Small businesses, brands, startups and established companies — nearly everyone in the global business landscape is trying to ride the mobile tide for business growth.
According to Statista, the number of app downloads will pass 258 billion by the end of 2022. It was just 178 billion in 2017.
In an ecosystem where everyone is hooked to their mobile phones, a lot of growth opportunities have surfaced for your business. Having a mobile app is pertinent if a business wants to grow in modern times.
Customer acquisition, being the greatest challenge, has caused businesses to focus on new ways of attracting buyers by persuading them to download a mobile app.
Developing a Marketable & Download-worthy Mobile App
The latest figures concerning the number of mobile apps reveal that there are approximately 4.1 billion mobile apps across platforms. In such a competitive market, getting user attention is a monumental task for developers as well as businesses.
Total Number of Mobile Apps
Before you start planning your app marketing strategy, it is important to develop an engaging mobile app.
For your business growth strategy to be rewarding, your mobile app should have the required intuitiveness if you plan to go the mobile route. Here are some ways you can build a marketable & engaging mobile app:
- Focus on Refining Your Product Offering
- Outline Your Core Objective
- Research About Target Audience
- Focus on User Experience
When it comes to mobile application development services, all your energies should be channelized towards adding value to a user’s life. In a competitive app landscape, if you offer a delightful user experience & something of value, users will definitely take note of your efforts.
You should have a great product and your app should offer the most engaging user experience for successfully marketing your mobile app.
Perfecting an App Marketing Strategy to Increase App Downloads
If you want to grow as a business through the mobile route, you need to have a solid mobile app marketing strategy. Even if you sign up the best mobile app development company and build a great app, without a documented marketing strategy, everything will be futile.
Here are some great tips to fuel your app marketing strategy and increase your app downloads:
1. App Store Optimization
App Store Optimization (ASO) is the process of enhancing the visibility of a mobile app across the Google Play Store or Apple App Store. Do not let your app be lost in the crowd. You must properly optimize!
App Store Optimization (ASO) is a cost-effective strategy to increase app downloads. To optimize an app for discoverability, align the app’s metadata elements such as title, description, keywords, screenshots, etc. with industry trends and best practices.
When an app is optimized, more users are able to find the app in the store which increases the downloads, organically. A great way to start with ASO is by using free resources like Google Keyword Planner or Apple Search Ads Recommendations for keyword ideas.
ASO Ranking Factors
2. Grow Your Online Presence
To ensure users know about your app, it is important to come out of your cocoon and invest in increasing your brand awareness online. You can start by building a dedicated website or landing page for your app that gives users information about everything they can expect from your mobile app.
Also, having a website will help you increase reach as you can post valuable content on your blog and attract potential users to your mobile app.
Once you have a website in place, you should start creating awareness about the mobile app’s features, design improvements and more using social media.
Social media is a place where almost everyone is present. This means you have a high chance of attracting your target audience. Start with having a Facebook page and Twitter handle. You can go for as many social media platforms that you can manage.
Make sure you keep every handle updated with highly-relevant content. When you create an online presence, you are seeking to benefit from word-of-mouth publicity and virality quotient of your mobile app.
If your app offers great value to the end-users, your app downloads will increase phenomenally when you start promoting across multiple channels.
3. Encourage Users to Leave Reviews & Ratings
When people are talking about your mobile app, it is expected to garner more downloads. App store algorithms are known to boost app rankings of apps with a large number of positive reviews.
This not only increases your chances to be discovered, but it also creates long-term goodwill for your business.
In a world of social opinion, users rely on the opinions of others before taking action. So, if your app has several glorious reviews, you will be surely rewarded with a greater number of downloads.
One way of motivating users to leave a review is to target them at the right time. Using in-app analytics and push notifications, you can prompt a user to leave a review when he is constantly hooked to the app.
Though reviews help, keep in mind that even a single negative review can tarnish your reputation forever. To eliminate the chances of a bad review, focus on creating a mobile app that offers a great experience.
