Is it time to consider moving away from WordPress? I would never have thought so. But with Automattic pushing their block builder Gutenberg, now might be a good time for design agencies to look at alternatives for building high-converting websites.
WordPress is not best for every type of site. What is the point of having a website if it doesn’t convert visitors to leads and sales?
Besides, there are hundreds of variables that affect the performance of websites your team creates for clients. They require consistent testing and modifications to maximize conversions.
Some 64.8% of websites are built on the WordPress platform because it is easy to set up and flexible. And there are thousands of professionally designed themes.
However, it is not geared towards web design agencies that need to manage clients and collaborate with team members effectively.
Website designers need to know how to build, optimize, and scale high-converting websites for their customers in the most efficient way – especially if they’re operating as part of a team that depends on rapid project turnaround for business growth.
3x Increased Productivity and 50% Reduction in Development Costs
This Duda case study points out some exceptional results from moving away from WordPress.
When WebAct, a Denver-based agency, switched from building websites on WordPress to Duda, they were able to triple their customer base in only three years. They also saved over $200,000 per year and cut site development costs by 50%.
Before making the switch, WebAct management evaluated several website development platforms, ultimately selecting Duda because of its focus on value to agencies. Duda has given WebAct the ability to:
- Assign customized permissions and roles to clients so they only have management access to the parts of the site they need. This saves them time from having to fix parts of the sites that less technical clients might accidentally mess with.
- Create client websites in half the amount of time WordPress takes, using Duda’s flexible design tools.
- Make requested changes faster because design features such as images, spacing and header tags, are set up from the beginning.
Their overhead for building a WordPress site was over $2,000 yearly. In turn, the price to the customer also needed to be relatively high.
The cost of plugins and time needed to fix bugs that might occur added up for each client.
If something broke on a site, the client expected WebAct to fix it quickly and for free. As a result, they had to retain and pay a team of developers to manage client sites.
That is talent they would rather dedicate to building new sites that would bring in more revenue.
Because development costs for WebAct have been significantly lower with Duda than WordPress, they can charge less to new clients and make the sales team’s job easier, taking on a higher volume of work.
Platforms for Agencies
Web design agencies need to be able to create websites for multiple clients at scale, work collaboratively as a team, and utilize efficient workflows.
A platform like Duda, which uses a central hub for improving collaboration and centralizing assets into shared and assignable libraries, is the best choice for agencies to build and sell high-converting websites at scale.
In addition, solutions that offer complete web development packages, including hosting, SSL and personalization capabilities are a compelling option for agencies designing websites for many clients.
Being able to collaborate, automate and manage projects is key to their success.
After you have chosen which platform you will use, the next step is to increase conversions. How can you do that?
Use a Structured Approach
According to Neil Patel, websites that are designed with a structured approach towards conversion optimization are two times as likely to increase sales than those that don’t.
While it is important to offer website visitors a visually appealing and easy-to-navigate site design, many other factors are just as essential, including specific pages.
Some of the most essential web pages are:
The Home Page
Most visitors will land on your clients’ home pages first. You have just a few seconds to grab their attention, so make those seconds count. Engage them enough to keep them on the site.
If you don’t immediately make it clear to them how your client can help them, they will bounce off the site and on to another. Below are a few suggestions on how to keep visitors on the home page:
· Make sure your headline is short, clear, unambiguous and to the point.
· Include customer testimonials as social proof of the value your client offers.
· The testimonials should address the problem that your client’s company solves.
If the home page is structured and designed effectively, it will increase the chances of website visitors reading more.
About Us Page
The About Us page is your chance to let visitors know who your client is, what makes them a credible company, and builds a connection with the audience.
Rather than generically describing your client’s company in a boring way, try telling their brand story interestingly and compellingly. Talk to the audience as a person rather than a template or machine.
Introduce website visitors to your client’s team with pictures and short bios. If you have photos of employees at company events, include those too. They will show the personality of those who work behind the scenes to make the business work. People buy from other people – not from brand identities.
