Future of Engagement – Monitoring Social Media on the Eve of the Facebook IPO Launch
Last Friday, the Wall Street Journal reported that Facebook could be going public within seven days. Murray Newlands’ series The Future of Engagement analyzes how this story spread across social media:
TRACKING TRENDS
Highlights:
The term “Facebook IPO” was a trend on Twitter less than a day after the WSJ Facebook IPO story went live
Over half of “Facebook IPO” social media mentions were on Twitter, showing how important the microblogging site is for breaking news.
In the 24-hour timespan after the WSJ post went live, Twitter’s mentions for that term grew eightyfold – to over 800 posts.
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers.
After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends.
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That’s right…facebook is now must have app on everyones mobile so its very easy to put your ad infront of your selected market without spending too much money…great
Facebook is growing. The first thing that came in my mind when I read this news once facebook do its Initial Public Offering (IPO) it will soon become too commercialized and less user-friendly social network.
Valid points you are sharing here. A blog is a very powerful platform you can use to build long-lasting relationships with your readers and keep them coming back for more.
I’m excited to see how Facebook is going to interact with the cloud-computing movement because in a way they’re already a cloud-storage company by allowing you to store a seemingly endless amount of personal photos on their servers in high quality. If they will go and allow you to upload other documents as well into their servers that are under your name (maybe https?) then it’ll be interesting to see how this impacts the online storage industry! Eric Greenwood would love you to read ..Cloud Computing – An interview with David Linthicum
Facebook has dramatically changed the internet marketing. It is expected Facebook IPO would go one of the largest IPOs in the world. It will then be easy to determine company’s status.
Especially G which is pretty scared about the possibility of FB joining with Bing and taking G first place as search engine all the web is looking at Facebook. And I might be wrong but FB will soon go the way of MySpace as well as G will go the way of Yahoo Things like going out with friends for example i think there are better way to use time than staying on FB all day. Or is it all this hype just created ad hoc to make Mr. Z even more rich with a product like FB which is most of the time simply useless? Something which would have some benefits anyway. Z will become richer with ads and so on but I really doubt that FB is useful for more than 10 percent of businesses. Mahendra would love you to read ..35 Valentine Day Facebook Timeline Covers, Valentine Facebook Covers
Thank for the update. My only concern is that, i just hope it will not affect the Facebook’s site. I’m a constant user of FB and I notice that sometimes it hanged. Maybe because this is the effect of the new applications created for Facebook.
I don’t think the main site will ever be affected really. What you will see more of in the future is differing advertising strategies mostly, particularly in Facebook mobile.
have an account because it’s a decent way to keep in touch with family and friends from around the country and the world, but I only log in about once a week. I could pretty easily do without it, I think.
I think Facebook IPO could turn out to be one of the largest IPOs in US Corporate history! They have 845million users and made a net profit of $1billion in 2011. I think Mark has taken this decision to make this even better this year. The delay in its launch will not have much effect on this increased profit share. Looking forward to what’s in store for us!
I am frankly surprised that so many are down on the company. Based on a quick read of their S-1, they have 800 million plus members who log on to the site at least once every 30 days. That’s impressive. They simply do social networking better than anyone else. That has to be a pretty easy sell to companies trying to advertise. They’ve just in the last 3 years started tapping into that with advertising revenue and app sales. We’re eagerly awaiting Facebook’s IPO papers, which are expected sometime this week. Everyone wants to know exactly how profitable the social network is, how fast revenues are growing and what the company’s valuation will be.
Facebook has been an integral part for many businesses! It has changed the way we market our services and products. Also, I gives a personal touch as company can personally reply to customer queries! Looking forward for this Fcaebook IPO! Hope it’ll launch. Waiting….
I think by launching Facebook IPO, Mark has taken a economical and competitive decision. After the launch of Google+, I think launch of Facebook IPO will prove a healthy competition to Google. The delay in its launch will not make any particular difference. Google+ did not receive a huge response like FB received after its launch. But I think this will not be the case with Facebook IPO.
