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Why You Need to Invest in Mobile Marketing [Infographic]

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When my 19-year-old brother recently got off his shift at Chick-Fil-A and checked his phone, he told me that he had over 300 unread text messages.

He says that the most unread texts he’s ever had at one time is 500.

Girl on Phone-Invest in Mobile Marketing-min

Depending on whom you ask, my brother is on the cusp of being either a millennial or part of Generation Z.

It has been widely observed that both groups use their smartphones a lot.

Because the rising generation spends so much time on technology, businesses ought to be investing heavily in mobile marketing, especially mobile apps.

Mobile Marketing Is More Relevant Than Ever

Yet there are those who argue mobile app use is on its way out. Business Insider disagrees, saying that mobile apps, rather than being over and done with are in fact “evolving.”

One reason why is that while the number of people downloading apps has decreased, there are still a high number of users on the app store.

Also, bots, which supposedly could replace applications, are still too new to do so. Even if they weren’t, bots will not impact many of the most popular applications, such as those that feature games or videos.

Generation Z Is Coming

Just in case you’re not convinced that smartphone use will continue to grow, consider a recent report from the Washington Post on Generation Z.

Five girls, ages 10-13 were interviewed by a consulting firm called the Center for Generational Kinetics, which evaluates the traits of particular generations.

The center’s clients include many high-profile corporations who want to find out as soon as possible what Gen Z is like and what its members want.

The girls in the focus group have grown up with technology, taking it for granted as part of their lives.

From a separate survey, the firm found that Gen Z-ers don’t see a need for boundaries regarding when and where smartphones are used.

They think it’s reasonable for people to own their own phones by the time they are teenagers.

Gen Z-ers communicate with each other primarily through their devices, frequently using images instead of words.Click To Tweet

Why should these facts matter to marketers and mobile app developers? They matter because “By 2019, tens of millions of Gen-Z’ers will enter the workforce.

And by 2020, the young adults will wield roughly $3 trillion in purchasing power.”

Other Reasons to Focus on Mobile

Even now, research shows that traditional ecommerce is lagging behind mobile sales, which are growing at a rate of 300% faster than sales made on websites.

A significant majority—82%—of online shoppers go to their phones to decide which products to buy. And online shoppers spend 66% of their total shopping time on their mobile phones.

Remember, that’s the current research. We’re still waiting for the members of Generation Z to come into their true marketing power.

With mobile phone use only set to increase, it’s more important than ever for businesses to make sure they are offering their customers user-friendly mobile apps.

One more compelling reason why businesses need to focus on mobile is that user frustration with applications is a major cause of mobile cart abandonment.

Radware states that the cart abandonment rate for people shopping on their phones is as high as 97%.

Traditional ecommerce is lagging behind mobile sales, which are growing 300% faster than sales made on websites.Click To Tweet

If you’re wondering what to do to begin marketing on a mobile-friendly platform, there are plenty of mobile app developers out there who make it easy to transform the already-existing information on your website into an application.

Such companies offer various features, such as pre-made templates, the ability to analyze user activity, and a 99.9% server uptime. The apps are easy to publish and market, even for those who are not tech-savvy.

Mobile Marketing Apart from Apps

If utilizing the skills of an app developer is not an option for you for whatever reason, there are a few other strategies you can implement, such as mobile-friendly email marketing and mobile-friendly deals.

Calls-to-action and text message clubs are also incredibly useful for mobile devices because people are more likely to act immediately when they have their phones in hand.

Mobile Security

Security tends to be a major concern of mobile users and an area where many businesses could improve. But mobile shoppers can still take their own measures to protect their privacy.

If you are going to make a purchase through your phone, it is wise to take the following steps:

  • Research apps you’re unfamiliar with to make sure they were made by a reliable developer.
  • Use a credit card instead of a debit card, since a credit card offers more protection if your information is hacked.
  • Screenshot your payment confirmation.
  • Always use encrypted, not public, Wi-Fi.

The Future of Online Mobile Marketing

There seems to be no question that the future of online marketing is tied to mobile.

