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4 Tips to Grow your Business by Increasing App Downloads

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Small businesses, brands, startups and established companies — nearly everyone in the global business landscape is trying to ride the mobile tide for business growth.

4 Tips to Grow your Business by Increasing App Downloads

According to Statista, the number of app downloads will pass 258 billion by the end of 2022. It was just 178 billion in 2017.

In an ecosystem where everyone is hooked to their mobile phones, a lot of growth opportunities have surfaced for your business. Having a mobile app is pertinent if a business wants to grow in modern times.

Customer acquisition, being the greatest challenge, has caused businesses to focus on new ways of attracting buyers by persuading them to download a mobile app.

Developing a Marketable & Download-worthy Mobile App

The latest figures concerning the number of mobile apps reveal that there are approximately 4.1 billion mobile apps across platforms. In such a competitive market, getting user attention is a monumental task for developers as well as businesses.

Total Number of Mobile Apps

Statista Total Number of Mobile AppsBefore you start planning your app marketing strategy, it is important to develop an engaging mobile app.

For your business growth strategy to be rewarding, your mobile app should have the required intuitiveness if you plan to go the mobile route. Here are some ways you can build a marketable & engaging mobile app:

  1. Focus on Refining Your Product Offering
  2. Outline Your Core Objective
  3. Research About Target Audience
  4. Focus on User Experience

When it comes to mobile application development services, all your energies should be channelized towards adding value to a user’s life. In a competitive app landscape, if you offer a delightful user experience & something of value, users will definitely take note of your efforts.

You should have a great product and your app should offer the most engaging user experience for successfully marketing your mobile app.

Perfecting an App Marketing Strategy to Increase App Downloads

If you want to grow as a business through the mobile route, you need to have a solid mobile app marketing strategy. Even if you sign up the best mobile app development company and build a great app, without a documented marketing strategy, everything will be futile.

Here are some great tips to fuel your app marketing strategy and increase your app downloads:

1. App Store Optimization

App Store Optimization (ASO) is the process of enhancing the visibility of a mobile app across the Google Play Store or Apple App Store. Do not let your app be lost in the crowd. You must properly optimize!

App Store Optimization (ASO) is a cost-effective strategy to increase app downloads. To optimize an app for discoverability, align the app’s metadata elements such as title, description, keywords, screenshots, etc. with industry trends and best practices.

When an app is optimized, more users are able to find the app in the store which increases the downloads, organically. A great way to start with ASO is by using free resources like Google Keyword Planner or Apple Search Ads Recommendations for keyword ideas.

ASO Ranking Factors

ASO Ranking Factors Infographic

2. Grow Your Online Presence

To ensure users know about your app, it is important to come out of your cocoon and invest in increasing your brand awareness online. You can start by building a dedicated website or landing page for your app that gives users information about everything they can expect from your mobile app.

Also, having a website will help you increase reach as you can post valuable content on your blog and attract potential users to your mobile app.

Once you have a website in place, you should start creating awareness about the mobile app’s features, design improvements and more using social media.

Social media is a place where almost everyone is present. This means you have a high chance of attracting your target audience. Start with having a Facebook page and Twitter handle. You can go for as many social media platforms that you can manage.

Make sure you keep every handle updated with highly-relevant content. When you create an online presence, you are seeking to benefit from word-of-mouth publicity and virality quotient of your mobile app.

If your app offers great value to the end-users, your app downloads will increase phenomenally when you start promoting across multiple channels.

3. Encourage Users to Leave Reviews & Ratings

When people are talking about your mobile app, it is expected to garner more downloads. App store algorithms are known to boost app rankings of apps with a large number of positive reviews.

This not only increases your chances to be discovered, but it also creates long-term goodwill for your business.

In a world of social opinion, users rely on the opinions of others before taking action. So, if your app has several glorious reviews, you will be surely rewarded with a greater number of downloads.

One way of motivating users to leave a review is to target them at the right time. Using in-app analytics and push notifications, you can prompt a user to leave a review when he is constantly hooked to the app.

Though reviews help, keep in mind that even a single negative review can tarnish your reputation forever. To eliminate the chances of a bad review, focus on creating a mobile app that offers a great experience.

Identify and correct bugs as soon as possible and provide excellent support to aggrieved users by giving them an easy-to-find option to contact your support team.

4. Collaborate with Media, Bloggers & the App Community

One of the best ways to market your mobile app is to get people to talk about it. There is nothing better than word-of-mouth publicity. And when it comes from reputed sources, it does wonder for your business reputation and mobile app downloads.

There are a number of ways to get others talking about your app. You can go to the media with an attractive and engaging press kit, top it up with a well-written press release and contact journalists and influencers with the same.

Find the most relevant influencers as per your industry segment and convince them to collaborate with you for app promotion. Don’t pitch as a salesman but show how your app adds value to their as well as their followers’ lives.

You can also collaborate with industry bloggers as well as other startups for app marketing. If you manage to get their attention, you will see a phenomenal increase in downloads when they cover your app in their video or blog.

It is essential that your app should possess a value-quotient if you want to increase app downloads. The app that offers best user experience, is easily discoverable and offers needed utility in a user’s life is sure to become popular, soon.

Keep the above tips in mind to increase your app downloads and be a successful entrepreneur in the dynamic digital world dominated by mobile apps.

