Google has a major share when it comes to driving traffic and leads to small and medium-sized businesses around the globe. That makes it essential to elevate your brand in Google search results. For any brand to remain in business, they need to depend upon organic traffic that is more likely to convert in customers. They can seek assistance from paid campaigns on Google or social media. These are effective in the short-term and may elevate a brand name against top Google … [Read more...]
50 Places to Repurpose Web Conferences as Video Content
Re-purposing content is all the rage because it saves time and increases our reach. The ultimate way to repurpose content is through video. And one of the best ways to create compelling videos is through web conferences. Why? Because most businesses hold conferences to address the questions their customers ask. These are the same questions and answers your potential customers need. Why Repurpose Web Conferences? Why let all the time and effort spent in creating a web conference go to … [Read more...]
Awesome Video! Now What? Where Besides YouTube to Upload Videos
You have just created an awesome little video. A promotion that isn’t too promotional. A teaser that entertains and raises curiosity. But now what? Here are five crucial places to upload videos. First, get that video up on YouTube. That is a no-brainer that you have probably already thought of. Even if you don’t promote the YouTube URL, chances are that somebody will see it there. If you do want to promote the YouTube URL directly and you need a little boost, you might try … [Read more...]
How Ethical is the Usage of Fear in the Marketing Industry?
An online trend has been begging for professional attention since the digitization of the marketing industry – the fear-based marketing strategy. In regard to its effectiveness, some marketers have thrown their support behind the idea while few marketers have disqualified the rarely-used strategy. Join the trending discussion on Quora. Potency aside, what about the legal aspect? Is it legal to coerce consumers online by terrifying them with the consequences associated with a problem … [Read more...]
How To Avoid The 7 Deadly Sins Of Small Business SEO
A small business SEO campaign is a detailed undertaking. A successful campaign can lead you to the land of plenty where you are rewarded with streams of visitors that convert to paying clients. However, if you make too many mistakes, your website could wind up in the Google sandbox. There, it is trapped in a void and struggling to be seen by users. Take the necessary precautions to avoid the sandbox and you may find yourself smiling at the end of your journey. There are at least … [Read more...]
