Blogging is far more complicated than most bloggers realize. The more you learn, the more you realize what you don’t know yet – and the best way to find out what isn’t clear in your mind is to try to answer a question like this one from self-publishing blogger Ivin Viljoen:
“Which is more important: Alexa rating or PageRank?”
I said, “important for WHAT”? Then he added, “for making money”. OK, then. Which one is more important for making money – and should we care?
It is true that many people judge the importance of your blog by your Google PageRank – including advertisers. So, yes, PageRank is an IMAGE thing, but it does not always affect how much traffic you get. Which would you rather have? More traffic and NO PageRank or a higher PageRank and less traffic?
Google sometimes takes away PageRank
but doesn’t take away any search engine positions or traffic.Other times they take away both.
Advertisers also sometimes look at Alexa ratings – again, to see how popular your blog is and possibly see in a limited way what keywords are bringing you traffic. He didn’t ask how important is Compete traffic, but he could have. Isn’t how much traffic you have what advertisers really want to know?
What they SHOULD want to know is
what percentage of YOUR traffic is interested in what they have to offer.
The problem with all of these numbers is that they are not accurate. While they can be used as guidelines and they can affect what advertisers may be willing to pay you, each one individually is not critical to making money overall.
Some believe there is a Google PageRank Alexa Connection. Mike D’Agostino wrote about that way back in 2006 on his Highly Structured site. He offers some interesting insights into what the numbers mean.
No comments there which is too bad because this blog is an example of very low Alexa Rating and low PageRank which he was not seeing back then – or at least had not come across yet.
You can read answers from other bloggers to this question in posts like PageRank or Alexa Rank? Which One is More Important? but the bottom line is to focus on quality content and reaching a specific target audience – ideally a geo-targeted audience.
It is beneficial for bloggers to write reviews for each other on sites like Alexa and Technorati. If you don’t have your blog listed there you’re missing out on traffic and influence and a great source for advertiser inquiries.
What advertisers may not realize is social media influence and the amount of interaction in blogs is growing in importance. I will be writing a guest post that explains why and how that relates to SEO for the Stay on Search SEO blog. This is important to understand so I hope you’ll watch for it there.
Gail Gardner
Google Rank is starting from 0 to 10. Its a great way to observe sites performance. Its mostly depends upon yours sites backlinks has now. However there are many others features that also count . Sometimes the Google ban people from the ranking due to several reasons like copied content.So i think page rank important for google & so earn money too.
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Social media influence is becoming more and more important and is likely to be a dominant factor in search results someday soon.
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I find that Alexa and Google PageRank to be over-hyped. The worst thing is many online advertising sites use both to help potential advertisers find sites to advertise on. Something about using inaccurate data, or data that doesn’t represent the true traffic of a site doesn’t seem right to me.
i vote for google page rank, we are all bowing to google, we all use it daily, definitely it’s more important.
For me its not “Which is More Important to Making Money? Alexa or PageRank?” But which is more efficient. Alexa and pagerank for me has different functions. But still a great article. Thanks! Please do check my site Reputation Management.
In my personal opinion, PR shows how popular our blog is, and Alexa in true sense reflects the amount of traffic we are getting in the blog. I have have had advertisers looking at the both before continuing with me.
i definitely prefer Google Page Rank, after all, aren’t we all using Google as a search engine? so basically we need to play by google’s rules 🙂
I wonder how can be manipulated Alexa, it’s all about pageviews in the last 3 months if I remember correctly..
Another site metrics that is important that I think each website owner must begin to measure aside from PR and Alexa Rank is Page Authority and trust. The Google panda update is programmed to identify how well can your pages be trusted and how well it will serve your visitors.
While it’s always good to have an idea of where your blog stands, I try and avoid mulling over my Alexa rank, or PageRank. You can’t assess the success of a site numerically – it will be seen by the quality of the content and the interaction of your readers.
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For me, Alexa ranking and page rank go hand in hand. Both are important in terms of search engine optimization. If you have a better Alexa ranking then you’ll get high page rank as well which would then give you tons of traffic.
