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Are You Easy to Find Online?

August 19, 2008 By Gail Gardner 7 Comments

The easier you make finding your business or Web site, the more traffic you will have. Potential visitors come from an unlimited number of sites and use different search phrases. The more places you list your business – and the more complete your listings – the more likely each person is to find you.

The good news: most of the best places to list your business are FREE for the asking.

The “bad” news is you have to be willing to invest time locating and submitting to them (or pay someone to do it for you). That really is NOT bad news though – a one time investment that keeps rewarding you indefinitely is well worth the time and/or money required.

While search engines are one way to be found they are certainly not the only way or even the most probable way. If your business serves a local area you will get far better results ensuring that you have good local listings.

Each local search site provides unique information and was originally created from a different data source. If you run ads in printed yellow pages you may find you are already listed on some sites; however, the listings are often incorrect and can always be improved.

No matter how exceptional your service or terrific your Web site, if your new (or even existing!) customers are unable to find you easily you are definitely losing business. The more frequently your information pops up the more business you will get.

If you want more business – whether that is visitors, sales, leads, or subscribers – decide now to invest some time or money in being found by adding yourself with complete listings that include all the keywords your potential customers are likely to use.

Even if you have all the business you want right now, the current economy may change that. More importantly, if your existing customers have difficulty finding you they may just decide to try someone else who IS easy to locate.

Future posts will provide step-by-step instructions to guide you in locating and listing yourself and tips on copywriting and keyword selection. (QUICK TIP: Include all words and phrases that describe your business in your listings. Search engines index words and phrases. More on this in a future post.)

STEP-BY-STEP Local Search Listing Process:

  • Growing Businesses with Local Search (Understanding Local Search and checking for existing listings)
  • Links to Add Your Business or Web Site to FREE Local Search Engines (Direct links for adding your listings)
  • How to Promote Your Business Online (Explains what information you need to use when adding or editing your Local Search listings and provides more background on why you need to use Local Search)
  • Business Information Form: printable form to gather all of the  information needed by the local search directory sites for each business or Web site you wish to list
  • Compiling (researching or brainstorming) your keyword lists to ensure your listing gets maximum exposure
  • Track your listings
  • Confirm your listings are live and check them for accuracy
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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

Latest posts by Gail Gardner (see all)

  • Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income - December 9, 2020
  • How to Create a Blog to Promote Your Services - December 9, 2020
  • Influencer Marketing Guide For Maximum Business Growth - November 26, 2020
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Filed Under: Local Search Tagged With: increase website traffic, Local Search, website traffic

Comments

  1. Eva Smith says

    July 9, 2020 at 11:18 am

    Nice blog post about how we can put our business online by following the tips explained in the blog post. Nice blog post keep the good work going.

    Reply
  2. Syed Brothers says

    April 20, 2020 at 2:20 am

    I really like the step by step explanation. Very easy to understand thanks….

    Reply
  3. Bharath kumaran says

    November 24, 2016 at 3:36 am

    Thank you Gail.Your article have lot information about increasing website traffic..This article is very useful to all bloggers..I followed your tips to my blog..My blog traffic increased..Thank you so much..
    Bharath kumaran would love you to read ..[ SAVE 100$] Skillshare Discount Code – 3 Months 0.99 $My Profile

    Reply
  4. Ametist says

    February 26, 2015 at 10:25 am

    Old post, but still very good, i have been use it long time ago, and bring a lot of traffic.

    Reply
  5. Meghan says

    September 10, 2014 at 8:15 am

    Good one Gail again! i have noted the steps and book marked it for future reference.

    Reply
  6. iDev says

    January 23, 2014 at 7:33 am

    As SEO I always try to increase the traffic for my site. I love to do the experiments and get a traffic and ranking from them. Thanks for the post Gail. 🙂

    Reply
  7. Jack Daniel Provost says

    March 3, 2011 at 2:35 am

    Wow! Thank you for the step by step! Loved it! Local Searches is huge potential!

    Reply

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