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Future of Engagement: Monitoring Social Media: Facebook IPO Launch Delayed

February 1, 2012 By Gail Gardner 62 Comments

Table of Contents

      • Click image to read Facebook IPO to Create Jobs Future of Engagement – Monitoring Social Media on the Eve of the Facebook IPO Launch
  • TRACKING TRENDS
  • Facebook IPO DELAYED:
      • Gail Gardner
      • Latest posts by Gail Gardner (see all)

Facebook IPO Mark Zuckerberg
Click image to read Facebook IPO to Create Jobs

Future of Engagement – Monitoring Social Media on the Eve of the Facebook IPO Launch

Last Friday, the Wall Street Journal reported that Facebook could be going public within seven days. Murray Newlands’ series The Future of Engagement analyzes how this story spread across social media:

TRACKING TRENDS

Highlights:

  • The term “Facebook IPO” was a trend on Twitter less than a day after the WSJ Facebook IPO story went live
  • Over half of “Facebook IPO” social media mentions were on Twitter, showing how important the microblogging site is for breaking news.
  • In the 24-hour timespan after the WSJ post went live, Twitter’s mentions for that term grew eightyfold – to over 800 posts.

Click the image below to see Alerti’s Social Media Monitoring Graphs for the search Facebook IPO full size:

Alerti Graph for Facebook IPO

Graphs by Alerti

Alerti Facebook IPO Graph of Social Media Mentions
Alerti Facebook IPO Graph of Social Media Mentions ~ Click Image to See Full Size

Facebook IPO DELAYED:

  • LATEST: Forbes: Facebook IPO $5 Billion
  • MSN Bottom Line: Facebook May Delay IPO
  • Market Watch: What to Look for in Facebook IPO Filing

NOTE: Watch this space for updated graphs on the Facebook IPO Delay

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

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Filed Under: Social Media Networking SMM Tagged With: social media monitoring, social media monitoring solutions, social media monitoring tools, tracking trends

Comments

  1. krishna says

    October 4, 2013 at 10:24 am

    That’s right…facebook is now must have app on everyones mobile so its very easy to put your ad infront of your selected market without spending too much money…great

    Reply
  2. john says

    February 21, 2012 at 2:07 am

    Yah it’s right facebook is growing very fast.and now it’s launches it’s new feature IPO.it will make facebook more secure.

    Reply
  3. Danica Green says

    February 16, 2012 at 1:16 am

    Facebook is growing. The first thing that came in my mind when I read this news once facebook do its Initial Public Offering (IPO) it will soon become too commercialized and less user-friendly social network.

    Reply
  4. Pierro says

    February 15, 2012 at 1:16 pm

    Valid points you are sharing here. A blog is a very powerful platform you can use to build long-lasting relationships with your readers and keep them coming back for more.

    Thanks for sharing your insights.
    Pierro would love you to read ..Top 45 Free Blog DirectoriesMy Profile

    Reply
    • Eric Greenwood says

      February 16, 2012 at 1:07 pm

      I’m excited to see how Facebook is going to interact with the cloud-computing movement because in a way they’re already a cloud-storage company by allowing you to store a seemingly endless amount of personal photos on their servers in high quality. If they will go and allow you to upload other documents as well into their servers that are under your name (maybe https?) then it’ll be interesting to see how this impacts the online storage industry!
      Eric Greenwood would love you to read ..Cloud Computing – An interview with David LinthicumMy Profile

      Reply
  5. Rishiraj Sisodia says

    February 11, 2012 at 2:48 am

    I don’t thing this is a good idea by Facebook.Lets see what happens.

    Reply
  6. Chander Parkash says

    February 8, 2012 at 1:17 am

    Facebook has dramatically changed the internet marketing. It is expected Facebook IPO would go one of the largest IPOs in the world. It will then be easy to determine company’s status.

