No matter what your website is about, it has to be fast.
An aesthetically pleasing website means nothing if visitors can’t accomplish what they need to right away – like reading a blog post or making a purchase.
DoubleClick by Google discovered that sites that load in 5 seconds had 70% longer sessions and 35% lower bounce rates.
That said, load time impacts the user experience.
But while you’re trying to achieve your digital marketing goals, you could be unintentionally adding features and elements that slow down your site!
Don’t worry; we’ll fix that!
Today, you’ll learn nine ways on how to improve website performance. These tips should help you:
- Provide a better user experience
- Improve your conversions
- Boost your search engine visibility
Let’s dive in.
How to Improve Website Performance
1. Minimize HTTP requests
HTTP requests occur when a web browser requests a website server to download the different elements of a page. For example, images, text, and multimedia. The more HTTP requests made, the longer the page loading time.
Check how many HTTP requests your page is making. You can use Chrome DevTools. These tools also check for files that take the longest to load.
2. Reduce image sizes
Higher definition images have large file sizes. Since these images matter, removing them isn’t the best solution. Instead, reduce the size of your image files.
Another tip is to combine several images on a web page into one image using CSS sprites.
3. Code your website for mobile users first
Fact: Today, most users visit websites using a mobile device.
Therefore, you must optimize your website for mobile viewing. Google rolled out its mobile-first index in 2018. This means that Google indexes and ranks sites based on their mobile-friendliness.
Not sure whether your site is mobile-friendly?
Check by entering your website URL into Google’s Mobile-Friendly Test Tool. The tool lists all the mobile usability problems that your site has.
4. Use a CDN
A CDN or content delivery network prevents slow loading times, especially when your site is experiencing high traffic levels.
Instead of one server, you’ll be using a network of servers to show your content to visitors from no matter their location. This ensures that your site shows your content faster and more consistently.
6. Enable browser caching
Browser caching allows you to store the cached version of your website in your visitor’s browser. The result? Your website loads faster the next time the same visitor returns.
7. Choose the right hosting plan
Don’t make the mistake of choosing the cheapest hosting option without considering your traffic. A shared hosting plan is perfect if you have a low-traffic website.
But for high-volume and high-traffic sites, shared hosting isn’t the best option. Shared hosting means that you’re sharing the server with other sites. This limits your bandwidth.
The best option for a faster speed would be a dedicated server hosting plan.
If you’re looking for a reliable host, one of the best options out there is WPEngine. Ensuring better site performance, it features a global CDN, an advanced caching solution, and threat detection.
To make matters better, you can save 20% from the regular price if you sign up now and use this WPEngine coupon.
8. Offload your website checking to a cloud-based host
Using a cloud-based website monitoring service keeps track of things like your hard drive usage and RAM performance while allowing you to focus on your business.
9. Optimize the delivery of CSS
Un-optimized CSS may lead to slow pages. One method to optimize CSS is to use inlining for small external CSS files. This entails including your CSS into your HTML file.
Another technique is to organize your CSS code by removing duplicates and reducing white space.
You already know how to improve website performance with the tips above. Know that you don’t have to do them all at once.
Start by checking your site speed and determining the factors that impact your site the most. We hope you learned from today’s post!
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