GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

Online and Offline Marketing: Rounding Out Your Strategy

June 30, 2013 By Amy 31 Comments

Online Marketing presentation

Table of Contents

  • Online and Offline Marketing
    • 1. The Growth in Online Marketing
    • 2. Why Offline is Still Relevant
    • 3. The Best Ways to Advertise Your Website
      • Amy
      • Latest posts by Amy (see all)

Online and Offline Marketing

When you’re trying to decide how to really take your start-up to the next level, advertising can easily be your biggest concern:

  • How much do you spend?
  • What will guarantee the best return?
  • What do people really pay attention to?

Advertising experts usually suggest 7% of your projected sales should go to ad campaigns and promotions, but when you factor in variables like cost of transaction, rent, and geographic location, the budget formula can be much more complicated.

And then, of course, there’s deciding how much of your advertising should be online and how much should be offline. You probably keep up with the trends in business enough to know that online advertising is rapidly growing, but you might want to think twice before you focus all your energy on websites and social media.

The affordability and level playing field of the internet can be tempting, but it’s important that you legitimize your business outside the computer and avoid becoming just another option in cyberspace.

1. The Growth in Online Marketing

The internet has revolutionized small business on every level, and advertising is a major part of that. Now, almost anyone can be an entrepreneur and compete in markets usually dominated by larger companies. Social media is a relevant, wide-reaching, and virtually cost-free way to advertise to millions of people.

The ROI agency Zenith Optimedia reports that of the $23 billion in advertising growth expected for 2013, $13 billion or more will be in online advertising. That’s more than half the entire growth focused on a medium that costs much less on average than concrete, offline methods. So it’s no wonder the trend is being emphasized in business media.

Yes, every business needs a website – it’s no longer an option any more. Yes, you need a Facebook page, Twitter, and other social media profiles to maximize your brand exposure. But the greater and more level playing field of the internet also creates greater competition and more pressure than ever to stand out from the crowd.

2. Why Offline is Still Relevant

No matter how many people want to tell you advertising is going entirely online, consider that the growth might be far less than you imagine. Research group eMarketer says 25 percent of advertising across all mediums will be spent online by 2016. But 75% of advertising will still be offline, and even entirely internet-based companies will still spend much more on traditional marketing.

The big reason for this is legitimization. Businesses that operate entirely online still have a stigma of being less developed and less legitimate than offline businesses, and the lack of streamlining in the online market can leave customers unsure of who they should trust or take seriously.

Print advertising in the form of ads, coupons, banners,
billboards, and flyers might cost slightly more, but
it’s also proven to yield far better results.

When running a new business, you can never forget that 9 out of 10 start-ups don’t make it past the first 5 years, and this has a lot to do with how easy the internet has made it to create one. If you want to be the exception to the rule, you can’t always choose the easy option.

Evolution of Online Marketing: Where are you and your company? via Jennifer Golden

3. The Best Ways to Advertise Your Website

While concentrating on your local market might seem limiting, it’s the best way to ensure your longevity. It also helps you work on your brand. You should start by designing banners for your company with a very specific and clear logo on them, so you can place them at traffic-heavy locations around town.

Banners are also essential for trade shows and conventions, which you should be focused on attending. Make sure your banners and other signs you order for your business such as car magnets or even billboards feature your web address.

Customers are far more likely to go home and look up your business
online
if they’ve already seen proof it exists outside of cyberspace.

In that way, you can use the internet trend to your advantage without falling prey to the downside. Business cards, coupons, and magazine ads should always feature your internet details, and so should door hangers and even freebies you use to promote your company.

All of these methods work great for creating a strong return on sales, and when you use them to show your customers that you’re more than just an online start-up, they work even better.

Many of the principals of business lend themselves to offline advertising and its benefits – building a strong foundation, bucking the trends, and standing out from the crowd are just a few of them. But embracing the new world of online marketing is essential, too, and you can’t ignore the fact that more and more people are putting down newspapers and turning on the computer. For now, the best marketing is symbiotic. You can’t make it work for you without something old and something new working together.

