Does cold emailing even work for small business? The concept of a cold email strategy is simple: first, you find people who may be interested in your product or services. Then you get their email address and tell them why your solution is the best option for them. So, yes, it works great for small businesses as well as enterprises. But why use cold email? Doesn’t that just annoy people? Why Cold Email? Although it can seem intimidating, cold email is one of the best ways to … [Read more...]
Employee Financial Wellness: Why Employers Should Care
Financial wellness plays an important role in our lives, and it’s not just about having enough money in the bank. Financial wellness is all about the effective management of expenses and impacts all aspects of our lives including mental and physical health, and work performance. People work to earn money to afford food, clothing, housing, insurance, student loans, and more. Why Americans Need Assistance Managing Financial Wellness The issue is that most Americans have a difficult … [Read more...]
How to Attract Organic Links and Mentions with Content
What journalists, freelance writers, and more experienced bloggers need are current statistics, original graphics, and thought leader insights. So if you want sites -- and especially the largest sites -- to link to you, give them what they want. Choose a Trending Topic If you want your content to be evergreen, choose a trending topic that will be popular for years to come -- not just right now. Offer multiple different and highly interesting angles to give the writers ideas on why … [Read more...]
How to Use a Business Credit Card Like an Expert
Once you start a small business, the offers start rolling in: this business credit card, that business credit card. It may not be obvious why using a card specifically for your business is such a useful tactic—and maybe you turn down most of what comes across your desk. The truth is, a business credit card is an excellent financial tool for small business owners, helping them: finance large investments build business credit pay off existing debt accrue useful rewards … [Read more...]
Outsourcing – The New Key to Reduce Real Estate Accounting Backlogs
Outsourcing remains a key priority, becoming the lifeblood of businesses, irrespective of their size. What is working in outsourcing and where is the improvement? Are they higher quality, more efficient, or more cost-effective? What is the focus in favor of investment? Many asset classes are now providing real estate solutions across a range of areas. Outsourcing real estate accounting helps companies save costs. It enhances the financial reporting and operations of the … [Read more...]
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