Hacking, including spear phishing are at an all-time high. In fact, every 39 seconds, a hacker successfully steals data and personal information. Both individuals and companies are at risk of suffering from compromised data, and the higher up in a company you work, the more likely you are to experience a hack. Spear phishing a popular type of phishing attack where the hacker targets a specific individual. This is a sophisticated attack that often involves an email appears to come … [Read more...]
Image SEO: How to Write Powerful Alt Image Tags
Google Images hold over 20% of the search engine market share. That’s more than all of the other search engines competing with Google put together. Source: Sparktoro Google CTR in 2018: Paid, Organic, & No-Click Searches by Rand Fishkin As you can see above, the potential for image SEO is huge. If you have images on your site that are worth the user’s attention, you should seize the opportunity. How to Succeed with Google Images? You can begin by optimizing a bunch of image … [Read more...]
What is Outsourced Accounting? How It Can Benefit Your Business
Outsourced Accounting makes it possible for small businesses to have access to bookkeeping, financial reporting, and long-term financial planning assistance that they need. There are many benefits of hiring an outsourced accountant. In this article, we will discuss the most important things for you to know about outsourced accounting and how this unique process can have a positive impact on your business. While almost any component of running a business could potentially be outsourced, … [Read more...]
What Google Tag Manager Is and How It Can Help Your Website
Google Tag Manager (GTM) is a free Tag Management system launched in 2012 that allows you to manage and deploy snippets of codes or tracking pixels (commonly known as tags) on your website or mobile app. Google Tag Manager makes this possible without having to modify your site’s code each time you do so. Because of this, integrating your site with various tools including Google Analytics, Google Ads and Hotjar is much faster and easier to manage. Main Google Tag Manager Components … [Read more...]
Google Ads Campaigns Not Performing Well Lately? It’s Not You. It’s Google!
INTRO from Gail: Some of you may know that I managed Pay per click (PPC) accounts including Google AdWords for 5.5 years. I hate to see people losing money or letting the company that wants you to spend more manage their accounts. So I asked Lior Krolewicz from Yael Consulting to contribute this post for my readers. When Google Ads (formally “Google AdWords”) first launched in October of 2000, the platform was simple and there was little competition on it. Few businesses were … [Read more...]