Want more tips from Rajat? Check out his Q&A in the BizSugar Mastermind Community: details in Designing Websites for Optimum Mobile User Experience (UX): AMA with Rajat Chauhan.

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Rajat Chauhan

Digital Marketing Head @ Techtic Solutions Inc. A #FullStackMarketer focused on #BetterWriting with #DisciplinedCreativity for the ultimate #GrowthHack. A tech lover brewing more filter-coffee while having fun with the small-tiny nonsense of daily life happening around, so that I can let them happen too.
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Comments

  1. Good read. We’ve recently made our first mobile application and looking for some ways to increase it. So, thank you for sharing this informative and helpful post.

    Reply

    • Hi Mayumi,

      Great to see you here! Thank you for stopping by, reading, and showing your support. (Oh, and for the great comment too.)😉

      Looking forward to seeing YOUR mobile app growth.

      Thanks again!

      -@rajatchauhan

      Reply

  3. Your mobile app marketing strategies must be planned well before you publish an app. Even more importantly, a major part of it takes place even after you publish the app.

    So, start designing your app with a marketing strategy in your mind, even as you wireframe and prototype your app. This means that your app itself should ensure the success of your app, even as you start designing your app.

    Find out more about launching a mobile app in Planning Your Mobile App Marketing Strategy.

    Reply

    • Hi,

      You have to first understand that your main focus has to be the end-users of your app. You are essentially dealing with people and so, you will have to study their mobile behaviour and understand the same, before embarking on a particular development or marketing strategy.

      However, every business needs to solve a problem to be successful. The main question you need to ask yourself is “What is the objective of the app”. Your app idea should either be able to solve a key issue users/businesses are facing, or should be bringing something your potential market has never seen before. And that definitely helped make it successful. 🙂

      Thank you
      -@rajatchauhan
      Rajat Chauhan would love you to read ..3 Rock Solid Features of Ionic ‘Beryllium’ to Create Incredible Mobile AppsMy Profile

      Reply

  6. HII Rajat,
    Thanks for the blog commenting post it is very nice concept and i have read to all topic to very easy to learn.Amazing tips especially for beginners.it is awesome artical.
    And Again thanks for sharing increasing app.

    Reply

    • Hi Joddy,

      Very true. +1 brownie points for putting that. 🙂

      However, the app stores are more competitive every day and app publishers are looking for more intelligence and organic advantages in order to build a sustainable mobile business. Both the Apple App Store and Google Play Store have made multiple changes to their ranking algorithms over the past years.]

      And these app stores are cracking down on fake Play Store reviews and this shift is going to affect this practice in their rankings.

      Ultimately, its the users and the experience they get from the app decides the destiny of the business growth.

      Thank you for coming by and leaving your comment.
      Rajat Chauhan would love you to read ..Why React JS is the Most Preferable for Your Next Development Project?My Profile

      Reply

    • Hi Abhishek,

      I’m glad you found my post to be so helpful. That makes me happy 🙂.

      I appreciate the kind words 👏. I hope you have a great time digging through all the resources in the post.

      Hope you’re having a great week, Abhishek. Thanks again!

      -Rajat
      Rajat Chauhan would love you to read ..Game of App DevelopmentMy Profile

      Reply

  11. Hi there,

    Firstly, Bunch of thanks for sharing your valuable knowledge with us.
    Actually, I was looking for some tips to increase app development strategy & eventually I came across your website, the article was so descriptive & contain all required important information to increase app download.

    Thank you

    Reply

  12. Hello Rajat. Great blog!
    I just read this blog. It provided me a clear understanding of how to grow business by increasing app downloads.
    Mobile apps truly have revolutionized the way small businesses function today. It’s interesting to see some of the insights in the blog. I like the way you have explained all the information in a simple manner and step-by-step.
    As I’m starting up my marketing company, I need to make sure we do this properly.
    I actually wait to see the blogs posted over here!
    Thanks for sharing this valuable information.

    Reply

    • Increasing number of app downloads and average user time on your app will describe the growth story of your business, it actually stimulates your business growth by giving your users an option to get engaged with your business at their ease.
      Moreover, We need to track user interaction and collect leads from the app! 🙂

      Thank you.
      Rajat Chauhan would love you to read ..IoT in Healthcare – An Advance Technology BoonMy Profile

      Reply

      • Thanks Rajat for the quick revert. Well the main problem that I am facing is that I am getting daily downloads and installs of my app but there is another side of it , that is uninstalls, 70-85% of the users are uninstalling the app in a day or 2, instead of having the high quality content and good UI.

        Reply

        • Let’s face it, as mobile app marketers, we’re going through some growing pains.

          But, you don’t shift your focus from acquisition to retention, at least you should be happy as people are downloading the app! To break the next milestone, you need to test the app frequently from the user’s perspective to set it properly in the ‘game of apps’.

          Game of Apps:https://bit.ly/2CSBVFI

          Moreover, you must look into the other aspects of your application, you can share your app downloading link here so that we can look at it and hopefully help you to get more downloads to help your business grow.

          Thank you.
          Rajat Chauhan would love you to read ..IoT in Healthcare – An Advance Technology BoonMy Profile

          Reply

  15. I am a professional Videographer with over 10 years of experience in video marketing ad making. I need to know how does it cost to create an Android application which is not very complicated but simple one?
    Sid Shukla would love you to read ..Do Your Videos Auto Play?My Profile

    Reply

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