Identify and correct bugs as soon as possible and provide excellent support to aggrieved users by giving them an easy-to-find option to contact your support team.
4. Collaborate with Media, Bloggers & the App Community
One of the best ways to market your mobile app is to get people to talk about it. There is nothing better than word-of-mouth publicity. And when it comes from reputed sources, it does wonder for your business reputation and mobile app downloads.
There are a number of ways to get others talking about your app. You can go to the media with an attractive and engaging press kit, top it up with a well-written press release and contact journalists and influencers with the same.
Find the most relevant influencers as per your industry segment and convince them to collaborate with you for app promotion. Don’t pitch as a salesman but show how your app adds value to their as well as their followers’ lives.
You can also collaborate with industry bloggers as well as other startups for app marketing. If you manage to get their attention, you will see a phenomenal increase in downloads when they cover your app in their video or blog.
It is essential that your app should possess a value-quotient if you want to increase app downloads. The app that offers best user experience, is easily discoverable and offers needed utility in a user’s life is sure to become popular, soon.
Keep the above tips in mind to increase your app downloads and be a successful entrepreneur in the dynamic digital world dominated by mobile apps.
Want more tips from Rajat? Check out his Q&A in the BizSugar Mastermind Community: details in Designing Websites for Optimum Mobile User Experience (UX): AMA with Rajat Chauhan.
Latest posts by Rajat Chauhan (see all)
- 4 Tips to Grow your Business by Increasing App Downloads - May 12, 2019
Hi,
Great post! the main concern after the development of an app Is the app downloads. I this post is the best for every business who want to increase their app downloads.
Hey Rajat!
Thanks for these amazing tips for incresing app downloads, it is very important for me as I am a newbie!
Thanks again!
Cheers…
Rajat Das would love you to read ..Download Dream League Soccer 2020 7.17 Apk + Mod (Money) + Data
This article is a good one. Having an app is great but it needs to be truly exceptional in order to increase the number of downloads from your end-users. I also agree that another way is through positive reviews or by word-of-mouth from the people who have tried using your app. Thank you for sharing these helpful tips.
Anna C. would love you to read ..11 Top Reasons You Should Be Self Publishing On Kindle To Make Money Online
thanks for the information we recently started working on our android app at uiz
clara tribbiani would love you to read ..The Best place to work in IT? You will be surprised
Great tips! Will definitely do try the things that you have shared here, thank you for sharing this! Very helpful and informative! 🙂
Hey Marie,
Thanks for the comment. I’m glad you found it informative and helpful.
Let me know your growth stats once you implements these strategies. Wish you luck with your app downloads and ASO challenge.
Thanks again.
-RajatChauhan
article is nicely explained and easy to understand. very informative post. thanks for sharing your knowledge with us.
Awesome! Really appreciate it.
I do try to provide useful tips whenever I write. I’m glad you enjoyed this post!
Thank you Riya. Hope you’re having a great day! 😊
-Rajat
This information is really helpful for increasing the business. thanks for this valuable information sharing with us. keep it up.
These tips are really used to develop my business. such a useful information. keep it up.
Hi Riya,
I’m glad you liked the post and found it helpful.
Thank you for stopping by, Riya. Hope you have a great day.😊
-rajatchauhan
Thanks for sharing this wonderful App Engagement Strategy. I like it this strategy. I will also try it
Hi Rahul, thanks for the feedback, hope it helps.. Good luck with your app promotion!👍
Rajat Chauhan would love you to read ..Why React JS is the Most Preferable for Your Next Development Project?
Good read. We’ve recently made our first mobile application and looking for some ways to increase it. So, thank you for sharing this informative and helpful post.
Hi Mayumi,
Great to see you here! Thank you for stopping by, reading, and showing your support. (Oh, and for the great comment too.)😉
Looking forward to seeing YOUR mobile app growth.
Thanks again!
-@rajatchauhan
Great tips for increasing business. and amazing tips for start up. and the most knowledgeable for the beginner. thank you for this information
Jordantours would love you to read ..Petra Day Tour from Aqaba
Hi,
Thank you! I’m so glad you enjoyed it.
