Whether you’re a small town shop owner or a huge online eCommerce platform, social media plays a huge role in keeping your business relevant in today’s digital age.
Social media is one of the most powerful means of engaging potential clients and to increase your brand awareness.
If you don’t have a marketing strategy in place for social media, then you are losing out on a huge customer base. For those who do have a social media presence, the question then becomes:
How do you leverage social media to help grow your business?
We break down the main ways on how social can be an integral part of your digital marketing strategy if you use it correctly.
Treating Your Customers Better
Social media can be an excellent tool for any brand or business to keep their customers happy. When you have happy customers, you’ll cultivate brand loyalty and lifetime devotees.
1. Tweeting Customer Service
Providing quality customer service is a sure-fire way of ensuring customer loyalty. They are more likely to buy from a brand when they know that any concerns or issues will be handled immediately.
Generally, customer service inquiries are handled via phone, email, or live chat support. In some cases, however, it’s much faster to dispatch support and pay attention to user needs on social media.
Twitter is one particular platform that’s great for handling customer service issues.
Real life example: Adobe Customer Care & Hostgator
(Source: Adobe Customer Care)
(Source: WHSR)
When you use social media to provide and handle customer service, it shows other users that your business and brand supports its products and will go the extra mile to service its customers.
Getting To Know Your Brand
Social media channels have always been a great platform to showcase your brand’s personality. With social media, you can talk directly to your users and customers and let them get to know your brand better.
Building a rapport with your users translates into brand loyalty and creates potential customers.
2. Building a Story Around Your Brand
Social media is inherently visual in nature which makes it easy for brands to create stories about their products and themselves.
Particularly for eCommerce brands, marketing isn’t just about showcasing a product or highlighting their services, it’s about building a lifestyle or a belief that defines the products you’re selling.
Use social media to share a lifestyle that’s built around your business and make it so that users aspire to be part of your brand.
3. Establishing Brand Heroes
People love to shop with brands that they can trust. Pulling back the curtain and revealing the people that work behind scenes is a great way to build trust towards your users.
When you put the spotlight on some of your company’s heroes, it makes your brand feel less like a corporate entity and more like a friend.
Real life example: Microsoft Xbox
Xbox is a major console game company that’s a part of Microsoft. Larry Hryb, referred endearingly as “Major Nelson”, is their Director of Programming and has cultivated a major following on his social media accounts.
With 1.2 million and 45.5k followers on Twitter and Instagram respectively, it shows how important personality is for a brand.
(Source: Major Nelson)
Engaging Your Users
So now that you’ve built up your brand’s presence, it’s time to engage with them on a meaningful level. Of course, when you’re talking about engagement, you’re going to have to talk about content.
4. Putting a Spotlight On Them
One of the best ways to engage your users and customers is to push and promote the content that they’ve created on your platform. More often than not, your users are already working on establishing their own social media presence—taking a selfie with their new pair of shoes or dress.
When you feature the content they created on your platform, it makes your users feel like they are appreciated by your brand.
5. Creating Value-Added Content
Sharing users’ content is great, but it’s not enough. You also need to make and share your own content that’s high quality, useful or entertaining.
When you have content that’s engaging and also useful, you give your users a reason to keep coming back to your site and stay there, other than to just shop around. Get them to stay long enough and they end up shopping anyway.
Of course, the other great benefit of having quality content is that it will improve your organic presence in search engine rankings. Google loves content that solves people’s problems and putting that content on social media ensures that it gets seen by a lot of people.
Exploring Paid Media
There are plenty of advertising opportunities in social media. Since a majority of your potential customers are on social media, it’s worthwhile to consider investing in social media ads as part of your social strategy.
6. The Power of Influencers
Influencers are sort of the taste-makers of the social media landscape. A lot of people follow them because they offer insights into things that are trendy, fashionable or cool. Using social media influencers is a great way to promote your brand to a whole new audience.
Partnering with the right social media influencer that’s related to your business can help improve your brand awareness vastly. Plus, most influencers tend to have high numbers of followers who are willing and wanting to buy anything that they are seen using or wearing.
Real life example: Desi Perkins
(Source: Desi Perkins)
When you’re a business that already has strong aesthetics and personalities, you can use that to your advantage and build up an engaged social media following.