Amy Chandler is a guest blogger for DiscountBannerPrinting.co.uk. You can follow her on Twitter @DBPamy.

The following two tabs change content below.
  • Bio
  • Latest Posts

Amy

Latest posts by Amy (see all)

  • Five Tips for Establishing a Strong Business From Your Great Idea - August 7, 2013
  • Online and Offline Marketing: Rounding Out Your Strategy - June 30, 2013
  • Traditional Advertising Strategies that Still Hold True in the Digital Age - June 28, 2013
Tweet33
Share9
Share51
Pin1
Share
Share
Pocket
Flip
94 Shares
« Traditional Advertising Strategies that Still Hold True in the Digital Age
15 Types of Mobile Business Apps »

Filed Under: Email Marketing, Freelancing, Outsourcing, Work From Home, Mobile Marketing, Video Marketing Tagged With: advertising, Marketing, online marketing, small business advice, small business marketing, social media

Comments

  1. Aegean Zhang says

    April 20, 2018 at 12:27 am

    This is a well defined article Amy. Offline marketing is still very relevant and helps the organization to grow better. Almost every locality-based company is investing in marketing efforts of traditional marketing like flyer, letterbox, brochure distribution etc. It is actually a very effective marketing strategy and influences the business prospects very well.

    Thank you for sharing the reliable post.
    Aegean Zhang would love you to read ..How Effective are Letterbox Distributions?My Profile

    Reply
  2. Max Lambert says

    March 24, 2018 at 12:56 am

    Hi Amy, I found a very nice article about Online and Offline Marketing. if we are taking about online marketing strategy, there is no doubt that online marketing always stays on the top. On the other hand, offline marketing strategy is the traditional technique, but it is relevant. Distributing flyers and brochures to the local people is effective and economical. It increase the chances of grabbing more customers and no doubt it is really helpful from the branding prospects.

    Thank you so much for sharing.
    Max Lambert would love you to read ..How will it Benefit you if you’ll Promote Your New Business Through Old Marketing Style?My Profile

    Reply
  3. Gurinder P Gaba says

    March 3, 2017 at 6:40 am

    Great defined information about business promotion. As said “Print advertising in the form of ads, coupons, banners, billboards, and flyers might cost slightly more” in the article. No doubt Printing , banners, flyers promotion is very good and reliable offline marketing strategy. I would like to tell one more thing that people thinks that printing and flyer promotion might “cost slightly” but they are actually very cost effective and affordably strategy for any business promotion.
    Gurinder P Gaba would love you to read ..Topmost Ways of Distributing Flyers to the Proper AudienceMy Profile

    Reply
  4. Abigail says

    February 9, 2017 at 3:43 pm

    Yes, you are right – both advertising methods are effective. But need to clarify the industry requirements to start any marketing plan. DO a quick research and find what the customers requirements about your industry. Then finalize what you should go for offline or online but I think nowadays both methods are important very effective.

    Reply
  5. John Scott says

    February 10, 2015 at 8:49 pm

    Good customer service is difficult to achieve needs to come from the top and be achieved in a very structured way.

    Reply
  6. John Scott says

    February 10, 2015 at 8:43 pm

    Good article I find the it hard to establish exactly what the correct balance of online and offline marketing.Though I do think customer retention is very important and that will be achieved through offline marketing.

    Reply
  7. Meghan says

    August 15, 2014 at 12:16 pm

    offline marketing has its own importance in the business and it is successful!

