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Important SEO Basics: 8 Essentials for Optimization of Your Website

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Search engines play a vital role in design and planning a website. For a profitable website, introducing SEO for high rankings on search engines like Google and Bing is essential.  SEO is search engine optimization technique – an effective optimization strategy – which is fundamental and essential for giving your website good search results positions at the most critical time when people are looking to buy your products or services.

Essentials for Website Optimization

SEO creates a great user experience and communicates your intentions to search engines.

8 Essentials for Optimization Your Website

1. Understanding Design

Your website is a combination of content, architecture, platform or CMS, and infrastructure. For these elements to stand out, SEO is the tool. In addition, links, paid search and online advertisement media also lends power to SEO. Everything has to be well-organized, creating a user-friendly experience as well as standing out in the search engine results.

2. Understanding Search Engine Requirements

Search engines are developed to provide the most relevant results to users. Give them the exact websites and content they are searching for. Content, performance, authority, and user experience determine relevancy. Content is the stand out factor: text on pages, titles and description – these determine where the website should rank in search engines.

Performance of the website, which includes loading of the website, affects search engine results. Quality of the content has to be high, especially if other sites use your website as reference or cite information. Finally, the user experience has to be good, which must include easy navigation, website look, safety, and minimum bounce rate.

3. Understanding What to Avoid

Search engines want to offer quality and in addition, they have limited data storage, so tricky tactics to be on the top of the rankings could cause damage to the reputation of the site. Search engines do not want you to indulge in keyword stuffing, purchasing links, or providing a poor user experience. Overuse of keywords deteriorate the quality of the content and could make no sense.

As mentioned in above point, poor quality is one huge factor search engines look for, so avoid it. If a search engine finds you using purchased links, they will throw your website into the void – never to be found again. Too many ads and disorganized content makes it hard for users to find useful information. This leads to a high bounce rate and ultimately a bad reputation, causing the website to sink low.

4. Understanding the Business Model

Even before you set out to design a website, determine your goals. The sole aim of a website could be to offer information, sell products, or refer leads. So ask questions about your website’s goals and what users must obtain from your site.

5. Understanding Multi-channel Optimization

SEO is not limited to the content on the website. It can be extended to offsite platforms like Facebook, Twitter, email, offline advertisements, etc. Any description on YouTube, post on Facebook or Twitter should be optimized as these sites will take users back to your site.

Again, make sure you avoid keyword stuffing and only useful information must be relayed. Email is considered a great way to obtain more customers, but there is a thin line between promotion and spamming. Emails must contain the most useful information and not peppy deceptions that drive off users.

6. Understanding Domain Names

Using a proper domain name is as important as naming a business or a product is. First choose a name that describes the brand. Keep it short – one or two words. Keep the domain name consistent, something like www.domainname.com.

Buying an old domain is great idea as it does have some traffic on its name, but make sure the old owner hasn’t done anything that degraded the site’s reputation. Keywords in the URL are sometimes great strategy, but often naming sites with such words would be difficult because chances are high of the domain names being already in use.

7. Understanding Optimization Results for Mobile

Today, the internet is accessed with different types of devices, so optimization must be done keeping those things in mind. Create rich media content that features videos, SlideShares or presentations. Use videos and offer free PDFs, so your sites always look busy on search engines. Remember to credit your site at the end.

8. Understanding Meta Data

Content must be tagged and have Meta descriptions. Use Meta keywords to take users to specific pages. You must understand your tags are words of advertisement for your website. In addition, keywords must be unique and should not be duplicated for best results.

SEO must be the front line strategy to grow your business. Follow best practices. Never forget the basics of SEO as failure to use them will create a mess. As you practice, you will learn more and more, creating much larger profits.

I hope you enjoyed reading this article and received the information you wanted. If you like to know more then you can read my other articles “Get Positive Exposure on Social Media” and “Benefits of Social Media Marketing” 

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Nishant Prajapati

Nishant Prajapati - a tech guy behind Seogupshup.com and Myguestblog.org. He is tech enthusiast and passionate about digital marketing, web development and blogging. He always loves to explore his knowledge and learn about new things. His other interests are in learning about new places, culture and people, he also loves adventure.
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Comments

  1. Good Explanation on How to optimize a website.
    Its good start for newbies.

    Overall Content is the king, but if no one aware about that content then the good content is also worthless.

    Hence good content with good SEO optimization is also very much necessary.

    Thank you for such wonderful article.

    Reply

  5. Hello Nishant,

    Thanks for sharing your helpful tips. Nowadays for SEO, so many people confused what to do and what not to do. You have covered all major points in this article which gives lots of knowledge to newbies to understand SEO basics.

