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3 Oddball Twitter Feeds to Learn From

May 18, 2017 By Kenny Kline 7 Comments

Twitter’s importance in the digital marketing sphere is increasing.

3 Oddball Twitter Feeds to Learn From

As it does, growth hackers are rabid for inspiration for how to make their tweets more meaningful and engaging for prospective leads.

At the same time, the amount of content out there can be paralyzing for a new content marketer.Instagram accounts are churning out memes exclusively dedicated to

Instagram accounts are churning out memes exclusively dedicated to middle-class life. And there are detailed consumer reviews for pretty much any sleep product you can imagine.

Amid all of this, what’s clear is that there’s something for almost every niche market and interest.

Though it might be tempting to look at established businesses for tips, doing so could be barking up the wrong tree. Traditionally, it’s weirdos who have disrupted the way we think about business.

Weirdos point to new horizons and innovative ways of looking at the world. They provide perspectives you would never get from the traditional business world.Click To Tweet

So I’d like to look at three Twitter feeds from three contemporary oddballs. These people are all strange, brilliant, and have a tremendous following. I want to explore why and see what lessons we can apply to the wider content marketing context.

Table of Contents

  • wint
    • Father John Misty
    • KimKierkegaardashian
        • Kenny Kline
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wint

Our first oddball candidate is perhaps the most bizarre. @dril is maybe one of the weirdest personalities I have ever encountered.

His tweets are comprised of a range of spelling mistakes and non-sequiturs—tempered by occasionally skewed brilliance.

All in all, he’s putting out a stiff cocktail of strange content.

Now, you would obviously think an account such as this would be relegated to the outer rims of popularity. But actually @dril has quite a following.

Currently, he enjoys a readership of 564,000 people with whom his stuff seems to really resonate.

An example tweet:

in retaliation for amazon accidentally charging me for 100,000 prison uniforms i will review each of them with the despised rating of 1 star

— wint (@dril) April 29, 2017

Somehow, this tweet has almost 2,000 retweets and 11,000 likes. Many marketers would kill for this kind of reach.

I’m sure many of you are wondering what any of us could learn from something like this, but I believe there are a number of lessons embedded here.

The most obvious to me is the power of a brand—people love even @dril’s strangest stuff because it’s what they associate with his persona.

They expect madness from him, and so they are satisfied when that expectation is fulfilled. Weird, profane, whatever—his brand voice is defined, and people respond to it.

Father John Misty

Father John Misty, an indie musician signed to Sub Pop records, also has a surprisingly popular Twitter following.

He has about 200,000 people regularly checking in with him. And along with being a talented songwriter, he’s actually quite a shrewd marketer.

His tweets are an effective mishmash of meta-commentary on social media, promotional material, ironic retweets, and lively conversation with his fans.

For example, sandwiched among some more vanilla stuff promoting his records and upcoming tours, he peppers in inane personal curios like this one:

MY FOLK TROLL BLOGDOM FOR BUT A VAPE CHARGE

— FEATHER JAM MINISTRY (@fatherjohnmisty) April 27, 2017

To me, Father John Misty is a great example of a marketer who knows how to tailor his product to his audience.

Although he is openly ambivalent about social media, he is also aware that it is the medium through which he can reach his key demographic of millennials.

And the results show: his new album, Pure Comedy, has drummed up buzz from almost every major music news outlet. He has recently embarked on a massive world tour in support of the record.

KimKierkegaardashian

This account is a truly odd concoction of appeal.

With over 228,000 followers, @KimKierkegaard mashes up tweets of Kim Kardashian with the existentialist philosophy of Søren Kierkegaard. That’s it, that’s all. If this sounds bizarre, it’s because it is.

And it’s also hilarious. Consider this recent tweet, for instance:

I like my men like I like my coffee: a momentary comfort in the midst of all my suffering

— KimKierkegaardashian (@KimKierkegaard) May 2, 2017

By contrasting the philosopher with what many perceive as the Kardashian persona, @KimKierkegaard is making a really sharp commentary on how hollow the social media landscape can be at times.

This tactic is very appealing to a niche readership.

While the commentary in itself is a valuable lesson for marketers, I think there’s another, more traditional one we can find as well.

Namely, don’t over tweak your formula. @KimKierkegaard works because it does one thing, and it does it well.

Often, marketers can be overly fussy. I’ve seen examples of many marketers pre-emptively diversifying or jumping ship on their content strategy before they even know whether something’s wrong with it.

It comes down to the old saying, and it’s funny that it takes an oddball to help us remember it: if it ain’t broke, don’t fix it.

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Kenny Kline

Founder and Managing Partner at JAKK Solutions
Kenny Kline is the founder and managing partner at JAKK Solutions, a New York City digital marketing agency. He primarily focuses on traffic generation, lead capture, and conversion for small businesses.
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Latest posts by Kenny Kline (see all)

  • 4 Ways Freelancers Should Act Like Regular Businesses - September 17, 2017
  • 5 Free Tools to Streamline Your Digital Marketing Strategies - August 30, 2017
  • 4 Goal-Setting Mistakes That Can Hurt Your Bottom Line - August 24, 2017
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Filed Under: Social Media Networking SMM, Twitter Tagged With: Twitter, twitter influencers, twitter marketing, twitter tips

Comments

  1. Addy Brown says

    April 10, 2018 at 6:49 pm

    Hi…
    Your post has aspire me a lot.
    The thing that you have discussed here how twitter can increase marketing is really helpful.
    Thanks for this post.

    Reply
  2. Vijay Shende says

    July 26, 2017 at 7:55 am

    Hi Kenny Kline , you have shared great information about twitter feed and that makes very easy to understand about it, we really liked this post.

    THanks

    Reply
  3. Millind Gaba says

    July 13, 2017 at 11:41 pm

    Really nteresting post bro, expect more exciting stuff from you in future. I am also a blogger and your posts teach me alot. thank you so much.
    Millind Gaba would love you to read ..Teri Deewani Lyrics – Pav Dharia [COVER]My Profile

    Reply
  4. Gaurav Heera says

    May 23, 2017 at 11:17 am

    this is wonderful post thanks for tips for twitter, hope it will work in my case too thanks for sharing it

    Reply
  5. gaurang agarwal says

    May 22, 2017 at 1:22 am

    hi dear admin,
    I have read your post it seems to give basic tips about it I am not so good in working but basically your these tips aspire me a lot. thankful with deep heated to share this post

    Reply
  6. Priyanshu Raj says

    May 21, 2017 at 6:25 am

    Hi Admin, Well, First of all, I liked the pic in the post. Talking about the post, I don’t have much more knowledge about the Twitter feeds but reading this post gave me some idea about that, Gonna test out it Now.
    Priyanshu Raj would love you to read ..Here is How to Get Premium Grammarly for Free?My Profile

    Reply
  7. Asif says

    May 19, 2017 at 3:37 pm

    Hi,

    Thanks for sharing the helpful and beneficial post/article. I don’t have any knowledge about twitter feeds, but after visiting your blog/website. I learned as well about Twitter feeds, you have explained very well. I don’t face any difficulty to understand it.

    Have a Nice Day : )
    Asif would love you to read ..How to Connect PHP to MySQL TutorialMy Profile

    Reply

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