Appreciate you taking the time to comment. Hope you have a wonderful day!
-@rajatchauhan
Rajat Chauhan would love you to read ..3 Rock Solid Features of Ionic ‘Beryllium’ to Create Incredible Mobile Apps
Your mobile app marketing strategies must be planned well before you publish an app. Even more importantly, a major part of it takes place even after you publish the app.
So, start designing your app with a marketing strategy in your mind, even as you wireframe and prototype your app. This means that your app itself should ensure the success of your app, even as you start designing your app.
Find out more about launching a mobile app in Planning Your Mobile App Marketing Strategy.
Hi,
You have to first understand that your main focus has to be the end-users of your app. You are essentially dealing with people and so, you will have to study their mobile behaviour and understand the same, before embarking on a particular development or marketing strategy.
However, every business needs to solve a problem to be successful. The main question you need to ask yourself is “What is the objective of the app”. Your app idea should either be able to solve a key issue users/businesses are facing, or should be bringing something your potential market has never seen before. And that definitely helped make it successful. 🙂
Thank you
-@rajatchauhan
Rajat Chauhan would love you to read ..3 Rock Solid Features of Ionic ‘Beryllium’ to Create Incredible Mobile Apps
Hi, Rajat Chauhan
I have my app on google play store but my apps downloads were not increasing
Thanks For These 4 Tips 🙂🙂🙂 Keep it up 🙂🙂🙂
Hi Yogendra,
Thank you for the warm welcome, my friend!
I hope you’ll be able to optimise your app better way to gain more downloads.
Thank you.🙂
Hi Rajat,
I must say you have chosen an interesting topic for your blog. I read it and I found it very interesting. And I totally agree that applying these given tips can really help in app marketing strategy and increase app downloads. Thank you for sharing such an informative post with us!
Annapurna Dwivedi would love you to read ..How To Pick The Best Web Designing Company
Hi Annapurna,
Thank you! I’m so glad you enjoyed it.
Appreciate you taking the time to comment, Annapurna. Hope you have a wonderful day!
– @rajatchauhan
Rajat Chauhan would love you to read ..Why React JS is the Most Preferable for Your Next Development Project?
HII Rajat,
Thanks for the blog commenting post it is very nice concept and i have read to all topic to very easy to learn.Amazing tips especially for beginners.it is awesome artical.
And Again thanks for sharing increasing app.
Hi Vedant,
Appreciate it!Glad you enjoyed it! Hopefully the next couple more reads will be just as interesting for you. 😉
-@rajatchauhan
Rajat Chauhan would love you to read ..Game of App Development
Hi Rajat,
Very interesting article indeed! Thanks for sharing valuable information. I will sure try to use it.
Thanks.
Hey Charmi,
Thank you! I’m really glad you enjoyed it. 🙂 I would love to see your results.
Rajat Chauhan would love you to read ..Why React JS is the Most Preferable for Your Next Development Project?
I believe people are often making the mistake of getting fake reviews and that is kind of backfiring for their apps. It is upto them to address it.
Hi Joddy,
Very true. +1 brownie points for putting that. 🙂
However, the app stores are more competitive every day and app publishers are looking for more intelligence and organic advantages in order to build a sustainable mobile business. Both the Apple App Store and Google Play Store have made multiple changes to their ranking algorithms over the past years.]
And these app stores are cracking down on fake Play Store reviews and this shift is going to affect this practice in their rankings.
Ultimately, its the users and the experience they get from the app decides the destiny of the business growth.
Thank you for coming by and leaving your comment.
Rajat Chauhan would love you to read ..Why React JS is the Most Preferable for Your Next Development Project?
Great post! All of the tips you’ve mentioned are all useful! Will take note on this. Thanks for sharing this informative blog.
Thank you! Glad you enjoyed it, Kyra. 🙂
Hopefully this post can act as a resource for your purpose.
Hi Rajat,
I’m first time on this blog and you are passing great value to your readers.
And yes I totally agree with the points you have mentioned and many are ignoring these.