Facebook’s IPO will give them a chance to expand on a major scale. They are planning to raise around a 100 billion dollars through this IPO which may seem imaginary to most of the companies when they launched their IPO, but it sure is true. Facebook has rose to a level never imagined a couple of years earlier but from here on, it only gets better.
To become a part of Facebook IPO everyone will wait even for a longer time as it is associated with the social networking site’s big daddy Facebook. I think this will help in improving the status of FB in market to a new level which will be difficult for other sites to achieve. Waiting for its launch! Thanks!
Interesting graphs and looking forward to seeing more analysis on this. I can’t help feel that this stock is going to be over-valued though, just like in the days of the .com boom! But then again, I thought the same a few years ago when the apparent value wasn’t anywhere near what it is now…
We can’t deny importance of social media. If few years back Facebook and twitter accounted for 3-5% of all my website traffic then today this number is 20-30% and still constantly growing.
In my opinion Facebook’s IPO will break many Wall Street records because everyone knows this company and and many will try to get at least tiny but still part of the company Mike would love you to read ..Vocabulary Level E Answers
The epic battle between Google and facebook continues! Facebook may receive more attention from their delay than they would have had, had they opened on time. It all depends on the spin. David Sneen would love you to read ..Raises –Traditional vs. Earn More Spend More Group
Nice infographics! I do not understand why facebook is so hyped. I think we are giving it more attention than it deserves. Yes, I agree it is a nice company which has revolutionized social networking but hey, there were websites like myspace, hi5, and so on before facebook and how come they did not get this much attention?
The world is already awaiting Facebook’s IPO. Thus, when this realize the social media has been rocked, not only on Facebook, but also on Twitter, Google+ and other top social sites. Facebook’s great success is such inspiring. However, investors should also be warned that they cannot grow as fast as the early investors. Vic would love you to read ..List of Commercials to Watch on Super Bowl 46 (2012)
Facebook with a ban of sorts makes no sense at all. I like it the way it is, easy to access and use by most people. This entire security coding and all that makes no sense at all at least to me. I am a supporter of a safe web, but not of a Big Brother like web condition that is very sad and not positive at least in my view.
Some people say that Facebook is one of the oddest online company to really make it big, but amidst it all, it is truly one of the most visited and popular website in the world. I believe that Mark Z. is trying to reach out more and Facebook is now taking it to a higher level than what it was originally built for.
A valuation of $100billion – I wonder if there’s any justification to this valuation.
Yahoo was equally popular just before the last dot com bubble.
What next social dot bubble?
Before launch of Facebook IPO, it is already gaining popularity. Thanks to Twitter! I think Mark have made a logical decision of expanding Facebook. It is good to see that it is getting bigger and bigger day by day. I think folks are willing to wait even longer for this, if they are going to get something more interesting. Thanks for sharing this! Eagerly waiting for its launch!
Boy, this sounds pretty interesting. Even though the Facebook IPO launch is delayed, we can wait right? I’m looking forward to this upcoming launch of the Facebook IPO, and I’ll keep an eye on this.
there are hundred of social networking websites available on the net. Facebook and Twitter are popular and best website for social networking. Almost everyone has facebook account. We can use social networking for our business also.
The facebook IPO is probably one of the biggest tech/financial stories of the year. It’s one of the biggest tech IPOs since Google went public. Though I think it may be overvalued, so I would keep a close eye on it and be cautious before putting in too much money.
The IPO is here, with 845 million users generating 2.7 billion Likes and comments a day, last year alone Facebook made over $3.71 billions!!! Victor Stanescu would love you to read ..Facebook IPO Reveals Secrets
Hey! Thanks for sharing once again. I love reading your blog for the rationale that you usually create good posts. Well written article…I set up to bookmark your web site. Facebook is bigger and bigger each day
It seems that Zuckerberg has big plans for Facebook. With the money generated from the IPO launch, it would be interested to see how far it will go. Peter Lee would love you to read ..How to Properly Clean Your Gadgets
After it has been announced I was really up to this news about FB but I really can’t understand the reason of delayed. Well, let’s just wait for Mark to clear things up.