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I prefer Page Rank than Alexa rank. Alexa rank is easier to manipulate but difference between Page Rank, it’s hard to get since Google more strict and use complex algorithm..
Most of us here believe that Page Rank is a better tool than Alexa. But this article says otherwise http://hellboundbloggers.com/2010/12/21/pagerank-vs-alexa-rank/
The only thing I use PR and alexa for is deciding where to place my link.
For a blog itself, what does it matter which is more important. What are you going to do about it anyway?
It’s just an indicator and you want both of them to be as good as possible.
So for your PR you focus on onpage SEO and backlinks. Which in turn gets you traffic and higher up in the SERPs which gets you more traffic.
But what is traffic with bad content?
Get your advertisers yourself. You don’t need alexa to show your traffic. just use screenshots of analytics or something like that.
(sorry, it’s a bit chaotic, I just woke up.)
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As my point of view, Google page rank is more important. Because it says that the how much importance of that page is? Alexa ranking are not so important.
I have to say I value PR over alexa too, plus there’s just something about a high pr that opens the door to a lot of other possibilities :0
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Excellent question Ivin. For me, I value PR over Alexa. We are marketing in Google’s yard. It is important that we use their gauge not anybody else.
The responses about Alexa and PR seem to have a conses that has helped me discover more about blogging successfully and this site has been an upgrade to the varied information available. I’m with a new start up and learning what it takes to catch up. Thanks.
The question also comes up as to how the person makes their money. In general, I’d say alexa rankings have it because that’s an actual traffic indication. However, if the site is say, a link directory, pagerank is probably a bit more important than traffic.
Interesting to read that so many people still use Pagerank as an important factor to rate/judge a weblog, since IMHO is of very little importance. Should I try to get a higher PR just because advertiser think it is important? Personally I’d go for rankings!
I totally agree that Page Rank (PR) is what matters
For me it all depends on how you drive money from your blog. If your blog is about consulting or security then having a high Google Page Rank will definitely be the way as it is all about the trustworthiness of your blog.
If you are making money from advertisers or products then Alexa ranking will be better as this is about the density of your blog’s traffic.
By the way, I hope you don’t mind but this post really struck me. I am planning to include this in my blog carnival for my readers to see. I will tweet you once I got it published on my blog. Thank you for this great post!
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Page rank is more important than Alexa rank..Because Google considers a lot of factors while ranking a site..Where as Alexa does not…
Sara would love you to read ..Online TV Widget
If I am an advertiser, I will be more concerned on the traffic especially on targeted traffic than page rank. Pagerank is not that important anymore compared few years back. I have PR=0 sites that outrank sites with PR.
In my personal opinion, PR shows how popular our blog is, and Alexa in true sense reflects the amount of traffic we are getting in the blog. I have have had advertisers looking at the both before continuing with me. I have also notice that with around same traffic if the content is regularly new & unique the Alexa improves.. this is what really confuses me..
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As an agency working on behalf of my clients, site traffic is not the only benchmark I use to pitch decent bloggers . Here’ s my rule of thumb:
Google Page rank tells me how good the blogs reputation is, mostly based on how long it’s been out there so forth.,
Alexa- decent reporting on traffic, inbound links, traffic from search. etc.
Klout- how influential the blogger is and reach within their niche.
I’m speaking from the advertisers perspective. We have to a little more digging than just Google and Alexa to determine best spend of ad dollars.
To answer this question you should have asked Ivin “with which advertising model?”. If you are selling your ad space on CPM basis I would say Alexa, if you would deal on a CPS/CPL basis I would go for specific rankings (eg someone searching for ‘buy iphone online’ is more likely to buy an iphone than someone who searches ‘win free iphone’). And if someone is in the business of selling (black hat) links, than Pagerank is what matters.
Alexa can be manipulated, so i don’t trust it. And for Google pagerank, i don’t know how google calculates it but one thing I know is, i’ve seen some blogs that are not worth it and they still get between 1 – 3 pagerank just because the blog has been existing for closely 2 years or more.
But we can’t rule out the fact that advertisers looks at those figure to make their choices. So we’ll need to improve on both figures on our blog.
