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Important SEO Basics: 8 Essentials for Optimization of Your Website

November 24, 2014 By Nishant Prajapati 50 Comments

Search engines play a vital role in design and planning a website. For a profitable website, introducing SEO for high rankings on search engines like Google and Bing is essential.ย  SEO is search engine optimization technique – an effective optimization strategy – which is fundamental and essential for giving your website good search results positions at the most critical time when people are looking to buy your products or services.

Table of Contents

  • Essentials for Website Optimization
    • 1. Understanding Design
    • 2. Understanding Search Engine Requirements
    • 3. Understanding What to Avoid
    • 4. Understanding the Business Model
    • 5. Understanding Multi-channel Optimization
    • 6. Understanding Domain Names
    • 7. Understanding Optimization Results for Mobile
    • 8. Understanding Meta Data
      • Nishant Prajapati
      • Latest posts by Nishant Prajapati (see all)

Essentials for Website Optimization

SEO creates a great user experience and communicates your intentions to search engines.

8 Essentials for Optimization Your Website

1. Understanding Design


Your website is a combination of content, architecture, platform or CMS, and infrastructure. For these elements to stand out, SEO is the tool. In addition, links, paid search and online advertisement media also lends power to SEO. Everything has to be well-organized, creating a user-friendly experience as well as standing out in the search engine results.

2. Understanding Search Engine Requirements


Search engines are developed to provide the most relevant results to users. Give them the exact websites and content they are searching for. Content, performance, authority, and user experience determine relevancy. Content is the stand out factor: text on pages, titles and description – these determine where the website should rank in search engines.

Performance of the website, which includes loading of the website, affects search engine results. Quality of the content has to be high, especially if other sites use your website as reference or cite information. Finally, the user experience has to be good, which must include easy navigation, website look, safety, and minimum bounce rate.

3. Understanding What to Avoid


Search engines want to offer quality and in addition, they have limited data storage, so tricky tactics to be on the top of the rankings could cause damage to the reputation of the site. Search engines do not want you to indulge in keyword stuffing, purchasing links, or providing a poor user experience. Overuse of keywords deteriorate the quality of the content and could make no sense.

As mentioned in above point, poor quality is one huge factor search engines look for, so avoid it. If a search engine finds you using purchased links, they will throw your website into the void – never to be found again. Too many ads and disorganized content makes it hard for users to find useful information. This leads to a high bounce rate and ultimately a bad reputation, causing the website to sink low.

4. Understanding the Business Model


Even before you set out to design a website, determine your goals. The sole aim of a website could be to offer information, sell products, or refer leads. So ask questions about your website’s goals and what users must obtain from your site.

5. Understanding Multi-channel Optimization


SEO is not limited to the content on the website. It can be extended to offsite platforms like Facebook, Twitter, email, offline advertisements, etc. Any description on YouTube, post on Facebook or Twitter should be optimized as these sites will take users back to your site.

Again, make sure you avoid keyword stuffing and only useful information must be relayed. Email is considered a great way to obtain more customers, but there is a thin line between promotion and spamming. Emails must contain the most useful information and not peppy deceptions that drive off users.

6. Understanding Domain Names


Using a proper domain name is as important as naming a business or a product is. First choose a name that describes the brand. Keep it short – one or two words. Keep the domain name consistent, something like www.domainname.com.

Buying an old domain is great idea as it does have some traffic on its name, but make sure the old owner hasn’t done anything that degraded the site’s reputation. Keywords in the URL are sometimes great strategy, but often naming sites with such words would be difficult because chances are high of the domain names being already in use.

7. Understanding Optimization Results for Mobile


Today, the internet is accessed with different types of devices, so optimization must be done keeping those things in mind. Create rich media content that features videos, SlideShares or presentations. Use videos and offer free PDFs, so your sites always look busy on search engines. Remember to credit your site at the end.

8. Understanding Meta Data


Content must be tagged and have Meta descriptions. Use Meta keywords to take users to specific pages. You must understand your tags are words of advertisement for your website. In addition, keywords must be unique and should not be duplicated for best results.

SEO must be the front line strategy to grow your business. Follow best practices. Never forget the basics of SEO as failure to use them will create a mess. As you practice, you will learn more and more, creating much larger profits.