@Andrea Hypno interesting to read that. No doubt Fb has an extreme popularity and already a part of life for majority of people though it is a newcomer to the public sector. I think investors all over the world are also curious to know how the IPO thing for Fb approaches. An IPO for the Fb means they are planning for a multidimensional growth and no surprise if we see Mr.Z come out with something different.
Well this is a good news I have to admit, there are many social media site we can use, it is good to hear that face-book is planning something that will inspire many people to use it. Kate Brown Wilson would love you to read ..אילוף גורים
Facebook has grown to the point that I am sure that the need for revenue for more growth is highly needed. Look for a lot of changes at Facebook after they go public.
Facebook IPO is expected to generate 5 times the money that Google’s IPO generated in its public offer. well for know Facebook seems to be far ahead of Google for now.
I would love if the developments would lead to more real competition for Google. I’m scared to see monopolists, so the more fragmentation, the better for the users and for online businesses…
Taking into account the fact that competition on online market is growing, then every social network i trying to offer its users more opportunities. i think that Facebook will also offer something new
Facebook has been the king of the social network for quite sometime now. People have been on it using the site and networking on it. But this monitoring idea seems very childish. It is more like someone is listening to your phone conversations, like tapping of sorts. I don’t buy that security crap, it’s more the insecurity of the politicians than anything else that is at work here.
As you see, there are hundred of social networking websites available on the net. Facebook and Twitter are popular and best website for social networking. Almost everyone has facebook account. We can use social networking for our business also. Lance would love you to read ..Payment Protection Insurance
All the web is looking at Facebook, especially G which is pretty scared about the possibility of FB joining with Bing and taking G first place as search engine. Something which would have some benefits anyway. It’s always funny to see two monopolists like G and Microsoft fighting each other. But is it this thing so important? Or is it all this hype just created ad hoc to make Mr. Z even more rich with a product like FB which is most of the time simply useless? I think there are better way to use time than staying on FB all day, things like going out with friends for example. Sure Mr. Z will become richer with ads and so on but I really doubt that FB is useful for more than 10 percent of businesses. And I might be wrong but FB will soon go the way of MySpace as well as G will go the way of Yahoo.
Nevertheless the Facebook IPO thing is interesting.
Hey Andrea, I agree with you, FB is pretty useless, but 500 million other people think it is useful. They’re the ones that will help make Zuckerberg rich. James would love you to read ..Get Fit At Home For Free
I agree, I think Twitter is much more important in terms of marketing, brand management, trend watching etc. etc. FB has a huge user base so it can reach out to a huge number of people but are they that open to marketing when they are basically socialising.
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Facebook has conducted so many case studies to observe the behavior of people on social networks and have figured out many factors which can influence people to speak about something. Facebook no doubts masters the science of engagement not only on facebook but in whole social media world
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That’s right…facebook is now must have app on everyones mobile so its very easy to put your ad infront of your selected market without spending too much money…great
Yah it’s right facebook is growing very fast.and now it’s launches it’s new feature IPO.it will make facebook more secure.
Facebook is growing. The first thing that came in my mind when I read this news once facebook do its Initial Public Offering (IPO) it will soon become too commercialized and less user-friendly social network.
Valid points you are sharing here. A blog is a very powerful platform you can use to build long-lasting relationships with your readers and keep them coming back for more.
Thanks for sharing your insights.
Pierro would love you to read ..Top 45 Free Blog Directories
I’m excited to see how Facebook is going to interact with the cloud-computing movement because in a way they’re already a cloud-storage company by allowing you to store a seemingly endless amount of personal photos on their servers in high quality. If they will go and allow you to upload other documents as well into their servers that are under your name (maybe https?) then it’ll be interesting to see how this impacts the online storage industry!
