The old fashioned cargo van was useful, but it was only useful in a certain way. It was really ugly to look at, but you still see them on the road from time to time, or down by the river. In reality, no one wants to have one of those old bulky vans, or to be associated with them, even if it’s just to transport stuff from one area to another. They’re just too ugly, bulky, creepy, etc.
The Ford Transit is completely changing the game when it comes to what a cargo or transit van can be. Available in different lengths, heights, and with different interiors, the Ford Transit is redefining what these vehicles can be and who can use them. Ford understands that today’s small business owners are all about individuality, versatility, and portability.
Small businesses today must focus more than ever on branding. That’s where the individuality comes in. Branding is what distinguishes one business from other, similar ones. Branding tends to live on the internet, but it also extends into the physical world, where things like vans matter to continue a small business’s brand message.
In their ad campaign for the new Transit, Ford profiles a number of small businesses, showing how their brand can be emblazoned across, and extended within, the Ford Transit. (Refresh the page to see more clips.)
Small businesses must also be versatile and portable, more so now than ever. Technology is creating situations which favor customers. And customers are expecting small businesses to be available at a moment’s notice.
Many small businesses are using the Ford Transit as a portable business, taking all of their equipment (and even customers, if you choose the passenger interior) wherever their business is conducted.
This keeps them busy, prepared, and looking great wherever they go, and it helps to extend businesses and draw in new customers. The Ford Transit is a cargo vehicle for the way small businesses work today.
Dana Davis
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You gave me an idea. Here in Asia, we have this public transportation vehicle known as “toktok”. It is actually a tricycle. I own 2. I think I need to paint it with the name of my website. It is a traditional way of advertising but it still works
very informative site .. i like it so much……………must be visited
Hi Asad,
Yes, the key is to get your website, business name, or phone number out where people can see it.
Gail Gardner would love you to read ..How Social Media Can Turn Your Business Around
Hello Dana,
Great post. I love to hear about interesting ways to use vehicles for advertising. Ford is my favorite car. I never thought about the value of putting signs to promote businesses before even though I see many people do this.
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Hi Dana,
I like the different angle you gave to branding, that was very creative.
It’s a break away from the norm.
Thanks for sharing.
Dan
Dan Ewah would love you to read ..125 Marketing Quotes from Top Bloggers
I was a fan of Ford, especially stream-engine pickup extremely good. for the carriage of the Ford is the right choice!
Ford transit indeed replaced that bulky and ugly cargo truck we usually see every now and then. Ford is a company well known to innovate.
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Hi Gilbert,
I always drove Ford F250s with manual transmissions to haul loads and Honda cars for work. Both were very reliable which is more important than looks – but it doesn’t hurt to be easy on the eye.
Far too many businesses are missing out on opportunities to have their logo, business name, URL, and phone number on their cars and trucks. You can even put a different QR code on each piece of signage and track which one is getting the most interest.
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You gave me an idea. Here in Asia, we have this public transportation vehicle known as “toktok”. It is actually a tricycle. I own 2. I think I need to paint it with the name of my website. It is a traditional way of advertising but it still works.
Gilbert would love you to read ..4 Ways Blogger Is Better Than WordPress
Hi Gilbert,
Yes, you could advertise your own website or charge to advertise businesses for others.
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Vehicle branding is lucrative not only for small business but also for large business.
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