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How to Make Your Ecommerce Site an Engagement Factory!

August 12, 2015 By Gail Gardner 10 Comments

There are so many ecommerce websites littering the internet these days that there’s not much to differentiate one from the other. But what sets the best ecommerce sites apart into their own category?

Table of Contents

    • Great user engagement
  • Basic Ecommerce Engagement
      • Do you have regular promotions?
      • Syndicate your product catalog…
      • Be critical of your site speed
      • Is your ecommerce site responsive?
    • Stepping Up Your Engagement Game
      • Utilize exit pop up strategies
      • Use a social strategy which increases engagement
      • Capture emails with a subscription pop up
      • Use a stellar email drip campaign
      • Utilize a referral campaign
      • Do everything to get a testimonial
      • Email reminders to avoid shopping cart abandonment
      • Gail Gardner
      • Latest posts by Gail Gardner (see all)

Great user engagement

Changing Your Ecommerce Site into an Engagement Factory!

When you love a website you also shop at, it’s difficult to stop coming back; so great user engagement can be an essential part of customer retention.

Great user engagement can also increase general traffic to your ecommerce site, social media engagement, and even your conversion rates: all affecting your bottom line.

So, without too much preamble, here are a few tips to help turn your site into an engagement factory.

Basic Ecommerce Engagement

 

  • Do you have regular promotions?

Start doing them, and always accompany them with big, popping graphics! Research shows that the best promotion to offer clients is free shipping.

Also, ensure that you’re the cheapest or that sale items are always easy to find from the homepage. Wix ecommerce websites often make promotions easy and painless to run.

  • Syndicate your product catalog…

…and ensure that it’s formatted properly. This way it can be added quickly to many shopping engines.

While shopping engines often incur a small monthly fee, it ensures that your products (and website) can be found in far more places.

It’s also a good incentive to be better about mixing content with product selections.

  • Be critical of your site speed

Because of large catalogs and heavy visitation, ecommerce sites often have some of the worst server loading times.

Keep an eye on your site’s speed 24/7, and address any issues as promptly as possible. If your site is slow, more visitors will drop off… and may not come back.

  • Is your ecommerce site responsive?

As much as 60% of traffic these days can be from mobile, and no one enjoys having to get an app just to access a website.

If your site isn’t responsive, write that off as lost clients… or work to get responsive.

Stepping Up Your Engagement Game

 

  • Utilize exit pop up strategies

A good number of the best ecommerce sites launch a pop-up when visitors choose to abandon the website which offers special promotions or offer different incentives to help close sales and convert clients. If you’re not certain how to begin using an exit pop up, consider checking out ExitIntent.io.

  • Use a social strategy which increases engagement

A good way to do this is to have a social sweepstakes, where clients send photos or leave messages on your ecommerce site’s social media pages for an entry to win big prizes or in return for discount codes. This not only gives a small bump to your SEO and visibility – it is fun for clients and makes you more memorable!

  • Capture emails with a subscription pop up

All the best ecommerce websites have multiple areas which can capture email addresses (Houzz.com is a great example), but pop ups are by far the most successful. Make it graphic and always offer something special in return for the email address, such as access to special sales or product information.

  • Use a stellar email drip campaign

It’s not enough just to send a simple text email; get great, html rich, visual emails with personalized call-outs. These should be responsive, just like your website, and utilize detailed analytics.

If you’re not doing this, you could be missing out on a massive percentage on return customers. Play around with email subject lines as well, as there are plenty of tips and tricks to help ensure maximum readership.

  • Utilize a referral campaign

In most cases, this is simply a thank you email to clients which offers them a deal for referring other individuals who then in turn become clients.

Some websites, such as bonobos.com, report generating as much as 25% of their ecommerce revenue online from referral programs.

  • Do everything to get a testimonial

Testimonials – and lots of them – help legitimize your website to new visitors and can dramatically increase your potential lead capture. Do whatever you can to leverage customer reviews of your product or site, and display collected testimonials visibly.

