Why Going Back to College to Learn Digital Marketing Is For Dinosaurs [Train in 6 Weeks; Get an iPAD Mini4]

Do you wish you were making more money, but don’t know exactly how to make that happen?

Digital marketers can make an average $57k a year and some make $93k or more. And the best news is many companies won’t care if you have a college degree as long as you have the skills to increase their incomes.

Click the image above or this link to Digital Marketing Salaries to see more details at Glassdoor.com

These amounts are based on actual salaries submitted by employees in this career. But they are not the maximum you can make if you specialize in specific skills that are in demand.

We don’t have to trust just one source for what these types of positions pay. Check out the salaries from Payscale.com for people with skills in analytics and big data shown below:

Note that salaries vary greatly depending upon location and employer. But these should give you an idea why you should at least consider a career in more advanced types of digital marketing.

Big data salaries are high, probably because that is a newer field with lower competition. But analytics has been around for years, and the salaries in that specialty are also high:

Compare these specialties to Social Media Management and general Digital Marketing Managers:

These are still good salaries even if they aren’t as high as those for analytics and big data. I started with these salary ranges so that anyone reading this post would realize there is strong potential for employment that pays well. Find out how to develop your skills to land those jobs (or get clients to hire you for more money).

This is why copywriters can earn 10x or more what a freelance writer does. It is also why people who develop skills that directly lead to increased profitability for an employer are paid more. As a freelancer, being able to increase ROI (return on investment) for your clients means they can afford to pay you more.

Huge Demand for Digital Marketing Skills

Most employees expect new hires to have a “T-shaped” skill set: an overall understanding of all things digital marketing plus specialized training and experience in one or more advanced skills. This video explains more:

How to Get Qualified in 6 Weeks

I previously wrote about the Simplilearn Digital Marketing Certified Associate Training Program (DMCA) which provides foundations and tools to qualify you for an entry level digital marketing career.

But research shows that many companies do not want to invest in their employees learning advanced skills. Already having them is the best way to springboard yourself into the best-paying positions. Fortunately, there is a fast way to develop them yourself:

Simplilearn Digital Marketing Specialist Masters Program

If you want to immediately start off with better pay and a stronger chance of landing your dream job, this program can give you the skills you need.

It can be finished in 6 weeks so you can quickly be earning a full-time living OR you can take as long as you wish (up to a full year) to fit the training in with your current lifestyle and obligations.

Included in the program are live training sessions so you can interact with the person teaching the course and others taking it plus recordings of the live sessions. If you can’t fit live classes into your schedule, the full course is available as pre-recorded video. You can complete the training with or without the live sessions.

This video explains how their Flexi-Pass online classrooms work. But for this course you can get more time to take the live courses than this video mentions.

Best of all, the entire program costs less than the cost of a semester at a Community College. It includes:

• The DMCA foundations courses I wrote about previously
• Advanced training in
  • web analytics
  • search engine optimization (SEO)
  • pay per click (PPC) advertising
  • social media marketing

Community colleges are at a disadvantage because they do not have teachers like the experts who created these courses. They may not even be teaching what is current. Taking the Simplilearn Digital Marketing Specialist Masters Program online allows you to study at your own pace whenever you can make the time.

Analytics

No one has more experience and is more excited about teaching Web Analytics than Avinash Kaushik.  Co-founder of Marketing Motive, Inc. , he developed the analytics training and is also a Digital Marketing Evangelist for Google.

If learning what to do with analytics has eluded you so far, the comprehensive course within the Simplilearn Digital Marketing Specialist Masters Program can make all the difference. Here is just a short example of what is included in that section of the course:

• Identify the difference between metrics, dimensions, goals, targets, segments, and KPIs
• Define your business objectives (it’s simpler than you might think)
• Express why business objectives should be DUMB
• Distinguish a metric from a KPI
• Apply the Web Analytics framework to a variety of sites
• Implement a Web Analytics Measurement Model (WAMM), also sometimes called a Digital Marketing Measurement Model (DMMM)

There is an entire section just on Key Performance Indications (KPIs) and Analytical Techniques. Every site owner, freelancer, and digital marketer needs this information to maximize their results. Without knowing how to set up analytics to accurately measure what they are doing, it is impossible to know you are as profitable as you could be.

Study any hour of any day because Simplilearn provides support 24×7 by phone and live chat. They also have a community where you can discuss what you’re learning with others taking the same training, learning consultants, and support community managers.

Training in Advanced SEO

Every website online needs to have someone working on their SEO. That someone could be you. Even if you don’t want a job as an SEO, if you own a website you need these skills. In the Simplilearn Digital Marketing Specialist Masters Program, all of the information in the image below is covered.

What is shown in that image is only the introductory part of the Advanced SEO skills taught. To see the full course and everything that is covered, go to the course previews for the Simplilearn Digital Marketing Specialist Masters Program. There is so much it would take another post just to mention it all.

Get Qualified in Advanced PPC Advertising

Also included in the Simplilearn Digital Marketing Specialist Masters Program is everything you need to know about managing AdWords and other pay-per-click (PPC) advertising platforms including:

• Writing effective ad copy and landing pages
• Conversion tracking, bidding and reporting
• The Content / Display network
• Account organization
• Understanding Quality Scores
• Creating your account strategy
• Testing and advanced landing page strategy

What is covered goes far beyond what you need to get certified by Google AdWords. Just knowing how to use the ad platforms isn’t enough, so the training goes into how to maximize ROI which is what is most important.

Advanced Social Media

Like the other segments, the advanced social media training has too much for me to list it all here. I picked out just a few topics to give you an idea how comprehensive it is:

• Creating a Social Media Strategy
• Understanding paid, earned and owned social media
• Blogging for Business
• Finding and communicating with influencers
• Video and YouTube
• YouTube advertising
• Online  Reputation Management
• Social Media Analytics
• Social Media Measurement

The course covers Twitter, Facebook, LinkedIn, Pinterest and Instagram usage and advertising. Go to the Simplilearn Digital Marketing Specialist Masters Program to see everything that they cover.

Learn Digital Marketing Electives

• Advanced Content Marketing
• Advanced Conversion Optimization
• Advanced Mobile Marketing
• Advanced Email Marketing

Limited Time Only 15% Discount

Simplilearn has provided GrowMap readers with a 15% discount for the first 50 people who sign up for the Simplilearn Digital Marketing Specialist Masters Program.

Just use this Code when you sign up here: GFSDM15

If you need assistance signing up for the course or claiming your iPAD Mini4 leave a comment and Gail will assist you.

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Gail Gardner

Small Business Marketing Strategist at GrowMap

Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.

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