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How to Choose the Best eCommerce Plugins to Boost Sales and Build Business

September 15, 2019 By Ashok Sharma 16 Comments

Choosing the right plugins for your eCommerce site is crucial to your success and essential if you want your business to grow.

Unfortunately, there are a ton of eCommerce plugins to choose from, all with different functionalities. This makes knowing which ones to use in your online shop challenging. And don’t think that just using the most popular plugins in the market will help. You’re going to need to evaluate your individual needs and do a little research if you want to make the most of your eCommerce plugins.

To help you out, I am here to share with you what to look for in an eCommerce plugin, as well as some of the best solutions in the market to date.

Table of Contents

    • 1. Product Category Specialization
    • 2. Speed and Performance
    • 3. Site Encryption
    • 4. Product Page Enhancement
    • 5. Product Recommendations
    • 6. Wishlist Functionality
    • 7. Performance Tracking
  • Conclusion
      • Ashok Sharma
      • Latest posts by Ashok Sharma (see all)

1. Product Category Specialization

Everyone who runs an eCommerce shop has a specific product or service in mind they want to sell. Luckily, WordPress makes it easy for online shop owners to sell anything they want, including physical products, digital goods, or services to clients.

(Image Source)

For example, Easy Digital Downloads specializes in giving online store owners an easy and simple way to sell nothing but digital goods to customers. In fact, you can sell software, digital photos, eBooks, and more using EDD.

2. Speed and Performance

Any time you add a new plugin to your site, you risk straining your resources, slowing your page loading times, and affecting the user experience, all of which can hurt your sales.

That’s why in addition to regularly monitoring your site’s speed and performance and using a reliable web host, you should focus on picking lightweight eCommerce plugins to extend the functionality of your online store.

(Image Source)

One of the strongest and yet mobile-friendliest eCommerce plugins around is BigCommerce for WordPress. To start, BigCommerce’s native website builder is AMP-enabled for faster mobile experiences on product and category pages, and the platform’s commerce engine, which powers all of its channel integrations, has an average uptime of 99.99%, so you never have to worry about lost sales opportunities.

What’s more, BigCommerce’s WordPress plugin is compatible with the official AMP plugin for WordPress, so you’re always just a few shortcodes away from ensuring your eCommerce storefront is as friendly to mobile searchers as possible.

3. Site Encryption

If you want to gain the trust of your customers, you have to prove to them your site is secure. After all, people want to know that their personal and financial information is safe when they make a purchase from your online shop.

One of the easiest ways to secure your eCommerce site is to install an SSL certificate on your site to change your website URL from HTTP to HTTPS.

(Image Source)

SSL certificates encrypt your website’s information when it passes between your server and the customer’s browser. In other words, it ensures that no one can steal the information that is passing between the customer’s computer and your server. This leads to better site security, higher search rankings, and peace of mind for you. Plus, it instills a sense of trust in every customer that arrives on your website.

Really Simple SSL is a free plugin that helps you add your SSL certificate to your website and enable it with one click.

(Image Source)

Just remember, you’ll need to have your SSL certificate ready to go. This means getting it through your web host (if this is a service they offer) or buying it from a third-party company.

4. Product Page Enhancement

There are many ways to enhance your eCommerce site’s product pages so more people finalize their purchases. However, one of the most convincing ways is integrating user-generated visuals from Instagram right onto your site’s product pages.

After all, people want to know that the products they’re about to buy are just as great in real-life. Showcasing actual customers enjoying what you have to offer is a great form of social proof and can help boost sales.

(Image Source)

With Yotpo’s Product Gallery feature, you can easily create a photo gallery widget and customize it to match the look of your online shop. Plus, you can even give site visitors a way to upload their photos right on your site so you don’t have to do all the work.

5. Product Recommendations

Recommending other products in your eCommerce shop to customers already showing interest is a great way to secure more sales, increase your customer lifetime value (the average amount of money your customers will spend on your business over the entire life of your relationship), and encourage upsells and cross sells.

If this sounds like something you want to do, be sure to check out the Shopify eCommerce platform.

(Image Source)

They have tons of free and premium apps that will let you do things like:

  • Display items that are frequently bought together
  • Create pricing tables for product and feature comparisons
  • Show related accessories
  • Give people personalized product recommendations

6. Wishlist Functionality

If you want to boost conversions and increase sales, give people an easy way to create wishlists on your eCommerce site, just in case they aren’t ready to buy quite yet, but want to come back later.

To do this, you can use the WordPress Wishlist Collection & Bookmark plugin, so customers can create and manage their own wishlists, keep them private or public, and even share them with others if they want.

(Image Source)

This is a great way to keep people coming back to your site – and sending others your way, in order to buy gifts for the wishlist sharer.

7. Performance Tracking

Understanding your audience and their behavior while visiting your online shop is important for making better data-driven decisions and securing more sales.

Of course, you can just use the free Google Analytics tool and track all sorts of website data. But to make things easier, try a plugin for bringing Google Analytics data into WordPress, like MonsterInsights.

(Image Source)

This plugin makes eCommerce data tracking and monitoring a cinch. And the best part is, you can track your metrics right from the WordPress dashboard.

Conclusion

There are many ways you can enhance your online shop to grow your customer base, increase sales, and boost customer satisfaction.

