GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

4 Marketing Mistakes That Are Keeping Your Business Down

October 20, 2016 By Aakash Patel 24 Comments

The hardest part of running a business is getting your target customers to know that you exist. It does not matter how good your product or service is. As long as you are not visible to your potential customers, they might never get a chance to try your offering or tell other customers about it.

4 Marketing Mistakes That Are Keeping Your Business Down

In their desperation to reach clients, a lot of businesses make the mistake of throwing all of their ideas against the wall and hoping something will stick. But marketing your business comes at a cost, be it money or time.

Each strategy that fails to reach your target audience is a waste of your resources. It is money you could have spent more effectively elsewhere. In this article, we will look at a few of the common marketing mistakes that can cost a business dearly.

Table of Contents

  • Not Mapping a Buyer Persona
  • Not Following Marketing Guidelines
  • Failing to Build a Sales Funnel
  • Not Measuring Results
      • Aakash Patel
      • Latest posts by Aakash Patel (see all)

Not Mapping a Buyer Persona

Your buyer might not always be the person at whom you are targeting your product. For instance, if your company makes marketing tools for small businesses, your buyer might not be the business owner. Instead, the buyer might be the agency who takes care of their marketing.

While building a buyer persona, it is important to identify all attributes related to both the buyer (the agency in the example above) and the consumer. You must understand the demographics and profile of both individuals. Knowing how the two relate to each other is also vital to build a marketing strategy.

Not Following Marketing Guidelines

Marketing does not have to be a trial-and-error process. There are established guidelines that can guide you through all the different marketing channels. You do not have to commit the same mistakes others before you have committed.

For instance, if you are invested in Search Engine Optimization, it is an established fact that the anchor text for your backlink profiles need to be natural and diverse.”

Similarly, if you are launching a viral marketing campaign, your marketing content needs to engage people on an emotional level. People widely recognize these factors lead to successful marketing. You do not have to reinvent the wheel while devising a marketing strategy.

Failing to Build a Sales Funnel

Few people purchase products on an impulse. And even though some do, it is important to realize that reaching out to these same customers for a repeat purchase is cheaper than targeting a new impulsive buyer.

Every marketing campaign, be it online of offline, needs a well-structured sales funnel. You guide your target customers through the funnel during their buying process. For online marketers, this most often refers to building a mailing list or an autoresponder to warm the leads before making a sale.

There are several ways to execute similar strategies offline. B2B businesses could, for example, initiate contact through cold calls and once the target customer is in the funnel, they may be reached with periodic follow-ups and meetings.

Consumer facing products could have contests and promotions that require customers to provide their mobile number in exchange for a giveaway and then market to these subscribers over SMS. Do remember to follow government regulations relating to these channels while reaching out to customers in your funnel.

Not Measuring Results

Although there are established guidelines for every marketing strategy, your execution determines how successful you are. It is hence very important to monitor your business performance at each stage of your marketing campaigns.

With online campaigns, this is quite straightforward, thanks to tools like Google Analytics. If you are running an offline campaign such as billboards or flier ads, you may track their performance by testing unique phone numbers or CTAs (Call To Action) across different geographies and benchmarking the performance of your campaign across these different geographies.

Failing to measure performance can lead to wasteful expenditure which can be a ‘make or break’ point for your business.

The following two tabs change content below.
  • Bio
  • Latest Posts

Aakash Patel

Aakash Patel is a marketing consultant and blogger on inbound marketing. He is a veteran and is among the first inbound marketing consultants in Asia.

