GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

How to Successfully Link Build in Highly Technical Niches

March 25, 2015 By Alicia Lawrence 13 Comments

Have you ever had a client that you weren’t even sure what they did after combing through their website?

It can be frustrating to try to find media placements and link opportunities for a brand when you can’t even articulate who their customers are.

Sure, you could always slide them into high quality directories, but wouldn’t it be more beneficial to give them a robust link profile? There are ways to do it even for the trickiest technical companies, such as manufacturing or medical equipment.

To drive home my point, I’ll be using my client SIMTEC Silicone, a custom manufacturer of liquid silicone rubber, as an example.

link building techniques

  1. Table of Contents

    • Focus on Customer-Specific Services
    • Scholarship Links
    • Develop Content to Serve as Linkable Assets
    • Pursue Side Angles
      • Alicia Lawrence
      • Latest posts by Alicia Lawrence (see all)

    Focus on Customer-Specific Services

Think about where your client’s customers live on the web and how you could get their business there, too.

Since SIMTEC creates silicone pieces for the healthcare and automotive industries, I can get a relevant link on an automotive blog by writing about the advantages of having silicone parts vs plastic in cars.

  1. Scholarship Links

Scholarship links, though sometimes criticized when done unnaturally, do have their advantages for technical clients like SIMTEC. And don’t worry about breaking the bank — scholarships as low as $250 could suffice; everyone is looking for free money.

Just make sure whatever scholarship you pursue that it’s relevant to your client’s general industry. In addition to building links, the company could also attract prospective employees down the line.

Here’s a few awesome places to submit scholarships for links: Yale Law School, Cal Poly University, Brandeis University, and University of Phoenix. Talking about easy money.

  1. Develop Content to Serve as Linkable Assets

If you check out SIMTEC’s video page, you’ll see the company has a good deal of case studies hosted on YouTube and posted on its website. Many of their videos are fun cartoons that describe the benefits of silicone manufacturing in layman terms. They also post regularly on their blog and even have a free glossary for those new to manufacturing.

link building case studies

These pieces are great linkable assets, making your job easier when it comes to finding natural link building opportunities in their industry. For example, I could write (or pitch to a journalist) for Entrepreneur about the process to make an idea into a selling product. I would suggest linking to SIMTEC’s free glossary for the lingo needed to talk with manufacturers.

  1. Pursue Side Angles

Does your client have a great website design? If so, you might want to consider entering it into design competitions—such as CSS Light, unmatchedstyle, and Awwwards—to get a link.

Did they raise money for charity or even help create parts for NASA? Pitch the story to a local journalist.

My favorite side angle to use is talking about my client’s marketing efforts in articles (case in point). Even if they aren’t doing any marketing efforts, use their 404 page (or any design element) as a “great example” in your article about how to create 404 pages. There is always a connection.

At the end of the day, your goal is to get people to link to and visit your client’s site. By thinking outside the box and implementing a few new tactics for those difficult niches, you’re certain to see your link building strategy pay off.

The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profile

Alicia Lawrence

Ali Lawrence is a content specialist for an Internet marketing agency and blogs in her free time at MarCom Land about online PR, copywriting and content marketing. Her articles have been published by Muck Rack, SEMrush, and Spin Sucks.
My Twitter profile

Latest posts by Alicia Lawrence (see all)

  • 4 Content Marketing Lessons You Can Learn from a Local Mustang Dealer - May 20, 2015
  • How to Successfully Link Build in Highly Technical Niches - March 25, 2015
  • To Be or Not to Be…A Communications Grad Student - February 13, 2015
Tweet44
Share1
Share6
Pin
Share
Share
Pocket
Flip
51 Shares
« The Art of Letter Writing: How to Create the Right Impression
5 Must-Know 2015 SEO Trends »

Filed Under: Content & Copywriting, Link Building, SEO / Google / Organic Traffic Tagged With: copywriting, Link Building, SEO / Google / Organic Traffic

Comments

  1. Chorlatte says

    August 4, 2017 at 5:56 am

    Link building is so imperative to the achievement of any blog, so much have been composed about it thus considerably more will, in any case, be composed on a similar theme.The article was great and I have soaked up some new thoughts which i will execute much appreciated

    Reply
  2. Vijay Kumar says

    January 1, 2017 at 10:18 am

    Hey Alicia,
    Thanks for this awesome and informative post, I found your article very helpful for everyone.
    I am doing commenting these days on high DA and PA sites for getting higher search engine ranking.

