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Increasing Incoming Links: THE Most Important Way to Increase Online Visibility

September 14, 2008 By Gail Gardner 6 Comments

Few realize that as complicated as it is to do it well, building a site is the easy part. No matter how beautiful, brilliant, or useful your site is, if no one can find it your work will come to naught. Behind the supposed secrets of SEO (Search Engine Optimization), and search engine listings, and submitting directories is one great truth: you have to make it easy for people to find you.

The secret of being found on the Internet is the same as the secret of real estate: Location, location, location. You must be sure links to your site are placed where your target audience already is!

This is not hard to do. It is very time-consuming. If you can afford to pay someone with experience and exceptional skills I highly recommend you do so because what they know will greatly increase their results.

If you can’t, just start doing it yourself and learn as you go. Any links are better than no links.  Read the posts here and the links to the recommended resources if you want to learn this skill. Here are some tips to get you started:

  • Beware of using automated submission sites or software. This is NOT recommended as it can cause more issues than benefits.
  • All incoming links are NOT created equal. Focus on quality links from related sites. Avoid links from what many refer to as “bad neighborhoods”.
  • Do NOT Buy Links – (There can be exceptions but this would be an advanced skill best avoided until you know clearly what your intent is and how it may affect your search engine placement.)
  • Do NOT waste your time posting on free-for-all link sites – Few read them except for others enticed into wasting their time posting there. They are considered bad neighborhoods.

I encourage those interested in learning a very valuable skill that can allow them to make a comfortable income through helping others to focus on learning linking. If it seems overwhelming at first, become a specialist on just one part of linking. We will help anyone who is sincere learn and send them work. More on that will be posted here regularly so be sure to either subscribe or visit often.

ADDITIONAL RESOURCES:

  • Introduction to Linking and Incoming Link Concepts
  • Effective Strategies to Generate Incoming Links
  • Increase Your Site Traffic Through Incoming Links
  • Sources of Incoming Links
  • How to Get Great Incoming Links – Excellent article for understanding which links are good quality and which should be avoided.
  • Increase Link Popularity: How Important are Incoming Links to Your Search Engine Positions
  • How Many Quality Back Links Does Your Site Have?
  • 7 Link Building Mistakes to Avoid at All Costs – Like us, this writer marches to a different SEO drummer.
  • Incoming Links – The Value They Give to a Web Site
  • Submitting Your Site to Search Engine: What NOT to Do!
  • Search Engine Optimization with WordPress – Like many articles online, this one is heavy on the what but light on the how

REFERENCE RESOURCES:

  • Directory of Directories – Check here to see if there is a directory of sites for your niche

RECOMMENDED CONSULTANTS:

If you can afford to hire the best I highly recommend it. Here are some specialists who are extremely well respected in their respective niches:

  • Link Building: Eric Ward – mention link building expert to anyone and his name will come up.  Although we have never personally used his services, he comes highly recommended by other exceptional specialists we know personally.
  • Link Baiting: Lyndon Antcliff CornwallSeo – Lyndon is the best known expert linkbaiter – well respected in Search Engine Marketing (SEM) circles.
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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

Latest posts by Gail Gardner (see all)

  • Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income - December 9, 2020
  • How to Create a Blog to Promote Your Services - December 9, 2020
  • Influencer Marketing Guide For Maximum Business Growth - November 26, 2020
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« Everything You Do Online is Being Tracked. Find Out How, By Whom, Why, Now What
Search Engines Are NOT As Important As Many Believe They Are Because »

Filed Under: Free Ways to Get Traffic Tagged With: Link Building, online marketing

Comments

  1. Satrap says

    February 9, 2011 at 3:30 pm

    While there are so many ways to build backlinks, I found that the best way (at least for me) is article submission. You can build lots of truly quality one way backlinks that you are sure will be there forever (at least in most cases). Not to mention if you use a submitter tool or develop a simple method for fast submission (like I did), you can build lots of links fairly quickly.
    Satrap would love you to read ..How to Make Money on CraigsListMy Profile

    Reply
    • growmap says

      February 9, 2011 at 7:48 pm

      Hi Satrap,

      If you mean ORIGINAL articles yes those links last over time, but if you mean many submissions of the same article you’ll find that they will get filtered out as duplicates pretty quickly these days.
      growmap would love you to read ..Building Traffic Using Anchor TextMy Profile

      Reply
  2. neil says

    August 26, 2010 at 3:02 am

    “Do NOT waste your time posting on free-for-all link sites ” true, but sometimes i think people struggle to know where to obtain one way links

    Reply
    • growmap says

      February 9, 2011 at 7:50 pm

      Hi Neil,

      The best links are in content links on related sites and the way you get those is by developing relationships with the owners of other sites in your niche. Blogs that allow comments and especially those that use CommentLuv make that easy.
      growmap would love you to read ..How CommentLuv Grows Businesses and BlogsMy Profile

      Reply
  3. Martin says

    July 9, 2009 at 4:24 am

    Link Building is considered as an off-page SEO factor because the value is determined by another page. Anchor text in your inbound links is the main factor when building backlinks. The Search engines manly rely on link popularity, the higher the link popularity the greater the chance of your site’s visibility.
    Link Building is a time consuming process. It should be thought of as a long term goal. An effort made by you today will result in better search engine rankings for tomorrow.

    Reply
    • growmap says

      February 10, 2011 at 12:58 am

      Hi Martin,

      Yes, unless you make Big G mad and they G-slap you like they did me. It is all a game and we are all just players.
      growmap would love you to read ..Building Traffic Using Anchor TextMy Profile

      Reply

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