    Reply
  7. Mahendra says

    February 7, 2012 at 10:07 pm

    Especially G which is pretty scared about the possibility of FB joining with Bing and taking G first place as search engine all the web is looking at Facebook. And I might be wrong but FB will soon go the way of MySpace as well as G will go the way of Yahoo Things like going out with friends for example i think there are better way to use time than staying on FB all day. Or is it all this hype just created ad hoc to make Mr. Z even more rich with a product like FB which is most of the time simply useless? Something which would have some benefits anyway. Z will become richer with ads and so on but I really doubt that FB is useful for more than 10 percent of businesses.
    Mahendra would love you to read ..35 Valentine Day Facebook Timeline Covers, Valentine Facebook CoversMy Profile

    Reply
  8. Divina says

    February 8, 2012 at 2:00 am

    Thank for the update. My only concern is that, i just hope it will not affect the Facebook’s site. I’m a constant user of FB and I notice that sometimes it hanged. Maybe because this is the effect of the new applications created for Facebook.

    Reply
    • used tires says

      February 22, 2012 at 1:36 am

      I don’t think the main site will ever be affected really. What you will see more of in the future is differing advertising strategies mostly, particularly in Facebook mobile.

      -Jean
      used tires would love you to read ..Things to remember before buying Used TiresMy Profile

      Reply
  9. Angela says

    February 7, 2012 at 10:47 am

    have an account because it’s a decent way to keep in touch with family and friends from around the country and the world, but I only log in about once a week. I could pretty easily do without it, I think.

    Reply
  10. James Harrison says

    February 7, 2012 at 2:14 am

    I think Facebook IPO could turn out to be one of the largest IPOs in US Corporate history! They have 845million users and made a net profit of $1billion in 2011. I think Mark has taken this decision to make this even better this year. The delay in its launch will not have much effect on this increased profit share. Looking forward to what’s in store for us!

    Reply
  11. Jack says

    February 7, 2012 at 2:12 am

    I am frankly surprised that so many are down on the company. Based on a quick read of their S-1, they have 800 million plus members who log on to the site at least once every 30 days. That’s impressive. They simply do social networking better than anyone else. That has to be a pretty easy sell to companies trying to advertise. They’ve just in the last 3 years started tapping into that with advertising revenue and app sales. We’re eagerly awaiting Facebook’s IPO papers, which are expected sometime this week. Everyone wants to know exactly how profitable the social network is, how fast revenues are growing and what the company’s valuation will be.

    Reply
  12. Rick Castro says

    February 6, 2012 at 9:53 pm

    Facebook has been an integral part for many businesses! It has changed the way we market our services and products. Also, I gives a personal touch as company can personally reply to customer queries! Looking forward for this Fcaebook IPO! Hope it’ll launch. Waiting….

    Reply
  13. Linda says

    February 6, 2012 at 7:13 am

    Facebook is just growing day by day ..it has become an user friendly network for all the business people …

    Reply
    • Myke says

      February 20, 2012 at 2:54 am

      Linkedin is a lot easier to use for business networking, don’t you think ?
      Myke would love you to read ..Samsung Galaxy Tab 2My Profile

      Reply
  14. Groshan Fabiola says

    February 6, 2012 at 3:35 am

    I think by launching Facebook IPO, Mark has taken a economical and competitive decision. After the launch of Google+, I think launch of Facebook IPO will prove a healthy competition to Google. The delay in its launch will not make any particular difference. Google+ did not receive a huge response like FB received after its launch. But I think this will not be the case with Facebook IPO.

    Reply
  15. Shiliang says

    February 6, 2012 at 12:05 am

    Facebook’s IPO will give them a chance to expand on a major scale. They are planning to raise around a 100 billion dollars through this IPO which may seem imaginary to most of the companies when they launched their IPO, but it sure is true. Facebook has rose to a level never imagined a couple of years earlier but from here on, it only gets better.

    Reply
  16. Daniel Rose says

    February 6, 2012 at 5:47 am

    Interesting statistics.. beginning to wonder if I’m the only person who thinks Facebook isn’t actually worth as much as it seems to be!

    Reply
  17. Nicholas says

    February 5, 2012 at 11:02 pm

    To become a part of Facebook IPO everyone will wait even for a longer time as it is associated with the social networking site’s big daddy Facebook. I think this will help in improving the status of FB in market to a new level which will be difficult for other sites to achieve. Waiting for its launch! Thanks!

