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Interactive Infographics: Top Enticements to Increase Readers. Example: History of Sunglasses [Infographic]

May 29, 2013 By Gail Gardner 15 Comments

Many small businesses use infographics to raise their visibility. They hope to get them to go viral and to increase incoming links from quality blogs to their sites. This is an example of a new type of infographic that is interactive. (You have to click on the image below to see it.)

History Of Sunglasses Infographic

Click image to see new type of full size animated infographic

History of Sunglasses Infographic ~ Interactive

CTS Wholesale Sunglasses commissioned this infographic. It is the first I’ve seen that is interactive in this particular manner. (Click the image above to play with it.)

Many love infographics; a few hate them,
but research shows that they ARE effective.

Harris Interactive research shows infographics are the fourth most compelling reason for reading content. 28% of those polled chose infographics. (See the chart below.)

Top reasons for reading content
The statistics above show the leading enticements for reading an article among Americans as of August 2012. During the Harris Interactive survey, 28 percent of respondents stated an interesting infographic made them more likely to read an article whether it was online or in print. ~ Click Image to read full size version.

WHY DO PEOPLE READ CONTENT?

Here are the factors research shows are most important to getting your content read:

  1. 54% ~ A catchy headline
  2. 44% ~ An interesting picture, photo, or image
  3. 43% ~ Interesting data or research which supports the article
  4. 28% ~ An interesting infographic
  5. 13% ~ Who the author is
  6. 13% ~ Something else
  7. 9% ~ None of these

Interactive Infographics

Infographics have been around long enough now that publishers are looking for ways to make theirs unique so they have a better chance of going viral. According to Econsultancy in Five Exceptional Interactive Infographics and Why They Worked:

“The bar for infographic quality has been raised. After three years of brands from every niche jumping onto the trend, it’s become increasingly difficult for infographics to stand out and gain the attention they promised back in 2010.”

Venture Beat refers to interactive infographics as live webgraphics. Julia Gifford writes:

“Infographics have become an outdated method of data visualization. Recent developments in technology have allowed a new breed of data visualization to emerge — a prettier, more informative, easier to understand, and more marketer-friendly version.

These new, more interactive graphics are about
to push infographics out of the limelight.“

You can see more examples of interactive infographics in Glen Elkins’ Five Things You Need to Know about Interactive Infographics. What are the five things?

  1. People actually use them.
  2. They can do more.
  3. Google will love you.
  4. Things go viral.
  5. They increase your conversions.

See his post for additional details on each of those points.

Video Infographics

But before you go for an interactive infographic, consider whether a video infographic would work better for you. You’ve probably seen them, but didn’t think to call them an infographic.

The reason video might be the better choice is that it is more mobile friendly – and mobile growth is exploding. Video is easier to view on the smaller screens on smart phones and tablets. See these posts to see stats on this astounding growth:

  • Why Your Business Needs to Be On Instagram
  • Why Photo Sharing Via Instagram Is the Next Big Social Wave

Interactive infographics have proven to be more compelling to play with, but video infographics are better for mobile devices. You probably already realize that when you merge one with other you get a video game or mobile app.

Watch for businesses using more of all of these in the coming years. If you’re a small business, don’t go overboard. Choose just one and learn to promote using that one. Contrary to what many believe, almost nothing goes viral organically. A lot of hours, hard work and building relationships and connections are behind almost anything viral you’ve seen.

Infographic Design Creators

There is a controversy over whether the infographics creator should get attribution on the infographics they make. You will see that Infographic Design Agency NowSourcing is easy to find because their logo is on the infographics they create. On many traditional sites, infographics are not branded so it is not easy to find out who created them.

SEO expert Bill Hartzer feels since the business pays for the infographic they should not have their logo on it. The downsides to that are that viewers won’t have the brands reputation to rely on regarding the quality of the content in the infographic and those interested in having that company create one for them can not easily determine who made the infographic to hire them.

  • Brian Wallace @NowSourcing has built a business researching and designing the very best infographics. See Nowsourcing.com for how to hire Brian and his team. Bloggers can find many infographics to enhance their content in the Nowsourcing infographic portfolio. They have an extensive distribution network which is a major reason to hire them for infographic research and creation.
  • Infographic Design Team created the History of Sunglasses infographic for CTS Wholesale used as an example at the top of this post.

How to Create Infographics

While you are better off hiring an agency that has a distribution channel already in place, if you can’t afford that here are some resources for creating your own. Just remember you will have to promote it yourself, too – and that is no easy task. See the next section for how-to promote infographics.

  • Hubspot: 5 Infographics to Teach You How to Easily Create Infographics in PowerPoint [+ TEMPLATES]
  • Hubspot: Marketer’s Simple Guide to Creating Infographics in PowerPoint

How to Promote Infographics

  • Lee Oden, TopRank: Infographic Marketing Tips: 11 Ways to Promote
  • Neil Patel, QuickSprout: 5 Ways to Get Your Infographic to Go Viral
  • Neil Patel, SearchEngineJournal: A Quick and Dirty Guide to Modern-Day Link Baiting
  • YouMoz: Promoting Infographics: Fear and Challenges in Link Building: Hard-boiling Experiment with 4 Interactive Infographics.

