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How to Reduce Cart Abandonments of Your eCommerce Store

April 15, 2020 By Basim Butt 16 Comments

According to various studies, eCommerce cart abandonment is common. The virtual journey of an online buyer has many obstacles. Finding the actual cause of unfinished purchases becomes difficult. It is difficult to know those causes as the users may be living far away from your business premises. What can you do to reduce cart abandonments?

How to Reduce Cart Abandonments of Your eCommerce Store

In such a situation, you can probably guess a few possible reasons and work on them to reduce cart abandonment. Some of the reasons can be unexpected costs, poor navigation, exhausting checkout process, and website security.

To help you tackle the core issues, I am sharing some of the effective strategies in this post, whereas trying different eCommerce marketing tips can also help you overcome the loss you may bear because of increasing cart abandonments.

Table of Contents

  • Add Custom Fields to the Checkout Page
  • Show Product Price in Local Currency
  • Improve and Convey Store Credibility
  • Avoid Escalating Prices
  • Send Soft Emails for Abandonment Carts
  • Allow Guest Checkouts
  • Final Words
      • Basim Butt
      • Latest posts by Basim Butt (see all)

Add Custom Fields to the Checkout Page

The users’ inability to contact you about the product/service while placing an order may make them leave your website. The default checkout page has basic options.

To acquire orders and listen to your customers. You need to add custom fields such as message boxes, checkboxes, etc.

Almost all the eCommerce platforms lack the ability to customize checkout pages. You will have to alter the code or install a plugin for it.

Among the various eCommerce solutions, the Magento 2 add field to checkout is a reliable extension if you have built your store on the latest version of Magento. You will need to find an alternative plugin if using any other eCommerce application.

Magento 2 add field to checkout

Show Product Price in Local Currency

Using a global currency for users of all the regions may seem to be disappointing for many.

For example, if you allow users from the United States to pay in US dollars, they may understand the value of money immediately. However, if you show the same to Asian users, they may stop, convert the price into local currency, and rethink their purchase decisions.

To reduce this hassle for customers, you can incorporate automatic currency switching on your store.

The Magento 2 auto currency switcher is a reliable tool for enabling your eCommerce store to find users’ physical location by their IP addresses and convert prices into their local currency. This eliminates the user’s concern about product pricing, which ultimately reduces cart abandonments.

Magento 2 auto currency switcher

Improve and Convey Store Credibility

Online buyers won’t place orders on sites whose online stores are not credible in securing customers’ privacy and financial records.

Despite the increasing threats to their identity, they will purchase from online stores that are clearly secure sites.

Start focusing on security by making the website connection secure for possible data leaks and collaborate with safe payment gateways.

These are the basics and must-haves. Whereas, failing to communicate to your users that the platform is secure may contribute to cart abandonment.

Use logos and security symbols to make the customers can see that you are providing a secure shopping platform. Failing to display trust logos may result in a 61% decline in purchases, as suggested in the survey reported by Foundr.

Avoid Escalating Prices

Online buyers may buy something either unique or quite cheap on the web. They are not ready to pay a single penny above what you quote on your landing page.

If you will be charging shipping and handling, value-added tax, or any other cost that may incur while delivering the product, you must display it right from the start.

Let the customers know what they will pay right from the beginning. Avoid escalating cart prices, such as showing a shipping calculator, so that they get to see the price is fair.

Send Soft Emails for Abandonment Carts

You may not know the exact reason why a user has left the purchase incomplete. During the checkout process, even if the purchase wasn’t completed, you might have acquired the email address. You can utilize it to make them consider finishing their abandoned carts.

You can send a soft email to remind them about their unfinished purchases. The first email reminder can be as soon as they abandon the cart.

Whereas to reach out more effectively, you can send reminders at a later stage with appealing deals and discounts. Getting special offer emails with a product may compel them to be your loyal customer.

Allow Guest Checkouts

Several online users do not bother to create accounts on eCommerce websites for purchases as their personal data remains with the store.

They may like the products, add them to cart, but leave the website when they get to know that user registration is mandatory for checkout.

Guest Checkouts

To streamline the checkout process, you can remove the compulsion of signing-up for an account and allow users to pay for the products as a guest user.

Final Words

Reducing cart abandonment is a continuous experience. The key to success lies in trying different strategies and evaluating the effectiveness of each.

Whereas, adding personalizing checkout fields and showing product prices in local currencies are among the proven techniques.

To reduce the cart abandonments further, you need to gain users’ trust, maintain pricing consistency, allow guest checkouts, and remind users about their incomplete shopping with emails that include discounts and special offers.

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Basim Butt

Basim Butt is a Digital Marketing Expert at FME Extensions, a leading Magento Design and Development agency. He manages digital marketing of Magento 2 extensions developed by FME. Also, he likes to express his views and experiences in the form of write-ups. You can find him on LinkedIn.
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Latest posts by Basim Butt (see all)

  • How to Reduce Cart Abandonments of Your eCommerce Store - April 15, 2020
  • Top 6 Ways to Elevate Your Brand in Google Search Results - January 28, 2020
  • How to Encourage Your Customers to Actively Promote Your Products - November 17, 2019
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Filed Under: Ecommerce, Small Business Advice Tagged With: auto currency switcher magento 2, cart abandonments, magento 2 add field to checkout

Comments

  1. Mike Cole says

    June 17, 2020 at 2:02 am

    Thanks for sharing this article… So this article is very helpful for me and also many business players.
    Mike Cole would love you to read ..5 Reasons Why Online Reviews Are Important To Your BusinessMy Profile

    Reply
  2. Jeffrey Shepard says

    April 28, 2020 at 4:17 am

    Hi,

    Awesome article (how to reduce cart abandonment of your eCommerce store).

