If you run any kind of business in America, there is a high probability that at some point some kind of marketing company has contacted you. Similarly, you have probably gotten the “Why you need SEO” spiel many times. Let’s not forget PPC and AdWords!
It seems like there are more and more ways to put your business in the online world – so much so, that it’s becoming difficult to realize what actually works and what doesn’t work.
There are two methods of online marketing that have worked for the last ten or so years.
- Organic marketing
- PPC (Pay Per Click)
However, there is a third form of online marketing that is slowly starting to become a prominent business-driver. That’s right – local marketing.
What is Local Marketing?
Local marketing has many parts to it, but essentially it is the components of your online marketing that strictly deal with your location. Things like directory listings, certain social media profiles, local keyword research, and local PR are all things that fall under this category.
Why is it so important? Simply put, if someone is searching for something on their phone, the local carousel is going to appear 99% of the time. If your business isn’t on this local carousal, you are missing out on a great conversion opportunity.
We have been seeing a trend with local search; people aren’t going to websites on their phones when they can just contact the business right from Google. Why would they? Google has made it easier for the user to contact any business they are looking for based on their location and query. So, as a local business, why wouldn’t you want to take advantage of that?
Important aspects of local search
As mentioned earlier, there are many aspects of local search. For example, one of the main aspects is how many directory sites your business is listed on. Sites like Yelp, Google+, and Foursquare are all great examples of sites that were made with local search in mind.
It isn’t good enough to just have your business listed on these networks. You need to make sure that your address, phone number, business name, and other information are all identical to what you have on your website footer and all of your other listings.
Another important aspect of local search is reviews. The more reviews your website has on Google+, Yelp, and other directory websites, the more Google is going to favor you in local search. Why is this the case? Well, the reviews show that your business is alive and running. As we all know, many businesses close every year. So, make sure that you are constantly getting reviews.
Finally, add some micro data to your website. Schema.org has some great information on how to use this markup code to increase your local search results.
The Conclusion
If your business has a physical address, you are going to want to start marketing locally right away. For more information on local marketing services, contact your marketing firm today.
Latest posts by Jacob Wilson (see all)
- Why Local Marketing is as important as Organic Marketing and PPC - March 17, 2015
Thanks for sharing this great information on reviews.
This will help everyone.
Very Impressive Post, I love this Blog specially and the theme of this blog is very impressive. I also created a blog but am not getting good traffic and other things to grow
Very Impressive Post, I love this Blog specially the theme of this blog which is very impressive. i also created a blog but not getting a good traffic for my blog is there any suggestion for me?
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Hello Uidai,
There are many methods of driving traffic to any site. Some buy AdWords and other pay-per-click ads. Others go out commenting on CommentLuv blogs to attract their readers back to your own. Using social media is one of the most commonly used strategies. Read these:
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Yes absolutely, Local search is always drives high value traffic to the website, will you please suggest some tips for local search optimization excluding the reviews. Is there any other metric?
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Hi Jenifer,
The most important tip I can give anyone about local is that every listing must have exactly the same name, address and phone number. There are links at the bottom of the page at https://growmap.com/local/ that contain a lot more information on how to get more local listings to send more traffic.
Gail Gardner would love you to read ..How Small Businesses Can Use Influencer Marketing On Instagram
Thanks for the tips @Gail. I have one more question, if I have a business in different location of the city than how can I optimize my listing, Optimizing means to optimize the map for a search query.
-Jenifer
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Hi Jenifer,
Most local directory listings provide settings you can change for how far around your physical location your customers may be interested.
Gail Gardner would love you to read ..6 Tips to Generate More Revenue
Really like your blog, and appreciate your efforts in gathering information and sharing with us. I must admit you explained the content of “Local Marketing” really well. The post’s surely helpful for SEO worker.
Thanks for sharing this!
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Nice blog I am very appriciate about your post.you are very better explain about Local marketing.Your post are very helpful for Seo worker.Especially the PPC that they running is much costlier than they delivered to me. Another important aspect of local search is reviews.”
Reviews help a lot! Thanks for sharing this. It was really informative.
Thanks for the blog
satishw.ratna would love you to read ..SEO FOR BRAND NEW WEBSITES
Hello, I think that local marketing is too important for local business. Especially, small young business who can’t compet with huge businesses. I agree that local business must work on their infomration and try to develop interaction their community to rank higher.
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It is very important and needed For Local Marketing.Very good information, if I do only 70 % of this I will happy
I found this line very true.
“Another important aspect of local search is reviews.”
Reviews help a lot! Thanks for sharing this. It was really informative.
Hi,Local Business listing is always good for local business marketing, This is very good option to promote your business locally, Apart from that we can use PPC Ad Campaigns and Facebook Ad Campaigns to Target Local Customers.Thanks for sharing your views here.
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Very Impressive Post, I love this Blog specially the theme of this blog which is very impressive. i also created a blog but not getting a good traffic for my blog is there any suggestion for me?
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Hello Sarkari,
Perhaps you should identify other CommentLuv using Hindi blogs. Comment on them regularly. Then share their content when your comment is live so that you can all grow a large Hindu CommentLuv community.
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Yes Jacob! I am totally agree with you .I am running a sugar free store in Houston. Previously i have used to hire SEO professionals which cost more than they delivered to me .Especially the PPC that they running is much costlier than they delivered to me. But after some time ,one friend of mine suggested me for a local business promotion(google listings and various listings with local listing pages) now i am getting regular leads in my area which costs less than the previous one i have tried.
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Hello Nellie,
Thank you so much for sharing your experience with my readers.
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