Eric Greenwood would love you to read ..Cloud Computing – An interview with David Linthicum
I don’t thing this is a good idea by Facebook.Lets see what happens.
Facebook has dramatically changed the internet marketing. It is expected Facebook IPO would go one of the largest IPOs in the world. It will then be easy to determine company’s status.
Especially G which is pretty scared about the possibility of FB joining with Bing and taking G first place as search engine all the web is looking at Facebook. And I might be wrong but FB will soon go the way of MySpace as well as G will go the way of Yahoo Things like going out with friends for example i think there are better way to use time than staying on FB all day. Or is it all this hype just created ad hoc to make Mr. Z even more rich with a product like FB which is most of the time simply useless? Something which would have some benefits anyway. Z will become richer with ads and so on but I really doubt that FB is useful for more than 10 percent of businesses.
Mahendra would love you to read ..35 Valentine Day Facebook Timeline Covers, Valentine Facebook Covers
Thank for the update. My only concern is that, i just hope it will not affect the Facebook’s site. I’m a constant user of FB and I notice that sometimes it hanged. Maybe because this is the effect of the new applications created for Facebook.
I don’t think the main site will ever be affected really. What you will see more of in the future is differing advertising strategies mostly, particularly in Facebook mobile.
-Jean
used tires would love you to read ..Things to remember before buying Used Tires
have an account because it’s a decent way to keep in touch with family and friends from around the country and the world, but I only log in about once a week. I could pretty easily do without it, I think.
I think Facebook IPO could turn out to be one of the largest IPOs in US Corporate history! They have 845million users and made a net profit of $1billion in 2011. I think Mark has taken this decision to make this even better this year. The delay in its launch will not have much effect on this increased profit share. Looking forward to what’s in store for us!
I am frankly surprised that so many are down on the company. Based on a quick read of their S-1, they have 800 million plus members who log on to the site at least once every 30 days. That’s impressive. They simply do social networking better than anyone else. That has to be a pretty easy sell to companies trying to advertise. They’ve just in the last 3 years started tapping into that with advertising revenue and app sales. We’re eagerly awaiting Facebook’s IPO papers, which are expected sometime this week. Everyone wants to know exactly how profitable the social network is, how fast revenues are growing and what the company’s valuation will be.
Facebook has been an integral part for many businesses! It has changed the way we market our services and products. Also, I gives a personal touch as company can personally reply to customer queries! Looking forward for this Fcaebook IPO! Hope it’ll launch. Waiting….
Facebook is just growing day by day ..it has become an user friendly network for all the business people …
Linkedin is a lot easier to use for business networking, don’t you think ?
Myke would love you to read ..Samsung Galaxy Tab 2
I think by launching Facebook IPO, Mark has taken a economical and competitive decision. After the launch of Google+, I think launch of Facebook IPO will prove a healthy competition to Google. The delay in its launch will not make any particular difference. Google+ did not receive a huge response like FB received after its launch. But I think this will not be the case with Facebook IPO.
Facebook’s IPO will give them a chance to expand on a major scale. They are planning to raise around a 100 billion dollars through this IPO which may seem imaginary to most of the companies when they launched their IPO, but it sure is true. Facebook has rose to a level never imagined a couple of years earlier but from here on, it only gets better.
Interesting statistics.. beginning to wonder if I’m the only person who thinks Facebook isn’t actually worth as much as it seems to be!
To become a part of Facebook IPO everyone will wait even for a longer time as it is associated with the social networking site’s big daddy Facebook. I think this will help in improving the status of FB in market to a new level which will be difficult for other sites to achieve. Waiting for its launch! Thanks!
