GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

How Online PR Complements Traditional Marketing

February 21, 2013 By GuestAuthor 2 Comments

This is a guest post by Gerald Heneghan on behalf of PR Fire that explains why press releases are still valuable for business promotion.Man in white dress shirt drawing marketing strategies on white board

Online PR has been pivotal in lowering the marketing bar for companies up and down the scale, but has arguably been a double-edged sword.

Because it’s easier than ever for brands and businesses to promote themselves, competition has intensified rapidly.

New tools like social media, blogs and video attract so much of the attention these days that it’s easy to overlook the value of tried and tested marketing methods. In this guide, we’ve compiled some of the most effective examples of traditional PR and will make a case for their continued relevancy.

Table of Contents

  • Video Killed the Radio Star
  • Direct Mail
  • Press Releases
  • Print
  • Online
    • GuestAuthor
    • Latest posts by GuestAuthor (see all)

Video Killed the Radio Star

Television has been a firm favourite with marketers for many years, but the cost has typically proved prohibitively expensive for companies at the smaller end of the scale. However, studies indicate that TV is one of the most effective channels in its effect on purchasing decisions and is still miles ahead of YouTube video adverts and website banners in terms of efficacy.

Direct Mail

Used for millennia, this format is as tried and tested as they come yet is something of a novelty these days. Research indicates it’s particularly effective among older people and has significant conversion rate. Physical correspondence also seems to engender more of a response, with this Millward Brown Case Study finding that more emotional processing is involved when dealing with direct mail.

Press Releases

Invented over a century ago, press releases are favoured by organisations with something to shout about and are one of the most common ways to gain press coverage. The digital era has made creating and distributing these easier than ever.

The growth of sector-specific and niche news sites, alongside free or low-cost online repositories means that even the smallest companies can put together a release – although there are countless companies to which you can outsource elements of this process.

For those of you worried about detracting from your SEO efforts,

research seems to indicate press releases have SEO benefits.

Print

Despite decreasing circulation and online publications usurping many readers, print is still a favoured resource for advertisers. Regional publications are especially useful for companies looking to promote themselves on a local scale, with the UK’s IPA finding 5.8 per cent of advertising budgets deployed in this area during 2011.

Online

It’d be remiss of me not to note that online channels are still seeing the most growth and are positioned to be forerunners going forward. Among these, email marketing and social media are the clear favourites and are only set to grow as more companies realise their effectiveness.

Marketing is getting ever-easier for companies and this trend looks set to continue. However, by tying together new-fangled digital technologies with proven, traditional methods – companies can stand heads and shoulders above their narrowly-focused competitors.

This article was brought to you by Gerald Heneghan on behalf of PR Fire, a leading provider of online press release services and marketing tools that aims to help companies connect with both consumers and the media.

Image used courtesy of Shutterstock.

The following two tabs change content below.
  • Bio
  • Latest Posts

GuestAuthor

Latest posts by GuestAuthor (see all)

  • How New Sales Taxes For Online Purchases Might Affect E-Commerce Businesses #smallbiz - July 12, 2013
  • Financing Equipment to Grow or Start a Small Business - July 5, 2013
  • 15 Types of Mobile Business Apps - July 1, 2013
Tweet59
Share18
Share18
Pin10
Share
Share
Pocket
Flip
105 Shares
« Guest Bloggers Wanted IF You Can Provide Publish Ready Posts
Make More Money with The Affiliates Guide to Blog Commenting for Traffic and Leads »

Filed Under: Marketing (WOMM, Inbound) Tagged With: Marketing, online pr, pr, press releases

Comments

  1. sasirekha says

    February 24, 2014 at 10:38 am

    Thanks for more informative post and its a good news “press releases are still valuable for business promotion.”
    sasirekha would love you to read ..How To Improve e-Commerce Website Search Engine RankingsMy Profile

    Reply
  2. Donald Quixote says

    February 13, 2014 at 10:10 pm

    I think companies need to use the best of both worlds! Yes everything is online these days, but people like to hold things in their hands. A combination of both tactics is the best way to gain the most customers.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
  • Stay Afloat: Reduce Monthly Expenses Using These Tips
  • Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

What You Need to Think About When Building Your WordPress SiteWhat You Need to Think About When Building Your WordPress Site
The Importance of Relaxation When Starting a New CompanyThe Importance of Relaxation When Starting a New Company
4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase IncomeFree Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income
Influencer Marketing Guide For Maximum Business GrowthInfluencer Marketing Guide For Maximum Business Growth
How to Create a Blog to Promote Your ServicesHow to Create a Blog to Promote Your Services
Stay Afloat: Reduce Monthly Expenses Using These TipsStay Afloat: Reduce Monthly Expenses Using These Tips

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright © 2008-2021 Growmap · Centric Mobile Responsive Theme by StudioPress · Genesis Framework · Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.