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Affordable Blogger Outreach Solution Inkybee for Finding Relevant Blogs

January 2, 2014 By Gail Gardner 25 Comments

InkyBee blog outreach toolWhether you’re a business, a brand or a blogger you need a way to find relevant blogs. Ideally, you want to be able to rank them by influence and reach and keep track of your interactions with the bloggers.

Previously I wrote about the Blog Outreach Management tool Group High, but that solution is only suitable for large agencies and brands because of the high cost. (Originally $3000 per user per year; more recently I’ve been told $7500-$10,000 per user per year.)

Inkybee does everything Group High does starting at only $79 per month (or get 2 free months if you pay for a year). Their maximum cost is $249 per month. See their pricing tab for full details.

Their database is currently smaller, but growing rapidly. I add blogs daily and provide additional information to ensure blogs are more likely to appear in searches done by others.

This video shows me actually using Inkybee:

Video  Highlights:
  • Search for blogs by keyword
  • Search results show approximate traffic and engagement levels
  • Adding blogs to your list pulls in additional metrics automatically
    • Location
    • Audience
    • Engagement
    • Posts per week
    • Days since last post (easily remove inactive blogs without even visiting them)
    • Inbound links
    • Twitter followers
    • Facebook friends
    • mozRank
    • Page Authority (PA)
    • Domain Authority (DA)
  • Click on blog details to check boxes to indicate interactions with blogs and add notes which are automatically data and time stamped.
  • Create a campaign to instantly see how your outreach is coming. Visually see:
    • Number of blogs targeted
    • Blogs engaged with and %
    • Blogs reached out to with percentage
    • Published posts for that campaign
  • Export PDF relationship reports and Campaign reports in your choice of PDF, csv or Excel file.

Inkybee is the solution I personally use to keep track of bloggers by niche. Using it I find the experts and collaborators I invite into our Blogger Mastermind group and list on our Trello resources boards.

If you watch the video you’ll know how Inkybee works.  You can sign up for their free trial using my Inkybee referral link. And remember, you can always ask me for personal assistance via Skype (username growmap). Anything I don’t know I can ask founder Hugh Anderson at Forth Metrics.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
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Latest posts by Gail Gardner (see all)

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Filed Under: Blog Outreach Tagged With: blog outreach, blog outreach solution, blogger outreach, content marketing

Comments

  1. Adrienne says

    January 18, 2014 at 11:41 pm

    Well that”s another really cool tool Gail so thanks for the demonstration in the video. I got a lot more information through you showing us so I definitely appreciate that.

    As you know from our conversation the other day I intend to step it up more this year although I”ve definitely gotten a slow start. This might come in handy for just that so ”ll look into doing the trial period so I can try it out.

    Thanks again Gail and hope you”re enjoying your weekend.

    ~Adrienne
    Adrienne would love you to read ..How To Lose Customers FastMy Profile

    Reply
    • Gail Gardner says

      January 29, 2015 at 11:22 pm

      Hi Adrienne,

      Testing to see if this comment gives me the javascript error.
      Gail Gardner would love you to read ..3 Important Considerations for Your Business Social MediaMy Profile

      Reply
  2. edward jhon says

    January 12, 2014 at 3:53 am

    That’s really great to find blog and bloggers of your kind. I am really eager to use this Inkybee. Thank you so much for the awareness.

    Reply
  3. Jeff says

    January 11, 2014 at 10:45 pm

    I didn’t even know InkyBee was a thing. Sounds super handy actually – finding worthwhile blogs in your niche can be a little bit like a needle in a haystack. Will check it out, via your referral link. Thanks for sharing!
    Jeff would love you to read ..eReader Typography: Why it’s Broken & How to Fix ItMy Profile

    Reply
    • Gail Gardner says

      January 12, 2014 at 7:00 am

      Thank you, Jeff. That is greatly appreciated. I work very hard to share what others’ need and it is good to be rewarded.
      Gail Gardner would love you to read ..WANTED: Bloggers Interested in Collaborating to Increase Their IncomesMy Profile

      Reply
      • Jeff says

        January 12, 2014 at 5:46 pm

        No worries – I know how it goes. It’s nice to get positive feedback on the work you do!
        Jeff would love you to read ..5 Free Mac Menu Bar Apps I Use Every Single DayMy Profile

        Reply
  4. andy says

    January 11, 2014 at 5:46 am

    That’s really great to find blog and bloggers of your kind. I am really eager to use this Inkybee. Thank you so much for the awareness.
    andy would love you to read ..Pengertian pengelolaanMy Profile

    Reply
  5. Antoinette says

    January 9, 2014 at 1:18 pm

    Searching for my blog niches manually hard and takes time to do it. At least I have found Inkybee identifies a new blog and adds it to my lists. Thanks to you, I have bump into your great review plus the tutorial.

    Reply
  6. varun says

    January 8, 2014 at 9:33 pm

    great post..some of your points are very important..i m impressed ..very good..