Products or Services Page
This is the most important page for the audience to take action and make a purchase. No matter what your client is selling, you want to describe the offerings in a compelling way.
Lead with the benefits before going into the features. Benefits are about “them,” and features are about “you.”
Focus on the emotions of potential customers. Motivate them by making it clear how your client’s solutions can help them or make their lives easier.
Use Shorter Forms
Less is more when it comes to website forms. The more questions you ask a website visitor, the less likely they will be to complete the form.
Time is a valuable commodity. Respecting the time of your visitors will be appreciated and rewarded by getting more form completions.
In general, shorter forms lead to more conversions. However, you don’t want to exclude important qualifying questions.
Test different forms and online form builders to see which ones convert the best. Be sure to include questions you need answered and avoid ones that aren’t necessary.
Don’t Offer Too Many Choices
When someone lands on a website or a form you’ve designed, don’t make it difficult for them to choose what to do. In other words, limit the number of decisions they must make by:
- Not having too many tabs in the navigation bar.
- Minimizing distractions without losing functionality.
- Using a clear call-to-action so that visitors know what to do next.
Don’t Make Them Wait
People today are busy and don’t have the time or patience to wait for pages to load. Google recognizes this and includes page speed in its ranking algorithm.
Also known as page load time, this refers to how long it takes for a page on your site to open in a browser.
Google offers a free tool for you to check the speed for pages on your site here. Web designers need to know the importance of page speed and make sure all clients’ pages load quickly.
Make Modifications Based on User Experience and Collected Data
Leveraging data provided by website visitors and existing clients gives valuable insights to web designers.
Use these insights to improve product or service pages and provide greater value to site visitors.
Website analytics, user engagement data, and social media interactions can be used to make changes to structure, strategies, and mechanisms for a better user experience and higher conversions.
Test, Test, Test
When you make changes to your website for better conversions, if you don’t test it against what you changed it from, you won’t know if it is effective. Read How To Master A/B Split Testing Quickly (And Increase Conversion Rate) to get more insights into how to test the right way to boost your conversion rates.
All businesses have a website for a reason. Whether your clients’ sites are blogs, and they’re looking for more subscribers, or they have a product or service to sell, you have a goal to meet. Getting more visitors is only as good as the number of conversions a website gets.
How to Design High-Converting Websites
Websites that are designed to maximize conversions are the most successful and the easiest to sell to customers looking for an agency to handle their site creation from start to finish.
Originally published June 5, 2019. Updated 5/6/21 to increase the % using WordPress, improved SEO and content flow, and added additional resources.
Julie Weishaar
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WordPress is changing. Gutenberg is what WordPress is changing to. I am now using Kadence and Kadence Blocks, the free version of both, to create websites. The websites I create with Kadence, which is basically the same as Gutenberg, are not bloated and as a result the web pages load much faster.
Hi Jim,
Yes, Automattic has split the WordPress community pretty much in half. Personally, using a page builder is torture to me. So I’m not using Gutenberg.
I really need to move to Classic Press before Automattic decides to take away the Classic Editor plugin.
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I really loved the tips! How can I make my pages load faster?
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Outstanding again! I love your infographics, they make it so easy to understand the flow of information you are sharing. What product, website, or platform are you using to make them?
Aaron Jarrels would love you to read ..3 Fast Ways to Improve your Confidence
Your infographic is seriously very amazing and very informative. The content is very useful for me as I am thinking to start my own business and always want great ideas to build client base.
This is so useful. I’ve been trying to make my website mobile-friendly and didn’t know there were tools for help cheking screen sizes. MobileTest.me works perfectly and it’s super easy to use!
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Thank you for such an informative post, which is full of very useful content. Could not agree more on color, color psychology and curiosity play an important role in the presentation. And we all know that user experience is a major SEO ranking factor along with site load-speed.
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Thank you for this information i really like this information you are ausome and your all bog and article are very nice thank you
I like this article! Fits perfectly as to what should be done!