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First of all I thinks making money from the blog is most importanat and thereafter comes the Alexa and PR. A good PR website bring reputation and low Alexa is the indicator of visitors and therefore both are important .
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Can we choose neither? PR is just one small part of the Google ranking algorithm and has been becoming less and less important over the last couple of years as social has become more and more important. Alexa is fine as a best guess indicator of traffic, but unless you have installed the tracking pixels it is also, just a guess..
If I had to choose, I’ll go with Alexa as an outside indicator of the overall success of a web site that ‘normal people’ will understand.
In my experience it also depends on your site’s niche. If you have a tech review site, PR agencies look at your alexa ranking to determine if your site deserves a free product for review.
PR could just be a pointless magic number since SERPs are all that matter but people pay good money for links.
As John said, page rank factors in to how high on the SERPs you will appear. However – it’s a very minimal factor. I’m fairly certain it would only be used in cases where two websites match equally in relevancy (or close to equally), or if there was an extreme difference between page rank/popularity.
I think both rankings have a minor impact on making money. Not directly, but through trust rather. I will admit (and I’m sure some here will agree with me) that a websites is taken more seriously or seen as more trustworthy if they’re in the top 100 or even top 1000 Alexa rankings. While Alexa may not be 100% reliable, and extrapolates their data based on predicted demographical use/distribution of their toolbar, it starts to get pretty accurate at that high of a ranking. This of course only applies to those visitors which know what an alexa rank/page rank is.
PageRank is a link analysis algorithm, Page rank is actual important for the improving the search engine ranking is one of the methods Google uses to actuate a page’s appliance or importance.PageRank is a numeric amount that represents the accent of a page on the altitude backdrop of a web page web.
Alexa would be an interesting tool, if this classification was obtained after counting every single unique visit received by a site. In fact, Alexa only counts visits from users that have installed the Alexa toolbar on their browser, meaning that Alexa ranking is made only from a very small sample audience.
I agree that both Alexa and Google Page Rank are absolutely unimportant. What is important is traffic and sales. That’s it.
I don’t know about directly making money, but if you are using a blog to provide link-juice to another site, it seems to me that greater Page Rank is what you should be striving to achieve.
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in my opinion, alexa ranking is useless. I like all that amazon is doing, but realy, alexa is useless. it has nothing to do with the actual traffic statistics… rand fishkin from seomoz pointed that very nice in a blog post where he shared the actual traffic statistics from google analytics that were totally different that what alexa was saying:)
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Interesting how people ASSUME (and you know what assuming makes of U and ME) that Google Analytics is accurate and everything else is not. Do this experiment to prove to yourself that Google ignores some sources of traffic – especially social media traffic.
Pick a period of time and promote your content heavily by commenting in other CommentLuv blogs and sharing your posts on Twitter, StumbleUpon, Facebook and FriendFeed.
Notice how your Compete traffic is affected by all that activity and come back and let us know if it even causes a blip on your Google Analytics.
growmap would love you to read ..Bloggers: Promote Your Blog Here
Have you tested this multiple times? Google Analytics wont count traffic that both doesn’t accept cookies, and doesn’t have javascript turned on. Is it possible this was just a coincidence? It’s believable, I just like to ask preliminary questions haha.
For me ( by personal experience ) More traffic and NO PageRank is better than pagerank but less traffic. I got two blog 1 with PR 2 but less traffic and one without PR but more traffic, I got more ( in my terms because i`am using adsense ) money from the 2nd blog that has no PR.
For larger web sites, of course your Alexa ranking and Google page rank matter quite a bit but for the majority of web site owners with smaller sites, only the amount of visitors and page views translate into the most money regardless of both of these metrics. Also, it depends on what you are offering on the site and what niche it pertains to.
They are both dealing with numbers myself is still confused which one is really important among the two. Their role in website promotion really are both vital. Being on one side is really hard for me to decide as we know they are both important in generating money. Let us not mind which one is which as long it can help us in making money.
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I’ve seen people asking for PR when buying links, i’ve seen people asking for Alexa when buying links, and i’ve seen people asking for both. I personally don’t care for these factors, but if you’re selling ads and links it’s best to have them optimized.
