You don’t have to operate what Internet Marketers refer to as a “brick and mortar business” to benefit from local directory listings. Every business – whether it operates entirely online, has one or more physical stores, or serves a limited geographic area – would be well-advised to obtain as many incoming links from quality local listing directories as possible.
This is true even if none of your target audience buys from you locally! Here are seven excellent reasons to immediately start requesting listings – whether you sell locally or not:
- They improve your search results position in major search engines such as Google
- The keywords and categories used in your local listings will help your site appear for far more additional search keywords because they use keywords that do not currently even appear on your Web site
- Varying the text used for each local listing allows your business to appear for even more searches – this is especially useful for businesses with services or products that have multiple generic names or are not widely known
- Many local listing sites allow you to offer coupons to encourage new and repeat business
- Some local listings allow you to easily post new photos – this is especially helpful to those businesses using template sites that rarely do well in traditional search engines due to duplicate content
- Some sites allow you to interact with your potential clients online – you may wish to use one of these until you can upgrade your own site with these features
- Reviews on local listing sites are worth their weight in gold
ADDITIONAL RESOURCES:
- Local Listing SEO Resource Guide – EXCELLENT
- 7 Strategies to Drive Local Traffic to Your Web site
- Link Building Basics
- Eric Ward is the most well respected Link Building Subject Matter Expert
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Gail Gardner
Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers.
After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends.
Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
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Great share, Gail! If ever soon I create my own online business, this article will my buddy and to help to achieve it all. Thank you!
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This numerous information gives me a bit of fun, because there’s another fruitful precise points to learn about local listings.
Ann Perez would love you to read ..Monthly Retainer Plans
What a insightful information, showing local listing benefits. I really love the 7 ways especially the way #1, that it can also improve your position on local search by Google. But, I guess this is going to be difficult thing so if I’m start online business I invest more patience.
James Blake would love you to read ..Monthly Retainer Plans
Really wonderful piece of information and I appreciate it that you share something so useful with the readers of this blog.
some great tips you have given here.it will help me a lot.
very well written.its useful and helpful as well.
this is great. wonderful to read this. great . thanks for sharing.
i will keep this point in mind.this is going to help me a lot.thanks for tips.