I seriously love the great Infographics on your site. Great job, I hope someday you host a short course on how to create infographics for dummies I could use all the help I can get.
Aaron Jarrels would love you to read ..How to Recognize Your Talents
Hi Aaron,
I have the good fortune to be a long-time friend of Brian Wallace at NowSourcing. He’s the infographic expert and most of the infographics I use come from the NowSourcing portfolio. They do in-depth research so theirs are superior to many others.
There are some posts on how to create infographics here. For example:
You can find guides to make infographics on the sites of the various infographic design tools. For example, Venngage offers:
Their entire site is full of tips on creating infographics.
Gail Gardner would love you to read ..Grow Your Small Business: Video Replays and Live Event Invitation
No one knows the importance of website optimization better than me. I have been writing sales copies for multiple clients, and I am completely aware of the fact that without website optimization no copy can generate leads. I have seen excellent leads from some of my average copies, but poor leads from some of my best ones. So, yeah website optimization is really important.
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Hi Shuja,
Yes, conversion rate optimization (CRO) is a tricky thing. It can be a real challenge to know what will work best unless you do testing. Have you seen the site GuessTheTest.com? They post the results of various CRO test.
Gail Gardner would love you to read ..Grow Your Small Business: Video Replays and Live Event Invitation
Sweet infographic, this is exactly what I was looking for when it comes to the main points to cover when Designing a website that converts.
Sam would love you to read ..Writing Your eCommerce Return Policy
A high conversion website should have a form builder at locations where users can easily navigate and fill up the form. The design plays an important part in form fillup, if the design is messy then the person will visit the website, but his visit would be insignificance in terms of business.
Good content also plays an important part in the user’s engagement and converting that engagement into business.
numbers of blogs available over the internet, no big deal to find the free design, choosing the right platform and company required a lot of hard work. Having these kind of blogs helps people to search in right direction
Hi Julie,
Great post indeed!
Actually, I am a big fan of WordPress websites. It’s very easy to use the WordPress platform but as you said WordPress is not fit for every user so I really appreciate your work on this topic. Thanks, Julie for guide us to build high-converting websites.
Anyway thanks for sharing an informative post with us.
Areeshan Noor.
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I appreciate this article, I think that if a new site is created for business, then they are made with the help of WordPress, but after the business site has grown or not, web design help is taken in this. Not a lot of sites are made through WordPress, our own agency does web design
vikram would love you to read ..How To Use Shopify SEO To Desire?
Hi Vikram,
The only time I see sites leaving WordPress is if they’re a large enough ecommerce store that they could benefit from using something like Magento or Shopify.
Even then, many will stick with WooCommerce. See Can You Run a Huge Store with WooCommerce?
Gail Gardner would love you to read ..Grow Your Small Business: Video Replays and Live Event Invitation
Making a good converting website is quite a lot of work. Your customers always demand something good. Thank you for such good tips . Really helpful.
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You sure did put up a great hack in designing an E Commerce website that converts sales.
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I am a fan of wordpress reason being that its easy to customize and i am also able to build high converting landing pages for clients using elementor. I am willing to try out Duda regardless, thanks for sharing.
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Hello,
This is Jeet, SEO Executive in Unanimous Technologies,
I have read this article about :- How to Build High-Converting Websites for Your Clients at Scale,
And I found this article very helpful, Thank you for such a nice study and collection.
Regards
It was great experience at your website and thanks for sharing with us.
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Outstanding post, well done! Thank you for such an informative post, packed with very useful content. Couldn’t agree more on the color, color psychology and curios presentation plays a rather important role in presentation. And we all know that user experience is a major SEO ranking factor along with site load-speed.
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Thanks for sharing this helpful post. Time to implement this procedures on my site.
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Would love to see a post on how to maximize Woocommerce or Shopify conversions. Also if there’s something on where best to invest in advertisements depending upon your product. I’m not seeing any conversions on Facebook but Pinterest seems better so far.
Hi Ed,
I usually delete comments that have a link in the Twitter field because I can’t edit that field out. But your comment seemed to be from an actual business, so I’m replying to it.
