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Influencer Marketing Guide For Maximum Business Growth

November 26, 2020 By Gail Gardner 9 Comments

Business growth is always a top priority for business owners, especially in today’s fast paced digital age.

Influencer Marketing Guide For Maximum Business Growth

Businesses that leverage digital mobile means to reach customers are maximizing growth, and finding success around every corner.

The smartphone and social media play a role in this business growth. Businesses now have direct 24/7 access to target audiences via smartphones and social media.

However, consumers are pretty savvy. They don’t necessarily trust the marketing messages blasted across multiple social media channels.

Table of Contents

  • Whom Do Consumers Trust? Social Media Influencers!
    • Influencer Marketing Guide For Maximum Business Growth
    • Do You Know Your Target Audience?
    • Engagement Rate Is The Most Important Influencer Metric
    • Partner With Nano-Influencers And Micro-Influencers
    • Let Influencers Do What They Do Best — Be Creative
    • Ready For Maximum Business Growth Via Influencer Marketing?
      • Gail Gardner
      • Latest posts by Gail Gardner (see all)

Whom Do Consumers Trust? Social Media Influencers!

According to a survey by Olapic and Cite Research, 44 percent of social users follow an influencer. And 34 percent of those users said they have found new brands based on influencer recommendations.

What about sales? The survey also found that 33 percent of consumers made a purchase after seeing an influencer’s post.

Translating Influencer Marketing Shares to Sales

This is the power of influencer marketing for businesses across nearly every industry. From enterprise companies to local small businesses, influencer marketing is a must-do to reach consumers today.

Social media influencers also have the loyal audiences your business needs, and the creative edge to convert.

Instagram influencers leverage creativity with a personalized touch to connect consumers with brands.

Influencer Marketing Guide For Maximum Business Growth

Influencer marketing is truly a unique marketing tactic many businesses have yet to master. Is it time for maximum business growth? The following influencer marketing guide may prove valuable.

  • Do You Know Your Target Audience?

This is the first step in maximizing business growth via influencer marketing. Instead of focusing on the influencer you want to partner with, focus on the target audience you want to reach first.

Buyer personas, or audience personas should be in place before you launch an influencer marketing campaign. Buyer persona data includes:

  • Key demographics (age, gender, location, etc.)
  • Consumer interests (fitness, health, gaming, family)
  • Social media channels
  • Spending habits Income and careers Favorite types of content (video, images, articles)

Having the right target audience data will then help you define the right influencer for the influencer marketing campaign. The aim is to match your audience persona with the influencer’s follower base.

Here’s an example from Instagram micro-influencer @sweatandtell:

Instagram influencer sweatandtell protein bar promotion

In partnership with Built, a protein bar company, this influencer’s recommendation resonates with the brand’s target audience.

  • Engagement Rate Is The Most Important Influencer Metric

With a target audience persona mapped out, it is time to do a bit of due diligence before choosing an influencer.

Influencer marketing campaigns can be very effective. Or they can be a complete failure. Find out why hereClick To Tweet

The difference in success and failure comes down to an influencer’s engagement rate. Engagement on Instagram for instance can be calculated using this simple formula:

Engagement Rate = (likes/views + comments) / followers x 100

Let’s look at the engagement rate for this post from Instagram influencer @kristalheredia:

Instagram influencer kristalheredia haircare promotion for wowskinscience

This post netted 3,175 views and 167 comments. The total engagement rate for this post is 1.4 percent.

Not too bad, but to ensure maximum ROI on your influencer marketing campaign, you should shoot for over 2 percent engagement rate.

Here’s another example from Instagram nano-influencer @alexisbakerrr:

Instagram influencer alexisbakerrr promotion for bareminerals Skinlongevity

This post netted 148 likes and 18 comments for a total engagement rate of 4.5 percent, making the influencer marketing campaign a homerun.

Find influencers with the engagement rate that backs up their ability to influence. Do not get sucked in by follower or subscriber counts, because there are a ton of fake influencers out there.

  • Partner With Nano-Influencers And Micro-Influencers

It can be easy to get sucked into the follower and subscriber numbers when choosing the best influencer for your campaign.