I hope you enjoyed reading this article and received the information you wanted. If you like to know more then you can read my other articles “Get Positive Exposure on Social Media” and “Benefits of Social Media Marketing”ย 

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Nishant Prajapati

Nishant Prajapati - a tech guy behind Seogupshup.com and Myguestblog.org. He is tech enthusiast and passionate about digital marketing, web development and blogging. He always loves to explore his knowledge and learn about new things. His other interests are in learning about new places, culture and people, he also loves adventure.
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Latest posts by Nishant Prajapati (see all)

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Filed Under: SEO / Google / Organic Traffic Tagged With: Basic SEO, Website Optimization

Comments

  1. Giri Patel says

    December 15, 2015 at 9:51 am

    Good Explanation on How to optimize a website.
    Its good start for newbies.

    Overall Content is the king, but if no one aware about that content then the good content is also worthless.

    Hence good content with good SEO optimization is also very much necessary.

    Thank you for such wonderful article.

    Reply
  2. Graphios says

    December 15, 2014 at 3:30 pm

    8 Understanding SEO Basics… SEO advices are everywhere, but this list is amazing!
    Graphios would love you to read ..Car wrap costMy Profile

    Reply
  3. pablo says

    December 14, 2014 at 9:57 am

    Well put and straight to the point for those just plunging into the world of SEO.

    Reply
  4. Cynthia says

    December 12, 2014 at 6:35 pm

    Waooo…!!! That’s a very helpful Post… I often visit your blog and that’s very interesting
    Cynthia would love you to read ..Chinese Government Writes Etiquette Guidelines for Their TravelersMy Profile

    Reply
  5. Kalpesh Makwana says

    December 12, 2014 at 11:29 am

    Hello Nishant,

    Thanks for sharing your helpful tips. Nowadays for SEO, so many people confused what to do and what not to do. You have covered all major points in this article which gives lots of knowledge to newbies to understand SEO basics.

    Regards,
    Kalpesh Makwana
    Kalpesh Makwana would love you to read ..Tips: What to Expect When in a Tour of DelhiMy Profile

    Reply
  6. Mayyank Gupta says

    December 12, 2014 at 7:12 am

    Thank you sir for the brilliant tricks especially explaining keyword stuffing.

    Reply
  7. buzukh says

    December 11, 2014 at 1:34 pm

    Nishant Prajapati good post post dear its help to increase my site page rank wonderful job ๐Ÿ˜‰
    buzukh would love you to read ..Fractal Design Kelvin AIO CPU Coolers Series Recently AnnouncedMy Profile

    Reply
  8. Yoel Tanuwijaya says

    December 11, 2014 at 11:56 am

    I Still new to learn SEO in internet marketing world, This article help me to Understand about main point as important that I know. I hope can make the implementation of SEO work well

    Reply
  9. Ashish says

    December 11, 2014 at 6:09 am

    This is a good post to read. You have explained very well how to optimize a website. Thanks for posting this helpful blog.

    Reply
  10. Arpit Roy says

    December 10, 2014 at 8:33 pm

    Very informative post indeed. This will definitely help the new bloggers and other’s can also take home a point or two. Great stuff ! Thanks for sharing.
    Arpit Roy would love you to read ..How to Find Where a Picture Was Taken ?My Profile

    Reply
  11. Ish Sarwar says

    December 10, 2014 at 3:14 pm

    Hi,

    I found the article very helpful.

    I’m still practising it and with your tips, I’m wanting to increase my rankings in the search engines.

    Thanks
    Ish Sarwar would love you to read ..Fabio: From Bus Driver To Financially Free In 2 MonthsMy Profile

    Reply
  12. Aditya Antil says

    December 9, 2014 at 8:02 am

    Hello Nishant,

    This article reflect what everyone should follow before making any strategy to work upon. Though these are some basic steps to do one should also learn from forums and put their queries there to know things properly.

    Reply
  13. aswinichinnu121 says

    December 8, 2014 at 11:31 am

    Thanks for sharing this valuable article. It is very useful for the SEO executors, Mostly freshers of SEO. I got the information about ” what to avoid ” at the time of doing SEO. It is very important for every one. And lot of information we know through your article. Thank you so much.

    Reply
  14. Avner Kaplan says

    December 8, 2014 at 10:27 am

    Completely agree with your thought. But i think Technical crawlability should be first preference. The infrastructure of websites is technical and needs to provide the information Search Engines are looking for when analyzing (or crawling) a website. The technicalities are passive or active depending on the actions taken by the websiteโ€™s owner.

    Reply
  15. pratik more says

    December 8, 2014 at 8:56 am

    thank you so much for sharing such a great article with us and i learned many new things from your post and come to know many new basic things about SEO

    Reply
  16. Mohd arif says

    December 8, 2014 at 6:06 am

    Hi,

    Absolutely fabulous article ! This post is helpful for all bloggers. This content increases so much sense about seo.Thanks for this wonderful post, I will pass it on, especially for new bloggers I know. It will reinforce what Iโ€™ve been telling them.

