How to Optimize Conversions and Focus on ROI-Based Traffic

Are you getting lost in a black hole of data you can access for your website traffic? Do you have any idea what any of it means or what to do with it?

If you answered “yes” to either question, you are not alone. Not everyone is a technical guru. It’s easy to get overwhelmed trying to understand Google Analytics (GA) beyond the basic numbers in the dashboard.

Goal setting and conversion optimization is a real challenge. Who has the time to invest in learning how to set up, configure, and interpret GA?

However, if you don’t focus on quality traffic to optimize your website conversions, you are putting your company in jeopardy.

What can you do to remain competitive and make the right decisions on where to spend your advertising dollars?

Introducing Finteza, a Free and Independent Alternative to Google Analytics

Finteza is a user-friendly set of traffic analytics tools independent of GA. It helps non-techies sort through and analyze the traffic numbers that matter most.

Finteza’s reporting features enable you to track metrics such as:

• How users find your website
• What actions visitors take on your site
• The number of people who viewed and converted on every channel
• Which devices, operating systems, and browsers your visitors used
• The geographical location of those who visit your site

The quantity of traffic to your website is not as significant as monitoring, understanding, and focusing on the quality of the traffic.

Analyzing Traffic Quality

Would you rather have 50,000 visitors to your website with 0 conversions or 50 visitors with three conversions?

Obviously, you would prefer to get people to your site who are interested in your products or services and make a purchase. Focus on conversions, not visitors.

The most effective way to increase your ROI is to analyze your current traffic and optimize it for conversions.

With Finteza’s color-coded traffic analysis, quickly identify the good traffic from the bad.

Being able to detect automated bot-driven traffic is a valuable insight when you make decisions on where to spend your advertising dollars.

What Are Your Best Traffic Sources?

Understanding and analyzing the channels where your most profitable traffic is coming from is one of the most significant functions of digital marketing.

You can use the data to compare advertising platforms and optimize your ad budget.

Stop spending money on campaigns that are not producing the desired results. And divert advertising spend to buy more of the traffic that converts the best.

Once you install the Finteza tracking code on your website, you can begin analyzing it. However, it is better to give it some time to accumulate enough data.

As soon as traffic starts coming into your site, Finteza will automatically break it down into categories and sort it by source.

Automatically Create Complex Sales Funnels

Optimizing your website to improve the user experience is akin to holding your site visitors’ hands while they go down your conversion funnel.

With Finteza, you will gain an understanding of their journey through your site’s buying process.

One of the distinguishing features of Finteza is that you don’t have to configure funnels manually. It automatically sets them up every time a conversion takes place on your website.

Funnels are automatically built for any page where a conversion occurs. Analyze user behavior from each channel to determine the best sources for each funnel.

For example, one funnel could be for users on Androids who live in New York and came to your site from a Facebook ad.

To get an in-depth analysis of your website visitors, you can create reports using 15 different metrics.

It is even possible to track how many times your website visitor hovers over a form but doesn’t click on it.

See how the data is represented in the screenshot below. Then you can create even more complex conversion funnels from this data.

See where visitors drop off your buying process. On which page and which step do they leave your site? Modify, enhance, and optimize the entire process for better conversions.

Easily create and track multi-step conversion funnels to identify the best ads, campaigns, and keyword phrases that have the highest conversion rates.

How Are Your Calls-to-Action?

To improve your conversions, you must use clear calls-to-action that drive site visitors to do what you want them to do.

Before you can make improvements, you first need to measure the effectiveness of your calls-to-action. With Finteza, you can track the conversion funnel process from beginning to end.

Save on Advertising Costs

With the detailed analytics available in your Finteza dashboard, you can compare traffic from all sources, including paid advertising.

By comparing conversion rates from different advertising sources, you can know which campaigns are ineffective and stop running them.

Only spend your advertising dollars on the channels that result in the highest conversions. Doing this you can save up to 82% of your advertising budget.

Using one-click smart segmentation, separate and study any channel’s traffic separately. This way, you can identify the specific actions taken by visitors and create related funnels easily.

Use Finteza to analyze your website pages, create funnels for page events and other calls-to-action, and determine conversion rates.

Get a comprehensive visual overview of the insights provided, such as:

• Where you lose traffic
• Session duration
• Bounce rates
• Other actions taken on your site

Focus on the channels that bring in the highest ROI. Get easy access to all the data analytics you need with Finteza’s auto-generated funnels.

Identify which channels drive more customers and which are most profitable. Benefit from the dynamic data analysis provided by Finteza to optimize your conversions.

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Julie Weishaar

Owner at New Horizons 123

Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less video production, custom images, content writing, and SlideShare presentations. Julie also manages HubSpot CRM, email marketing, marketing automation, and social media for her clients.

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