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How to Use SEO To Increase SmallBiz Earnings #smallbiz

By 34 Comments

While many organizations understand the importance of having an online presence for their business, few understand what it really takes to compete in the online marketplace and capture the largest share of consumer dollars.

Google Search Page: Your Business Here

Effective online marketing is the key to increasing sales, and understanding SEO is a major part of that equation.

What is SEO?

Search Engine Optimization, or SEO, is the art and science of creating online content that attracts both the reader and the search engines.

SEO is the science of convincing the search engines that your website is the most relevant one for your searcher’s needs.

If you conduct a simple online search for a key word or phrase, your search engine will deliver what it believes to be the best sites for your needs.

The search engine ranks these sites in order of relevance, placing the most highly relevant results first and the least relevant sites last.

How the Process Works

Your website itself is a sales powerhouse and one that can be used to generate new business for your company. Effective SEO starts on your website with your online written content, images and links. One of the most important pieces of this puzzle is the online content on your site.

SEO experts will create content that contains the key words and phrases that your audience is searching for. If you sell custom sheds, your SEO specialists will create blog postings, articles and product descriptions with the words “custom sheds” or “custom built garages,” or any combination of similar terms.

When your consumer searches for these terms, the search engines will find your site and deliver it to your customer, boosting your online presence.

Image captions, page headers and links are all important pieces of the SEO puzzle. When you hire an SEO specialist, they will review your existing site to find out what areas need a greater SEO presence.

They will then make the necessary adjustments, renaming your images and captions, creating inbound links and changing the names of your page headers. This will make it easier for the search engines to find you.

Be the Boy Next Door

Local search is an integral part of the SEO puzzle. If you sell to local customers, you can absolutely benefit from geotargeted search. This means that your SEO specialist will tailor key words in order to capture consumers who are searching for local businesses.

If you run a bakery in Boston, you will need entirely different search parameters than if you were a wholesale nationwide bakery distributor, for example.

Geotargeted search will help you to be found on maps, through local search engines and through national search. An SEO specialist can find the right key words to find the right local customer every time.

Integrating SEO into Your Site

SEO can boost your company’s credibility, leading to more customers and higher profits. By making the most of your SEO, you will be able to spend less money on marketing and advertising and more time on your business.

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Dana Davis

Dana Davis focuses on small business and the use of gifts to show appreciation in relationships. She researches gifts of all kinds and especially personalized and engraved executive gifts for ExecGiftsBlog.com.
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Comments

  1. Hi Dana,
    Thank you so much
    Its great for me because i am student of seo.
    This information is valuable for all seo students.
    Regards Sonali Saxena
    Sonali Saxena would love you to read ..EducationMy Profile

    Reply

  2. Good information. Keep posting good content for startup site beginners. Your Post About SEO is Amazing. Thank you so much for this blog.

    Reply

  3. Hi Gail Sir,

    Thank for the post. I will definitely help some newbies who just have entered in the online business.

    Regards,
    Shafi

    Reply

  5. Good information. Keep posting good content for startup site beginners. Your Post About SEO is Amazing. I am Learning SEO Now a Days.

    Reply

  7. As a start-up seo consultant with a proven track record I still struggle to convince small businesses in my area of the need to pay the costs involved which are usually recurring to reap the benefits of first page of google above their competitors so I have turned to creating the sites myself and renting the pages out to the local companies which is easier because they see the page on the first page of google and I can show them visitor stats.

    Reply

  8. Hi Dana,
    There is no doubt that SEO is an important aspect of blogging that must be given adequate attention if ever you want to rank any of your web pages on SERP. I have seen a lot of people taking SEO to the extreme and end up incurring the wrath of Google. When it comes to online business, to earn an income you need traffic and before you can get traffic, you need to be grounded in SEO.
    Obodo Charles would love you to read ..How To Protect Yourself While Building LinksMy Profile

    Reply

  11. What a great informative and knowledgeable points. I am sure Your articles is really fantastic and more valuable. I am a newbie so Ithink this is really helpful for me. And yes!! I like the way you ride your blog.

    Reply

  12. Hey Dana, I am new to blogging. And i must say, its some really nice info about SEO there. Lots of my queries about SEO are resolved after reading your article. Thank you 🙂
    And Good Luck .

    Reply

  13. Nice intro on SEO – every SMB has to have SEO as part of their marketing tool kit. According to Google, 50% of searches that happen on a mobile device lead to an in-store visit within 1 day – that’s a lot of missed opportunity if you’re not there. And there’s a 90% drop in clicks from the number 1 Google organic listing to the bottom of the page. Can’t ignore organic optimization.

    Reply

  14. Amazing post about SEO.Difference between a successful website and unsuccessful is definitely SEO. How many backlinks are needed for an article ?

    Thanks for the post.

    Reply

  15. Hi Dana,

    So valuable and informative content. How to purchase backlinks in SEO? What is the time for a website to come in rank google first page?

    Reply

    • Hello Mandip,

      It is never a good idea to purchase backlinks that pass PageRank unless you want to get penalized by Google. The best way to get them is to create exceptional content that others will want to link to and use social media – especially Twitter – to show it to people with whom you want to build relationships.

      What you want is to know the people who will actually be interested in what you have to say. That is why infographics are so popular (although Google has gone after some of those, too). Make a name for yourself, connect with site owners and other writers, send them worthwhile case studies, infographics, media and content, and then ask if you can contribute on their site.
      Gail Gardner would love you to read ..Blogger Outreach: EARNED Versus Paid Media ~ Should Bloggers Work For Free?My Profile

      Reply

  16. Hi Dana,

    This is really valuable information. SEO indeed is a great help on improving my website. Thanks for sharing.

    Jody

    Reply

  18. i learning SEO these days… and also working in some projects its growing career field.
    and its a perfect blog regarding seo.
    and to expand or promote your business use bulk sms service. send any no. of sms in a single click.

    Reply

  22. Hi Dana,

    This was a perfectly done post on SEO.

    I believe every Blogger should endeavor to learn a thing or two about SEO since it has become an integral part of our Blogging success, this does not negate the fact that we may also need to hire a consultant to help put things in shape.

    Thanks for this awesome post, it was well written.

    Cheers.

    Dan
    Dan Ewah would love you to read ..Brand Yourself: 7 Extremely Powerful Tips to Branding YourselfMy Profile

    Reply

  23. Important to apply SEO to blog but sometimes really found myself overdoing or spend too much time on it and totally forget producing more content. Copyblogger and everybody else said that Content is king.

    Reply

  24. In your post you clearly mention what is seo? and how it works? I like the post. Seo means to generate organic traffics for your website, by which your website or blogs ranking will be improve as well as you can get sells of your products or service. There are many ways in search engine optimizations. People generally failed first time, when they want to start their own seo campaign, it is really a time consuming job, as well as it is very interesting to implements different methods. I have right a post about How to get massive traffic in your website or blog?, i hope it will help to others.

    Thanks

    Regards
    Unitmask

    Reply

  25. I totally agreed with you.Actually these are the right way you shared.SEO is essential for any kind of website, that may be personal,financial,e-commerce any kind!By doing this many can boost their smallbiz earnings.
    Thanks for share!

    Reply

  27. Hy Dana,

    Your Post About SEO is Amazing. I am Learning SEO Now a Days.
    Can you Please Tell Me About Purpose of Backlinks in SEO ???
    and one Thing More how many time a sites take to come on the first page of google ?

    Thanks Love From Pakistan <3

    Reply

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