Facebook is better for business to consumer (B2C) and not as good for business to business (B2B). But the main issue there is targeting. If you can target the right audience it can work.
I saw one of your tweets mentioned your garlic is organic, but I don’t see that information on your website. I would definitely encourage you to add that as much of your target audience only buys organic.
Have you considered starting a Facebook group for organic food or organic recipes? Personally, the only aspect of Facebook I find appealing is the many niche groups for gardening, local food, etc.
Many people use Pinterest for shopping ideas and recipe saving. So it makes sense that it works better there. I’d love to hear about your experience using Pinterest.
Would you be interested in writing it up as content I could publish? Or just some notes I could use to create content about you, your business and your experiences. Or just answering some questions?
There are many resources online related to improving conversions using Woocommerce or Shopify:
And also for Shopify:
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Very deatiled and informative post. Thank you so much for this post.
Creating a high converting website is a challenge. It takes a professional to work at the expert level to bring a high converting website to life.
Thanks for the post.
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Iam reading your blog before last one year and i have improved some traffic on my site.
Really Fantastic article!!!
I appreciate as a Newbie blogger i have leaned so many things from your articles.Thanks for posting
Regards Samson
Thanks for sharing a wonderful post. It will be very much helpful for me to create a good user-friendly website.
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Hi Julie,
This is informative. I definitely agree with you when you mentioned that Web designers should know the importance of page speed. Thank you for sharing this information. Our Company is creating websites for clients and this post is very helpful to create valuable websites.
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creating website is not a easy task and many factors are included to make website converting . thanks for you article and precises knowledge that tells how can make a website more converting.
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Hey Julie,
I know that website designers need to know how to build optimize so web design agencies ere able to create website for multiple clients scale.
Your device is right to make home page more attractive then this can grab the attention of readers. I also get some new idea from your post.
thnk you
-sweety
sweety kumari would love you to read ..86 Bloggers Share their Corona Experience
My focus for my Income Tax business is to add SEO friendly plugins.
Chris Owner CEL Financial Services IRS Registered Tax Preparer
https://incometaxprepfillmore.com/income-tax-piru-ca
I Wanted to build high converting website but it is so hard for me
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wow ,
nice
i am impress
Creating a converting website is not that easy and before getting started with it we should focus more on building user-friendly websites. Conversion begins when the user finds your website/blog useful for them.
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The article explains a lot for people, who wish to start their freelancing career and aim for the high spot
Conversion optimization takes time, the only thing that probably I can add is multi-variate testing, instead of A/B testing, to be able to maximize the potential of CRO.
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Lovely! Conversion is the ultimate aim of every website. Most of the important points required to drive a high conversion rates are captured here. Thanks for sharing.
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Julie, thanks for sharing such detailed content. I can say it is one of the great posts on your website. Your ‘How to design effective website’ section really works for me. Keep up the good work.
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The title of this post attracts me because I wanted to know some cool tips to build higher converting websites to engage more clients for conversions. I am thankful for your hard work.
I have been working hard to make my site grow and more capable of generating conversions and also being friendly to the reading of everyone who joins it. However, this type of information is hard to find on the internet. But you managed to gather so much valuable information in this article! I am very happy about your iniative to share so much knowledge this way for free! I have a website about online professional courses and it is very difficult somentimes to apply the most correct techniques of design and organic traffic on it. I’m from Brazil and I always need to research this subject on American sites like yours and it’s always worth it! Thank you so much for sharing so much knowledge. I will apply all this you teach to my website.
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Great article, it help me lot.
thanks for sharing it.
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I can see Infographics are really helpful to grow the website. thanks for the information.
I will implement in my website.
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Well, infographics creation is not that easy if you want to create a good conversational website then you need a good design, images, and infographics.
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Hi Amanda,
Yes, that is very true. There are a lot of infographics that aren’t very useful. The best include a lot of research and statistics, but of course they tend to go out of date within a few years.