Latest posts by Aakash Patel (see all)

  • Understanding Customer Churn and How to Prevent It [Infographic] - October 30, 2020
  • How to Build a Corporate Training Curriculum to Increase Employee Productivity [Infographic] - March 28, 2020
  • A Marketers’ Guide To Sponsoring An Event - June 15, 2019
Tweet113
Share11
Share13
Pin1
Share
Share
Pocket
Flip
138 Shares
« How Empathy Marketing Shows Your Readers and Customers You Care
Why You Should Republish Your Blog Content On Medium »

Filed Under: Marketing (WOMM, Inbound) Tagged With: Marketing, sales funnel

Comments

  1. James says

    March 5, 2020 at 3:51 am

    I thought that all the marketing strategy good for the business. But, thank you for the post, it’s a really useful post.
    James would love you to read ..Blow your Floral Business with Uber for Flower Delivery AppMy Profile

    Reply
  2. Samet Aydilek says

    November 17, 2018 at 3:49 pm

    I think the world has changed we have to adopt new digital world that’s why this article is really important to SEO experts

    Thanks, sincerely

    Reply
  3. Komal says

    March 29, 2017 at 2:36 am

    Hi Aakash
    Really excellent post
    All of your tips are very good and must follow these for the growth of business. Now I also start follow these tips.

    Reply
  4. Ritika says

    March 29, 2017 at 2:31 am

    When somebody starts a new business, he/she can not make these type of mistakes. Communication is must between head and customers and this will be of any king such as suggestions, queries, problems etc.
    Thanks to you for such an informative article. I must keep this in mind.
    Thank you

    Reply
  5. Atul Khanna says

    January 19, 2017 at 1:00 am

    Thanks for the blog…really interesting and helpful in improving mistakes…though its not easy to run business but you shared great idea…thanks again for telling the kind of mistakes we can make….

    Reply
  6. Banuchitra says

    December 24, 2016 at 2:46 am

    hello there,

    It is a very clear post that shows how efficiently we can overcome the marketing mistakes..
    Thanks for sharing

    Reply
  7. Vayam says

    November 8, 2016 at 3:45 am

    Very useful information. Actually many companies make these types of mistakes. This article is really helpful. Thanks for sharing.

    Vayam would love you to read ..ConsultingMy Profile

    Reply
  8. Kim says

    November 6, 2016 at 10:12 pm

    Thank you for these great tips! I can especially appreciate the one related to following marketing guidelines. Although content marketing is a tough thing to engage in, there are easy ways to implement it into your own marketing campaign by becoming educated. This even applies to those that have video marketing as part of their marketing strategy. Appealing to people’s emotions, engaging in proper SEO, having a clear call to action, and targeting a specific audience are all things businesses can do to make their videos more effective. Thanks again for sharing!

    Reply
  9. Ramie says

    October 27, 2016 at 5:00 am

    Really good info!
    This can help many marketers avoid all mistakes.

    Reply
  10. Ramie says

    October 27, 2016 at 4:55 am

    Really good info!
    This can help many marketers avoid all mistakes.
    Besides I want to also introduce some more useful info for you

    Reply
  11. Carl Martin says

    October 27, 2016 at 4:42 am

    Yes you are right that your execution determines how successful you are. Very interesting to read, Thanks for sharing.
    Carl Martin would love you to read ..Get Ready : Taylor Swift Will Put On An Epic Pre-Super Bowl 2017 PerformanceMy Profile

    Reply
  12. Sadhna Visariya says

    October 24, 2016 at 2:05 am

    Hi Aakash,

    Excellent tips and yes indeed many companies often overlook these points which keeps them away from online success.
    Thanks.

    Reply
  13. Kinexian says

    October 23, 2016 at 11:46 pm

    Some People creates blog with one blog post and go away.It is not good way to row your boat of digital marketing. Need to understand the complete strategies and tactics which lead your business to top position where you desire. Here, I have read over this blog post and looks very pretty for online marketing. I also think about these tips very often and use them for my own blog.

    But on this blog I have got extra exposures which will have to adopt in future to generating more target audience and earn more money. Some people here, are talking about website speed, is a good factor for your business as well as responsive design because google are ignoring unresponsive designs after rolling out its new algorithm.

    Best Regards,

    Kinexian

    Reply
    • Jackque says

      October 25, 2016 at 3:42 am

      Kinexian !!

      Thanks for sharing a marketing fact that is responsive !!I am totally agree with you responsive site is now a main fundamental of marketing but if you are working for ecommerce or any other blogging or news site then your site also should be AMP (Accelerated Mobile Page ) friendly then only your site would be rank in mobile result pages.

