GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

How to Build High-Converting Websites for Your Clients at Scale

June 5, 2019 By Julie Weishaar 19 Comments

Is it time to consider moving away from WordPress? I would never have thought so. But with Automattic pushing their block builder Gutenberg, now might be a good time for design agencies to look at alternatives.

How to Build High-Converting Websites for Your Clients at Scale

WordPress is not best for every type of site. What is the point of having a website if it doesn’t convert visitors to leads and sales?

Besides, there are hundreds of variables that affect the performance of websites your team creates for clients. They require consistent testing and modifications to maximize conversions.

Some 61% of websites are built on the WordPress platform because it is easy to set up and flexible. And there are thousands of professionally designed themes.

However, it is not geared towards web design agencies that need to manage clients and collaborate with team members effectively.

Website designers need to know how to build, optimize, and scales sites for their customers in the most efficient way – especially if they’re operating as part of a team that depends on rapid project turnaround for business growth.

Table of Contents

  • 3x Increased Productivity and 50% Reduction in Development Costs
  • Platforms for Agencies
  • Use a Structured Approach
    • The Home Page
    • About Us Page
    • Products or Services Page
  • Don’t Offer Too Many Choices
  • Don’t Make Them Wait
  • Make Modifications Based on User Experience and Collected Data
  • Use Shorter Forms
  • Test, Test, Test
      • Julie Weishaar
      • Latest posts by Julie Weishaar (see all)

3x Increased Productivity and 50% Reduction in Development Costs

This Duda case study points out some exceptional results from moving away from WordPress.

When WebAct, a Denver-based agency, switched from building websites on WordPress to Duda, they were able to triple their customer base in only three years. They also saved over $200,000 per year and cut site development costs by 50%.

Before making the switch, WebAct management evaluated several website development platforms, ultimately selecting Duda because of its focus on value to agencies. Duda has given WebAct the ability to:

  • Assign customized permissions and roles to clients so they only have management access to the parts of the site they need. This saves them time from having to fix parts of the sites that less technical clients might accidentally mess with.
  • Create client websites in half the amount of time WordPress takes, using Duda’s flexible design tools.
  • Make requested changes faster because design features such as images, spacing and header tags, are set up from the beginning.

Their overhead for building a WordPress site was over $2,000 yearly. In turn, the price to the customer also needed to be relatively high. The cost of plugins and time needed to fix bugs that might occur added up for each client.

If something broke on a site, the client expected WebAct to fix it quickly and for free. As a result, they had to retain and pay a team of developers to manage client sites.

That is talent they would rather dedicate to building new sites that would bring in more revenue.

Because development costs for WebAct have been significantly lower with Duda than WordPress, they can charge less to new clients and make the sales team’s job easier, taking on a higher volume of work.

Platforms for Agencies

Web design agencies need to be able to create websites for multiple clients at scale, work collaboratively as a team, and utilize efficient workflows.

A platform like Duda, which uses a central hub for improving collaboration and centralizing assets into shared and assignable libraries, is the best choice for agencies to build and sell high-converting websites at scale.

In addition, solutions that offer complete web development packages, including hosting, SSL and personalization capabilities are a compelling option for agencies designing websites for many clients.

Being able to collaborate, automate and manage projects is key to their success.

After you have chosen which platform you will use, the next step is to increase conversions. How can you do that?

Use a Structured Approach

According to Neil Patel, websites that are designed with a structured approach towards conversion optimization are two times as likely to increase sales than those that don’t.

While it is important to offer website visitors a visually appealing and easy-to-navigate site design, many other factors are just as essential, including specific pages.

Some of the most essential web pages are:

The Home Page

Most visitors will land on your clients’ home pages first. You have just a few seconds to grab their attention, so make those seconds count. Engage them enough to keep them on the site.

If you don’t immediately make it clear to them how your client can help them, they will bounce off the site and on to another. Below are a few suggestions on how to keep visitors on the home page:

· Make sure your headline is short, clear, unambiguous and to the point.

· Include customer testimonials as social proof of the value your client offers.

· The testimonials should address the problem that your client’s company solves.

If the home page is structured and designed effectively, it will increase the chances of website visitors reading more.

About Us Page

The About Us page is your chance to let visitors know who your client is, what makes them a credible company, and builds a connection with the audience.

Rather than generically describing your client’s company in a boring way, try telling their brand story interestingly and compellingly. Talk to the audience as a person rather than a template or machine.

Introduce website visitors to your client’s team with pictures and short bios. If you have photos of employees at company events, include those too. They will show the personality of those who work behind the scenes to make the business work. People buy from other people – not from brand identities.

Products or Services Page

This is the most important page for the audience to take action and make a purchase. No matter what your client is selling, you want to describe the offerings in a compelling way.

Lead with the benefits before going into the features. Benefits are about “them,” and features are about “you.”

