at 62% of the cost. One of the major factors that will have the biggest impact on the quality of the leads you receive are the search terms for which you’re … [Read more...]
How to Write Compelling Email Subject Lines to Increase Open Rates
Many of us are taught by our parents to not judge a book by its cover. But in reality, we actually do. If the cover grabs our attention or looks interesting to us, we will take the extra time to read the summary to get more information about the book. In the same way, people also judge an email by its subject line. As a matter of fact, 47% of email recipients take the subject line into consideration before deciding whether or not to open the email. Increase Open Rates to Increase … [Read more...]
ActiveCampaign vs HubSpot? What You Need to Know
Before companies jump into selecting a CRM and Marketing Automation platform, it is helpful to get a clear understanding of what each one offers. The features and benefits are not as important as the specific needs of your company. Below is a comparison of two popular solutions: HubSpot and ActiveCampaign. Review the features of each to make the best decision based on which one suits your specific needs. Everything Under One Roof HubSpot includes landing pages, CRM, social media … [Read more...]
Serpstat Pricing: Changing Pricing Policy: Don’t Miss The Last Chance Sale
Serpstat is an all-in-one SEO platform for digital marketing solutions. The tool helps digital marketers, SEO experts, and business owners automate their search engine optimization efforts. Regular updates, new features, and constant improvements – three phrases that fully describe Serpstat evolution. Over the past year, Serpstat grew its team, developed its technologies, and collected all the Google databases in the world. And besides all that, there are even more changes ahead – … [Read more...]
Importance of Technical SEO 2019 and Beyond [Infographic + Video]
Is your business already on the web? Great! Studies by BIA/Kelsey show that 97% of consumers search online for products and services they need. It goes without saying that targeted leads are what the majority of businesses desire. Those can be attained through effective, organic SEO. Importance of SEO: improving your organic search rankings A report by Outbrain tells us that Google is the top traffic source to content pages, contributing on average of 68% of a website's traffic. The … [Read more...]
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