    Have a nice day!
    Regards,
    Mohd arif

    Reply
    • Nishant Prajapati says

      December 9, 2014 at 4:30 am

      Thank you very much.. I really appreciate your kind words about my post.
      Nishant Prajapati would love you to read ..Importance of SEOs: An Online BoonMy Profile

      Reply
  17. batuhan says

    December 7, 2014 at 3:54 pm

    very helpful and detailed content.On page seo is important I think.

    Reply
  18. sandybrown says

    December 6, 2014 at 7:25 am

    love this post!!!!interesting recommendation…According to me.. the role of SEO is very Essentials to every organization.
    sandybrown would love you to read ..Web Development Techniques for Small BusinessesMy Profile

    Reply
  19. Mayyank Gupta says

    December 5, 2014 at 2:00 pm

    Thanks Nishant Prajapati
    I really appreciate what you blog about here, very insightful and intelligent. After reading your blog i can say that it will help me a lot while working.

    Reply
    • Nishant Prajapati says

      December 9, 2014 at 4:28 am

      Really Feeling good that you like my blog. Will try to give other informative post in near future. ๐Ÿ™‚
      Nishant Prajapati would love you to read ..Importance of SEOs: An Online BoonMy Profile

      Reply
  20. schhanda says

    December 4, 2014 at 5:04 pm

    yeah your post is really nice .thanks for sharing.

    Reply
  21. ailas says

    December 4, 2014 at 4:40 pm

    Who do you write for โ€” readers or browsers? It is important to know your audienceโ€™s reading habits so you can dish out the kind of posts that theyโ€™ll enjoy digesting.

    Reply
  22. Ekhenie says

    December 3, 2014 at 12:16 am

    Nice article,I have been doing great work with seo ,and have been seeimg amazimng results over the past weeks.Thanks to informative blogs like yours. Great article
    Ekhenie would love you to read ..Top 10 Best Free Antivirus For PCMy Profile

    Reply
  23. Sophia Stanza says

    December 2, 2014 at 11:07 am

    Well articulated points..the key to doing good SEO is obviously content content content.
    Kudos for capturing all the relevant points above.
    Sophia Stanza would love you to read ..Android Lollipop โ€“ Beginnerโ€™s luck or Expert IntuitionMy Profile

    Reply
  24. Adil Khan says

    December 1, 2014 at 4:23 pm

    Thanks for this information.
    I am doing SEO since 3 years, SEO was not this much difficult before 3 years. But it is really challenging now a days.
    Adil Khan would love you to read ..Top 10 Blogs Sold For MillionsMy Profile

    Reply
  25. Itzarsalan says

    December 1, 2014 at 11:10 am

    Hi Nishant,
    Once again i found very useful and needful post on your site.
    What a great tips for Seo you have shared here above.Its so helpful for all the optimizer especially for me.I will definitely apply all these steps for optimize my personal site.
    Thanks for sharing…..
    cheap logo designing

    Reply
  26. Anisuzzaman says

    December 1, 2014 at 5:53 am

    Thank for you a great article. It is rely helpful for improving sites on search engines.

    Reply
  27. Adriana Ghisoiu says

    November 29, 2014 at 12:06 pm

    In my opinion the content, and meta data is very, very important. Try to pay attention to this issue and you have to gain a lot:)

    Reply
  28. Downey says

    November 29, 2014 at 4:22 am

    Great article. SEO is always such a challenge and ever changing. Thanks for keeping us up to date.
    Downey would love you to read ..Whitby Market Update – September 2014My Profile

    Reply
  29. Anisuzzaman says

    November 29, 2014 at 4:20 am

    Thanks for a helpful information. Really great.

    Reply
  30. Ramritsar says

    November 28, 2014 at 12:21 pm

    thanks for shearing this great artical with us. it is rely helpful for improving sites on search engines..

    Reply
  31. Beakon UK says

    November 27, 2014 at 6:47 pm

    That would make a nice infographic: The 8 basic steps od SEO

    Reply
  32. Fandi Ahmad says

    November 27, 2014 at 6:25 am

    Hi, Nishant. Thanks for your tips which you write here, that is very interest to Me
    Fandi Ahmad would love you to read ..Google Tunjuk Evercoss Untuk Garap Proyek Android OneMy Profile

    Reply
  33. Ali Waqas says

    November 27, 2014 at 5:58 am

    Dera Admin,
    Great article you have write, it is very helpful for blog stragglers. Please continue such types of articles in future.
    Regards

    Reply
  34. Maxiflo says

    November 26, 2014 at 9:29 pm

    Amazing article! Everything is understandable and only most important things

    Reply
  35. schhanda says

    November 26, 2014 at 10:19 am

    thanks for wonderful post .thanks for sharing.