Focus on the emotions of potential customers. Motivate them by making it clear how your client’s solutions can help them or make their lives easier.

Don’t Offer Too Many Choices

When someone lands on a website you’ve designed, don’t make it difficult for them to choose what to do. In other words, limit the number of decisions they must make by:

  • Not having too many tabs in the navigation bar.
  • Minimizing distractions without losing functionality.
  • Using a clear call-to-action so that visitors know what to do next.

Don’t Make Them Wait

People today are busy and don’t have the time or patience to wait for pages to load. Google recognizes this and includes page speed in its ranking algorithm.

Also known as page load time, this refers to how long it takes for a page on your site to open in a browser.

Google offers a free tool for you to check the speed for pages on your site here. Web designers need to know the importance of page speed and make sure all clients’ pages load quickly.

Make Modifications Based on User Experience and Collected Data

Leveraging data provided by website visitors and existing clients gives valuable insights to web designers.

Use these insights to improve product or service pages and provide greater value to site visitors.

Website analytics, user engagement data, and social media interactions can be used to make changes to structure, strategies, and mechanisms for a better user experience and higher conversions.

Use Shorter Forms

Less is more when it comes to website forms. The more questions you ask a website visitor, the less likely they will be to complete the form.

Time is a valuable commodity. Respecting the time of your visitors will be appreciated and rewarded by getting more form completions.

In general, shorter forms lead to more conversions. However, you don’t want to exclude important qualifying questions.

Test different forms to see which ones convert the best. Be sure to include questions you need answered and avoid ones that aren’t necessary.

Test, Test, Test

When you make changes to your website for better conversions, if you don’t test it against what you changed it from, you won’t know if it is effective. Read How To Master A/B Split Testing Quickly (And Increase Conversion Rate) to get more insights into how to test the right way to boost your conversion rates.

All businesses have a website for a reason. Whether your clients’ sites are blogs, and they’re looking for more subscribers, or they have a product or service to sell, you have a goal to meet. Getting more visitors is only as good as the number of conversions a website gets.

Websites that are designed to maximize conversions are the most successful and the easiest to sell to customers looking for an agency to handle their site creation from start to finish.

The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Instagram profileMy Pinterest profileMy Tumblr blogMy YouTube channelMy Vimeo channel

Julie Weishaar

Owner at New Horizons 123
Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less video production, custom images, content writing, and SlideShare presentations. Julie also manages HubSpot CRM, email marketing, marketing automation, and social media for her clients.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Instagram profileMy Pinterest profileMy Tumblr blogMy YouTube channelMy Vimeo channel

Latest posts by Julie Weishaar (see all)

  • What Are the Most Relevant and Valuable Web Directories for 2020? - October 17, 2020
  • ActiveCampaign vs HubSpot? What You Need to Know - April 20, 2020
  • VideoBoost vs Promo: Which Video Maker Is Better for Social Media Marketing [Infographic] - March 29, 2020
Tweet
Share
Share76
Pin12
Share
Share
Pocket
Flip
88 Shares
« Boost Your SEO and Increase Rankings with TextOptimizer
Why I Asked Resume Builder Resumonk How It Benefits Career Seekers and Businesses »

Filed Under: Web Design / Basics Tagged With: best web design, web design optimization

Comments

  1. James says

    February 16, 2020 at 11:14 pm

    Thank you for sharing this great post. Currently, I create website for a client and this post is very useful to create a valuable website.
    James would love you to read ..How to Build Uber For Beauty Service App?My Profile

    Reply
  2. Linda says

    November 14, 2019 at 4:33 am

    Great! Conversion is the ultimate aim of every website.
    You have mentioned all the important points to be noted to drive a high conversion rate.
    I would like to add another point to the list; a well-positioned CTA button!
    Thanks for the share.
    Linda would love you to read ..How LEGO-like software development using Microservices helped Toobler?My Profile

    Reply
  3. David Smith says

    September 13, 2019 at 2:01 am

    Hello Julie Weishaar,
    Informative stuff. I like your way and in-depth explanation. The website is a very important part of the business because of its way of presenting what actual our business and what we have done. Thanks for sharing.

    Reply
  4. mariasmith says

    August 21, 2019 at 7:49 am

    Good Post!

    Creating a website with advanced features is a good idea but should be focus on user-friendly design because it makes an effective impression and help to understand your services which offers by you.

    also search engines always like a responsive web design site which help to rank better in search results.

    highly appreciated post , and the points explanation is very good to understand about the great website development.

    Reply
  5. Daniel says

    July 16, 2019 at 6:51 am

    Hi Julie Weishaar,
    Its a great article for web designning. It helps me a lot for my site.
    Daniel would love you to read ..Know What Your Hairstyle Says About You!My Profile

    Reply
  6. aman yadav says

    July 4, 2019 at 1:29 am

    hello ,
    thanks for sharing such great posts and this posting of blog had made me learn about the creation of website its not that much easy and this created website must be users friendly.