Few advertisers buy ad space based only on the number of visits.
I seem to remember reading somewhere that your Alexa number can be “faked” by installing the Alexa toolbar in your browser, and constantly visiting your own site. Ever since I heard that, I don’t take that number that seriously…
I’d go for pagerank in this case, though I don’t really think this will directly affect the sales of any businesses.
Which would you rather have? More traffic and NO PageRank or a higher PageRank and less traffic? — Really depends, The quality of traffic the site is having.. and For sure if less traffic but higher PR, those traffics would more likely quality visitors converting to sales.
I think it depends on who your trying to make money from. Those that are looking for the text link are going to rather you have a higher page rank however those that are trying to receive actual visitors will look for the traffic. When I setup client websites, I use Compete.com to analyze where to advertise as well is what the competition is. To me, if they have a high PR..well then that is just a plus but it makes no difference to me.
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To be honest, I’m not confident on my SEO skills anymore. Google is always updating but they’re still number one in terms of market share. And almost everyone uses google as their primary search engine.so I guess, It’s still the page rank 🙂
They don’t have direct connection with capacity of making money online and also they are not always accurate. But, I think alexa can give you a good idea rather than page rank. If your blog is above 1lac alexa than it is considered as a very good blog but even if you have PR 5 it will not give you the correct idea about the reputation and rankings of the blog
I don’t think that either Alexa rank or Page Rank has any affect on site earnings unless you are selling text links or selling the site. Truthfully, neither of those metrics actually addresses the likelihood of a site making money at all.
As a site owner, I really only care about traffic and that traffic being converted into money (either through selling products, affiliate offers, ad clicks, etc.). As “cool” as Alexa rank or Page Rank might be to brag to your buddies, they have nothing really to do with making money, so I don’t really care a whole lot about them.
Exactly! It’s only people with an interest in internet marketing who will know, or care, about PR or Alexa.
The only time I will be concerning myself with the little green bar is if I am looking for some kind of SEO services. If a SEO or link building company is PR0, I will most likely question whether they are any good. I wouldn’t be to bothered by the number of visitors they have, as I would probably hope they were not being used by every Tom, Dick and Harry, but a healthy PR suggests that they are able to create a strong linking campaign, and also that they care about all of the metric upon which they will be judged.
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It seems that the only reason that you would care about page rank is if you were selling links on your site – otherwise, except for selling the site, I really don’t see how Alexa and PR are related to making money at all.
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I think Alexa is more important than Google because it counts the traffic that the site reach. PR changes from time to time just like with the recent Panda update f Google where a lot of sites were affected.
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I think the answer is most certainly Page Rank… I guess I don’t pay nearly enough attention to Alexa as I should, however Google Page Rank is the clear winner between the two. I think perhaps people are unconsciously (or consciously?) trying to inflate Alexa’s importance after they were screwed by Panda?
Hi mate!
We can not say that only one thing is important , because all these things are important and interrelated too, if you loose one you will definitely loose some part of other too.
and in my opinion all are important, but that depends on marketing strategy too.
thanks
Whether you like it or not you are beholden to your Google’s PR for hits and reputation. I’m not sold on Alexa – how many casual internet surfers have the Alexa toolbar installed? That being said, making money online and having a great PR or Alexa rating are not necessarily correlated. Yes, it helps with some kinds of online businesses, but not all online money making enterprises are dependent on Alexa or Google PR.
From what I’ve learned, both Pagerank and Alexa is important because there are people interested in knowing about the pagerank of your site if not they’re interested in the Alexa ranks so both helps in publicizing but earning is another thing and we need to work real hard in order to earn.
I think a good combination of pagerank and traffic is ideal. Any time there is a rank or number system it will be abused and people will try to increase their numbers. Neither pagerank or alexa is that accurate. Although, I would prefer targeted interested traffic I would still take some traffic over none. Pagerank is a little more difficult to achieve than it used to be, but pr3-pr5 range is possible. A pr1-pr2 is very possible yet for most people. Pr6+ is another story.