  • Email reminders to avoid shopping cart abandonment

Shopping cart abandonment is a common problem that all ecommerce sites struggle with, and there are a few ways to handle this. For starters, allow clients to check out without making an account on your website. Otherwise, email reminders to individuals who have dropped off your website at the cart.

Site usability really does make a difference. Make sure shopping with you is a pleasure, and add these enhancements to increase your market share.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

Latest posts by Gail Gardner (see all)

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Filed Under: Ecommerce Tagged With: ecommerce optimization

Comments

  1. Manish says

    November 17, 2015 at 8:01 am

    Hello everyone, glad to join you article because it is helpful for the new cumors in Ecommerce field. Basically i also have an ecommerce store but i am always looking for its expansion and exposure over the interested audience. I have products like carpets, bed sheets, curtains & looking for people who are interested in the same obviously but i get trash crowd that is not helping me..i am doing PPC marketing by some promoters but i am not getting good response..someone said SEO will work out and give good results but i am confused that what should i choose to get best results..can anybody help me out it that,.ill be thankful.
    waiting for early response

    Reply
    • Gail Gardner says

      November 19, 2015 at 1:03 pm

      Hi Manish,

      Ecommerce is not simple. Many who manage PPC are not very good at it. Since you shared a YouTube video instead of an ecommerce site I can’t really offer any deeper insights.
      Gail Gardner would love you to read ..Get Answers to All Your #Smallbiz #SEO and #Blogging Questions Mon 11/9/15 on Inbound.orgMy Profile

      Reply
  2. manish says

    October 22, 2015 at 11:06 am

    hi

    hey admin this is a helpful post for me thanks for sharing it as i m planning to start an online ecommerce site

    thanks buddy

    Reply
  3. Chandrika says

    August 26, 2015 at 8:59 am

    Hi Author,
    You wrote an excellent article..great..! I was struggling since a month because i have an e-commerce website it was launched recently but I’m not getting information about how to get traffic , how to maintain my site …etc
    Thank you ..!
    Chandrika would love you to read ..Happy SwishMy Profile

    Reply
  4. MatthewGrace says

    August 17, 2015 at 4:50 am

    Good tips and topic you consider here. Great article all information is useful at site development. RWD and less time in loading is a best topic. All developer follow this tips for any site. Good job Thanks for share it.
    Ms.Gail

    Reply
  5. Priya says

    August 16, 2015 at 1:25 pm

    Hi Admin!

    Thanks for sharing some great tips for starting ecommerce sites.

    I am also planning to start one. 🙂
    Priya would love you to read ..Download PDF for Syllogism Tricks | Shortcuts And Tricks For Solving SyllogismMy Profile

    Reply
  6. Adrian Pusca says

    August 13, 2015 at 2:18 pm

    Testimonials, speed of your site, mobile version are great methods, agree with that. Discount coupons are also a great method.
    Adrian Pusca would love you to read ..Reducerile rca acumulate in decursul timpului se pastreaza ? In ce cazuri ?My Profile

    Reply
  7. sarkari naukri says

    August 13, 2015 at 9:17 am

    Hi Admin
    I wanna know that, is building an eCommerce site in India needs to get registered in government department ?
    sarkari naukri would love you to read ..# EDCIL Job (एजुकेशनल कंसल्टेंट्स इंडिया लिमिटेड) भर्तीMy Profile

    Reply
  8. Maddie says

    August 13, 2015 at 1:46 am

    Great tips! I needed some assistance with this and you definitely gave me an answer to the questions that I had. Thank you!

    Reply
  9. Ijaz Ibrahim says

    August 12, 2015 at 5:26 pm

    Hi admin
    These are all tips are great and awesome
    i read whole post and found new stuff here
    Keep it up
    Thank you for shairng
    Ijaz Ibrahim would love you to read ..How To Calculate The Pi in C++My Profile

    Reply

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