    Reply
  7. Ouriken says

    June 21, 2019 at 8:35 am

    As mentioned above in the point which states that don’t offer too many choices, I agree with it. But some websites offer some services which are long on the list and they have to put it on the website. In this case, the web developer must divide that list in two and make the content comparatively less and to the point.
    And, I also liked all the points which are mentioned in the blog. Very nice piece of content. Looking forward to reading more blogs.

    Reply
  8. hari shankar says

    June 17, 2019 at 4:19 am

    Hi,
    When i have started my website i have made lot of changes. But you have given a lot of information about website designing in duda .

    Reply
  9. Sagar Shah says

    June 17, 2019 at 4:05 am

    Excellent write-up about “How to Build High-Converting Websites for Your Clients at Scale”!

    A perfect website has many aspects of gaining the attention of users as you have mentioned home page, about us page, and product or service page. A website that has faster response time and high performance have more chances to increase visits and traffic. People need attractive websites which are also handy to use. These hacks can help to improve the CRO of sites.

    Thank you for posting and keep blogging!
    Sagar Shah would love you to read ..How To Develop a Messaging Application Like Telegram?My Profile

    Reply
  10. meh098 says

    June 15, 2019 at 4:31 am

    This information was very much useful and gave good tips about having coherence and relevance in our website!
    meh098 would love you to read ..5 Essential Apps That Help You During DivorceMy Profile

    Reply
  11. Sheera Denial says

    June 15, 2019 at 1:34 am

    Thanks for creating such an informative post. This really helped me a lot. And improve my knowledge about how to make converting website for clients.

    Reply
  12. Kyra Rodriguez says

    June 13, 2019 at 1:29 am

    I’ve been studying how to build a converting website! But, it’s so haaaard! So thanks for the in-depth explanation about this!

    Reply
  13. Tech Toomakesense says

    June 11, 2019 at 1:55 pm

    You sure did put up a great hack in designing an E Commerce website that converts, however I feel like making your website responsive also plays a vital role too.

    Cheers to more interesting articles from you.
    Tech Toomakesense would love you to read ..Detailed Help On Setting Up Ads.Txt For Blogger/BlogspotMy Profile

    Reply
  14. Prince sharma says

    June 8, 2019 at 10:28 am

    when i started to make websites i just post content and images but after reading your article i got to know more about how to Build High-Converting Websites for my Clients. thanks for this post

    Reply
  15. David Smith says

    June 8, 2019 at 6:28 am

    Hello, Julie!
    Amazing WebsiteSetup Editorial!!
    I appreciate the fact that you have explained all the information in depth.
    Well researched & well-listed post, especially who didn’t know how to build a website, and by the help of such points, they will get support for sure. Keep focusing on such topics.
    Thanks for sharing such a valuable post.
    David Smith would love you to read ..The Future of WordPress: GutenbergMy Profile

    Reply
  16. Voila Biz says

    June 8, 2019 at 6:15 am

    Valuable tips on how to build a high converting website for clients but a proper execution and planning should be kept in mind to get satisfactory results. Similarly, Voila Biz masters in eCommerce solution providers, website design and development, digital marketing services for clients.

    Reply
  17. tarun sharma says

    June 7, 2019 at 3:18 am

    Creating a converting website is not that easy and before getting started with it we should focus more on building user-friendly websites. Conversion begins when the user finds your website/blog useful for them.
    tarun sharma would love you to read ..Online Business With Electronic Data Room.My Profile

    Reply
  18. Lukas says

    June 6, 2019 at 1:48 am

    Thanks for valuable advice. Currently, to create a well converting page you have to work hard. For example I prefer simple websites, where I can find quickly everything everything what i need, without additional pop-ups.
    Lukas would love you to read ..Pozycjonowanie stron i SEO – dlaczego warto inwestować w profesjonalne działania?My Profile

    Reply
  19. Jitendra Vaswani says

    June 5, 2019 at 10:26 pm

    Creating a converting website is not that easy and before getting started with it we should focus more on building user-friendly websites. Conversion begins when the user finds your website/blog useful for them.

    But here you have shared such a great piece of content, I would definitely try some of the tips shared by you.

    Thanks for sharing such a great post.
    Jitendra Vaswani would love you to read ..Serpstat Pricing Update: New Small Plan Introduced For $19/MonthMy Profile

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • 10 Motivational Podcasts for the Modern Salesperson
  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
  • Stay Afloat: Reduce Monthly Expenses Using These Tips
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
10 Motivational Podcasts for the Modern Salesperson10 Motivational Podcasts for the Modern Salesperson

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright © 2008-2021 Growmap · Centric Mobile Responsive Theme by StudioPress · Genesis Framework · Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.