There are some excellent eCommerce marketing tactics and strategies that companies have used to expand their customer base and sell more products. However, for every great piece of eCommerce marketing, there are many more marketing mistakes that eCommerce businesses make. This means they lose out on potential sales. Things like Amazon listing optimization are vital to make sure as many visitors as possible buy your products. Still, your marketing is equally important to get your … [Read more...]
How to Use Affordable AI Strategies for Your Business
Artificial Intelligence used to be the domain of large corporations and government agencies. However, thanks to more affordable AI software services, you do not need to be Walmart, McDonald's, or General Motors to use these advancements anymore. AI is democratizing business opportunities for small businesses around the globe. In the words of former HP CEO Carly Fiorina, “I believe technology is the great leveler. Technology permits anybody to play.” Below are examples of how … [Read more...]
Zoho Campaigns Expert Diaries Podcast Interview with Gail Gardner; Interviewer Aishwarya Ashok
Aishwarya Ashok of Zoho Campaigns did an interview with me, Gail Gardner, for their Expert Diaries podcast series. My readers might be interested in this podcast interview on email marketing for small business. You can listen to it on YouTube or read the transcript below. https://www.youtube.com/watch?v=vxUj-JjV-V8 1. It's a pleasure to have you with us, Gail. To start, could you explain how your venture, GrowMap, helps businesses grow? As a Small Business Marketing Strategist, I … [Read more...]
Five of the Best Free Online Video Editing Sites [2020]
![Five of the Best Free Online Video Editing Sites [2020]](https://growmap.com/wp-content/uploads/2020/03/Five-of-the-Best-Free-Online-Video-Editing-Sites-2020.jpg)
When you don't want to meet in person, video is the best way to convey what your business does. Video editing once required high-end computers to use special software. Now, in addition to video editing programs, we have now reached an online-available point. You'll be amazed at what you can do with web-based video editors. The quality of the browser-based tools varies greatly, so we wanted to rank the best online video editors available to help you today. Choosing the best tool … [Read more...]
The Relevance of Storytelling in Brand Marketing [Infographic]
![The Relevance of Storytelling in Brand Marketing [Infographic]](https://growmap.com/wp-content/uploads/2020/02/The-Relevance-of-Storytelling-in-Brand-Marketing.jpg)
"This is the defining moment of our lives", said the CEO of Textile Finesse, Wale Lewis. He continued, "Everyone, including Dana, my indispensable secretary; John, my undaunted disciple; and every staff on my payroll. You've all done well. And this is the time we've been waiting for. Hurray!" The 21st of August 2012 was an eventful day at Textile Finesse, a company geared towards improving the wardrobe of every American, especially those of low-income families. Wale has ordered … [Read more...]