With this in mind, companies should devote a considerable amount of their resources to making sure they are offering mobile apps that are intuitive to use and as secure as possible.

The Power of Mobile Messaging

Originally published 6/24/16; updated 11/2/20.

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Jessica Mouser

Jessica Mouser is a writer, public speaker, and avid reader. She is fascinated by how a culture's beliefs shape its technology and art.
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Comments

  9. Hello Jessica,

    I loved this article and I cannot emphasize enough how important mobile marketing is important. I still can’t believe so many people are not focusing in it on enough.

    It’s ardent to say that your article says through the necessity and importance of it.

    Just had one friendly feedback. Hope you take it in a friendly manner.

    You article length and the style of writing is absolutely stunning. Very easy to read and to the point. One thing I would have done is add number in your heading. Just

    For ex. 5 extraordinary stats about mobile marketing you must know. (just an ex.)

    Rest is awesome and looking forward for more.

    Reply

  12. While reading this great piece of information I start to wonder why it is still called a mobile phone, as it seems to be particularly used as a computer on the go in stead of a phone.

    To the next generation: a phone is this thing that lets you call with someone to share thoughts, ask a question, have a great personal conversation on a specific topic, with warm voices and spontaneous laughter now and then 🙂
    Kristof would love you to read ..DKV reageert op te hoge ereloonsupplementenMy Profile

    Reply

  15. I agree with your point of you. Because in today’s era everyone uses mobiles so mobile marketing should be a priority for any business to grow faster

    Reply

  16. Hi Jessica!

    Its truly accepted investing in mobile marketing is worth. Whether you want to create awareness or set a campaign, Mobile marketing has become an indispensable part.

    Thank you for sharing this most interesting article.

    Reply

  18. Hi Jessica,

    A nice topic has been picked by you. Since the launching of Android OS things have changed drastically. More than 90% of the users now use their mobile phone to explore anything. Out of 10% I guess are experts who use desktop and laptops for working like we. So it’s great to invest in mobile marketing for online and branding.

    Thanks & Regards,
    Anil Agarwal

    Reply

  24. Mobile first definitely. For nearly 5 years, at least 75% of the traffic of every web project I am working on is mobile. I think people nowadays are spending as much time on a mobile as with the desktop or laptop computer.
    David would love you to read ..The Evolution of SEOMy Profile

    Reply

  26. Thanks Jessica!

    I had no idea, mobile cart abandonment is so high! And for
    sure, going forward, future generations will definitely be for more mobile
    engaged.

    And your brothers situation, is proof positive, businesses ca not afford
    to ignore and or neglect, such a potentially huge market.

    Thanks so much for making us aware of the growing possibilities!
    Mark would love you to read ..So How Does A Simple Email Marketing Campaign Really Build Customer Loyalty!My Profile

    Reply

  27. “Radware states that the cart abandonment rate for people shopping on their phones is as high as 97%.”

    I’m not totally sure what to make of this. I mean, I’m not sure it necessarily implies user frustration (eg. they abandoned their cart because checking out was too annoying). Personally I do plenty of shopping, price comparing, etc. on my mobile but I have bought only like one or two things on my phone in my many years of using a smartphone. I guess that might be different if I shopped somewhere where I didn’t have access to a computer, but typically I’m going to be doing my online shopping at home, and if I’m at home I’ll just use my computer since shopping (product comparing, viewing images, finding reviews, etc) on a computer is a lot easier than doing it on a mobile device.

    I guess it depends at which point they’re actually abandoning the cart. Obviously if they’re abandoning it at the window where you enter your credit card number (or something like that) then that’s probably a usability issue where people don’t feel like typing in their CC number on the mobile devices. But if they’re just abandoning it at random points on the site, maybe they were just shopping around like I do.

    Reply

    • Hi Samantha,

      I suspect you’re correct that people are probably doing price comparisons to see if they want to buy in the store or wait and purchase the item online when they’re back at their computer.

