Before starting my digital marketing agency around 2 years ago, I had no experience running a business. I didn't know how to build a website or how to optimize a website for SEO rankings. And most importantly – how to market and accurately show the value of the services I was offering. I had been working in New York City at a few large investment banks. After around 5 years, I was ready for a change. And I was sick and tired of the: Forced long hours Micromanagement … [Read more...]
3 Huge Online Mistakes You’re Making Right Now
It’s a jungle out there. I don’t care what industry or niche our small business targets. It’s incredibly hard to break through the noise and capture someone’s attention. Depending on our social media use, the average American sees between 4,000 to 10,000 ads each day! It’s a daunting task, yet it’s something we all have to figure out. Depending on our marketing budget, we may be limited in how much we can invest in advertising. But it’s not just about money. It’s … [Read more...]
Identify Search Intent To Fuel The Growth Of Your Business
The foundation of an effective marketing plan is to map out your keyword strategy. This has taken on a new meaning with the latest development of Google's search engines in terms of how they assess and rank your website. Search intent is the major element behind the development of your inbound marketing strategy. Choosing a specific keyword and repeating it in your content is no longer required to optimize your pages. Search engines read your entire site to assess the value it … [Read more...]
5 Low-Cost Financing Options For Small Businesses
If you're searching for an affordable source of funding as a small business owner, you may have discovered that your options are sometimes limited. The unique laws that surround business lending aren’t nearly as stringent as those that regulate the interest rates on consumer lending. Because of this, some business loan interest rates are remarkably high. So what’s a business to do if they need to find low-cost funding? Plus, you need to understand just what “low-cost financing” … [Read more...]
5 Cybersecurity Best Practices for Small Businesses
cybAs a small business owner, it can be tempting to think that hackers won’t be targeting your business anytime soon. Surely, they’ll be too busy hacking the big corporations like Google or Equifax. However, you’d be surprised to learn that according to a recent Verizon data breach report, 43% of all breaches in 2019 targeted small businesses. Data like this shows that hackers spare no one when it comes down to who they choose to attack. This means that even owners of the … [Read more...]