That’s why researching the available options and evaluating what you want to sell, how big you plan to grow, and what kinds of things your customers need is so important – before you make a final decision.

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Ashok Sharma

Digital Marketing at Signity Solutions
Ashok Sharma is a writer, blogger, Digital marketer and social media enthusiast. He helped businesses gain more traffic and online visibility through technical, strategic SEO and targeted PPC campaigns. Connect him on LinkedIn and follow him onTwitter.
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Latest posts by Ashok Sharma (see all)

  • How to Choose the Best eCommerce Plugins to Boost Sales and Build Business - September 15, 2019
  • 8 SEO Trends You Should Keep an Eye on and Implement in 2018 - February 15, 2018
  • 5 Link Building Strategies to Focus on in 2018 - December 1, 2017
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Filed Under: Ecommerce, Increasing Conversion Rates, Small Business Advice Tagged With: Ecommerce, ecommerce marketing, ecommerce seo tools, wordpress plugins

Comments

  1. Prachi says

    November 18, 2019 at 12:05 pm

    Before selecting the right plugin, people need to compare software that can used for eCommerce website building.

    Reply
  2. Jay says

    November 3, 2019 at 6:15 am

    Thank you for your Post! Site Encryption or Site Security has been one of the main SEO rankings factors for Google. It wasn’t that evident back a couple years ago but, to a point when ecommerce websites were taking a beating with scammers. I have been preparing my clients’ websites with site encryption for years and to this day, they have been getting great results in their businesses!
    Jay would love you to read ..Woocommerce Grundlagen – Was kann WooCommerce wirklich?My Profile

    Reply
  3. Ryan K Biddulph says

    October 13, 2019 at 10:49 pm

    Nice breakdown Ashok. Having the proper plugins can make your business and yep, the wrong plugins can literally break your blog site, or business site. I am super picky, streamlining things. Thanks for sharing.

    Ryan
    Ryan K Biddulph would love you to read ..Video: Not How to Buy Why YouMy Profile

    Reply
  4. M. Hridoy says

    October 11, 2019 at 11:47 am

    HI ashok!
    Thank you so much for sharing your handy resource with us. Plugins are very important for a e-commerce website to bust sales. Because this is very effective for building a responsive site and serp’s ranking. Keep posting that kinds of handy article…

    Reply
  5. David Smith says

    October 9, 2019 at 2:27 am

    Hello Ashok Sharma,
    Informative stuff. I like your way of in-depth explanation and very useful plugin list. Your few eCommerce plugins It’s new for me & I will try it also helpful for newbie business owners.
    Thank you so much.
    David Smith would love you to read ..Top 5 iPhone App Development Latest Trends Need to KnowMy Profile

    Reply
  6. Fred Namwandu says

    October 5, 2019 at 7:45 am

    Thank you for this information, I will use these plugins on my sites especially Spotify

    Reply
  7. Quant says

    September 30, 2019 at 1:52 am

    That is a very good question. honestly don’t understand the real benefit of Bigcommerce for WordPress though. there are other some other tools as well which help in e-commerce website as well

    Reply
  8. Ray says

    September 30, 2019 at 1:43 am

    What a brilliant post! These plugins are gold! Thank you for sharing!
    Ray would love you to read ..Create Good Titles and Snippets for your WebsiteMy Profile

    Reply
  9. James Shaw says

    September 23, 2019 at 2:39 pm

    I honestly don’t understand the real benefit of Bigcommerce for wordpress though. If creating an headless ecommerce site is the goal, then why even bother using wordpress at all? A static site would be much faster and hassle free and can be used with headless ecommerce backend providers like snipcart or bigcommerce. If wordpress needs to be used anyway, one would be better off with just using woocommerce.

    Reply
    • Gail Gardner says

      September 23, 2019 at 2:59 pm

      Hi James,

      That is a very good question. Perhaps BigCommerce introduced it to better compete with WooCommerce. I hope the author drops by to expand on that.
      Gail Gardner would love you to read ..5 Low-Cost Financing Options For Small BusinessesMy Profile

      Reply
  10. Tarun Nagar says

    September 19, 2019 at 1:36 am

    Thank you Ashok for sharing Best eCommerce Plugins with us, i was searching this information. You have shared very useful information and i hope in future we would have such more blogs.

    Reply
  11. jurfa says

    September 18, 2019 at 5:53 am

    Thanks for sharing such a piece of useful information. Liked the post and good knowledge about the plugins

    Reply
  12. Taras Yasinski says

    September 18, 2019 at 5:26 am

    Thanks a lot for this list. I gonna start my personal small business site and was just looking for a good ecomerce plugin.
    Taras Yasinski would love you to read ..Секрети Google AdsenseMy Profile

    Reply
  13. Prasad says

    September 18, 2019 at 4:15 am

    Thanks a lot Ashok from sharing these plugins. Some plugins are really new to me, like SSL plugin, previously I use to download SSL certificate from third party website and then use to upload to my domain. This plugin will save lot of my time. Thanks

    Reply
  14. Jordan says

    September 16, 2019 at 2:23 pm

    Hello, Nice blog and such good information to know about plugins for boosting sales… Thank you
    Jordan would love you to read ..Do-It-Yourself Solutions for AOL Error code 420 ProblemsMy Profile

    Reply
    • ashok says

      September 17, 2019 at 11:12 pm

      Glad to know you like the post. Keep sharing the post.

      Reply

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