      But it really would be difficult to checkout on many ecommerce sites because they aren’t optimized well for mobile.
      Gail Gardner would love you to read ..5 Ways to Grow Your Facebook Fan PageMy Profile

      Reply

  31. Investing in mobile marketing is a good thing that will help you in future a lot. Thanks for writing about it here.

    Reply

  32. Hi Jessica,

    Catchy Heading!
    Well delivered post.

    There is no Shocking data that no. of Smartphone in world is more than no. of people in world. It crosses the mark of 8 Billion.
    For a Marketer the Main job is to reach to more people, deliver their ideas to them and convince them to buy their product. They strategy used by them changes continuously as the technology and market is changing. They have to keep in pace with these trend.
    A research shows that 79 % of each Smartphone user has their phone near them most of the times. An Average Smartphone user spends Almost 4 hours daily on their Smartphone.
    So eyes widen up? How many customer they can you get by utilising this powerful platform?

    Start by making mobile a central part of your marketing strategy, so you can be present and interact with consumers on their mobile devices.
    Thanks for raising a very important and useful topic.
    With regards,
    Saurav
    Saurav Kumar Nayak would love you to read ..44 Impressive Ways You Can Use Social Media to Grow Your Business OvernightMy Profile

    Reply

  34. Hi Dear,

    This is awesome blog post indeed here!
    I am following your blog from long time and looking for best and helpful guide so here i found it.
    Thanks 🙂

    Reply

  35. Hi Jessica Mouser!

    Thank you for sharing such an informative post about mobile marketing, yes definitely we need to invest in mobile marketing. Because of the number of mobile users is become double in last 6 – 8 years. Not only the number of users , Even usage of mobile. Even Google has released an update for mobile users, through this we can understand the importance of mobile marketing.

    Reply

  36. Mobile marketing is most important for today’s business. Recently we got huge success for one of our eCommerce site from Mobile Marketing.

    Reply

  40. I really enjoyed a lot to read this blog. Thanks for giving such a informative blog and looking for your next posting.

    Reply

  41. Many ways to grow up by investing in mobile marketing ,thanks for your tips about this Jessica.In the world many users had more mobiles than pc or tablets.

    Reply

  43. Hi Jessica,

    A very nice and knowledgeable article!
    There is no doubt that we are living in a mobile era. Number of people using mobiles is increasing day by day. So we cannot take a risk to ignore Mobile marketing now. Smartphone use is continuing growing. Now, almost every business has their mobile application and a mobile responsive website. So future of Mobile marketing is bright
    Overall, an awesome article! Thank you for your time sharing Such in-depth article with us. This is really so helpful.
    Regards,
    Vikash Sharma

    Reply

  44. I get helpful tips from your blog.It gives me knowledge of Mobile marketing . Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups.Now i follow your tips. Thanks for giving me right information.

    Reply

  46. Hi Jessica,
    Mobile marketing is going and is also the future of marketing. So, i want to thank you for sharing such an awesome post.

    Reply

  47. The power of mobile marketing is outrageous. The shift has finally happened, where in 2014 there were more people who used mobile browsers over desktop browsers. The power of mobile apps now is incredible. You can see why most businesses opt to use them to increase sales, acquire more customers and promote loyalty to their brand.

    Reply

  49. Mobile phone marketing is the lettest means to market new products as many people nowadays are having phone hence making very easy to reach many clients through advert.

    Reply

  50. Yes, it’s true. mobile marketing needs to considered as same as content marketing, there is always so much to learn here.

    Reply

  51. good essay. Mobile is indispensable to anyone.Business Online stores are also focusing heavily on mobile seo, Smart phones currently holds a lot of gadgets that anyone using mobile utility without using.
    da hoa cuong would love you to read ..Đỏ Nhật BảnMy Profile

    Reply

  52. Businesses should really consider investing on mobile marketing not only on having a mobile app for their brand or business. Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. Unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all times. As a result, customers can check your marketing messages and campaigns in real time.
    George would love you to read ..TIME MANAGEMENT IN BPO COMPANIESMy Profile

    Reply

  54. Hi Jessica Mouser ,What an interesting topic you have chosen to post.Really investment on mobile marketing is the best idea to earn some money at home.Thanks for Sharing…..

    Reply

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