There are two ways to scale up business output. Although increasing your workforce is the most popular choice, doing so also comes with higher overhead. A better alternative is to improve your worker productivity through corporate training. According to a study published by the U.S. Bureau of Labor Statistics, businesses with fewer than 100 employees offer about 24 minutes of manager training each year. For businesses with up to 500 employees, this figure fell to 12 minutes per … [Read more...]
Instagram Stories for Business: How to Create an Engaging Story and Build Your Brand
Instagram is a global market with over 1 billion accounts and 500 million users daily, and one of the best ways to get to this multitude is via Instagram stories. These Instagram stories not only help you connect to your followers, but you also get to have new followers as well. The statistic has surpassed that of Snapchat which is about 190 million users viewing stories. It means that there has been a rapid decline in the average number of feed posts published by influencers ever … [Read more...]
Most Common Ecommerce Marketing Mistakes (and How to Avoid Them)
There are some excellent eCommerce marketing tactics and strategies that companies have used to expand their customer base and sell more products. However, for every great piece of eCommerce marketing, there are many more marketing mistakes that eCommerce businesses make. This means they lose out on potential sales. Things like Amazon listing optimization are vital to make sure as many visitors as possible buy your products. Still, your marketing is equally important to get your … [Read more...]
How to Use Affordable AI Strategies for Your Business
Artificial Intelligence used to be the domain of large corporations and government agencies. However, thanks to more affordable AI software services, you do not need to be Walmart, McDonald's, or General Motors to use these advancements anymore. AI is democratizing business opportunities for small businesses around the globe. In the words of former HP CEO Carly Fiorina, “I believe technology is the great leveler. Technology permits anybody to play.” Below are examples of how … [Read more...]
Zoho Campaigns Expert Diaries Podcast Interview with Gail Gardner; Interviewer Aishwarya Ashok
Aishwarya Ashok of Zoho Campaigns did an interview with me, Gail Gardner, for their Expert Diaries podcast series. My readers might be interested in this podcast interview on email marketing for small business. You can listen to it on YouTube or read the transcript below. https://www.youtube.com/watch?v=vxUj-JjV-V8 1. It's a pleasure to have you with us, Gail. To start, could you explain how your venture, GrowMap, helps businesses grow? As a Small Business Marketing Strategist, I … [Read more...]
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