Keep up the good work.
Abhishek Bamotra would love you to read ..Is Bluestacks safe for your computer? Windows and Mac
Hi Abhishek,
I’m glad you found my post to be so helpful. That makes me happy 🙂.
I appreciate the kind words 👏. I hope you have a great time digging through all the resources in the post.
Hope you’re having a great week, Abhishek. Thanks again!
-Rajat
Rajat Chauhan would love you to read ..Game of App Development
Hi there,
Firstly, Bunch of thanks for sharing your valuable knowledge with us.
Actually, I was looking for some tips to increase app development strategy & eventually I came across your website, the article was so descriptive & contain all required important information to increase app download.
Thank you
Be sure to give it a bookmark. Also, we are preparing a post on app download strategy.
🙂
Rajat Chauhan would love you to read ..IoT in Healthcare – An Advance Technology Boon
Hello Rajat. Great blog!
I just read this blog. It provided me a clear understanding of how to grow business by increasing app downloads.
Mobile apps truly have revolutionized the way small businesses function today. It’s interesting to see some of the insights in the blog. I like the way you have explained all the information in a simple manner and step-by-step.
As I’m starting up my marketing company, I need to make sure we do this properly.
I actually wait to see the blogs posted over here!
Thanks for sharing this valuable information.
Thank you Sagar for finding the post helpful. 🙂
Great to interact you and best of luck with your agency.
Rajat Chauhan would love you to read ..IoT in Healthcare – An Advance Technology Boon
Great Article,
But I have a Question on it;
How can I see My growth Proccess?
Increasing number of app downloads and average user time on your app will describe the growth story of your business, it actually stimulates your business growth by giving your users an option to get engaged with your business at their ease.
Moreover, We need to track user interaction and collect leads from the app! 🙂
Thank you.
Rajat Chauhan would love you to read ..IoT in Healthcare – An Advance Technology Boon
Thanks Rajat for the quick revert. Well the main problem that I am facing is that I am getting daily downloads and installs of my app but there is another side of it , that is uninstalls, 70-85% of the users are uninstalling the app in a day or 2, instead of having the high quality content and good UI.
Let’s face it, as mobile app marketers, we’re going through some growing pains.
But, you don’t shift your focus from acquisition to retention, at least you should be happy as people are downloading the app! To break the next milestone, you need to test the app frequently from the user’s perspective to set it properly in the ‘game of apps’.
Game of Apps:https://bit.ly/2CSBVFI
Moreover, you must look into the other aspects of your application, you can share your app downloading link here so that we can look at it and hopefully help you to get more downloads to help your business grow.
Thank you.
Rajat Chauhan would love you to read ..IoT in Healthcare – An Advance Technology Boon
Hi,
I am agree with you on Encouraging user to give their reviews on your apps but these reviews should be reliable not fake. App should be crash-free. We can also Motivate users to make referrals with their friends so that app downloads should increases.
Thanks for sharing this article!
Kajal Sharma would love you to read ..Google Confirms their De-indexing issue is now Completely Resolved
The User experience (UX) is the biggest think to make a big win with your app, and yes, I agree with you reviews should be genuine. You could argue it’s a personal bias on my part,, +1 brownie points for noticing that. 🙂
Rajat Chauhan would love you to read ..IoT in Healthcare – An Advance Technology Boon
I am a professional Videographer with over 10 years of experience in video marketing ad making. I need to know how does it cost to create an Android application which is not very complicated but simple one?
Sid Shukla would love you to read ..Do Your Videos Auto Play?
Hey Sid, It all depends upon the specifications of functionalities you want to create with your mobile app, However, for a roughly idea an app can cost you $4000 to $10000 USD. Moreover, drop me a mail and I will get back to you with the exact cost.
Thankyou.
Rajat Chauhan would love you to read ..IoT in Healthcare – An Advance Technology Boon
Amazing tips especially for beginners , Thanks a lot. And i think its really will help me in marketing of my applications .
Awesome!
Would love to see your results if there is anything in particular you’d like to share.