Whether you’re a small town shop owner or a huge online eCommerce platform, social media plays a huge role in keeping your business relevant in today’s digital age.
Social media is one of the most powerful means of engaging potential clients and to increase your brand awareness.
If you don’t have a marketing strategy in place for social media, then you are losing out on a huge customer base. For those who do have a social media presence, the question then becomes:
How do you leverage social media to help grow your business?
We break down the main ways on how social can be an integral part of your digital marketing strategy if you use it correctly.
Treating Your Customers Better
Social media can be an excellent tool for any brand or business to keep their customers happy. When you have happy customers, you’ll cultivate brand loyalty and lifetime devotees.
1. Tweeting Customer Service
Providing quality customer service is a sure-fire way of ensuring customer loyalty. They are more likely to buy from a brand when they know that any concerns or issues will be handled immediately.
Generally, customer service inquiries are handled via phone, email, or live chat support. In some cases, however, it’s much faster to dispatch support and pay attention to user needs on social media.
Twitter is one particular platform that’s great for handling customer service issues.
Real life example: Adobe Customer Care & Hostgator
(Source: Adobe Customer Care)
When you use social media to provide and handle customer service, it shows other users that your business and brand supports its products and will go the extra mile to service its customers.
Getting To Know Your Brand
Social media channels have always been a great platform to showcase your brand’s personality. With social media, you can talk directly to your users and customers and let them get to know your brand better.
Building a rapport with your users translates into brand loyalty and creates potential customers.
2. Building a Story Around Your Brand
Social media is inherently visual in nature which makes it easy for brands to create stories about their products and themselves.
Particularly for eCommerce brands, marketing isn’t just about showcasing a product or highlighting their services, it’s about building a lifestyle or a belief that defines the products you’re selling.
Use social media to share a lifestyle that’s built around your business and make it so that users aspire to be part of your brand.
3. Establishing Brand Heroes
People love to shop with brands that they can trust. Pulling back the curtain and revealing the people that work behind scenes is a great way to build trust towards your users.
When you put the spotlight on some of your company’s heroes, it makes your brand feel less like a corporate entity and more like a friend.
Real life example: Microsoft Xbox
Xbox is a major console game company that’s a part of Microsoft. Larry Hryb, referred endearingly as “Major Nelson”, is their Director of Programming and has cultivated a major following on his social media accounts.
With 1.2 million and 45.5k followers on Twitter and Instagram respectively, it shows how important personality is for a brand.
(Source: Major Nelson)
Engaging Your Users
So now that you’ve built up your brand’s presence, it’s time to engage with them on a meaningful level. Of course, when you’re talking about engagement, you’re going to have to talk about content.
4. Putting a Spotlight On Them
One of the best ways to engage your users and customers is to push and promote the content that they’ve created on your platform. More often than not, your users are already working on establishing their own social media presence—taking a selfie with their new pair of shoes or dress.
When you feature the content they created on your platform, it makes your users feel like they are appreciated by your brand.
5. Creating Value-Added Content
Sharing users’ content is great, but it’s not enough. You also need to make and share your own content that’s high quality, useful or entertaining.
When you have content that’s engaging and also useful, you give your users a reason to keep coming back to your site and stay there, other than to just shop around. Get them to stay long enough and they end up shopping anyway.
Of course, the other great benefit of having quality content is that it will improve your organic presence in search engine rankings. Google loves content that solves people’s problems and putting that content on social media ensures that it gets seen by a lot of people.
Exploring Paid Media
There are plenty of advertising opportunities in social media. Since a majority of your potential customers are on social media, it’s worthwhile to consider investing in social media ads as part of your social strategy.
6. The Power of Influencers
Influencers are sort of the taste-makers of the social media landscape. A lot of people follow them because they offer insights into things that are trendy, fashionable or cool. Using social media influencers is a great way to promote your brand to a whole new audience.
Partnering with the right social media influencer that’s related to your business can help improve your brand awareness vastly. Plus, most influencers tend to have high numbers of followers who are willing and wanting to buy anything that they are seen using or wearing.
Real life example: Desi Perkins
(Source: Desi Perkins)
When you’re a business that already has strong aesthetics and personalities, you can use that to your advantage and build up an engaged social media following.
With social media, you can use that platform to build up your brand loyalty, tell your brand’s story, and most importantly, serve your customers’ needs better. All these will help grow your business and brand to another level.
So what are you waiting for?
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- 6 Ways To Leverage Social Media And Grow Your Business - December 24, 2018