    is this right to do?
    I want to increase my DA and PA so I am regularly commenting on high DA, PA sites.
    Vijay Kumar would love you to read ..Singam 3 Tamil Movie Download (2017) DvDscr Full HDMy Profile

    Reply
  3. Ankit Gandhi says

    December 23, 2016 at 5:02 am

    Great post, didn’t knew that we could also get scholarship links. Surely this would help bloggers to get quality backlinks. Keep posting articles like this.
    Ankit Gandhi would love you to read ..Social Media Influencers: The Space-age Marketing CelebritiesMy Profile

    Reply
  4. Sanxehot says

    November 28, 2016 at 3:57 am

    Hi Alicia Lawrence
    I thinks: I’m working SEO inter in Skynet – i studying anything and think that!
    In Seo : External link – 20% success – 80% internal link

    Reply
  5. Sinarma says

    March 20, 2016 at 1:46 am

    wow… artikel ini benar-benar membantu dan memberikan inspirasi bagi kami sebagai pemula yang ingin membangun backlink pada website kami.

    [Translation from Indonesian: wow … this article is really helpful and inspiring for us as beginners who want to build backlinks on our website.]
    Sinarma would love you to read ..Jasa rental mobil charter di PalembangMy Profile

    Reply
  6. Obodo Charles says

    December 13, 2015 at 1:51 pm

    Link building is so important to the success of any blog, so much have been written about it and so much more will still be written on the same topic. The article was good and I have imbibed some new ideas which I will definitely implement. Thanks
    Obodo Charles would love you to read ..Fiverr Review: How To Make Money On FiverrMy Profile

    Reply
  7. Jasveer Singh says

    November 18, 2015 at 5:06 pm

    Wow! Awesome article i have ever seen! Really this article will surely help every blogger and webmaster to build quality link. We must focus on quality link building. Well described and pointed article. Keep it up!
    Anyway, thanks for such kind of an informative article! Bookmarked!
    Jasveer Singh would love you to read ..Mutiyaar Jatt Di‬ – Jenny Johal MP3 MP4 Video Lyrics DownloadMy Profile

    Reply
    • Ali says

      November 19, 2015 at 1:34 pm

      Glad to hear you found it useful, Jasveer!! Would love to hear any additional tips and tactics you have for link building for technical clients. Happy link building 🙂
      Ali would love you to read ..6 Reasons Why Your Site’s SEO Isn’t WorkingMy Profile

      Reply
  8. vannguyen says

    July 20, 2015 at 5:40 am

    Hi Alicia Lawrence. I think the content is the most important thing to seo our website. But in fact, we need to seo for my site to appear with many people
    vannguyen would love you to read ..Nha Trang mùa nào đẹp nhất?My Profile

    Reply
  9. Ali Lawrence says

    May 14, 2015 at 6:15 pm

    Hi Simon!

    Very true! I hope my post helped you to see some opportunities for those clients.
    Ali Lawrence would love you to read ..Funny Friday Or Is It? Office Safety with Michael ScottMy Profile

    Reply
  10. satishw.ratna says

    April 28, 2015 at 7:12 am

    Nice Article i have ever seen! Really this article will surely help every blogger and webmaster to build quality link. We must focus on quality link building. Well described and pointed article. yhanks for the article
    THANK YOU SOOO MUCH

    Reply
  11. Logan Bertram says

    April 18, 2015 at 7:28 pm

    Oy. I do SEO work for some large health cre companies and am shocked by how little I know about what they make and why.

    Reply
  12. Minhaj says

    April 17, 2015 at 1:20 am

    Wow! Awesome article i have ever seen! Really this article will surely help every blogger and webmaster to build quality link. We must focus on quality link building. Well described and pointed article. Keep it up!
    Anyway, thanks for such kind of an informative article! Bookmarked!
    Minhaj would love you to read ..How to Increase Blog Traffic- A Powerful Hidden Traffic Technique for bloggersMy Profile

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • 10 Motivational Podcasts for the Modern Salesperson
  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
  • Stay Afloat: Reduce Monthly Expenses Using These Tips
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
10 Motivational Podcasts for the Modern Salesperson10 Motivational Podcasts for the Modern Salesperson

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright © 2008-2021 Growmap · Centric Mobile Responsive Theme by StudioPress · Genesis Framework · Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.