Do you wish you were making more money, but don’t know exactly how to make that happen?
Digital marketers can make an average $57k a year and some make $93k or more. And the best news is many companies won’t care if you have a college degree as long as you have the skills to increase their incomes.
Click the image above or this link to Digital Marketing Salaries to see more details at Glassdoor.com
These amounts are based on actual salaries submitted by employees in this career. But they are not the maximum you can make if you specialize in specific skills that are in demand.
Why go to college and get deeply into debt when you can learn the advanced skills you need and get experience using them in only 6 weeks?Click To TweetWe don’t have to trust just one source for what these types of positions pay. Check out the salaries from Payscale.com for people with skills in analytics and big data shown below:
Note that salaries vary greatly depending upon location and employer. But these should give you an idea why you should at least consider a career in more advanced types of digital marketing.
Big data salaries are high, probably because that is a newer field with lower competition. But analytics has been around for years, and the salaries in that specialty are also high:
Compare these specialties to Social Media Management and general Digital Marketing Managers:
These are still good salaries even if they aren’t as high as those for analytics and big data. I started with these salary ranges so that anyone reading this post would realize there is strong potential for employment that pays well. Find out how to develop your skills to land those jobs (or get clients to hire you for more money).
The key to increasing your income is to be able to increase profitability for your employer or client.Click To TweetThis is why copywriters can earn 10x or more what a freelance writer does. It is also why people who develop skills that directly lead to increased profitability for an employer are paid more. As a freelancer, being able to increase ROI (return on investment) for your clients means they can afford to pay you more.
Huge Demand for Digital Marketing Skills
Most employees expect new hires to have a “T-shaped” skill set: an overall understanding of all things digital marketing plus specialized training and experience in one or more advanced skills. This video explains more:
How to Get Qualified in 6 Weeks
I previously wrote about the Simplilearn Digital Marketing Certified Associate Training Program (DMCA) which provides foundations and tools to qualify you for an entry level digital marketing career.
But research shows that many companies do not want to invest in their employees learning advanced skills. Already having them is the best way to springboard yourself into the best-paying positions. Fortunately, there is a fast way to develop them yourself:
Simplilearn Digital Marketing Specialist Masters Program
If you want to immediately start off with better pay and a stronger chance of landing your dream job, this program can give you the skills you need.
It can be finished in 6 weeks so you can quickly be earning a full-time living OR you can take as long as you wish (up to a full year) to fit the training in with your current lifestyle and obligations.
Included in the program are live training sessions so you can interact with the person teaching the course and others taking it plus recordings of the live sessions. If you can’t fit live classes into your schedule, the full course is available as pre-recorded video. You can complete the training with or without the live sessions.
This video explains how their Flexi-Pass online classrooms work. But for this course you can get more time to take the live courses than this video mentions.
Best of all, the entire program costs less than the cost of a semester at a Community College. It includes:
- The DMCA foundations courses I wrote about previously
- Advanced training in
- web analytics
- search engine optimization (SEO)
- pay per click (PPC) advertising
- social media marketing
Community colleges are at a disadvantage because they do not have teachers like the experts who created these courses. They may not even be teaching what is current. Taking the Simplilearn Digital Marketing Specialist Masters Program online allows you to study at your own pace whenever you can make the time.
Analytics
No one has more experience and is more excited about teaching Web Analytics than Avinash Kaushik. Co-founder of Marketing Motive, Inc. , he developed the analytics training and is also a Digital Marketing Evangelist for Google.
If learning what to do with analytics has eluded you so far, the comprehensive course within the Simplilearn Digital Marketing Specialist Masters Program can make all the difference. Here is just a short example of what is included in that section of the course:
- Identify the difference between metrics, dimensions, goals, targets, segments, and KPIs
- Define your business objectives (it’s simpler than you might think)
- Express why business objectives should be DUMB
- Distinguish a metric from a KPI
- Apply the Web Analytics framework to a variety of sites
- Implement a Web Analytics Measurement Model (WAMM), also sometimes called a Digital Marketing Measurement Model (DMMM)
There is an entire section just on Key Performance Indications (KPIs) and Analytical Techniques. Every site owner, freelancer, and digital marketer needs this information to maximize their results. Without knowing how to set up analytics to accurately measure what they are doing, it is impossible to know you are as profitable as you could be.
Study any hour of any day because Simplilearn provides support 24×7 by phone and live chat. They also have a community where you can discuss what you’re learning with others taking the same training, learning consultants, and support community managers.
Training in Advanced SEO
Every website online needs to have someone working on their SEO. That someone could be you. Even if you don’t want a job as an SEO, if you own a website you need these skills. In the Simplilearn Digital Marketing Specialist Masters Program, all of the information in the image below is covered.
What is shown in that image is only the introductory part of the Advanced SEO skills taught. To see the full course and everything that is covered, go to the course previews for the Simplilearn Digital Marketing Specialist Masters Program. There is so much it would take another post just to mention it all.
Get Qualified in Advanced PPC Advertising
Also included in the Simplilearn Digital Marketing Specialist Masters Program is everything you need to know about managing AdWords and other pay-per-click (PPC) advertising platforms including:
- Writing effective ad copy and landing pages
- Conversion tracking, bidding and reporting
- The Content / Display network
- Account organization
- Understanding Quality Scores
- Creating your account strategy
- Testing and advanced landing page strategy
What is covered goes far beyond what you need to get certified by Google AdWords. Just knowing how to use the ad platforms isn’t enough, so the training goes into how to maximize ROI which is what is most important.