    Keep on posting such great content.

    Thank you

    Reply
  3. Gaurav Kumar says

    April 27, 2020 at 1:01 pm

    Hi Basim,

    Car abandonment is somethings that all the eCommerce businesses are afraid of. It is important to reduce cart abandonment and one can do it by making sure that your target audience can reach your eCommerce site. Also the site must be user friendly.

    Thanks for sharing!
    Gaurav Kumar would love you to read ..Google is Cutting 50% of Their Marketing Budget: Why?My Profile

    Reply
  4. SHIVAM TRIPATHI says

    April 27, 2020 at 2:07 am

    This is really a good post on e commerce and give a lot of knowledge how to work on it.

    read hindi kahaniya
    SHIVAM TRIPATHI would love you to read ..Kahaniya in hindi : funny stories in hindi कोरोना का इंटरव्यू by Hindi KahaniyaMy Profile

    Reply
  5. shahab says

    April 25, 2020 at 2:33 am

    Wow, Amazing post in 2020!!! I always love this kind of blog. thanks for sharing this interesting post. I learned a lot knowledge that how to setup my rates and price according to the region.
    shahab would love you to read ..WAN Encapsulation ProtocolsMy Profile

    Reply
  6. Hifza Khan says

    April 22, 2020 at 9:11 am

    Hey Basim Butt,
    Well written and informative post as well thanks with cheers
    Best Regards
    Hifza Khan
    Hifza Khan would love you to read ..Technical Writing Made Simple – Guide for Beginners to Seasoned WritersMy Profile

    Reply
  7. Syed Brothers says

    April 18, 2020 at 2:48 am

    This article was quite interesting .I learned a lot how to manage my rates and price according to the region thanks…

    Reply
  8. Aria Mathew says

    April 17, 2020 at 12:06 am

    Hi Thanks for sharing this amazing article on the eCommerce site. Indeed I personally feel that GUest checkouts would reduce the risk of cart abandonment.
    Aria Mathew would love you to read ..SEO-Friendly Web Design Is Made Easier With These 7 Simple Ways!My Profile

    Reply
  9. Heather Ritchie says

    April 16, 2020 at 9:15 pm

    I have a confession to make. I abandon many carts. Many times it’s because I don’t see a price or want to see how much the product will be with a coupon code. But now that I’m looking to add a store to my website I found this post and was quite curious! I love your idea to show the product with local currency. I totally agree that in the U.S. if I saw Japanese currency it would throw me off. And store credibility is crucial!! Thanks for the great information.
    Heather Ritchie would love you to read ..28 Of The Best Websites To Find Freelance Writing Jobs For BeginnersMy Profile

    Reply
    • Gail Gardner says

      April 18, 2020 at 1:04 am

      Hi Heather,

      I hope marketers and ecommerce store owners realize that we all abandon carts for many reasons. One of my main reasons is that I put items in the cart as I think of them and then check out when money comes in or I hit their amount to get free shipping.

      So abandoned carts don’t necessarily mean you’re going to lose that sale. And it is important to be careful about auto-sending discounts every time or your regulars may start waiting on the 10% off they know is coming.
      Gail Gardner would love you to read ..Instagram Stories for Business: How to Create an Engaging Story and Build Your BrandMy Profile

      Reply
  10. Kaushika Sharma says

    April 16, 2020 at 7:35 am

    Hi Basim
    This is really nice and amazing post about the E-commerce.
    Thanks for it!

    Reply
    • Basim Butt says

      April 16, 2020 at 11:33 am

      Thank you soo much, Kaushika Sharma, for your kind feedback.

      Reply
  11. John says

    April 16, 2020 at 2:34 am

    Hi
    Enjoyed reading this article, first it is so easy to understand and everything which you have written is absolutely true about cart abandonments. Registrations, security issues and getting to know about shipping charges , taxes etc in last.
    Thanks for sharing this good piece

    Reply
    • Basim Butt says

      April 16, 2020 at 11:34 am

      I hope John this article will help you to improve your work.

      Reply
  12. Steeven says

    April 15, 2020 at 9:40 pm

    That is one of the main issue I have on my Shopify Shop! I’ve struggled with that since Day 1! Obviously Ads Conversation is an issue as well. But the cart abandonments is a huge one as well! I will give a try to your advices! Hoping it will bring good results, and good money!

    Thank you!
    Steeven would love you to read ..Aide du Gouvernement du Canada pour les voyageurs Canadiens à l’étranger!My Profile

    Reply
    • Basim Butt says

      April 16, 2020 at 11:35 am

      Hi Steeven,

      You must try these things. I hope you will get rid of your Shopify store problems.

      Reply

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