Instead of considering very expensive mega-influencers to promote your brand, products, and/or services, think smaller.

Nano-influencers and micro-influencers have the ability to drive huge engagement to your influencer marketing campaign.

How? They have smaller, loyal followers that really do hang on their every recommendation.

According to a HypeAuditor influencer marketing study, nano-influencers and micro-influencers blow other influencers out of the water when it comes to engagement rate.

Hypeauditor influencer marketing study engagement rate by followers

Even massive brands are turning to nano-influencers and micro-influencers for maximum business growth.

Top brands like Sephora, Banana Republic, Zara, Forever 21, and Coca-Cola, all use micro-influencers and nano-influencers.

Influencers with smaller followings are also more cost-effective. This makes them ROI positive nearly every time.

  • Let Influencers Do What They Do Best — Be Creative

You’re partnering with influencers to grow your business, and yes you pay them, but don’t be overbearing. Influencers are creative, and they know what works when it comes to their target audience.

If you developed strong audience personas and partnered with a powerful influencer with followers that match your audience personas, let him or her do what they do best.

Afterall, they didn’t become an influencer because they don’t know what works.

Give your influencers the autonomy to be creative and you will surely find your influencer marketing campaign to be a major success.

Ready For Maximum Business Growth Via Influencer Marketing?

The above influencer marketing guide can get your business on the road to growth and success.

Influencers have the power to sway the masses, and this equates to big time sales for businesses large and small.

The time has never been so critical for businesses to leverage influencer marketing. If you want to reach your target audience in a meaningful way and convert them, let influencers be your guide to growth.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

Latest posts by Gail Gardner (see all)

  • Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income - December 9, 2020
  • How to Create a Blog to Promote Your Services - December 9, 2020
  • Influencer Marketing Guide For Maximum Business Growth - November 26, 2020
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Filed Under: Marketing (WOMM, Inbound) Tagged With: influencer marketing

Comments

  1. Carissa says

    January 9, 2021 at 5:29 pm

    This is super helpful in getting a value out of the metrics. As someone who is working on building my following, this is a great guide to consider when pursuing sponsorship.
    Carissa would love you to read ..Night Driving Glasses SolutionMy Profile

    Reply
  2. sunny nanwani says

    December 3, 2020 at 6:20 am

    Yes, its great influencer marketing plays a major role in credibility and awareness for every single business.
    sunny nanwani would love you to read ..Digital Marketing For Real Estate.My Profile

    Reply
  3. Roger Howard says

    December 2, 2020 at 7:10 am

    This is a great guide on influencer marketing, I was searching exactly for the same information. Now a days influencer marketing has a huge impact on target audience, we should have to give importance to it.
    Roger Howard would love you to read ..Seven ideas for your wedding car rentalMy Profile

    Reply
  4. Anu Bhardwaj says

    December 2, 2020 at 4:43 am

    Absolutely Right. Social media is growing day by day. It is perfect place for a business.

    Reply
  5. Jessica says

    December 2, 2020 at 3:12 am

    Great content different product require different target audience. As Real Estate Investment The Aquatic Mall requires good product presentation. Our product has a breakthrough we are about to complete the Raft Foundation of the aquatic mall

    Reply
  6. Abhishek Thakur says

    December 2, 2020 at 1:03 am

    Hey,
    Thanks For sharing this article.
    You are absolutely right.
    Different types of businesses have different target audiences.

    Reply
  7. Anshuman says

    December 1, 2020 at 9:46 am

    It really helped me a lot to grow my online business
    Anshuman would love you to read ..how to download gta 5 in mobileMy Profile

    Reply
  8. Esky says

    November 29, 2020 at 6:32 am

    Hey,
    You are absolutely right.
    Different types of businesses have different target audiences.
    Therefore, all business is going to social media.

    eskycart.com
    Esky would love you to read ..Infinix Hot 9 Play Review – Great Phone specificationsMy Profile

    Reply
  9. Tekkaus says

    November 26, 2020 at 7:55 pm

    Yes, more and more businesses are turning to social media as there is where their target audience is. It makes perfect sense to invest in influencing marketing right now.
    Tekkaus would love you to read ..5 New Russell Taylors Air Fryers For 2021My Profile

    Reply

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