    Reply
  18. Sarah says

    February 5, 2012 at 5:50 pm

    Interesting graphs and looking forward to seeing more analysis on this. I can’t help feel that this stock is going to be over-valued though, just like in the days of the .com boom! But then again, I thought the same a few years ago when the apparent value wasn’t anywhere near what it is now…

    Sarah
    Sarah would love you to read ..Tobacco display ban coming soonMy Profile

    Reply
  19. Mike says

    February 5, 2012 at 1:57 pm

    We can’t deny importance of social media. If few years back Facebook and twitter accounted for 3-5% of all my website traffic then today this number is 20-30% and still constantly growing.

    In my opinion Facebook’s IPO will break many Wall Street records because everyone knows this company and and many will try to get at least tiny but still part of the company
    Mike would love you to read ..Vocabulary Level E AnswersMy Profile

    Reply
  20. David Sneen says

    February 5, 2012 at 11:46 am

    The epic battle between Google and facebook continues! Facebook may receive more attention from their delay than they would have had, had they opened on time. It all depends on the spin.
    David Sneen would love you to read ..Raises –Traditional vs. Earn More Spend More GroupMy Profile

    Reply
  21. Tristan says

    February 5, 2012 at 2:10 pm

    I am curious to know how much shares with be. Anyone have an idea?

    Reply
  22. Sebastian says

    February 4, 2012 at 6:07 pm

    Nice infographics! I do not understand why facebook is so hyped. I think we are giving it more attention than it deserves. Yes, I agree it is a nice company which has revolutionized social networking but hey, there were websites like myspace, hi5, and so on before facebook and how come they did not get this much attention?

    Reply
  23. Andy says

    February 4, 2012 at 9:46 am

    We’ll see, by the way as reference I’d take LinkedIn case. The Ipo’s price was fixed at USD 45 and now its price is around USD 80.

    Reply
  24. Vic says

    February 4, 2012 at 9:14 am

    The world is already awaiting Facebook’s IPO. Thus, when this realize the social media has been rocked, not only on Facebook, but also on Twitter, Google+ and other top social sites. Facebook’s great success is such inspiring. However, investors should also be warned that they cannot grow as fast as the early investors.
    Vic would love you to read ..List of Commercials to Watch on Super Bowl 46 (2012)My Profile

    Reply
  25. Gagan Arora says

    February 4, 2012 at 10:59 am

    every one in world waits for ipo of facebook….every one want to see effect on google ipo after launching fb ipo….
    Gagan Arora would love you to read ..The Vampire Diaries S03E13 !StRiCkEr! HDRip Mediafire Links 350 MB.My Profile

    Reply
  26. Deimar says

    February 4, 2012 at 9:21 am

    Now more than ever Facebook will be compare with Google.

    Reply
  27. Carlos says

    February 4, 2012 at 12:51 am

    Facebook with a ban of sorts makes no sense at all. I like it the way it is, easy to access and use by most people. This entire security coding and all that makes no sense at all at least to me. I am a supporter of a safe web, but not of a Big Brother like web condition that is very sad and not positive at least in my view.

    Reply
  28. Shy says

    February 4, 2012 at 12:24 am

    Some people say that Facebook is one of the oddest online company to really make it big, but amidst it all, it is truly one of the most visited and popular website in the world. I believe that Mark Z. is trying to reach out more and Facebook is now taking it to a higher level than what it was originally built for.

    Reply
  29. Nish says

    February 4, 2012 at 4:25 am

    A valuation of $100billion – I wonder if there’s any justification to this valuation.
    Yahoo was equally popular just before the last dot com bubble.
    What next social dot bubble?

    Reply
  30. Joey says

    February 3, 2012 at 10:11 pm

    Before launch of Facebook IPO, it is already gaining popularity. Thanks to Twitter! I think Mark have made a logical decision of expanding Facebook. It is good to see that it is getting bigger and bigger day by day. I think folks are willing to wait even longer for this, if they are going to get something more interesting. Thanks for sharing this! Eagerly waiting for its launch!

