Google Tag Manager (GTM) is a free Tag Management system launched in 2012 that allows you to manage and deploy snippets of codes or tracking pixels (commonly known as tags) on your website or mobile app. Google Tag Manager makes this possible without having to modify your site’s code each time you do so. Because of this, integrating your site with various tools including Google Analytics, Google Ads and Hotjar is much faster and easier to manage. Main Google Tag Manager Components … [Read more...]
Google Ads Campaigns Not Performing Well Lately? It’s Not You. It’s Google!
INTRO from Gail: Some of you may know that I managed Pay per click (PPC) accounts including Google AdWords for 5.5 years. I hate to see people losing money or letting the company that wants you to spend more manage their accounts. So I asked Lior Krolewicz from Yael Consulting to contribute this post for my readers. When Google Ads (formally “Google AdWords”) first launched in October of 2000, the platform was simple and there was little competition on it. Few businesses were … [Read more...]
The Best Time To Send Emails (Expert, Data-Backed Research)
You most likely found this article to find the answer for “The best time for sending an email”. As an email marketer, you will always have two things on top of your mind: To get a higher open rate To get a higher click-through rate That is because you want to drive more traffic to your website and to create more brand awareness, which is again related to a higher number of conversions. In the current scenario, it is essential to know the best day and time for your email to … [Read more...]
Satisfy User Intent By Establishing E.A.T. Principles
Search engines continue to grow in capability and complexity every year. The criteria for ranking websites have increased in number. SEO is standard practice to be competitive in your niche. However, knowing how to satisfy user intent remains the largest part of the equation. Establish E.A.T. (Expertise, Authority and Trust) in the content you produce to improve your ability to satisfy search intent. Growing Demand for High-quality Content Search engines have improved the speed … [Read more...]
What I’ve Learned Running a Digital Marketing Agency for 2 Years
Before starting my digital marketing agency around 2 years ago, I had no experience running a business. I didn't know how to build a website or how to optimize a website for SEO rankings. And most importantly – how to market and accurately show the value of the services I was offering. I had been working in New York City at a few large investment banks. After around 5 years, I was ready for a change. And I was sick and tired of the: Forced long hours Micromanagement … [Read more...]
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