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How to Optimize Conversions and Focus on ROI-Based Traffic

June 16, 2019 By Julie Weishaar 25 Comments

Are you getting lost in a black hole of data you can access for your website traffic? Do you have any idea what any of it means or what to do with it?

How to Optimize Conversions and Focus on ROI-Based Traffic

If you answered “yes” to either question, you are not alone. Not everyone is a technical guru. It’s easy to get overwhelmed trying to understand Google Analytics (GA) beyond the basic numbers in the dashboard.

Goal setting and conversion optimization is a real challenge. Who has the time to invest in learning how to set up, configure, and interpret GA?

However, if you don’t focus on quality traffic to optimize your website conversions, you are putting your company in jeopardy.

What can you do to remain competitive and make the right decisions on where to spend your advertising dollars?

Table of Contents

  • Introducing Finteza, a Free and Independent Alternative to Google Analytics
  • Analyzing Traffic Quality
  • What Are Your Best Traffic Sources?
  • Automatically Create Complex Sales Funnels
  • How Are Your Calls-to-Action?
  • Save on Advertising Costs
      • Julie Weishaar
      • Latest posts by Julie Weishaar (see all)

Introducing Finteza, a Free and Independent Alternative to Google Analytics

Finteza is a user-friendly set of traffic analytics tools independent of GA. It helps non-techies sort through and analyze the traffic numbers that matter most.

Finteza’s reporting features enable you to track metrics such as:

  • How users find your website
  • What actions visitors take on your site
  • The number of people who viewed and converted on every channel
  • Which devices, operating systems, and browsers your visitors used
  • The geographical location of those who visit your site

The quantity of traffic to your website is not as significant as monitoring, understanding, and focusing on the quality of the traffic.

Analyzing Traffic Quality

Would you rather have 50,000 visitors to your website with 0 conversions or 50 visitors with three conversions?

Obviously, you would prefer to get people to your site who are interested in your products or services and make a purchase. Focus on conversions, not visitors.

The most effective way to increase your ROI is to analyze your current traffic and optimize it for conversions.

With Finteza’s color-coded traffic analysis, quickly identify the good traffic from the bad.

Traffic Quality

Being able to detect automated bot-driven traffic is a valuable insight when you make decisions on where to spend your advertising dollars.Identify bots

What Are Your Best Traffic Sources?

Understanding and analyzing the channels where your most profitable traffic is coming from is one of the most significant functions of digital marketing.

You can use the data to compare advertising platforms and optimize your ad budget.

Stop spending money on campaigns that are not producing the desired results. And divert advertising spend to buy more of the traffic that converts the best.

Once you install the Finteza tracking code on your website, you can begin analyzing it. However, it is better to give it some time to accumulate enough data.

As soon as traffic starts coming into your site, Finteza will automatically break it down into categories and sort it by source.

Traffic Sources

Automatically Create Complex Sales Funnels

Optimizing your website to improve the user experience is akin to holding your site visitors’ hands while they go down your conversion funnel.

With Finteza, you will gain an understanding of their journey through your site’s buying process.

One of the distinguishing features of Finteza is that you don’t have to configure funnels manually. It automatically sets them up every time a conversion takes place on your website.

Funnels are automatically built for any page where a conversion occurs. Analyze user behavior from each channel to determine the best sources for each funnel.

For example, one funnel could be for users on Androids who live in New York and came to your site from a Facebook ad.

To get an in-depth analysis of your website visitors, you can create reports using 15 different metrics.

It is even possible to track how many times your website visitor hovers over a form but doesn’t click on it.

See how the data is represented in the screenshot below. Then you can create even more complex conversion funnels from this data.

Funnel criterial

See where visitors drop off your buying process. On which page and which step do they leave your site? Modify, enhance, and optimize the entire process for better conversions.

conversion funnel

Easily create and track multi-step conversion funnels to identify the best ads, campaigns, and keyword phrases that have the highest conversion rates.

How Are Your Calls-to-Action?

To improve your conversions, you must use clear calls-to-action that drive site visitors to do what you want them to do.

Before you can make improvements, you first need to measure the effectiveness of your calls-to-action. With Finteza, you can track the conversion funnel process from beginning to end.