With social media, you can use that platform to build up your brand loyalty, tell your brand’s story, and most importantly, serve your customers’ needs better. All these will help grow your business and brand to another level.
So what are you waiting for?
Azreen Azmi
Latest posts by Azreen Azmi (see all)
- 6 Ways To Leverage Social Media And Grow Your Business - December 24, 2018
That was quite very informative to know about that Social media is one of the most powerful means of engaging potential clients and to increase brand awareness.
These are some fantastic tips for using social media. As we all know word-of-mouth can make or break your brand. I like the fact that in one of your tips you have as putting the spotlight on the consumer. To me it seems so simple to make that customer feel like “family” and I really don’t understand as to why more and more companies don’t go this route.
I recently read how Budweiser enabled a customer to craft a beer for them to see how that was going to go. This is just one example of putting the spotlight on the customer.
Thank you for the intriguing tips and I can’t wait to think outside of the box for some of these tips for my use as well.
Great tips, Azreen. I think a company utilizing social media for customer service also shows a level of transparency. Everyone can see what the issue/complaint it, and see how the company is handling it. It is sort of an FAQ at the same time, I have often looked to see if others have had the same issues, even before buying something. And, it makes a lot of sense to share your content on social media, makes it easier for someone to find and click on it to visit your site.
Social media is best way to grow business rapidly. I think if anyone follow this 6 rules which you mentioned in post,it would be easy way for everyone. With the help of social media you would get to know about customer interest & behaviour.
Hello Azreen.
Your content is awesome.
social media is a great way of business to achieve our goal through digital marketing . Great writing skills you run your blog very nicely all the topics that you mentioned in your blog is user friendly. Thanks for sharing!
Hello Azreen,
A well-written article brief and informative.
Social media is the main region that promotes our business or a product like a brand, without social media I will try to use traditional marketing that gives us business but not makes our business a brand in current time.
hi Azreen Azmi,
What! a awesome piece of content!
Loved the way you explained on how to grow social media
Bookmarked site for more information in future.
Good work it is very useful for me thanks for sharing
A well written informative Article. Yesm exploring paid media is the best way to grow our business. If we spend much, in return we will earn much.
Thanks for sharing this amazing article online. This article is surely worth reading. Although I loved all the points which you have mentioned above, I personally liked the part where you discussed creating a story around your brand. Stories help in relating readers with the content. Hope, above techniques, will turn out good for my business too. Will definitely be sharing this blog post with my network. Hope, I can get more such quality updates in the future… 🙂
“Building a Story Around Your Brand” – i agree with the advice, it is an important step to grow a social media.
Its true Social media has become the most useful platform to make people aware of your brand. And it also helps in getting the insights about the customers interests and behavior. So basically social media is playing a great role in the growth of businesses.
Thanks for this informative article and helpful tips.
Great article. I like the fact that you have gone in depth to make this blog so informative and useful for everyone. I really appreciate. Thanks for sharing.
Great article! Thank you for sharing. Social media is the best way to grow your audience.
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Social media can help you leverage your business on a very large scale and that’s the best part about it.
I totally agree with this post.
Thank you for sharing such an amazing post.
You’re right. If businesses do not leverage their online presence, they’re missing out a lot. They’re also missing out the opportunity to reach out to a LOT of potential customers.
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Hello,
Thank you so much sharing these informative ideas. Social Media Marketing is now becoming an important task for every business. I’m trying to know more about these topics because I’m working on it a little bit. Thank you so much again for share this.
Thanks for sharing these worth tips! I strongly believe that sharing valuable content with the world will grow our fan following. We just need to publish the valuable content the internet users have been looking for and sharing it on social media with eye catchy Titles! This definitely will make your brand name popular.
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Hello,
This is best way of implementation in social media and grow your business and having right articles here, what i found in this post, nice to see you here .
A good read that actually makes sense. Social media is definitely something we all try to get better at, and you’ve given some ideas I’ll definitely be trying out, so thank you
Facebook has become dead for organic reach. But you can’t ignore it either. And paid reach is becoming difficult day by day. However thanks for your awesome post
Hello,
Great way to explain leverage social media and grow your business and having right articles here,
Hey Azreen,
Absolutely a great post here. It has a lot of key elements that truly make it work. Love your post. I love the way to promote on social media. Great Thanks again!