The worst don’t have enough contrast so they can’t be easily read. And I prefer them to have a bright background so they stand out from the content.
Most sites use light-colored backgrounds for easier readability, so darker colors tend to work best. I get many of mine from NowSourcing because they make exceptionally well-researched and designed infographics.
Gail Gardner would love you to read ..The Relevance of Storytelling in Brand Marketing [Infographics]
Thank you for sharing this great post. Currently, I create website for a client and this post is very useful to create a valuable website.
James would love you to read ..How to Build Uber For Beauty Service App?
Great! Conversion is the ultimate aim of every website.
You have mentioned all the important points to be noted to drive a high conversion rate.
I would like to add another point to the list; a well-positioned CTA button!
Thanks for the share.
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Hello Julie Weishaar,
Informative stuff. I like your way and in-depth explanation. The website is a very important part of the business because of its way of presenting what actual our business and what we have done. Thanks for sharing.
Good Post!
Creating a website with advanced features is a good idea but should be focus on user-friendly design because it makes an effective impression and help to understand your services which offers by you.
also search engines always like a responsive web design site which help to rank better in search results.
highly appreciated post , and the points explanation is very good to understand about the great website development.
Hi Julie Weishaar,
Its a great article for web designning. It helps me a lot for my site.
Daniel would love you to read ..Know What Your Hairstyle Says About You!
hello ,
thanks for sharing such great posts and this posting of blog had made me learn about the creation of website its not that much easy and this created website must be users friendly.
As mentioned above in the point which states that don’t offer too many choices, I agree with it. But some websites offer some services which are long on the list and they have to put it on the website. In this case, the web developer must divide that list in two and make the content comparatively less and to the point.
And, I also liked all the points which are mentioned in the blog. Very nice piece of content. Looking forward to reading more blogs.
Hi,
When i have started my website i have made lot of changes. But you have given a lot of information about website designing in duda .
Excellent write-up about “How to Build High-Converting Websites for Your Clients at Scale”!
A perfect website has many aspects of gaining the attention of users as you have mentioned home page, about us page, and product or service page. A website that has faster response time and high performance have more chances to increase visits and traffic. People need attractive websites which are also handy to use. These hacks can help to improve the CRO of sites.
Thank you for posting and keep blogging!
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This information was very much useful and gave good tips about having coherence and relevance in our website!
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Thanks for creating such an informative post. This really helped me a lot. And improve my knowledge about how to make converting website for clients.
I’ve been studying how to build a converting website! But, it’s so haaaard! So thanks for the in-depth explanation about this!
You sure did put up a great hack in designing an E Commerce website that converts, however I feel like making your website responsive also plays a vital role too.
Cheers to more interesting articles from you.
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when i started to make websites i just post content and images but after reading your article i got to know more about how to Build High-Converting Websites for my Clients. thanks for this post
Really Helpful article mam,
The way you present the subject is excellent.
Need more of these types of information for growing our websites.
Thank You.
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Hello, Julie!
Amazing WebsiteSetup Editorial!!
I appreciate the fact that you have explained all the information in depth.
Well researched & well-listed post, especially who didn’t know how to build a website, and by the help of such points, they will get support for sure. Keep focusing on such topics.
Thanks for sharing such a valuable post.
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Valuable tips on how to build a high converting website for clients but a proper execution and planning should be kept in mind to get satisfactory results. Similarly, Voila Biz masters in eCommerce solution providers, website design and development, digital marketing services for clients.
Creating a converting website is not that easy and before getting started with it we should focus more on building user-friendly websites. Conversion begins when the user finds your website/blog useful for them.
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Thanks for valuable advice. Currently, to create a well converting page you have to work hard. For example I prefer simple websites, where I can find quickly everything everything what i need, without additional pop-ups.
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Creating a converting website is not that easy and before getting started with it we should focus more on building user-friendly websites. Conversion begins when the user finds your website/blog useful for them.
But here you have shared such a great piece of content, I would definitely try some of the tips shared by you.
Thanks for sharing such a great post.
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