Save on Advertising Costs

With the detailed analytics available in your Finteza dashboard, you can compare traffic from all sources, including paid advertising.

By comparing conversion rates from different advertising sources, you can know which campaigns are ineffective and stop running them.

Only spend your advertising dollars on the channels that result in the highest conversions. Doing this you can save up to 82% of your advertising budget.

Using one-click smart segmentation, separate and study any channel’s traffic separately. This way, you can identify the specific actions taken by visitors and create related funnels easily.

one click segmentation

Use Finteza to analyze your website pages, create funnels for page events and other calls-to-action, and determine conversion rates.

Get a comprehensive visual overview of the insights provided, such as:

  • Where you lose traffic
  • Session duration
  • Bounce rates
  • Other actions taken on your site

Focus on the channels that bring in the highest ROI. Get easy access to all the data analytics you need with Finteza’s auto-generated funnels.

Identify which channels drive more customers and which are most profitable. Benefit from the dynamic data analysis provided by Finteza to optimize your conversions.

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Julie Weishaar

Owner at New Horizons 123
Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less video production, custom images, content writing, and SlideShare presentations. Julie also manages HubSpot CRM, email marketing, marketing automation, and social media for her clients.
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Filed Under: Increasing Conversion Rates Tagged With: conversion optimization, increase sales

Comments

  1. Syed Brothers says

    April 23, 2020 at 2:43 am

    I really learned a lot about traffic management on a site. Thanks for sharing.

    Reply
  2. Liza Kosh says

    November 27, 2019 at 10:51 pm

    Optimize the conversions isn’t easy task as it seems. I am glad to find out your amazed blog which is very useful. I’ll definitely going to use some of your tips that are really going to help me in the long run.
    Liza Kosh would love you to read ..Mobile Dashboards: Gaining the Momentum in the Digital AgeMy Profile

    Reply
  3. Prachi says

    November 18, 2019 at 12:14 pm

    Thank you so much for explaining the optimization conversion techniques.
    Very good article/blog thank you so much for sharing this.

    Reply
  4. hari shankar says

    July 31, 2019 at 2:12 am

    Hi,
    Thanks for sharing good article about analyzing the traffic and bid the amount.

    Reply
  5. Biswadi says

    July 18, 2019 at 11:13 am

    hi julie,
    I learn a lot from the post.Please share what is calls to action in detail .
    Biswadi would love you to read ..How To Go To Sleep Fast In 10 Natural WayMy Profile

    Reply
    • Gail Gardner says

      July 18, 2019 at 11:54 pm

      Hello Biswadi,

      Read this post for more details on using Calls to Action: 24 Call to Action Examples in Detail: How to Inspire Action.
      Gail Gardner would love you to read ..6 Ways to Make Your Small Business a Large BusinessMy Profile

      Reply
  6. Mozie says

    July 18, 2019 at 10:30 am

    Hello Julie

    This is very informative and interesting.

    I really need to know what my traffic is doing and this may be the solution.

    I get so confused when I use analytics.

    Finteza looks good and I love that it’s free.

    I’ll give it a go.

    Thanks for your help.

    Mozie
    Mozie would love you to read ..How to Find Your Niche For Your Online BusinessMy Profile

    Reply
  7. Cindy mcmillan says

    July 17, 2019 at 5:37 am

    Great post! I’ve heard about Finteza before but I haven’t tried it yet. Though, I’m interested to try it after reading this informative post you’ve shared. Well, it’s really challenging to optimise conversion and having a good analytics software is very helpful. Thanks for the tips!
    Cindy mcmillan would love you to read ..Instagram Feed Algorithm ExplainedMy Profile

    Reply
  8. John says

    July 17, 2019 at 4:54 am

    Conversion optimization is a really big task. It is very necessary to track the traffic and ROI of your website. Thanks for sharing such an informative article.

    Reply
  9. Jakes Jacob says

    July 15, 2019 at 10:17 am

    Thanks Julie for the wonderful post.
    Quite hard to believe Finteza is free after all the features you mentioned.
    Will definitely try it out.
    Thanks again for recommending this.
    Jakes Jacob would love you to read ..Top 5 Best Keypad Phones under 2000 ₹ in IndiaMy Profile

    Reply
  10. Jeremiah Say says

    July 10, 2019 at 4:50 am

    I have never heard of Fiteza but I am desperate to increase my ROI based on traffic. The tools I am using are Clicky (paid) and GA (free) for now.