I agree there is much more to blogging, than most bloggers realize. Especially when it comes to optimization. I believe PageRank is far more important than Alexa rankings. But, at the same time, even Matt Cutts said PageRank isn’t as important as it once was. It’s only one of many factors Google uses to rank pages.
I once had a new website with lots of pages and a new site with just a few. The site with lots of pages instantly had a very high alexa ranking, which shows that the alexa ranking can be easily modified.
Alexa and pagerank are important for enhancing and monitoring your blog or site’s performance on the search engine. But they do not make you money. Is just like opening a bank account in the bank – the account is not the money. If you want to deposit money, you need to do some business deals and that is how it works. Alexa and pagerank are just like bank accounts, making money online takes much more than that.
Great debate topic.
Although the power of PR is decreasing I would have to say that PR is more important.
PR (as far as we know) is still at least one of the 200 factors for ranking a web-page in the SERPS. While Alexa is just a ranking.
The problem is the “toolbar number. The PR that was recently updated (and hopefully fairly accurate now) is not what Google uses…so what we see is very inaccurate and incomplete PR. Particularly if it has been a while since PR has updated.
But while PR is more powerful. Alexa, flawed as it is, is far better for SHOWING real traffic.
So I guess my point is that PR “helps” more but Alexa, even though the numbers should not be taken TOO seriously, will give you a better “indication” of how you are doing.
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I still believe that the higher any rank that you have the more you earn as people treat high ranks with respect and they pay attention to it, although we can say that it doesn’t matter. In order to get high page rank you have worked a lot and you have done a lot for your blog and you deserve the high earnings and profits.
Interesting post. I always thought that there was a direct corrolation between PR and traffic. Is it really possible to have a high traffic site that has low PR?
Yes, it is very possible. Google has slapped many blogs back to PR0 but left their traffic unchanged. They have also taken away traffic but not PR (at first – it drops later). Sometimes they take both at the same time.
Every site that relies on organic or paid traffic exists at the whim of Google. That is why we need to identify and share alternatives. They have too much power only because the masses are conditioned to believe they are the best or even only search engine.
Whatever the media (online and off) backs is what is considered ‘best’ because most people never think beyond their conditioning. Time to wake up.
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I’m hoping that it is PR. With the latest reshuffle a couple of my sites have improved their PR.
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Blogging is far more complicated and most blogger realize. The more you study, the more you realize what you don’t know yet – and the best way to find out what isn’t clear in your head is to try to answer a question like this one..and its also a way to make money with this way.. Alexa or PageRank both are equal but page rank is more use for it.
Here’s today’s stats from my Northern California Hiking Trails blog: 10,495 visits and 19,493 page views for the last 30 days. The Alexa rank is 476,466.
My ProductiveWriters.com blog has an Alexa rank of 232,658, yet has substantially fewer visitors and page views.
This points up the big problem with Alexa. It is skewed in favor of certain types of sites.
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To tell you the truth I would use either Alexa or PageRank. Alexa isn’t even close to be used as a judge of traffic, as I have seen traffic stats for sites which much better Alexa ranking, but only have the traffic.
PageRank is a snapshot of the actual value, so that isn’t accurate at any time. Unless the site owner is willing to share their traffic stats, it could be hard to find a good indicator for how well a site could be at making money.
I think pagerank carries more weight, but i find alexa interesting to see traffic estimates. I think it means nothing unless you are in the top 100 thousand, there it becomes benefit in its own right.
Are we trying to please Google or trying to make money?
There are plenty of highly successful sites that get little to no traffic from google – It all comes through affiliates and email marketing.
Ah Graham,
Love that question. Many believe they can only make money by pleasing Google – which, of course – is impossible because Google isn’t a person and doesn’t care about your site or business.
The problem businesses, bloggers, and affiliates have is that Google controls 65-98% of all the organic and paid traffic for the average site with ecommerce sites at the top of that range. There is no source of traffic as easy to tap IF you can tap it. That IF is getting a lot harder.
I agree with you that the solution is to get traffic elsewhere. Huge, related, established mailing lists are one way (yours or someone else’s) – which is why I’m encouraging businesses and bloggers to learn to grow lists and market to them. Those skills are far more complicated than getting search traffic used to be.
