Murray Newlands of Influence People is producing a new series of high quality interviews on the Future of Engagement.
In this 8 minute video, Murray interviews Chase McMichael, founder and CEO of Infinigraph, for answers to these questions:
- How do brands identify influencers?
- If something starts to trend, how can brands capitalize on that?
Infinigraph Helps Brands Understand:
- What to do
- When to do it
- How to do it
Hyper-curation
- Using social listening solutions to measure behavior and intent
- Identifying what each brands audience is interested in to increase keywords and topics they target
2012 PREDICTIONS:
- Immense Growth on Twitter
- Twitter grip on television: skewing Nielsen Ratings
- Content Marketing is exploding
- Very Organized Blogger Groups key to distributing content
- YouTube and Video Creation
- Social Seeding to drive content dissemination
- Overwhelming content volume will make getting attention and going viral far more challenging
ABOUT INFINIGRAPH
- Social Intelligence Platform to Identify Influencers and collect data intelligence for brands
- Infinigraph Social Intelligence blog
ABOUT CHASE MCMICHAEL
- Connect with him on Twitter @ChaseMcMichael
- BIO: Chase McMichael LinkedIn Profile
ABOUT MURRAY
Murray Newlands advises companies and individuals in the UK and USA on how to utilize social media and to connect with people and deliver value. More about Murray Newlands at MurrayNewlands.com
- Follow Murray on Twitter @MurrayNewlands
- BIO: Murray Newlands LinkedIn Profile
ABOUT INFLUENCE PEOPLE
InfluencePeople is a full service marketing and PR agency facilitating blogger relations, content marketing, and video marketing.
- Twitter: @InfluencePeeps
- Influence People Blog
RESOURCES for BLOG OUTREACH and IDENTIFYING INFLUENCERS:
- Twitter Best Practices
- GrowMap List of Social Media Savvy Influential Bloggers:
- PeerIndex Influencer List
- Collaborators singled out in Cornell University / Yahoo! Research Twitter Influencer Study
- Blog Collaboration Best Practices
- Types of Blogger Outreach explained on Blog Outreach Services page
- Small Business Internet Marketing Priorities
- Small Business Services Offered ~ Small Business Mentoring
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Gail Gardner
Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist she mentors small businesses, bloggers, and freelancers.
After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
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great video..thanks for posting..Chase McMichael knows what he is talking about
fresh salsa would love you to read ..A Simple Quesadilla Recipe
Spam is a massive problem anywhere. Twitter is one. Blogs have been one for a long time. Commenluv is a darn good solution in my opinion. Not only does it allow fellow bloggers to promote their site, but also encourage to add quality content on someone else blog, which in turn can rank and get more traffic. Lots hope that it spreads to other social medias. I bet it could make quite a difference.
Nice blog this one.
The great thing about finding an influencer to help you is that unlike using Twitter or Facebook, it is an evergreen method.
Everything that goes up will eventually go down. Maybe not in 2012, but Twitter is being suffocated by spam, and bots, and company accounts. I’ve stopped using it for a while now. Facebook is still holding on, but nothing can grow forever.
There are so many types of social media that many of us keep forgetting that a few influencers can help us much more than thousands of ordinary followers. Thanks for reminding us.
Twitter and other social media sites has great effect whether on rankings as searches are socially transforms or the increase in a website’s traffic. Great interview too, I guess most of the predictions will come true!
These are excellent points and details for social online engagement for this New Year. I still find Twitter to be helpful in a number of various ways. Thank you for the tips and info.
Looks like you did a great 2012 prediction now! Hopefully, that all of these predictions be fulfilled by you as always.
Stan would love you to read ..Best Microwave 2012
Social networking sites is the best way to find the influencers. Taking help of Infinigraph will also prove beneficial. They make brands understand the trends in the market. And how they can utilize these social networking sites in the right approach. All these points are very useful for the finding the influencers.
Strongly agree with you on the predictions for 2012. Social networking sites is the best way to influence people. I think twitter is the easiest way of making use of social networking sites to make people aware of the blogs they would like to read. All points in your post about how to influence people are perfect. Thanks for sharing it!
Marc Derikx would love you to read ..Jimmy G – Clients Feedback
Hi,
Great Post! Murray Newlands is an intelligent man and I really love hearing him interviewing someone. Well undoubtedly Twitter is one of the fast growing social networking site. I hope that this will not crash in the future like friendster.
Isis R. Mason would love you to read ..New Homes
I am agree with you and also twitter is really very good as compared to fb in privacy.
Social networks really give a lot of influence to people. I guess I have to agree with you. Thanks for sharing this post.
I see twitter as a more valuable tool than facebook as many people are creeped out by the privacy issues.
Good info thanks:)
Jacko would love you to read ..Make a splash online
Thanks for sharing the video. It is important to know the interest of the people in order to us to create or write blogs that can capture their attention. In this way we can at least be assure that people are coming our way.
Dell would love you to read ..Happy New Year To All Of You And Hope You Like The Aquarium Fish Photos Here …
This is great post. I think Twitter will be a big thing yet again in 2012. Twitter brand pages are definitely poised to be a great thing for brands. Content for sure is going to get more bigger but then again quality content, content that creates value will be something that will still get the spotlight.
[Hi Daniel. I do not allow promotion of Amazon – See Why Boycott Amazon – so I changed your link to your author site and added anchor text for you.]
YouTube and Video Creation are going to be enormous online assets in 2012 as the internet molds into television and vice versa. User generated video content is going to have a big impact on brands.
I agree with these predictions, especially with blogger keywords.That would be a masive boost to all good blogs
Thanks for sharing this post. For people like us who run online businesses it becomes mandatory to know all these nitigrities. There were a few that I followed like commenting on blogs, but the Twitter interaction was not seen by me as a way. When it comes to business it is very important to be able to engage people and get them to visit your site or blog. Thanks again for the sharing and Happy New Years 2012.
The 2012 Predictions are pretty interesting. From them it seems that I should find a way to use more Twitter, only that when I have free time I usually search for keywords and write new articles or tweak old ones; and let’s not forget commenting on others’ blogs which is my preferred channel to interact on the net. But I think I should also find some fellow bloggers to cross promoting the blogs of each others.
Good hints, as usual. 🙂
hypnodude would love you to read ..Positivity in 2012: 10 Affirmations or Intentions for 2012