Are you getting lost in a black hole of data you can access for your website traffic? Do you have any idea what any of it means or what to do with it? If you answered "yes" to either question, you are not alone. Not everyone is a technical guru. It’s easy to get overwhelmed trying to understand Google Analytics (GA) beyond the basic numbers in the dashboard. Goal setting and conversion optimization is a real challenge. Who has the time to invest in learning how to set up, configure, … [Read more...]
A Marketers’ Guide To Sponsoring An Event
Do you run a successful, or even a moderately successful business? Chances are that you get approached by event organizers all the time. Event sponsorship is typically associated with large businesses like Coca-Cola or Red Bull that thrive on brand visibility. However, with the right strategy, such sponsorship campaigns can be extremely profitable even at a smaller scale. Understanding your event marketing objective There are essentially two core marketing objectives with respect … [Read more...]
5 Reasons Why Animated Explainer Videos Could Boost Your Social Media Campaigns
Animated videos are everywhere! The reason why is that consumers can easily become entranced by a short animated video (who doesn’t love a good cartoon, right?). And businesses are using videos to their full advantage on their social media marketing campaigns. If you want to create a memorable and effective video that will dazzle your online followers, then hiring an animated video production company might be the way to go. Social media platforms, such as Facebook and YouTube, are … [Read more...]
Why I Asked Resume Builder Resumonk How It Benefits Career Seekers and Businesses
I ran across the resume builder Resumonk and wanted to know more. Read on to find out how it can benefit expanding businesses by streamlining the hiring process. Many job-seekers struggle to create resumes that land interviews for them. So I asked that they also explain the benefits for career seekers. [They wrote the part below for my site.] Growing Your Expanding Business Team Is your business growing and succeeding? Realizing that you need more people on your team to keep things … [Read more...]
How to Build High-Converting Websites for Your Clients at Scale
Is it time to consider moving away from WordPress? I would never have thought so. But with Automattic pushing their block builder Gutenberg, now might be a good time for design agencies to look at alternatives. WordPress is not best for every type of site. What is the point of having a website if it doesn't convert visitors to leads and sales? Besides, there are hundreds of variables that affect the performance of websites your team creates for clients. They require consistent testing … [Read more...]
