Is your business already on the web? Great! Studies by BIA/Kelsey show that 97% of consumers search online for products and services they need.
It goes without saying that targeted leads are what the majority of businesses aim for, and it can be attained through effective organic SEO.
Importance of SEO: improving your organic search rankings
A report by Outbrain tells us that Google is the top traffic source to content pages, contributing on average of 68% of a website’s traffic.
The beauty of SEO is that smaller sites stand a chance against big brands in ranking on the results page. Hence, when used as a engine for growth for startups and SMEs, SEO can be extremely powerful.
We all know that Google loves quality content. In fact, you must have heard a million times that ‘content is king’. So ever since you started thinking seriously about SEO, you have been fervently producing content.
However, the focus on content completes only part of the SEO puzzle. In order to give your content ‘wings’, you must not overlook the importance of technical SEO.
Apart from getting your website ready for easy crawling by Google, technical SEO efforts give you substantial structural leverage for better visibility on search engines.
History of Technical SEO
Just a few years back, all a website needed for higher search engine ranking was a well-developed structure, images, keyword rich meta tags and keyword stuffed pages.
But now, the scenario has changed. As illustrated in the infographic below, recent years have seen a lot of new requirements on the technical SEO scene.
As part of their effort to provide users with better quality websites on the search engine, Google has been raising the bar for webmasters and becoming less tolerant of suspect practices.
For example, if you are trying to hide links or stuff your pages with keywords , Google is going to pick it up quickly. Advances in technology has also improved the spiders’ ability to pinpoint these issues.
Most recently, even interstitials has been classified as misconduct from an SEO perspective and sites using them will see declines in rankings. Needless to say, thousands of sites have been adversely affected.
Technical SEO
If you look at each of the items outlined in the infographic, it is not to hard to predict Google’s next move. Everything they roll out is in the interest of users, whether we are talking about the mobile update or the new requirement in security.
Interestingly, as a webmaster, SEO benefit aside, the implementation of the requirements is actually to the advantage of your website and its users.
For example, Reddit found that, every time they increase site speed, their page views and users increase. It is a direct relationship.
Hence, technical SEO guidelines may just be Google’s way of telling webmasters how they can serve their users better.
After all, this tech giant is about making the web a better place. As such, you may want to seriously look into the individual items in the infographic to improve the functionality of the website.
Who knows, your income may just go up. Higher Google rankings would definitely be a sweet bonus.
What To Do Now ?
Is the term ‘technical’ making you somewhat uneasy? There’s absolutely nothing to worry about. It involves everything that is done on your website apart from the content and link building.
It takes into consideration a number of things, namely loading speed, mobile-friendliness, versions of site, and uniqueness of content, amongst others.
If some of these aspects are not taken care of, there is even a high possibility that you will be penalized by the search engines.
[clickToTweet tweet=”Not technically SEO inclined? Then be sure to send this infographic to your web developer! ” quote=”Not technically SEO inclined? Then be sure to send this infographic to your web developer! “]
If you are game for some DIY work, the use of WordPress and its endless list of plugins can do wonders for you. For a start, be sure to install the Yoast SEO plugin.
So in the year 2017, go beyond keyword rich meta titles, optimized images, keyword filled pages or well-developed website structure, and start thinking ‘technical’ for increased targeted traffic. By doing so, it is only a matter of time that floods of highly target traffic will come your way.
For more elaboration and recommendation of technical SEO best practices, see the infographic below. Click on it to see the original in a higher resolution.
Ted Chong
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Thanks for sharing this post.
I was looking for such kind of information as how can I improve my SEO skills.
Your post is really informative.
Tech SEO is the hardest for me. Thanks for bringing it here with images, really liked that!
Thanks Ted for your suggestions on technical optimization. Technical SEO is really important to determine the get the best ranking of a webpage. It’s really effective to identify the real-time problems like canonicalization, cannibalization, robots, sitemap, redirection etc. Technical SEO makes the foundation stronger of an ongoing SEO campaign. It is important for website performance as well. A proper technical optimization always helps websites to get faster and easier crawling and indexing by Google and all major search engines.
Peter Rhodes would love you to read ..Join The Best SEO Training Institute in Kolkata, West Bengal
Thanks for this valuable information. This inforgraphic submission gives clear picture about seo tactics.
This article helps me in to monitor my website and improve SEO practice.
Hi Ted,
Thanks for this valuable information, Good Infographics presentation. This post helps me to monitor my website and improve SEO practice in my website https://www.digitalgurupro.com
This is very helpful for SEO practitioners out there. Thank you so much for sharing this one. 🙂
John Marc Ramirez would love you to read ..Welcome to SEO Hacker!
Technical health of the website is very important to Google and you will be rewarded for optimizing your site. Internal linking, good quality content, site speed and many more. Thanks for sharing this informative guide.
The infographic presentation looks really well defined. Almost all the SEO technique are clearly mentioned in this blog.
Shailendra Singh would love you to read ..6 Reasons Why You Just Can’t Avoid Long Term SEO
Hello, Ted Chong! You have written a great informative blog. This sounds good when some posts such kind of blogs which can help other to grow their business. You have done a tremendous job.
Keep Posting….
Kbizsoft Soultions
(Web Development | SEO Company)
Raj Sharma would love you to read ..test post
The nice thing about technicalities is that it is a data-driven knowledge. Which I believe that data is the most important, big or small, aspect especially when it comes to Google’s new algorithms and updates. I really appreciate this read and its importance. Thank you for sharing this.
Good infographic presentation and thanks for sharing the information. It helps me to monitor my website and improve SEO
Awesome !!!! I am always looking this kind of tips for my SEO Bass Business …….Thank again and keep it up///
Jacob would love you to read ..Instagram & Twitter Followers
Very informative article . Thanks for sharing this article here, It helps my business more. Hopes more from you.