    I want to work on doing more A/B testing, I wonder if Fiteza has a/b testing features built into their software.

    Thanks,
    Jeremiah
    Jeremiah Say would love you to read ..Cold Turkey: The Danger of Using Willpower to Quit Smoking (MY STORY)My Profile

    Reply
  11. Tim Halloran says

    July 7, 2019 at 5:16 am

    Great article and I hadn’t heard of Fiteza before. I used to focus on traffic only at the expense of optimising for leads and sales. Just by getting clear on the right traffic and optimising can dramatically change your rate of sales.

    Reply
  12. Finnich Vessal says

    June 29, 2019 at 5:02 am

    Thanks for providing the information about Finteza. Seems like a better analytics tool. I would definitely give it a try
    Finnich Vessal would love you to read ..Sweet Defeat Coupon Codes & Review June 2019: Up to 50% OffMy Profile

    Reply
    • Julie Weishaar says

      June 29, 2019 at 8:39 am

      Hi Finnich,

      I am glad you found the information helpful. Please come back and let us know how the tool works for you.
      Julie Weishaar would love you to read ..Calls to Action: If You Don’t TELL Them – They Won’t!My Profile

      Reply
  13. Marco says

    June 28, 2019 at 6:18 am

    Nice information provided. Thanks it cleared alot on misconceptions in my mind.

    Reply
  14. amar says

    June 28, 2019 at 2:13 am

    Hi Julie Weishaar,

    it is a really good article for Optimize Conversions Traffic. specially thanks for the Finteza tool. Before I did not know about Finteza.

    Reply
  15. sakshi raletta says

    June 27, 2019 at 4:23 am

    thankyou for sharing this post.This is the most effective way to increase your ROI is to analyze your current traffic and optimize it for conversions.

    Reply
  16. Jitendra Vaswani says

    June 23, 2019 at 5:50 am

    Hey Julie,

    Thanks for sharing such a great post. Optimizing conversion and focusing on ROI based traffic is not that easy. But here with your post, I’m really amazed to know that the information that you provided here is extremely useful. I’m definitely going to use some of your tips that are really going to help me in the long run.

    Thanks for sharing such a great post.
    Jitendra Vaswani would love you to read ..Jodie Foster MasterClass Review 2019: Is It Really Worth Trying ?? READMy Profile

    Reply
    • Julie Weishaar says

      June 26, 2019 at 4:01 pm

      Hi Jitendra,

      Glad you found the post helpful. If we aren’t measuring what we are doing, we have no idea what’s working and what isn’t, right? It’s much more than just a numbers game. Quality over quantity.
      Julie Weishaar would love you to read ..How Can The Small Business Owners Compete Against the Giants?My Profile

      Reply
  17. saikat dutta says

    June 22, 2019 at 1:18 am

    this article is really awesome and this will definitely help to the new writer thanks

    Reply
  18. Joe says

    June 20, 2019 at 4:30 am

    Nicely written and hmmm……….an alternative to google analytics. It looks good. Will definitely try it out and compare the stats with GA
    Joe would love you to read ..Remote Infrastructure Management (RIM) – Adding Value to your BusinessMy Profile

    Reply
  19. Dr. Makhdum Kazi says

    June 19, 2019 at 5:56 am

    Thank you Julie for sharing such valuable content. I have traffic issue with my website It will be wonderful if you can share some articles that will bring more traffic on my website.

    Reply
  20. Bruce Williams says

    June 19, 2019 at 1:04 am

    I think this is an informative post about Seo and it is very useful. Thanks a lot for keeping great stuff.
    Bruce Williams would love you to read ..HP Officejet Printer Stopped Working – Contact HP Printer HelplineMy Profile

    Reply
  21. Meddna says

    June 18, 2019 at 2:25 am

    Goal setting and conversion optimization is a real challenge. Who has the time to invest in learning how to set up, configure, and interpret

    Its really helping to increase ROI

    Thanks For This Useful Information

    Reply
  22. VT says

    June 17, 2019 at 4:55 am

    Fiteza is it then, we are always looking for some good analytics software that might be useful. It looks promising, I’ll give it a shot.

    Reply

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