    Reply
  36. Manoj says

    November 26, 2014 at 9:59 am

    Thanks for the share, really useful information. The mobile and optimization party was really handy.

    Reply
  37. Swami says

    November 26, 2014 at 8:41 am

    Hey Nishant,

    This is really informative content that helps a lot in-fact more than lot. I just want to say that keep posting such a content. This content increases so much sense about seo

    Reply
  38. Anisuzzaman says

    November 26, 2014 at 7:58 am

    Thank you for a great helpful artical.

    Reply
  39. Lalina says

    November 25, 2014 at 3:27 pm

    Great post! I have seen a lot of domain names which have absolutely no relation or link to the website. I fully agree that domain names should fit the identity of the website.
    Lalina would love you to read ..Top 10 Cleanest Countries in the WorldMy Profile

    Reply
  40. Sumit Bajaj says

    November 25, 2014 at 8:50 am

    Hi Nishant,Awesome post! You have shared pretty deep insights on optimisation of a website. Your post shows that you did a lot of research before writing this great article. Thanks for sharing with us.

    Reply
  41. Ryan Biddulph says

    November 25, 2014 at 5:21 am

    Hi Nishant,

    Relevance is a biggie. Super points all around ๐Ÿ™‚

    I build blog posts around what I feel people would Google for, and I intend to go above and beyond each time I go live. 6,000 words, or longer. Yes, I still sleep ๐Ÿ™‚ But I only go live once weekly because I figure, if Google wants relevance, and quality, what would they prefer show up on Page 1? A series of short posts, on a thin blog, or a page/post/resource, thousands of words deep, with relevant keywords, multimedia, and max engagement?

    I’m going with the latter!

    But either way, if you want to get SEO down pat, follow the advice shared above and more than that, slow down. Calm down. For tech terrified folks like me, shaking in their SEO boots, we need learn SEO terms, 1 term at a time. All is a hazy mystery to me when I attempt to pick up and use these terms quickly.

    Cup’s full, no more, no more!

    But if I empty my cup just a little bit I can take in/on more SEO knowledge, and I can turn around and inspire my readers to blog from paradise using simple, smart SEO tactics/basics.

    You should us that really, doing SEO right is not terribly difficult. Ever since I got serious about targeting, more targeted readers showed up on my blog. How about that? ๐Ÿ˜‰

    Thanks Nishant for the SEO breakdown!

    Ryan
    Ryan Biddulph would love you to read ..21 Simple Blogging TipsMy Profile

    Reply
    • Nishant Prajapati says

      November 27, 2014 at 11:44 am

      Ryan, I am totally agree with you for “Relevance is a biggie”

      Thanks for your appreciation ๐Ÿ™‚
      Nishant Prajapati would love you to read ..Importance of SEOs: An Online BoonMy Profile

      Reply
  42. Scott Hartley says

    November 25, 2014 at 12:26 am

    While this isn’t always that important changing the default /category/ in WordPress to where it is removed can improve your search presence. That way each image looks more professional websites like CNET, CNN, and more remove tags such as that because they look bad and your users will not appreciate it.

    Reply
  43. MD AZIZUL HAQUE says

    November 24, 2014 at 9:38 pm

    Hello
    Nishant Prajapati
    Amazing, you’ve shared really important and very invaluable about basic Important SEO’s 8 Essentials steps of a website . This steps are definitely remarkable.Tq a lot for ur share like this remarkable article here.

    Reply
    • Nishant Prajapati says

      November 27, 2014 at 11:49 am

      MD AZIZUL HAQUE, Thanks for reading my this post..

      I have included basic information which help every user who want to know about seo.
      Nishant Prajapati would love you to read ..Importance of SEOs: An Online BoonMy Profile

      Reply
  44. Hicham Moutaki says

    November 25, 2014 at 12:15 am

    thanks for those helpful tips , i hope you share with us some tips about how to build backlinks and how many time take to be archived on google

    Reply
    • Nishant Prajapati says

      November 25, 2014 at 4:25 am

      I will definitely write on the topic as you are looking for.. ๐Ÿ™‚
      Nishant Prajapati would love you to read ..Importance of SEOs: An Online BoonMy Profile

      Reply
      • Sahadat Hossain says

        November 25, 2014 at 6:42 pm

        Thank you for a nice post. A website has no value without good SEO. “Importance Of SEOs: An Online Boon” this link is not working.
        Sahadat Hossain would love you to read ..Snippind ToolMy Profile

        Reply

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