Is your site ready for the mobile era we live in? Mobile devices have advanced so much since they first became available to the public more than three decades ago. Today, smartphones and tablets are used for more than just communication. With their computing power and connection to the internet, they have also become tools for education, entertainment, social networking, and even business. In fact, their value in business is so great that as a business owner, one of the best ways to … [Read more...]
5 Tips to Launch a Successful Digital Marketing Career
So you want to be a digital marketer, do you? But do you have what it takes? Are you ready to commit yourself to hone your craft? Well, we will soon find out. Working in digital marketing means you will have an ever-changing and exciting career. Your strategy will differ from one week to the next, and your daily tasks will never become dull and boring. Digital marketing is an exciting and rewarding career you will love. In today’s world, digital marketing has become one of the most … [Read more...]
Instagram Checkout Can Benefit Small Businesses Like Yours: Here’s How
Instagram Checkout is out. The social network which has only been around less than a decade, has managed to become the fastest growing social media network, with over 1 billion users and counting, according to Search Engine Journal. At such a fast growth rate and size, Instagram is now a valuable marketplace for almost anything: beauty routines, fitness coaching, planners, courses, digital and fashion products -- you name it. Imagine: 500 million daily active users … [Read more...]
How To Turn A Failing Business Around
Let’s admit it. No one would want to be in the position of having to resurrect a failing business. Yet, if the inevitable has happened to you, and the iceberg has struck your Titanic, don’t shout, “Abandon ship!”, just yet. Businesses walk into all kinds of pitfalls, especially in the early days of opening shop. Maybe you’ve invested in the wrong places. Perhaps, your prices are too high. This could mean that your products don’t bring enough revenue to sustain. Or, it is also … [Read more...]
Greatest eCommerce Competitive Risks to Small Businesses
Running an eCommerce business is challenging. Many struggle with whether to have their own site or simply sell on Facebook, Amazon, eBay, Etsy or other platforms. While they may be your partners, they are also your strongest competitors. Are you a brick and mortar business with no online store? You need one - yesterday! Each new study that comes out shows that ecommerce sales are growing. Even if your in-store sales are solid, why not capture a piece of the online market, too? Don't … [Read more...]
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