Advanced Social Media
Like the other segments, the advanced social media training has too much for me to list it all here. I picked out just a few topics to give you an idea how comprehensive it is:
- Creating a Social Media Strategy
- Understanding paid, earned and owned social media
- Blogging for Business
- Finding and communicating with influencers
- Video and YouTube
- YouTube advertising
- Online Reputation Management
- Social Media Analytics
- Social Media Measurement
The course covers Twitter, Facebook, LinkedIn, Pinterest and Instagram usage and advertising. Go to the Simplilearn Digital Marketing Specialist Masters Program to see everything that they cover.
Learn Digital Marketing Electives
- Advanced Content Marketing
- Advanced Conversion Optimization
- Advanced Mobile Marketing
- Advanced Email Marketing
Limited Time Only 15% Discount
Simplilearn has provided GrowMap readers with a 15% discount for the first 50 people who sign up for the Simplilearn Digital Marketing Specialist Masters Program.
Just use this Code when you sign up here: GFSDM15
If you need assistance signing up for the course or claiming your iPAD Mini4 leave a comment and Gail will assist you.
Gail Gardner
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Thanks for the informative post. This post helped me to learn some new things about digital marketing. Keep posting. Please let me know for the upcoming posts.
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Hi Samir,
If you want to receive new content, enter your email in the subscribe box.
Gail Gardner would love you to read ..Top 6 Ways to Elevate Your Brand in Google Search Results
that’s a great information
learning to do freelancing job, you don’t have to do others job you create your own.
to learn how to earn for yourself creating your own job you must learn about internet marketing. and we provide a great course for SEO class in Kathmandu
. along with professional job oriented IT training center. With the aim of producing competent and skillful manpower to fulfill the need of IT job market, we executed our service on lalitpur.
Yala Tech Hub would love you to read ..Job Placement
Very true. Digital marketing has more in it than just SEO. Great post-Gail. This information will surely give a heads up for all the budding digital marketers out there.
Regards
Shon
http://trafficradius.com.au/
Hello there,
A very Amazing blog which shows how and where to about learn Digital marketing.
Thanks for Sharing!!!!!!
Dear admin thanks For sharing Such Information. Your Article is a Very Useful.since many time searching on related to this post and just you have shared brilliant information with us.Your way of delivering this article is superb and you have putted wonderful graphs with your content and it make easy to understand information.I think your post is amazing.
HI Gail,
It looks like the program is good enough and every beginner should give it a try.
Thanks for great share.
Keep it up and have a good day.
Robin Khokhar would love you to read ..Reciprocal Links: Can still be used or not?
Digital Marketing is most important today. SEO is only one part of digital marketing .I really like the information you offer in your articles.I am thankful to you for sharing this useful article.
Hey Gail,
It looks like an interesting course. In today’s era of digitization, people are connecting with it more. Most of the people waste their time in the college and don’t learn anything.
This course can help them to build them a strong stand in the digital world. Looks like a fully comprehensive guide.
Thanks for sharing with us..
~Ravi
Ravi Chahar would love you to read ..How To Add Post Edit Link Below Every Post of Your Website?
Hi Ravi,
Yes, it is sad to me that people go into debt to get college degrees and get out still having no marketable skills. It makes far more sense to take a course like this one and then build on it by specializing in one aspect and then another.
To me, school is like being spoon-fed tiny bits of information you probably won’t ever use. It is way too slow and inefficient. Courses like these are ideal for both people who learn quickly and being able to watch videos again about anything you find tough to grasp.
Gail Gardner would love you to read ..How to Optimize Your Site for Conversions
Hi Gail,
Looks like an incredibly comprehensive course to me. So happy we’re seeing awesome training systems out there for aspiring digital marketers. I get pitched myself sometimes; my talent especial is blogging but I guess some recruiters see digital marketing potential. Prefer to island hop and blog, but these are tremendous opportunities nonetheless. When you have the right training – acquired boot camp style, in 6 weeks – you set yourself up to earn a nice salary.
Ryan
Ryan Biddulph would love you to read ..1 Eye-Popping Analogy for Boosting Your Online Profits Quickly
Hi Ryan,
Thanks for sharing and taking the time to comment. The way I look at it is that freelance writers and bloggers are a dime a dozen. Unless someone can really stand out – by island hopping for example – they need to up their skills.
That doesn’t necessarily mean taking a job or even taking on clients. If we want to maximize the results on our own sites we need to get past the mental blocks that keep most bloggers and site owners from using free analytics to increase their traffic, leads, and incomes.
What I really like about these courses is first, the experts who developed them and then that they provide multiple ways to learn:
1) Live classes and the ability to ask questions
2) Recordings of the live classes are then provided for review
3) Pre-recorded videos of every section of training (so if someone didn’t want to go to the live classes or their schedule wouldn’t allow it they could still get the full training)
4) 24×7 support via phone and live chat
5) An online community where you can get answers from community managers, other students and probably even instructors
I actually signed up to take the live courses starting October 22nd. (The slots before then were already full or had already started.) I’m more of a self-study kind of person, but I want to really check it out so I can better advise people who ask about the classes.
Gail Gardner would love you to read ..WANTED: Bloggers Interested in Collaborating to Increase Their Incomes
SEO is the part of Digital Marketing but still some says it’s opposite that SEO is Digital Marketing where we are doing digital marketing in SEO. But this definition is wrong. But you have shared well about the Digital marketing thanks.
Vijay would love you to read ..(End) Amazon Festive Sale – Great Indian Festive Sale on Amazon [1 to 5 October]
Hi Vijay,
SEO is part of digital marketing, but digital marketing includes a lot more than just SEO.
Gail Gardner would love you to read ..How to Optimize Your Site for Conversions