– Anant Vijay Soni
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Thanks for sharing this amazing blog post online. I really loved the way you have included all the essential points in the above article. All the points can easily help anyone out enhancing their social network and reaching out more client. Hope, these tips and techniques turn out to be good for me too. Will definitely share it online. Looking for more value articles in the future… 🙂
hey,
it is easier to start a business but hard to establish. Social media do help you,
but the proper use or methods is the key and your article help the reader have the key.
Thank you for writing this article. This article has lot of information about social media leverage.
Good work, Keep it up.
register on Fixpocket and start freelancing with social media marketing if you are good in social media marketing.
Hi,
This post is good for social media grow your business and having right articles to see you here and thanks a lot for sharing with us.
social sharing growing business is the second step first tep is to make yr beautiful website which you promote to get visitors on your site.
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thanks for your great information. it may helps me to grow my own business and also helps me to co-operate my staffs and consumers.
Ive recently started my new brand and Ive taken previous social media service into consideration for my brand. When I tweet a company and they reply it is much appreciated. If your accounts arent going to be monitored and responded to in a timely manner they perhaps you shouldnt advertise that social channel. Thoughts?
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All these social media trends and tactics are just awesome. Such types of blogs are helpful for social media marketers so i hope you share more information in future also. Keep it up!!!
Social media is a great way to increase your audience.
Thanks for showing the power of social media to grow any business. Really we can increase our audience, earning and popularity using social media platform. Thanks a lot for this useful post.
Thanks for sharing such an interesting blog post online. I loved the way you have included all the valuable tips in this article. One cannot simply overlook social networking platforms in order to grow business. I personally loved the part where you have discussed about building a story around a brand. People love things which are associated with some kind of stories. This article is surely one of its kind. I will definitely be sharing this blog post with my online network… 🙂
Hi Azmi,
Is social media traffic will grow up your business on regular basis or on temporary basis ?
Hi Mahipal,
If you stay active on social media, more potential customers will see you and it will keep growing it indefinitely.
Gail Gardner would love you to read ..Twitter Best Practices: How to Use Twitter Effectively ~ Make Twitter Work for YOU
Hello Azreen,
Incredible article. Much obliged for offering this article to us.
Thank you so much,,,
Thanks for this! Any thoughts on chatbots?
A lot of people i follow are talking about them 😀
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Hi Nick,
Personally, I don’t mind acknowledgements or even offers from chatbots, but I still expect a human to answer the questions a bot can’t answer. Any brand that only uses automation so they can ignore their potential customers is going to be disappointed when they get tuned out.
Gail Gardner would love you to read ..Minimizing Your Vulnerability to Online Security Risks
Enjoyed this article! Recently i have been looking into using chatbots. A lot of my initial research is showing that people tend to interact better inside of facebook messenger in comparison to emails.
Any thoughts on chatbots?
Thanks again!
Nick
Hi Nick,
I think chatbots are just more common on Facebook right now than elsewhere. One of my internet providers uses them to try to get people to sign up with them. Another uses them to try to sell me products. If I can’t get a live person to answer me, though, those tactics won’t work ON ME. They may well work on the masses.
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hi thanks for sharing this valuable informative with us im a regular reader of your and im very glad to say that you always provide good user value to your visiter
thanks to sharing this amazing and powerful article with us. we all know the importance of social media to drive more traffic to grow business.
I strongly agree with the ”Building a Story Around Your Brand” because people often want to learn or feel interest to know more about the brands. If we make the story around our brands they will swallow it properly.
With the help of Social media we can increase ow business. Many social site available in google. With the help of this site we are increase own business.
It’s effective article as you defined, explained social media as it useful for free website builder one of the best ways I’ve seen.
This is exactly most important to us. This is very helpful to grow business by using social media.
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All technique is most important to me. I have taken summery which is very needed to grow business used by social media. Thank you, sir, and I request you. your welcome to my side, please visit my website.
I have learned many things. I hope, you always post this type of news. Thanks a lot for sharing your experience.
Yes I agree, Social media is the fastest way to drive traffic for business and you make it simply by sharing your ideas
Very interesting 🙂
Some great ways to grow social engagements for my blog.
