Has it ever occurred to you to boost your local real estate business using SEO during the COVID-19 pandemic?
Many business owners, especially real estate agents, might think that there is no way to make a profit during the crisis. More importantly, many small businesses and beginners are disappointed about their future.
Real estate companies, especially local ones, have suffered the most during the last year. On the one hand, the real estate competition is really fierce in major cities, and on the other hand, the purchases in small towns are not worth trying, so local businesses with lower budgets are under pressure.
But believe it or not, there are still easy and cost-effective ways to save your brand identity and even make more money. Digital marketing is now considered to be the best means of keeping in touch with your customers, reaching out to more prospects, and saving your brand identity.
Increasing visibility and being discovered by local people is key to get ahead of digital marketing competition in the real estate industry. Local SEO can greatly help businesses rank on Google, draw the attention of buyers, and survive the crisis.
If you want to learn how to get maximum local exposure, keep reading the following tips of local SEO for real estate businesses.
1. Choose SEO analysis tools
Before starting your SEO journey, you’d better analyze your current situation. SEO analysis tools let you measure your website’s quality in terms of SEO.
First, use Google Analytics to figure out which of your pages require the most optimization. Use the Google Search Console to find SEO problems that need your attention.
Try to use content optimization tools like SEOSurfer, Yoast, and Grammarly to optimize your previous blog posts. If you can afford to set a budget for this, it’s good to use the premium version of tools to perform better.
Moreover, you have to be able to track your backlinks to keep your site’s DA and DR high. Ahrefs can greatly help you track your do-follow and no-follow backlinks. Moz is also a good tool helping you find out your site’s domain authority and spam score. Fortunately, both these sites have Chrome extensions, which makes your tasks so easier.
2. Conduct competition research
You need to recognize your competitors to be able to get ahead of them in local SEO.
Using Ahrefs, you can check their backlinks and reach out to the sites to have the same traffic they have.
Also, determine the keywords they rank for on Google and try to outperform them by generating better content and also getting more backlinks.
Try to keep tracking their activities to learn their strategy. This can make your task easier because you know what to do.
3. Optimize for local search
When you have analyzed your site and found out your weaknesses and strengths, you can create a strategy for optimization.
You need to focus on local optimization by:
- Local keyword research and analysis
- Optimization of titles and meta descriptions
- Image optimization
- Content optimization
Remember that you need to focus on the keywords local people are most likely to search on Google. For example, if you have a condo assignment resale business in Canada, you can optimize for:
- condo assignment Toronto
- who pays assignment fees
- pros and cons of assignment sales
- assignment of agreement of purchase and sale Ontario
- condo assignment process in Canada
- assignment sale commission in Canada
- buying an assignment condo in Toronto
- pre-construction assignment sale in Canada
- Optimize your local landing pages
If you want to rank for locally-focused keywords, you need to optimize local landing pages around each location.
For example, if you have a real estate business in Toronto serving other cities like Vancouver and Ottawa, your landing pages can be:
4. Generate trendy and informative blog posts
Having a string blog on your website gives you the opportunity to
- Rank for focused keywords
- Appear like a local thought leader
- Get social shares
Try to include the most recent events in your blog posts to let Google know your site is updated. You’d better pay attention to the local matters to let people feel close to you.
For example, cost of living, cost of renting, price of housing, real estate investing, and many other things can be of great interest to local users.
You have to educate your audience on what they search on Google. Try not to be promotional in your articles because they can result in reverse.
You can also include interviews with local people or your previous customers to make your content more real.
Another important matter is that you have to visualize your content as both Google and internet users like it.
5. Optimize for smartphones
Remember that over half of global internet traffic comes from smartphones. This means that if you want to be discovered by as many potential customers as possible, your website needs to be opened fast and well on smartphones.
Mobile optimization is about:
- Responsive web design
- Webpage speed
- Hosting speed
- Homepage design
- Site navigation
6. Add your site to Google My Business and other listings
Local SEO is strongly dependent on local citations. The more sites you have your brand listed, with your name, address, and phone number, the more traffic you’ll receive.
You have to start with a Google My Business account to easily get a business listing and connect with customers across Google.
Moreover, Bing Places and Apple Maps listings are of great importance in local SEO too.
Creating accounts on these isn’t too difficult. You just have to follow the instructions offered by Google/Bing/Apple.
Other listing websites are:
- Neighborhood Scout
- Yellow Pages
7. Match SEO with your social media strategies
Social media might not have a direct effect on your site’s SEO, but it is an important part of your digital marketing strategy.
With more than a whopping 3.8 billion active users and great marketing features, social media is outperforming other channels of marketing and advertising.
Lots of customers search for their favorite products and brands on social platforms. Real estate businesses can also be benefited from social networks.
Try to create a unique style for social media marketing and create business accounts on all top social networks. You can easily promote your site’s content on these platforms and stay connected with your targeted audience. It’s a great opportunity to drive traffic to your site and showcase your options.
You need to create a set of viral hashtags using your SEO keywords to get maximum exposure on social media. Then you can easily redirect your social followers to your site by making sense of urgency.
8. Try to earn featured snippets
Snippets play a significant role in SEO, but it might be difficult to earn them and compete with large businesses.
You need to conduct a keyword search and find long-tail keywords suitable for your brands that include your geo phrases.
Try to create the perfect content for these keywords and include top Google queries in it, preferably as headings. This will increase your chance of ranking on Google for these keywords.
Local SEO Real Estate Business Takeaway
Local SEO can greatly help your real estate business during the pandemic. Try to do it step by step and constantly analyze the result. Remember that never a single strategy can be complete. So try to revise your local SEO strategy every occasion to know if you’re performing well.
Originally publish 3/14/21; added infographic 7/29/21.