    Regards,
    Kalpesh Makwana
    Kalpesh Makwana would love you to read ..Tips: What to Expect When in a Tour of DelhiMy Profile

    Reply

  8. I Still new to learn SEO in internet marketing world, This article help me to Understand about main point as important that I know. I hope can make the implementation of SEO work well

    Reply

  9. This is a good post to read. You have explained very well how to optimize a website. Thanks for posting this helpful blog.

    Reply

  12. Hello Nishant,

    This article reflect what everyone should follow before making any strategy to work upon. Though these are some basic steps to do one should also learn from forums and put their queries there to know things properly.

    Reply

  13. Thanks for sharing this valuable article. It is very useful for the SEO executors, Mostly freshers of SEO. I got the information about ” what to avoid ” at the time of doing SEO. It is very important for every one. And lot of information we know through your article. Thank you so much.

    Reply

  14. Completely agree with your thought. But i think Technical crawlability should be first preference. The infrastructure of websites is technical and needs to provide the information Search Engines are looking for when analyzing (or crawling) a website. The technicalities are passive or active depending on the actions taken by the website’s owner.

    Reply

  15. thank you so much for sharing such a great article with us and i learned many new things from your post and come to know many new basic things about SEO

    Reply

  16. Hi,

    Absolutely fabulous article ! This post is helpful for all bloggers. This content increases so much sense about seo.Thanks for this wonderful post, I will pass it on, especially for new bloggers I know. It will reinforce what I’ve been telling them.

    Have a nice day!
    Regards,
    Mohd arif

    Reply

  19. Thanks Nishant Prajapati
    I really appreciate what you blog about here, very insightful and intelligent. After reading your blog i can say that it will help me a lot while working.

    Reply

  21. Who do you write for — readers or browsers? It is important to know your audience’s reading habits so you can dish out the kind of posts that they’ll enjoy digesting.

    Reply

  25. Hi Nishant,
    Once again i found very useful and needful post on your site.
    What a great tips for Seo you have shared here above.Its so helpful for all the optimizer especially for me.I will definitely apply all these steps for optimize my personal site.
    Thanks for sharing…..
    cheap logo designing

    Reply

  27. In my opinion the content, and meta data is very, very important. Try to pay attention to this issue and you have to gain a lot:)

    Reply

  33. Dera Admin,
    Great article you have write, it is very helpful for blog stragglers. Please continue such types of articles in future.
    Regards

    Reply

  37. Hey Nishant,

    This is really informative content that helps a lot in-fact more than lot. I just want to say that keep posting such a content. This content increases so much sense about seo

    Reply

  40. Hi Nishant,Awesome post! You have shared pretty deep insights on optimisation of a website. Your post shows that you did a lot of research before writing this great article. Thanks for sharing with us.

    Reply

  41. Hi Nishant,

    Relevance is a biggie. Super points all around 🙂

    I build blog posts around what I feel people would Google for, and I intend to go above and beyond each time I go live. 6,000 words, or longer. Yes, I still sleep 🙂 But I only go live once weekly because I figure, if Google wants relevance, and quality, what would they prefer show up on Page 1? A series of short posts, on a thin blog, or a page/post/resource, thousands of words deep, with relevant keywords, multimedia, and max engagement?

    I’m going with the latter!

    But either way, if you want to get SEO down pat, follow the advice shared above and more than that, slow down. Calm down. For tech terrified folks like me, shaking in their SEO boots, we need learn SEO terms, 1 term at a time. All is a hazy mystery to me when I attempt to pick up and use these terms quickly.

    Cup’s full, no more, no more!

    But if I empty my cup just a little bit I can take in/on more SEO knowledge, and I can turn around and inspire my readers to blog from paradise using simple, smart SEO tactics/basics.

    You should us that really, doing SEO right is not terribly difficult. Ever since I got serious about targeting, more targeted readers showed up on my blog. How about that? 😉

    Thanks Nishant for the SEO breakdown!

    Ryan
    Ryan Biddulph would love you to read ..21 Simple Blogging TipsMy Profile

    Reply

  42. While this isn’t always that important changing the default /category/ in WordPress to where it is removed can improve your search presence. That way each image looks more professional websites like CNET, CNN, and more remove tags such as that because they look bad and your users will not appreciate it.

    Reply

  43. Hello
    Nishant Prajapati
    Amazing, you’ve shared really important and very invaluable about basic Important SEO’s 8 Essentials steps of a website . This steps are definitely remarkable.Tq a lot for ur share like this remarkable article here.

    Reply

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