Many small business owners don't have the budget to sponsor massive advertising campaigns. That's why they rely on grassroots marketing to help them get their message across to their target audience in the most cost-efficient way. Grassroots marketing simply refers to "starting from the ground up" which is where most brands begin. Although grassroots marketing is particularly well-suited to small businesses, it can also be used by larger brands as an effective strategy to make … [Read more...]
Bullying Prevention: Taking a Stand Against Bullying [Infographic]
Remember when bullying prevention was a big deal in the media? Where has all the coverage gone? It is doubtful that bullying has simply ceased. October is still National Bullying Prevention Month. But did you see any coverage on it? This post was originally written in 2012, but I'm updating it today because bullying continues and it can ruin or even end lives. Before I say anything else, I encourage you to listen to this message from one very wise TV anchorwoman and share it with … [Read more...]
Networking – The Dirty Word of Business [Infographic: College & Remote Networking]
It doesn’t matter what field of business you’re in, no business is an island. We all need to network -- but maybe not in the sense you think I mean. It may be alien to many people, but networking can be one of the best ways to improve your bottom line. I hate clichés, but people do actually buy from people. That’s why anyone in business will agree when I say that your best customers are the ones with whom you have established rapport. When you click with each other, you click -- and the … [Read more...]
Understanding Customer Churn and How to Prevent It [Infographic]
Philip Kotler is one of the best marketing minds the world has ever seen. In one of his books, Kotler had suggested that the average company looses anywhere between 10 to 30 percent of customers each year. Although a number of studies disagree with this figure, there is a consensus here that customer churn, at least some of it, is unavoidable. There are several reasons why a customer chooses to stop doing business with you. Some of it is internal - for example, the customer may no … [Read more...]
How to Stay Organized While Juggling Many Responsibilities [Infographic]
Staying on top of multiple responsibilities and obligations can be a real challenge. Finding ways to streamline these tasks can allow you to assert control over your schedule and even to find a little time for yourself. Here are some of the most practical organizational strategies for busy professionals in the modern world. Don't Be Afraid to Delegate Not every task on your agenda has to be accomplished by you personally. In the working environment, your staff members and colleagues can … [Read more...]
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