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Keys for Starting Successful Mobile Kitchen Businesses

May 9, 2013 By GuestAuthor 10 Comments

Image Credit: Springhillfresh.com ~ Click image to read Successfully Starting and Operating Your Business

When it comes to starting a business without a lot of money, there aren’t many options. The old adage about getting what you paid for is certainly true in the business world.

But what can you do if you really don’t have any other options than starting a business on the “cheap”? One option is to start a mobile kitchen business.

This could be a hot dog cart, sandwich stand, or even a traveling catering service (if your cooking abilities are top notch).

No matter which food business you go into, here are three important keys to starting a successful mobile kitchen business.

  • Table of Contents

      • Location
    • Startup Cost
      • Food Quality
        • GuestAuthor
        • Latest posts by GuestAuthor (see all)

    Location

It isn’t just for mobile kitchen businesses that location is important. It is any business venture you may decide is right for you. You should research three to five areas you are considering purchasing a permit to work in.

Determine exactly what your hours will be and then research accordingly. If you are going to operate from 8 a.m. to 8 p.m. each day, sit at each location for an hour around breakfast, lunch, and dinner. See which location gets the most foot traffic.

As a mobile vendor, you are going to want to find locations that contain multiple businesses or factories where everyone gets a break and lunch. If you see that none of the locations feature enough business to be open at 8 a.m., research how business looks around 10 a.m. or find out what time breaks start at these businesses.

Whatever location seems to be the best for foot traffic and features moderate
automobile traffic may be the best location to start your business.

  • Startup Cost

After you have a location chosen, determine what that city charges in permits and then look at what type of mobile kitchen you want. Hot dog carts are better now than they were before and feature plenty of storage space for food, drinks, and condiments.

Photo of the inside of a mobile kitchen

You can get these carts with grills and griddles so you can cook more food choices, but they may not cook as quickly as you need them to when the demand is high.

At this point, you may want to consider purchasing a medium sized mobile food truck. Here, you will have more storage space for items, more privacy, and the ability to offer more varieties of food.

If you live in a diverse area that features many different races and backgrounds, a larger truck would allow you to offer more regionally diverse foods.

  • Food Quality

The most important aspect to take into consideration when you are starting up a mobile kitchen business is the quality of the food you will be selling. The last thing you want is to purchase the lowest quality products that either don’t taste well or make people sick.

Poor quality food will lead to your business being closed down quickly.

Spend a little more for better quality items and if you have to pass the costs off to the consumers a little at a time, that shouldn’t be a problem. Don’t give away the higher quality items, but give the consumers a reason to come back.

You can make some money back in other areas anyway. Think about how much money you can make off the easy items. In some areas of the country, you can get a 24-pack of bottled water for $3 and all you need to do to break even is sell two bottles.

If your current business plan involves purchasing a food cart or truck and starting a mobile kitchen, be smart.

  • You need to choose the best location for your company. A side street with minimal traffic isn’t the best location. Look for the people and judge it accordingly.
  • Close proximity to parks and playgrounds could be ideal situations.

You need to then examine the start-up costs of opening this business. In the mobile food industry, that would primarily be what you are using as your food station. Depending on your budget, this could be anything from a basic hot dog cart to a rebuilt and renovated school bus converted to a kitchen.

The most important, final factor for your success is how your food tastes. If your food just isn’t that good, it will be hard to stay open and keep customers. Spend a little more for the better product or you risk losing your entire clientele.

Post by Jennifer Allen, A business copywriter and a previous owner of a food truck located in Los Angeles, California.

Food Truck Infographic

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Filed Under: Small Business Advice Tagged With: food trucks, mobile food business, small business advice, startups

Comments

  1. Adam Golightly says

    April 29, 2020 at 3:51 pm

    I can understand how it could be really useful for a business to make sure that they can deliver their food to customers at this time and can get some extra profit. It could be really useful for them to get some help from a professional and allow them to be more mobile. It was interesting to learn about how a better product can help keep clients and how it can ensure their success.

    Reply
  2. Jack says

    March 20, 2019 at 7:21 am

    Mobile food kitchen is really a good idea. You can start by having catering tools as your cooking tools. They are cheaper specially if refurbished.

    Reply
  3. Drake says

    February 24, 2019 at 5:08 pm

    I think that mobile applications now play a key role. I find more and more articles that confirm that more than 50% of people use a mobile device to search the Internet. Now you can find sites or restaurants focused on a convenient mobile application more than their site. I like that my favorite site uses new trends and created a nice site. You know, that makes it much easier to make a purchase. I notice how much good website design affects my desire to order more and more.

    Reply
  4. Connor says

    October 30, 2018 at 10:19 am

    Awesome tips here – and a really good infographic share I might add! Starting a food truck can be a challenge for most chefs, because business is somewhat new. We help food trucks grow their business by bringing their menus to the masses on our app!

    Reply
    • Gail Gardner says

      November 1, 2018 at 9:56 am

      Hi Connor,

      What a great idea for an app. I love that it works on desktops, too, and that you provide a map. While there are no food trucks where I live, I have seen them when I’ve visited large cities.

      There is always value in being able to find customers and increase sales for small businesses. Thank you for helping them out.
      Gail Gardner would love you to read ..How to Get Paid for Selling PhotosMy Profile

      Reply
  5. Adolf says

    December 10, 2013 at 2:23 am

    Most businesses often end up in a near \”best locations\”. Almost all best locations they can find now are \”owned\” by others who came earlier.

    Reply
  6. stacy says

    November 8, 2013 at 8:53 pm

    Im so glad i found this. I am semi retired and this really appeals to me. Is there any more info?

    Reply
    • Kari says

      May 10, 2017 at 1:06 pm

      Hey Stacy! You can check out https://www.foodtruckoperator.com/blogs/infographic-food-truck-industry-to-hit-27b/ and their resources for more info on the topic. Best of luck on your business growth journey!

      Reply
      • Gail Gardner says

        May 10, 2017 at 1:37 pm

        Hi Kari,

        I added the infographic to the bottom of the post. You should upload an image at http://en.gravatar.com/ so it will show up in all your comments and in your bios if you are a contributing writer anywhere.
        Gail Gardner would love you to read ..WANTED: Bloggers Interested in Collaborating to Increase Their IncomesMy Profile

        Reply
  7. debra says

    July 11, 2013 at 7:36 am

    These all are really the nice ideas to develop mobile kitchen business. Location is the most important thing to develop any kind of business. Make sure that food quality should be good and organic also.

    Reply

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