    Reply
  8. Richard Benson says

    June 19, 2014 at 9:49 am

    No doubt Online marketing industry is growing so fast as of many new players are entering into this Areana to take advantage from this growing and fast pace industry..
    Richard Benson would love you to read ..Jabil Circuit Beats Estimates, Reiterates OutlookMy Profile

    Reply
  9. Jim Bannon says

    May 31, 2014 at 12:59 pm

    After reading this article, I am totally convinced my company MISSION is Right ON TARGET!Bringing the OFFLINE World to Your ONLINE Presence™Providing Call2ACTION™ Symbols as the entrance ramp to the Information Highway!Free Marketing Resources for “Industry Best Practices” – http://c2adownload.budgetvideo4.biz

    Reply
  10. Zareen says

    January 20, 2014 at 12:55 am

    Online Marketing is growing day by day in this modern age of information technology. Internet has become a good medium for your latest marketing campaigns, and people are promoting their products on social networking sites like Facebook and Twitter.
    Zareen would love you to read ..The Training Room Online Learning: Internship Job 2014My Profile

    Reply
  11. iraqnaa says

    January 1, 2014 at 2:32 pm

    Today is the age of internet marketing companies are focusing on Social Network to boost their sales but offline marketing has its own importance in the business. Still offline marketing strategies are more successful than online. As when a company use billboard for advertisement, people unconsciously see the adds and adds make its place in their mind.But for online marketing scenario is completely different

    Reply
  12. Peter Smith says

    November 6, 2013 at 10:02 pm

    Hmmm, I still think some companies create Facebook pages and Twitter accounts to stay up to date with social media, but they don’t really interact with the communities they build.

    Reply
  13. Jake says

    October 23, 2013 at 4:04 pm

    I just started blogging and was wondering if you could give me some pointers. When looking for keywords what is the best way to make sure that you can do SEO with it? How do I know I stand a fighting chance? Also do dropcards work well for OPT-INS?

    Reply
  14. Suman Aryal says

    September 30, 2013 at 7:57 am

    Great recommendation, I’ll positively keep this shut at hand thus I will talk over with it typically and keep myself. Thanks for the type words! I actually appreciate them. Thanks for the solid recommendation.

    Reply
  15. mina thapa says

    July 10, 2013 at 12:16 am

    In my opinion The online and offline marketing both are important for webmaster thanks for you giving the wonderful idea to me.

    Reply
  16. Belinda Summers says

    July 9, 2013 at 9:51 pm

    Online and offline marketing are two different entities and have their own unique purpose. I do agree with your last line, the BEST marketing is SYMBIOTIC. If you want to get the best out of marketing your company the two ways can perfectly blend together:)

    Reply
  17. Preeti says

    July 3, 2013 at 12:08 pm

    Online marketing is best this type of marketing lot of new and attractive feature but offline marketing is not completely outdated, some-times this offline marketing is also is very important.

    Reply
  18. JamesWin says

    July 3, 2013 at 2:02 am

    Driving the online traffic is there are many chances will be available in market, and people can also more concentrate on online marketing rather than the offline marketing. But the offline marketing is also having more efficiency than the online marketing strategies. A lot of times, you have to take offline marketing strategies and use them to increase your business profits.
    JamesWin would love you to read ..Promotional Benefits with Promotional ProductsMy Profile

    Reply
  19. umer hafeez says

    July 1, 2013 at 3:34 pm

    I love the second and third point, they are really worthy!
    Moreover, very less mates talk about offline now, without realizing the fact that it won’t die!

    Reply
  20. ray says

    July 1, 2013 at 11:27 am

    great article and a very well balance argument. most of the online businesses that have been succeeding recently have been dependent on offline influences..so merging the two would be the most sensible option a business would have at this moment in time….

    Reply
  21. Ken says

    July 1, 2013 at 9:28 am

    Your statement regarding “Social Media…. virtually cost free…” is one of the biggest misconceptions because most business owners and marketers forget to calculate all the time they must spend to build and grow effective online channels. Treat that social media time as ‘billable hours’ and see what it really costs! Great post – I agree that no one channel is best on-line or off-line, the fun part is figuring out what mix works best for your individual business.