      AMP and Responsive website are really very crucial now days to do a best marketing and get highest revenue.

      Thanks once again
      Jackque would love you to read ..SEO Isn’t Dead, It Has Just EvolvedMy Profile

      Reply
  14. Ava says

    October 23, 2016 at 3:53 pm

    Measuring results is very important to online success. Great article with very helpful tips. Thanks a lot.
    Ava would love you to read ..The art of billing: How the Lawyer & Client can protect their rights.My Profile

    Reply
  15. Aarti says

    October 22, 2016 at 6:08 am

    Great tips for business and important for business owners.
    I am working in a company and I will keep these thing in mind also.
    Thanks for sharing this post.

    Reply
  16. Ankit Jain says

    October 22, 2016 at 6:03 am

    I have my own business. After reading this blog, I will follow all these steps.
    Thanks for sharing this article.
    you can read more blog from here: http://www.ajsh.in/blog/

    Reply
  17. Mark says

    October 21, 2016 at 5:09 pm

    These are four excellent points and tips Aakash!

    You have definitely made a very convincing case.

    All four of your tips are extremely practical and very
    straight forward.

    And you’ve also shared some extremely sound advice, with regards to,
    running and maintaining, a successful business, and or service!Thanks!
    Mark would love you to read ..Email Marketing: How These Five Simple Changes Will Boost Your Results Fast!My Profile

    Reply
  18. Uzmanı says

    October 21, 2016 at 12:47 pm

    I think it should be given importance to communication with the customer. Company should definitely take the time to listen as well as talk. Companies need to observe customers’ experience , needs and which content is most affected social sharing.

    Reply
  19. Ersağ says

    October 21, 2016 at 9:23 am

    I want to make me a proposal. Speed in marketing is the future. According to a study, if the loading of a website last for more than 3 seconds, 40% of visitors are leaving.
    Therefore, it should pay attention to speed in marketing.

    Reply
  20. duşakabin says

    October 21, 2016 at 8:53 am

    Today, social media will determine the future of the world of marketing . I think social media should also be used effectively as a marketing strategy.

    Reply
  21. theglobal associates says

    October 21, 2016 at 6:16 am

    Hey Aakash Patel
    Really excellent Post…!Clearly explains how to overcome marketing mistakes which helps in driving traffic. Guest Posting be helpful in driving traffic….
    theglobal associates would love you to read ..4 Things Lead Generation Companies Should Do To Make Voice Calls More EffectiveMy Profile

    Reply
    • Aakash Patel says

      October 21, 2016 at 1:32 pm

      Thank you very much. Guest posting is indeed quite powerful

      Reply
  22. Amar kumar says

    October 21, 2016 at 6:00 am

    Hey Aakash,

    Creating and launching an appealing and informative blog is not enough. For better results, we need to get serious about its promotion. Marketing has always been a great way to drive the targeted audience towards our brand or product. We can convey our organization’s message to a large number of people by making the use of effective marketing techniques.

    We can use a guest post to encourage visitors to come to our blog. This technique not only promotes our blog but also gives us external link from more authority sites, which can improve ranking on search engines.Email marketing is one of the most prominent ways that can help us to promote our blog.

    Social media is an important source of traffic for any website. That’s why even the most popular websites focus on making sharing easier for their users. Eventually, thanks for sharing your worthy thought with us.

    With best regards,

    Amar kumar
    Amar kumar would love you to read ..12 Ways You Haven’t Tried to Find Leads OnlineMy Profile

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • How to Use Martech to Ace Your Influencer Marketing Campaigns
  • 10 Motivational Podcasts for the Modern Salesperson
  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
10 Motivational Podcasts for the Modern Salesperson10 Motivational Podcasts for the Modern Salesperson
How to Use Martech to Ace Your Influencer Marketing CampaignsHow to Use Martech to Ace Your Influencer Marketing Campaigns

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright © 2008-2021 Growmap · Centric Mobile Responsive Theme by StudioPress · Genesis Framework · Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.