    Reply
  31. Dan Lew says

    February 3, 2012 at 8:29 pm

    Boy, this sounds pretty interesting. Even though the Facebook IPO launch is delayed, we can wait right? I’m looking forward to this upcoming launch of the Facebook IPO, and I’ll keep an eye on this.

    Cheers!

    Dan Lew

    Reply
  32. GaryFPatton says

    February 3, 2012 at 3:57 pm

    Here comes our next U.S billionaire!

    Reply
  33. Mark says

    February 3, 2012 at 1:22 pm

    Any idea how much shares will go for?

    Reply
  34. Mickey says

    February 3, 2012 at 6:37 pm

    there are hundred of social networking websites available on the net. Facebook and Twitter are popular and best website for social networking. Almost everyone has facebook account. We can use social networking for our business also.

    Reply
  35. Richard says

    February 3, 2012 at 8:28 am

    The facebook IPO is probably one of the biggest tech/financial stories of the year. It’s one of the biggest tech IPOs since Google went public. Though I think it may be overvalued, so I would keep a close eye on it and be cautious before putting in too much money.

    Reply
  36. Victor Stanescu says

    February 3, 2012 at 7:56 am

    The IPO is here, with 845 million users generating 2.7 billion Likes and comments a day, last year alone Facebook made over $3.71 billions!!!
    Victor Stanescu would love you to read ..Facebook IPO Reveals SecretsMy Profile

    Reply
  37. Kevin says

    February 3, 2012 at 1:20 pm

    I’m new to buying stocks but this does call my attention. Any idea how much they will go for?

    Reply
  38. Andrew Yan says

    February 3, 2012 at 12:27 pm

    Hey! Thanks for sharing once again. I love reading your blog for the rationale that you usually create good posts. Well written article…I set up to bookmark your web site. Facebook is bigger and bigger each day

    Reply
  39. Rob says

    February 3, 2012 at 11:22 am

    I was watching the Twitter feeds yesterday. Facebook, social media…boy do I wish I was person who came up with those ideas.

    Reply
  40. Peter Lee says

    February 3, 2012 at 2:40 am

    It seems that Zuckerberg has big plans for Facebook. With the money generated from the IPO launch, it would be interested to see how far it will go.
    Peter Lee would love you to read ..How to Properly Clean Your GadgetsMy Profile

    Reply
  41. Peter says

    February 3, 2012 at 3:15 am

    This move will most certain sky-rocket FB’s market value making Mr. Z one of the richest people on earth!

    Reply
  42. Chris says

    February 3, 2012 at 2:48 am

    After it has been announced I was really up to this news about FB but I really can’t understand the reason of delayed. Well, let’s just wait for Mark to clear things up.

    Reply
  43. Suraj says

    February 2, 2012 at 6:59 pm

    Hi,
    Thanks for sharing this wonderful article. It helped me gain a lot of info.
    Suraj would love you to read ..Top 10 Tips to Recover from Google Panda Update – A Year Done Research!My Profile

    Reply
  44. Sam says

    February 2, 2012 at 11:02 pm

    @Andrea Hypno interesting to read that. No doubt Fb has an extreme popularity and already a part of life for majority of people though it is a newcomer to the public sector. I think investors all over the world are also curious to know how the IPO thing for Fb approaches. An IPO for the Fb means they are planning for a multidimensional growth and no surprise if we see Mr.Z come out with something different.

    Reply
  45. Kate Brown Wilson says

    February 2, 2012 at 10:50 pm

    Well this is a good news I have to admit, there are many social media site we can use, it is good to hear that face-book is planning something that will inspire many people to use it.
    Kate Brown Wilson would love you to read ..אילוף גוריםMy Profile

    Reply
  46. James Poll says

    February 2, 2012 at 2:29 pm

    Quite a lot of activity, and it’s not even completed an IPO yet! Will be interesting to see how this develops. James.