    Reply
    • Gail Gardner says

      January 8, 2014 at 9:58 pm

      Hi Varun,

      I approved your comment because it doesn’t appear to be spam (no other instances found in search), but you need to know that comments like this are typically deleted as spam. When you comment you should include something unique from the post so that the blogger knows you actually read it.
      Gail Gardner would love you to read ..Viral Content: How You Can Have Influencers Create it For You My Profile

      Reply
  7. Richard says

    January 7, 2014 at 1:41 pm

    Now this is a new tool to me. I’m in the process of creating (read: outsourcing) my first infographic so I’ll be needing an outreach tool very soon. I’ve looked at Group High (far too expensive) or manually finding bloggers and using Buzzstream for contact but this solution seems to tick all the boxes. More investigation required on my part I think!
    Richard would love you to read ..Cloud Storage Jargon BusterMy Profile

    Reply
  8. Matt says

    January 6, 2014 at 3:14 am

    Pretty interesting tool. I’m glad it incorporates the domain rank and inbound link count. Otherwise it wouldn’t anywhere near as useful. Will be checking it out!
    Matt would love you to read ..Lightroom presets sample (Sale now on!)My Profile

    Reply
  9. Vicky says

    January 5, 2014 at 7:26 pm

    Inkybee would be very useful to multi niche blog wonders to find lot of blogs related to their niche. I’m gonna use the trial version now.
    Vicky would love you to read ..10 questions that you don’t want the answer toMy Profile

    Reply
  10. Samir says

    January 5, 2014 at 3:48 pm

    Hello Gail,

    Wonderful post! I wasn’t aware of this new inkybee which seems very awesome for finding relevant sites.

    Thanks for sharing!

    Reply
  11. Daily Apartments Tbilisi says

    January 4, 2014 at 6:26 pm

    Thanks for the information, very useful post for me. Finding relevant blogs are sometimes not that easy.

    Reply
  12. Virtual Assisstant says

    January 4, 2014 at 11:55 am

    This is very useful article. It does help people who are doing business as well as to keep track with what are the blog being posted. thanks for it.

    Reply
  13. Matt Wilkinson says

    January 3, 2014 at 8:36 pm

    I agree with idev – i cant stand people who just spin content, takes the mickey out of us who invest a lot of our time in to writing fully unique content!

    Good post

    Reply
    • Matt Wilkinson says

      January 3, 2014 at 8:38 pm

      Forgot to mention – fiverr is absolutely full of people claiming to write unique content, but they arent… So steer clear!

      Reply
  14. Ging Ging says

    January 3, 2014 at 11:37 am

    Thats really good to find this blog very useful post.if you have a business, a brand or a blogger you need a way to find relevant blogs. you want to be able to rank them by influence and reach and keep track of your interactions with the bloggers.
    any way i want to increase my blog pr plz give me some helping tips ?
    thanks for sharing
    visit my recent post
    Avada Fully Responsive Theme
    Ging Ging would love you to read ..Avada – The fully responsive theme for your siteMy Profile

    Reply
  15. Webbloggers.net says

    January 3, 2014 at 5:07 am

    That’s really great to find blog and bloggers of your kind. I am really eager to use this Inkybee. Thank you so much for the awareness.
    Webbloggers.net would love you to read ..5 Skills Every Professional Should Have to Become SuccessfulMy Profile

    Reply
  16. Alex says

    January 3, 2014 at 4:03 am

    How nice that your advice here can save businesses a significant amount of money, Gail. Would love to know how brands and PR firms are currently doing outreach, as in, what their preferred tools are, what their first steps look like for a typical campaign. I have a funny feeling a lot of them aren’t making the most of the tools available to them. You’re aware of my main pain point on this outreach issue.

    Reply
    • Gail Gardner says

      January 3, 2014 at 4:11 am

      Hi Alex,

      PR firms are mostly doing this manually. Some have found GroupHigh. Others use Inkybee. Many more don’t have any idea what they’re doing yet. It is up to the bloggers they reach to educate them as the “mom blogs” have about ‘PR friendly’. Those bloggers have made a clear distinction between offering a post idea and asking for a post about a business.

      It is still early days for all of this. PR agencies would prefer that bloggers publish for free, but given the time and experience it takes to create an influential blog they will find that increasingly difficult.

      They would do well to investigate both Inkybee and PostJoint as those are the most efficient methods for now. There could be others I haven’t see yet, but these two I use daily.
      Gail Gardner would love you to read ..WANTED: Bloggers Interested in Collaborating to Increase Their IncomesMy Profile

      Reply
      • iDev says

        January 3, 2014 at 7:28 am

        I am not in the favor of PR firms actually. Because many of the PR firms are use the same content and spin it twice and published in various sites. It’s just increase the spam nothing else I believe. 🙂

        Reply
  17. Islasfoods says

    January 3, 2014 at 7:59 am

    Finding blogs is very easy if you know Google searching operators. You can easily get the blogs you are intersted in. Inkbee can be beneficial but a little bit.

    Reply
  18. sofiaherrla says

    January 3, 2014 at 7:57 am

    Hi
    Yes u r right iDEv , I’m agree with your post because PR Firm are use the same content and spin twice and published in various sites

    Reply

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