Interesting graphs and looking forward to seeing more analysis on this. I can’t help feel that this stock is going to be over-valued though, just like in the days of the .com boom! But then again, I thought the same a few years ago when the apparent value wasn’t anywhere near what it is now…
Sarah
Sarah would love you to read ..Tobacco display ban coming soon
We can’t deny importance of social media. If few years back Facebook and twitter accounted for 3-5% of all my website traffic then today this number is 20-30% and still constantly growing.
In my opinion Facebook’s IPO will break many Wall Street records because everyone knows this company and and many will try to get at least tiny but still part of the company
Mike would love you to read ..Vocabulary Level E Answers
The epic battle between Google and facebook continues! Facebook may receive more attention from their delay than they would have had, had they opened on time. It all depends on the spin.
David Sneen would love you to read ..Raises –Traditional vs. Earn More Spend More Group
I am curious to know how much shares with be. Anyone have an idea?
Nice infographics! I do not understand why facebook is so hyped. I think we are giving it more attention than it deserves. Yes, I agree it is a nice company which has revolutionized social networking but hey, there were websites like myspace, hi5, and so on before facebook and how come they did not get this much attention?
We’ll see, by the way as reference I’d take LinkedIn case. The Ipo’s price was fixed at USD 45 and now its price is around USD 80.
The world is already awaiting Facebook’s IPO. Thus, when this realize the social media has been rocked, not only on Facebook, but also on Twitter, Google+ and other top social sites. Facebook’s great success is such inspiring. However, investors should also be warned that they cannot grow as fast as the early investors.
Vic would love you to read ..List of Commercials to Watch on Super Bowl 46 (2012)
every one in world waits for ipo of facebook….every one want to see effect on google ipo after launching fb ipo….
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Now more than ever Facebook will be compare with Google.
Facebook with a ban of sorts makes no sense at all. I like it the way it is, easy to access and use by most people. This entire security coding and all that makes no sense at all at least to me. I am a supporter of a safe web, but not of a Big Brother like web condition that is very sad and not positive at least in my view.
Some people say that Facebook is one of the oddest online company to really make it big, but amidst it all, it is truly one of the most visited and popular website in the world. I believe that Mark Z. is trying to reach out more and Facebook is now taking it to a higher level than what it was originally built for.
A valuation of $100billion – I wonder if there’s any justification to this valuation.
Yahoo was equally popular just before the last dot com bubble.
What next social dot bubble?
Before launch of Facebook IPO, it is already gaining popularity. Thanks to Twitter! I think Mark have made a logical decision of expanding Facebook. It is good to see that it is getting bigger and bigger day by day. I think folks are willing to wait even longer for this, if they are going to get something more interesting. Thanks for sharing this! Eagerly waiting for its launch!
Boy, this sounds pretty interesting. Even though the Facebook IPO launch is delayed, we can wait right? I’m looking forward to this upcoming launch of the Facebook IPO, and I’ll keep an eye on this.
Cheers!
Dan Lew
Here comes our next U.S billionaire!
Any idea how much shares will go for?
there are hundred of social networking websites available on the net. Facebook and Twitter are popular and best website for social networking. Almost everyone has facebook account. We can use social networking for our business also.
The facebook IPO is probably one of the biggest tech/financial stories of the year. It’s one of the biggest tech IPOs since Google went public. Though I think it may be overvalued, so I would keep a close eye on it and be cautious before putting in too much money.
The IPO is here, with 845 million users generating 2.7 billion Likes and comments a day, last year alone Facebook made over $3.71 billions!!!
Victor Stanescu would love you to read ..Facebook IPO Reveals Secrets
I’m new to buying stocks but this does call my attention. Any idea how much they will go for?
Hey! Thanks for sharing once again. I love reading your blog for the rationale that you usually create good posts. Well written article…I set up to bookmark your web site. Facebook is bigger and bigger each day
I was watching the Twitter feeds yesterday. Facebook, social media…boy do I wish I was person who came up with those ideas.