Infographic Case Studies

  • MarketingSherpa: Content Marketing: Interactive infographic blog post generates 3.9 million views for small insurance company( (Nov 15, 2012)
  • MarketingSherpa: Infographic: Customer experience in the digital age (Apr 30, 2013)
  • MarketingSherpa: Mobile Search [Infographic]: 72% of smartphone users look for information on the go (May 11, 2012)

Disclosure: Gail @GrowMap advised CTS Wholesale Sunglasses in the past. We appreciate any shares of this post and sharing or republishing of their infographic. Questions? Feel free to contact Gail using the contact tab on this site. Connecting on Skype to growmap works fastest.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

Latest posts by Gail Gardner (see all)

  • How to Stop Doing Outreach Wrong! What Sites Really Want - November 29, 2019
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Filed Under: Link Building, Marketing (WOMM, Inbound), Mobile Marketing Tagged With: content marketing, infographics, interactive infographics, mobile marketing

Comments

  1. Carissa says

    October 22, 2018 at 6:36 pm

    Not only did i learn some new things about the history of sunglasses but i now know of this really cool, almost gamified, type of infographic. This interactive graphic added a level of engagement and i would think the content would be easier to retain with this type of learning. thanks!

    Reply
  2. Ravi Shanker says

    November 8, 2016 at 6:40 am

    Such a Great content, i have never read very simple and easy to understand, keep it up dude

    thanks

    Reply
  3. eamcet says

    May 3, 2015 at 2:11 pm

    I have seen many articles on infographics but unable to find one article to create an infographics on my own on a given topic. Any software free or paid to create infographics?
    eamcet would love you to read ..Lenskart apologizes over Nepal Earthquake messageMy Profile

    Reply
    • Gail Gardner says

      May 3, 2015 at 5:28 pm

      Hi Pragni,

      Yes. You can create an infographic using Canva.com. There are also solutions specifically for creating infographics. But just because you can, doesn’t necessarily mean you should. If a company has the budget for it they will most likely see better results from having someone who specializes in infographics do it for them. (But only if they choose the right company.)
      Gail Gardner would love you to read ..Custom Web Design or an Online Website Builder? Choose Both!My Profile

      Reply
  4. Rakesh says

    November 16, 2014 at 7:38 am

    I have learnt that, infographics helps understand the topic with ease of mind. It just flows into mind very comfortably.

    Reply
  5. Rajeev says

    November 8, 2014 at 11:31 am

    I have learnt that, infographics helps understand the topic with ease of mind. It just flows into mind very comfortably.

    Reply
  6. Rishi says

    October 27, 2014 at 2:22 pm

    Well you have written an exceptionally well article. I always think that info graphics are best way to share knowledge and you have done it exceptionally well bro. Very Nice.
    Rishi would love you to read ..5 Magical tips to get success in your lifeMy Profile

    Reply
  7. Mansoor Ahmed says

    September 24, 2014 at 8:32 pm

    This is very detailed article, I have ever read about infographics. Thanks for sharing mate, really helpful
    Mansoor Ahmed would love you to read ..How to Create a Folder on Start Screen of Your Windows PhoneMy Profile

    Reply
  8. QuynhLan says

    July 19, 2013 at 3:59 am

    Very useful article for small business. Actually, Info-graphic will impress audiences more. As a audience, I refer info-graphic post or article that has more pictures than only text writing. Video is also a good tool to attract readers. Very nice post. Keep sharing.

    Reply
  9. Justin says

    June 23, 2013 at 10:18 am

    I so believe that people will first get caught with a very catchy and playful headlines or titles. Then, when it catches their interests, they then begin to read, this is what I do actually.

    Reply
    • growmap says

      June 23, 2013 at 2:07 pm

      Hi Justin,

      You’re absolutely correct. I recently wrote a post about interactive infographics that contains a graph showing that 58% of people said a catchy title is why they chose to read that content.

      Reply
  10. Disc says

    June 22, 2013 at 1:58 am

    nice post,infographics is really helpful for raise small business.thank you for sharing this post.

    Reply
  11. Falola Paul says

    June 10, 2013 at 6:25 pm

    Infographic is a great way to pass information u talk less and say more

    Reply
  12. gregory urbano says

    June 8, 2013 at 9:29 pm

    quick question, besides the powerpoint based creation links, does anyone know of any other free user based creation tools for interactive infographics?
    gregory urbano would love you to read ..Outside the Tampa Museum of ArtMy Profile

    Reply
  13. Kimsea says

    June 8, 2013 at 7:48 am

    Thanks sharing! I am agree the most people are scan our content thus to use videos is better for increase more catch.
    Kimsea would love you to read ..How To Make A Blog | How-to GuideMy Profile

    Reply

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