Many small business owners — both in eCommerce and traditional retail — make the mistake of focusing solely on short term revenue instead of also considering customer lifetime value (LTV). “Many entrepreneurs find themselves in a race to the bottom, as they begin to focus on using revenues to keep up with expenses instead of produce profits,” writes Eric Siu at Entrepreneur. The misguided focus is understandable. After all, revenue is what keeps your business afloat. As a result, … [Read more...]
The Ultimate Checklist to Select Social Media Tools for Your Small Business
Social media is one of the most effective marketing platforms for your small business. Through social media, you can connect with your audience, build trust, and turn them into loyal customers. Furthermore, your business will gain more profit and scale up. However, it's almost impossible to get these results on social media without using the right social media tools. This can be a major headache for most small business owners. You want these results but you also want to avoid … [Read more...]
Google Ads vs Facebook Ads: Which Media Platform is Good for Your Business?
What comes to your mind when you hear the words Google or Facebook? To business owners and marketers, Google is more than a search engine and Facebook is way beyond the usual chit-chat. These two media platforms have changed the course of advertising. We cannot fight them, but we can use these social platforms to our advantage. The core aspect of every business is marketing. Regardless of the quality of your product or services, once your marketing strategy is flawed, your sales … [Read more...]
What Freight Forwarding Is and How Small Businesses Use It
Dealing with the logistics of shipping is one of the hardest things about running a small business. It can be really overwhelming. Using freight shipping service has a lot of benefits, although it is not always the best choice. The process may seem daunting, especially for those who are not familiar with what freight forwarding is and how small businesses use it. So, let's dive into the world of freight shipping and make it a little less intimidating! What Is Freight … [Read more...]
6 Ways to Make Your Small Business a Large Business
Entrepreneurs have one goal. That goal is to make their business grow into a large profitable endeavor. There are a variety of ways to achieve business growth and development even for small business owners. The list below enumerates top strategies for small businesses to implement in order to grow into large entities. 1. Diversification One of the most recommended tips to grow a business is to diversify its products and services. When we say diversify, we mean introducing new … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 295
- Next Page »