It seems that Zuckerberg has big plans for Facebook. With the money generated from the IPO launch, it would be interested to see how far it will go.
Peter Lee would love you to read ..How to Properly Clean Your Gadgets
This move will most certain sky-rocket FB’s market value making Mr. Z one of the richest people on earth!
After it has been announced I was really up to this news about FB but I really can’t understand the reason of delayed. Well, let’s just wait for Mark to clear things up.
Hi,
Thanks for sharing this wonderful article. It helped me gain a lot of info.
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@Andrea Hypno interesting to read that. No doubt Fb has an extreme popularity and already a part of life for majority of people though it is a newcomer to the public sector. I think investors all over the world are also curious to know how the IPO thing for Fb approaches. An IPO for the Fb means they are planning for a multidimensional growth and no surprise if we see Mr.Z come out with something different.
Well this is a good news I have to admit, there are many social media site we can use, it is good to hear that face-book is planning something that will inspire many people to use it.
Kate Brown Wilson would love you to read ..אילוף גורים
Quite a lot of activity, and it’s not even completed an IPO yet! Will be interesting to see how this develops. James.
Facebook has grown to the point that I am sure that the need for revenue for more growth is highly needed. Look for a lot of changes at Facebook after they go public.
It’s amazing to see how people’s need to be in touch makes that more and more profitable for business…
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With the amount of money Facebook will generate from this IPOs it seems Facebook has some big plans to implement.
Facebook IPO is expected to generate 5 times the money that Google’s IPO generated in its public offer. well for know Facebook seems to be far ahead of Google for now.
I would love if the developments would lead to more real competition for Google. I’m scared to see monopolists, so the more fragmentation, the better for the users and for online businesses…
Taking into account the fact that competition on online market is growing, then every social network i trying to offer its users more opportunities. i think that Facebook will also offer something new
Facebook has been the king of the social network for quite sometime now. People have been on it using the site and networking on it. But this monitoring idea seems very childish. It is more like someone is listening to your phone conversations, like tapping of sorts. I don’t buy that security crap, it’s more the insecurity of the politicians than anything else that is at work here.
As you see, there are hundred of social networking websites available on the net. Facebook and Twitter are popular and best website for social networking. Almost everyone has facebook account. We can use social networking for our business also.
Lance would love you to read ..Payment Protection Insurance
All the web is looking at Facebook, especially G which is pretty scared about the possibility of FB joining with Bing and taking G first place as search engine. Something which would have some benefits anyway. It’s always funny to see two monopolists like G and Microsoft fighting each other. But is it this thing so important? Or is it all this hype just created ad hoc to make Mr. Z even more rich with a product like FB which is most of the time simply useless? I think there are better way to use time than staying on FB all day, things like going out with friends for example. Sure Mr. Z will become richer with ads and so on but I really doubt that FB is useful for more than 10 percent of businesses. And I might be wrong but FB will soon go the way of MySpace as well as G will go the way of Yahoo.
Nevertheless the Facebook IPO thing is interesting.
Hey Andrea, I agree with you, FB is pretty useless, but 500 million other people think it is useful. They’re the ones that will help make Zuckerberg rich.
James would love you to read ..Get Fit At Home For Free
I agree, I think Twitter is much more important in terms of marketing, brand management, trend watching etc. etc. FB has a huge user base so it can reach out to a huge number of people but are they that open to marketing when they are basically socialising.
[Hi. I just rescued this comment from spam. WordPress (Automattic) put it there so you are probably on the worst Akismet blacklist. You may want to contact them to see if they will reconsider and get you off. Use the test link at the top of this Akismet Blacklist post and the link to contact Akismet further down in the post.]
I too wonder what would be the next step or what ideas facebook has. They are innovating everytime
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Facebook has conducted so many case studies to observe the behavior of people on social networks and have figured out many factors which can influence people to speak about something. Facebook no doubts masters the science of engagement not only on facebook but in whole social media world