    Reply
  47. Paul says

    February 2, 2012 at 6:20 pm

    Facebook has grown to the point that I am sure that the need for revenue for more growth is highly needed. Look for a lot of changes at Facebook after they go public.

    Reply
  48. Industrial panel pc says

    February 2, 2012 at 3:00 pm

    It’s amazing to see how people’s need to be in touch makes that more and more profitable for business…
    Industrial panel pc would love you to read ..Welcome to the World of Teguar the place All Your Computing Need is AddressedMy Profile

    Reply
  49. deep says

    February 2, 2012 at 2:36 pm

    With the amount of money Facebook will generate from this IPOs it seems Facebook has some big plans to implement.

    Reply
  50. devesh says

    February 2, 2012 at 2:33 pm

    Facebook IPO is expected to generate 5 times the money that Google’s IPO generated in its public offer. well for know Facebook seems to be far ahead of Google for now.

    Reply
  51. Diana says

    February 2, 2012 at 7:39 am

    I would love if the developments would lead to more real competition for Google. I’m scared to see monopolists, so the more fragmentation, the better for the users and for online businesses…

    Reply
  52. Get Free Templates says

    February 2, 2012 at 11:46 am

    Taking into account the fact that competition on online market is growing, then every social network i trying to offer its users more opportunities. i think that Facebook will also offer something new

    Reply
  53. Megan says

    February 2, 2012 at 3:56 am

    Facebook has been the king of the social network for quite sometime now. People have been on it using the site and networking on it. But this monitoring idea seems very childish. It is more like someone is listening to your phone conversations, like tapping of sorts. I don’t buy that security crap, it’s more the insecurity of the politicians than anything else that is at work here.

    Reply
  54. Lance says

    February 2, 2012 at 3:51 am

    As you see, there are hundred of social networking websites available on the net. Facebook and Twitter are popular and best website for social networking. Almost everyone has facebook account. We can use social networking for our business also.
    Lance would love you to read ..Payment Protection InsuranceMy Profile

    Reply
  55. Andrea Hypno says

    February 2, 2012 at 3:49 am

    All the web is looking at Facebook, especially G which is pretty scared about the possibility of FB joining with Bing and taking G first place as search engine. Something which would have some benefits anyway. It’s always funny to see two monopolists like G and Microsoft fighting each other. But is it this thing so important? Or is it all this hype just created ad hoc to make Mr. Z even more rich with a product like FB which is most of the time simply useless? I think there are better way to use time than staying on FB all day, things like going out with friends for example. Sure Mr. Z will become richer with ads and so on but I really doubt that FB is useful for more than 10 percent of businesses. And I might be wrong but FB will soon go the way of MySpace as well as G will go the way of Yahoo.

    Nevertheless the Facebook IPO thing is interesting.

    Reply
    • James says

      February 2, 2012 at 9:41 am

      Hey Andrea, I agree with you, FB is pretty useless, but 500 million other people think it is useful. They’re the ones that will help make Zuckerberg rich.
      James would love you to read ..Get Fit At Home For FreeMy Profile

      Reply
    • tom buck says

      February 2, 2012 at 3:26 pm

      I agree, I think Twitter is much more important in terms of marketing, brand management, trend watching etc. etc. FB has a huge user base so it can reach out to a huge number of people but are they that open to marketing when they are basically socialising.

      [Hi. I just rescued this comment from spam. WordPress (Automattic) put it there so you are probably on the worst Akismet blacklist. You may want to contact them to see if they will reconsider and get you off. Use the test link at the top of this Akismet Blacklist post and the link to contact Akismet further down in the post.]

      Reply
  56. Vernette Carbon says

    February 1, 2012 at 9:48 pm

    I too wonder what would be the next step or what ideas facebook has. They are innovating everytime
    Vernette Carbon would love you to read ..Nail Salon Dirty Tricks – Nail Salons Exposed!!My Profile

    Reply
  57. Umair says

    February 2, 2012 at 2:44 am

    Facebook has conducted so many case studies to observe the behavior of people on social networks and have figured out many factors which can influence people to speak about something. Facebook no doubts masters the science of engagement not only on facebook but in whole social media world

    Reply

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