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Thanks for the suggestions..! really social media plays a vital role in terms of site traffic and impressions and conversions, blogs play an important role.Thanks for the post…
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Thanks for sharing this post, Its Really helpful for me. i got some new ideas from here.
Yes, I agree with your blog.
Social media is such a huge platform and this is such a valuable blog to business owners.
Thank you for sharing.
I need to generate traffic for my website Red Fx digital and i want to rely on only social media. Hope this could help out
Hey Azreen,
Firstly I would love to appreciate the blog you shared. I loved the way strategy you used to explain by the example of “Brand Hero”. Will implement these points in my upcoming year 2019.
Once again thanks for sharing an amazing article.
The “Brand Hero” idea looks that can really work in Fitness niche, for example, but I don’t think that it works with all publics. But probably all these tips worth the try.
About the twitter, have a different account for support is also a better because your can transfer the “hate” from your original social media account that can make you lose some sales.
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Thanks for sharing great articlal very helpful for me and I learn about social media
Hi Azreen,
Amazing article bro.
Everything you mentioned is 100% correct.
But my personal fav. is to tell a personal story and create a brand around it. It really helped me gain audience (a loyal one), which helped me increase my sales.
Thanks for such amazing article.
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My marketing focus is Facebook. I want people to be directed to my wbsite from Facebook
Chris
Owner CEL Financial Services
IRS Registered Tax Preparer
Registered bonded California CTEC Tax Preparer
https://incometaxprepfillmore.com/income-tax-santa-paula-ca
yes social media is the best way to derive tons of traffic for your business brand
All points are very essential to stay on top or in business. I try to exercise better customer services as well. Im sure your post is useful for me. Thanks Mates.
Very Nice post about how to grow your business through social media. Thank you so much
Social media has been my greatest challenge. There are so many different types and different ways of doing it. Not so sure about what is best for me.
Using social media is such an important platform in this day and age. Learning the best way to use it has been my biggest challenge.
This was a helpful read. Social media is not a place I am super comfortable with but I understand how important it is to my business. I just need to learn the best way to use it.
hi azreen ,
such a great article , thanks for sharing , and i think facebbok is best social network to grow business
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Hi Arzeen, I’d love to make more stories around my business for 2019. I’m not sure how since I’m a service business and not a retailer. I’d love to read more topics on that in the coming year. Thanks for the tips and suggestions here.
I love Twitter for customer service, it’s the BEST!
Have a great day and weekend ahead!
Hi Lisa,
You could expand to sharing your story on more sites, starting with GrowMap. 🙂
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Gail: That is a good suggestion. I am planning to that myself during 2019. First, I will create my last “site” (hub), and then I will continue to tell my (personal) brand story on fellow bloggers’ sites… 😉
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Great read! Tweeting great customer service is such a great idea, and I also agree that Influencers can really help your business! Especially those influencers in Youtube, and IG!
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From your article – using a social media influencer wouldn’t be a bad ideal. am going contact one today
You Are Great i am so happy with your article.
Social media is the new age internet and I doubt it’ll ever stop working for businesses. Almost everyone and their grandma uses social media and if you’re leaving this medium to promote your business, you’re doing a big marketing mistake.
Larry Hryb is a great guy and I have been following him for long. He clearly thought “out of the box” with his Insta profile. Thanks for sharing the amazing tips.
Social media is best way to grow business rapidly. I think if anyone follow this 6 rules which you mentioned in post, it whould be easy task for anyone to grow traffic and business. but main thing is quality. we all have to provide good quality to satisfied customers.
above listed 6 tips helps me a lot to grow my conveyor belt manufacturers business through social media channels thanks for sharing it. waiting for more content like this.
Hey Azreen!!!
You had written a great article which is very easy to understand. Thanks a lot, Azreen for sharing. It is very helpful.
Hey Azreen!!!
Great article. Thanks a lot for sharing this article with us.
Influencers can take your business to the next level Azreen if you cultivate bonds with these top pros. Gail has always done it right; she builds friendships with top bloggers, over years. Awesome way to open so many doors.
Building a great social media is a daunting task, I must say you have included some great points which I can effectively introduce in my strategy plan.
A well written informative Article. Yesm exploring paid media is the best way to grow our business. If we spend much, in return we will earn much. Engaging users also is the main point to grow in every market. Thanks for the very key points you have raised.