Email marketing is a proven way to register better business growth. However, you only achieve actual conversions rates when you opt for the right ways of marketing, which ensure that the email recipients do open your emails.
While getting funding for business might be easy, running one successfully requires continuous efforts and monitoring. Email marketing is a boon for both small and large businesses, as it offers ample gains with low amounts of investment.
But you only achieve better ROI (Return on Investment) when the email recipient (or your prospective customer) actually opens your email and reads its content. Below are some strategies that will ensure that your customers open the majority of your emails.
Make Impressive Headlines
Not all emails are able to grab the attention of the recipients because they do not all have impressive and attractive subject lines. The concept of impressive headlines applies to other media as well.
You will find that in newspapers and magazines only impressive headlines can get the right/adequate attention, and such headlines also register more sales. In order to have the best and most appealing subject lines for your emails, see that your headlines have the following qualities:
- Capable of evoking humor
- Concise and clear
- Have the least number of characters
- Personalized and delivers the content in a specific way
- Have numbers and/or lists
- Amazing, attractive, or even mysterious
Ensure That Your Emails Can Be Scanned Easily
Users like those emails that they can easily scan. Scanning helps repel viruses and other dangers involved in email. Here are some traits that make an email easy to scan:
- Keep the content precise and short
- Use the subheads
- Include links
- Present all content in bold and make it colorful
- Use bullets or numbers
- Adopt a conversational tone
Never Forget to Include the CTA
CTA or Call-to-Action is a great way to motivate your customer to buy your offering. The calls should be logical, compelling, and should be in contrast to the other text (in colors and/or fonts) so that your readers can easily know where to get your product/service.
Note: Do not include more than one CTA, as your message should not seem overly desperate and needy. Including more than one will also confuse customers as to which action you want them to take.
Carry Forward Your Brand’s Image
The recipients of emails are suspicious of emails that come from unknown sources because there is the chance of a virus, among other threats. See to it that your email has your brand logo, as well as fonts or color schemes that inspire trust in the internet users. While genuine emails speak for themselves, it is better that you take this consideration seriously.
Keep Resending Emails Until You Get the Response You Desire
In order to boost email open rates, keep sending your emails again and again. Know which of your emails have been opened, and persevere in order to get the desired results through the other emails. The more times you send an email to a web user, the more likely it is that he or she will open the email and then opt for your service/product.
Of course, don’t just send the emails again with the same subject line. Change the headline and see which one works best. This way you’ll not only improve open rates for your emails but you’ll also know what gets your customers to respond.
One consideration you should make is the number of emails you actually send each day. For example, what if someone is on lots of mailing lists and everyone decides to send emails on a Thursday? Over a period of time, the open rates for Thursday will drop as people’s attention spans drop because they are receiving too many emails.
17.7% of emails were sent on a Tuesday, with only 8.8% on both Saturday and Sunday. We want our emails to stand out, and they simply will not on days that someone’s email inbox is clogged up!
Therefore, I would recommend testing a variety of different times and days to make sure you find the optimum time for your mailing list. Also remember that the optimum time might eventually change.
There are some other steps you can take that will further boost your open rates, including asking people to add your email address to their address books. If they do so, your email delivery rates will definitely improve.
Conclusion
Boosting email open rates is a skill you can master through time and testing. You can certainly learn all kinds of tactics, but each email list “owner” has different customers who respond to different copy. Follow the best practices, test a little, and you’ll be on your way to increasing your open rates soon enough.
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From my testing, personalization in the subject line is also good. E.g. using the recipient’s first name with something like MailChimp’s merge tags.
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Thanks for sharing five spot on tips Zak!
And thank goodness, none of your market tested solutions
are overly techie.
Any and all of them, can and definitely should be implemented
over time.
And by doing so, we will definitely start to see an experience, some
positive results! Thanks!
Mark would love you to read ..How Sometimes Even Smart Entrepreneurs Miss The Mark With Their Online Marketing!Part Two
In this article you have mentioned really important tips to improve our email open rates. Thank you Zak for sharing it.
Hello Zak
Very detailed and interesting post But I would like to add something here, I was struggling to get high open rates I tried all the subject line nothing is working for me well but then I read somewhere (Don’t remember now where) that send email again to those people who have unopened email status with a changed subject line.
Trust me it works and we got more open rates. Thanks for your article 🙂
Hello Anuradha Chawla,
Yes, that’s an excellent point that was missed out.
You are absolutely right about that. Yes, the subject line has to be changed for each follow up otherwise it’ll look spammy.
Thanks for including that piece of detail.
Good luck
Zak Mustapha would love you to read ..8 Guest Blogging Mistakes That Won’t Get You Published
Hi Zak! Great post. Definitely a catchy headline is key to open rate. Also, avoid ending in the spam boxes otherwise it’s never gonna be opened. By the way, I was wondering you mentioned sending a follow up email. How many follow up emails do you think is enough before we pause following up a person?
Hi Emmerey,
Thanks for your comment.
That’s an excellent question that many people have.
So to answer your question, then there are two opinions on this. Some experts say 3-5 times and others say keep following up until they respond. I personally find the first one to be more suitable in this digital age.
Hope that helps.
Zak Mustapha would love you to read ..8 Guest Blogging Mistakes That Won’t Get You Published
Great! Thanks Zak for the tips! Definitely checking out your other articles. Would love to learn more!
Emmerey Rose would love you to read ..How to Ramp up Your SEO with Great Audience Engagement
Thanks for these great tips. Here’s my list:
Create an engaging subject line. The subject line is the first thing a customer sees on any email. …
Write to one person. …
Write quality content. …
Send from a person, not a company. …
Send at the right time. …
Avoid spam filters. …
Segment your list carefully. …
Don’t buy leads.
Hope it will be helpful to you guys!
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Impressive Article! Striking points mentioned in the Article are opt and specific. Headlines must be eye-catching, for that we must acquire Innovative style of writing. Mail must be crisp and adequate. The prime reason behind writing or designing campaigns is “sales” after all! Reader / Visitor must know how to contact us (CTA- Call to action).
Thanks for writing useful article, keep writing!
Hi Zak,
I did not have much information on this subject. You have provided very useful information.
Do you know what! Now I know why people subscribe me and not returning back. Actually the thing is that, I am not making my email interesting. But, you just save me my friend. Starting working on your tips. Thanks ZAK
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Hi Zak,
In the internet marketing field mail is also one of the important. I was doing some email marketing this few day but my open rate is comeing very less.
It is like some 5% are opening. So thanks to you very much toshare me all this trick for making my email open rates more high 😛
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Hi Zak,
Yes, creating an email list is not enough if anyone is not opening your email. We need to do something really interesting so that the users open emails, the more the number of email readers the more we can convert.
Debadeep Biswas would love you to read ..Best Induction Cooktop Review 2017 – Handpicked Induction Cooktops!
Hi,
I got a lot of subscribers but most of them not even responding to emails. That’s what I need, that for featuring this list….
I Appreciate it
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Hello Zak,
You have covered a vital issue in this article. I have seen, many subscribers of my site are not responsive enough when I offer certain product. Well, I must have been missing something, I thought. Here, you have pointed out what was I missing out. Now, I will try my best to follow your lead.