    Reply
  22. Suraj says

    July 1, 2013 at 9:22 am

    Hello Amy Chandler, Very informative post here. When thinking about online and offline they have their own advantages and disadvantages. Offline is very direct and to the point, where as online is very wide and diversified. But as per the current trend i believe online is better and preferable. Through online advertisements we can reach globally. Thanks Suraj

    Reply
  23. sohini sen says

    July 1, 2013 at 7:05 am

    Hi, Amy Yes , You are true , I am appreciating your thought about online and offline marketing.As day by day technology is growing dramatically, People are love to come online rather then offline shopping, or visiting malls because , Its less time consuming so, People will prefer more to come online . So That is the fact , Online marketing is growing and also will grow. Thanks for the awesome and detailed article. Thanks Thank you Sohini Sen
    sohini sen would love you to read ..Alternatives to Hotels with funMy Profile

    Reply
  24. harshi says

    July 1, 2013 at 11:05 am

    Out of both ill prefer offline marketing ! as one may always find online marketing spammy as it can only be done via online ads or in video ads which always disappoints the customer !. Also offline advertisement is cheap and has very positive and audience centric focus
    harshi would love you to read ..Zyma Hosting | The Worst [Review]My Profile

    Reply
  25. joovila says

    July 1, 2013 at 5:08 am

    Hi this is really nice concept,
    Outstanding and amazing information about for Online and Offline Marketing: Rounding Out Your Strategy really good i agree with hiren he saying every thing correct.

    Reply
  26. Andrew says

    July 1, 2013 at 4:58 am

    hi, this is great posting.yes online marketing is really has a great future and is evolving as a strategy in itself.really outstanding information.

    Reply
  27. Ashley Morrison says

    July 1, 2013 at 3:31 am

    Great article Amy. Even in todays online world most businesses will benefit from a combination of online and offline campaigns. I trialled lots of different way of marketing before committing my budget to any type on a large scale. This really worked for me and it allowed me to see what really worked rather than putting all my budget into something I was unsure about. Most sellers will let you try out their service at a reduced rate to see if it gets you a decent response.

    Reply
  28. Dhams says

    July 1, 2013 at 3:14 am

    Great points highlighted, i do agree online marketing is replacing offline marketing day by day and I am the best example as i moved lots of my client’s business to online marketing now to get more customers… great
    Dhams would love you to read ..Best 5 Antivirus for Windows XP, 7 | Free Download 2013My Profile

    Reply
  29. Sonam Chaudhary says

    July 1, 2013 at 7:25 am

    hi, this is great posting.yes online marketing is really has a great future and is evolving as a strategy in itself.really outstanding information.

    Reply
  30. Sana says

    July 1, 2013 at 1:21 am

    Today is the age of internet marketing companies are focusing on Social Network to boost their sales but offline marketing has its own importance in the business. Still offline marketing strategies are more successful than online. As when a company use billboard for advertisement, people unconsciously see the adds and adds make its place in their mind.But for online marketing scenario is completely different

    Reply
  31. Ashutosh says

    July 1, 2013 at 12:49 am

    Hi Amy very truly said, marketing is very important fro any blog to lead a fruitful life.Using this aspect we can have a huge audience attracted to us and even may get constant traffic to our blog.Well i wasn’t knowing about offline marketing, but it is quiet clear to me now through your marvelous post.Keep sharing!!!
    Ashutosh would love you to read ..Is Samsung the Real boss!My Profile

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
  • Stay Afloat: Reduce Monthly Expenses Using These Tips
  • Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

What You Need to Think About When Building Your WordPress SiteWhat You Need to Think About When Building Your WordPress Site
The Importance of Relaxation When Starting a New CompanyThe Importance of Relaxation When Starting a New Company
4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase IncomeFree Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income
Influencer Marketing Guide For Maximum Business GrowthInfluencer Marketing Guide For Maximum Business Growth
How to Create a Blog to Promote Your ServicesHow to Create a Blog to Promote Your Services
Stay Afloat: Reduce Monthly Expenses Using These TipsStay Afloat: Reduce Monthly Expenses Using These Tips

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright © 2008-2021 Growmap · Centric Mobile Responsive Theme by StudioPress · Genesis Framework · Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.