Sellers online and off have the jitters about what 2008 Holiday Sales will do. Statistics on what has happened so far and predictions about what will happen are all over the map. Check out the quotes from recent articles below showing the wide range of beliefs about what retailers can expect. Then keep reading to find out how YOUR business can increase regardless of what the season brings for the majority. … [Read more...]
Are You Driving Away Your Potential Buyers With These Two Common Mistakes?
There are two major Web design errors that can cost you up to 70% of your conversions. I am dead serious and not exaggerating. I have personally seen an immediate decline of 70% in both sales quantity and dollar amount that stayed at that level. The cause was a site redesign that included these two common mistakes. Imagine having an existing business suddenly lose 70% of their sales! So what are the two worst ecommerce Web Design mistakes you can make? … [Read more...]
Why Conversion Rates are Vastly More Important Than Increasing Traffic
The most important point every online business needs to know is this: Conversions (how many people take the desired action - whether that is completing a purchase, gaining potential leads, or increasing a subscriber base) are more important by far than increasing traffic. It does not matter how much traffic you receive if those visitors do not take the desired action. This is vastly more important if you are buying traffic in any form. … [Read more...]
Are You Spelling Challenged or Grappling with Grammar?
Let's take a humorous look at a serious subject. How you write - especially if you're a business - is important because your readers will make assumptions based on your style. Some will even refuse to read what you write or decide against doing business with you over tiny typos or grammatical errors. I wonder how many realize what their spell checker does not catch? The title of this post is from one of the many humorous spell checker poems written about spell check programs. Ode to a Spell … [Read more...]
Taking a Screen Capture Using GIMP to Insert Into a WordPress Post
This is a step-by-step process for taking a Screen Capture using a free application named GIMP, saving that screenshot and inserting it into a WordPress post or page. Before I switched to Ubuntu I would have done this using SnagIt but it did not install properly for me under Wine so I went searching for another solution. Searching online for +"screen capture" +ubuntu turned up How to take a screenshot or region capture like Snagit in Ubuntu. Thanks to Richard Baxter at SEOGadget for taking … [Read more...]
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