One thing to remember though is that many affiliates are (or were) getting THEIR traffic from Google so whatever G does is also going to affect you. The real solution is to identify alternatives to Google and encourage everyone we can to use them.
growmap would love you to read ..Google Results Image: Paid Versus Organic Listings
I have been very blessed of late. My Alexa is going below 100k soon, I received a PR4 present last week and my blog content is good. What this all means for me is as follows: I haven’t had advertisers banging down my door, but fellow bloggers are much more interested in contributing content. This in turn frees up my time to go and approach businesses in my niche to advertise in my blog and to work on driving traffic, because a 9-5 can exhaust you and eat your time so you cannot focus on things that you want to grow your blog/business. When I get more funds I can pay writers, which in turn motivates them (not all of them are motivated by money, of course). Interesting ride so far, and having been live for only 10 months, all I can say is I’ve been VERY fortunate and blessed. Thanks to everyone who has supported me so far.
Hi Ivin,
You’re doing well and patience pays off. It does take time to create success.
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These numbers are fine to look at if you’re bored, however, I would be more interested in looking at conversion numbers from your site. Is your site gaining traffic from organic searches? What does your TOS (time on site) look like?
Toolbar PR is outdated and basically just eye candy.
Alexa can be good for a “general” estimate of traffic, but it’s just a rough estimate and can be gamed.
I’ve always personally preferred Alxea over Google PR after all, does anyone actually pay any attention to Google PR, even Google themselves have said at one point that Google PageRank in unimportant.
Hi Karen,
Thanks for taking the time to comment. While the spin is PageRank is unimportant – or even dead – the fact remains that many people use PR and only PR to decide whether a site is credible or important or not. That is an unfortunate fact. No doubt some advertisers only look at PR when deciding which blog to advertise on.
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If you judge importance by ALEXA then you are really missing the boat. To put it simply it sucks and is not a way to judge websites out of the top 1000. It is easily manipulated and is not really good at what it claims to be its core competency.
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Hi Corey,
All numbers and rankings are only guidelines – better than nothing but not very accurate. The bottom line is people are going to use what they can find and understand – and right now that means PR or Alexa or Compete. PostRank might have been better, but since Google bought them even those of us who had active analytics are getting no current numbers.
growmap would love you to read ..Google Results Image: Paid Versus Organic Listings
I think the best answere is “neither”. Making money is usually related to how many click-thrus a site can deliver. Thus, while Alexa gets you closer to that answer, the Alexa data is so flawed that it is not a good resource for calculationg financial outcomes. Major advertisers have access to more accurate traffic stats than provided by Alexa. And in regard to PageRank, selling links or ads based on PageRank has been totally discredited.
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They’re both pretty shaky. Alexa is interesting on traffic, but really easy to manipulate by just one person. Pagerank is trying to rate “importance” by counting links, not traffic. Taken together, they sort of give you an idea, but you could have a well regarded site on a subject that no one cares about that has decent Pagerank and is in the top 50,000 on Alexa because it’s owner visits all the pages frequently.
Alexa Rank is more important than page rank, and it does not mean that page rank has zero importance, it is good as well. But basic thing is to improve your Alexa Rank. So, that people trust you.
Regards.
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Hi John,
I agree that all of the stats and numbers can be manipulated. Worse is that Google plays games with PR and apparently can not tell the difference between a real blog with lots of commentators and scraped content and phony comments.
They’re trying to remove link juice from blogs like this one who allow businesses and their consultants to leave dofollow comments. In the update before this most recent one Kristi’s Kikolani Social Media blog went to PR5 and this blog dropped from PR4 to PR3 even though you can see from the Compete link in this post that our traffic is similar.
Bloggers who collaborate have strong Alexa ranks. It isn’t difficult to lower your number there by identifying and connecting with the best bloggers in your niche.
growmap would love you to read ..Blogging Collaborations Process: Blog Directories
For me i can never tell from what google has been doing in terms of numbers..at time the PR is high and it goes back to O or 1…can you tell me why this is?