This is a guest post I requested Display Wizard to write for my readers. With the Internet Retailer conference coming up in June and many events throughout the year on every continent, businesses need to know what kind of displays are available to make a strong showing as an exhibitor.
There are so many different types of display stands a small business or consultant can use to increase sales – but few even know they exist. Although this particular company provides promotional stands in the UK, the same types are available worldwide.
While you may be familiar with Exhibition Stands from Industry Events, there are so many other types of indoor and outdoor signage that can increase sales.
As a business in the 21st century, it is imperative to stay up-to-date with the latest trends and techniques to ensure you stand out from the competitive crowd. In such a crucial economic time for many companies, now is the time to do all you can to stay afloat, when many firms are sinking.
Money is limited but there are ways to keep your business intact and increase sales. Display stands have been a popular marketing tool for many businesses, for a number of years. The offline marketing strategy is still prevalent and it really can advertise your product or service in the most effective way possible.
How Display Stands Increase Sales
- Introduce new products to consumers
- Attract media attention
- Gain new leads by enticing people inside
- Advertise special deals
But each type of display stand can be used in its own individual way to promote your company. Each product has its own benefits which can take your firm to the next level and some are better placed in specific locations than others.
With so many types to choose from, let us explain the various marketing solutions for you to help you make an informed decision.
Pavement Signs
These are ideal for retail-based businesses as they are an effective high-street advertising tool.
They attract customers inside, advertise a sale to passers-by, and they can be made tamper-proof so you don’t need to worry about wear and tear.
Make sure it is double-sided for maximum effect and is made from weather-resistant materials.
Banners
Alfreso banners are great for businesses advertising special occasions and celebrations. You can customise the banner to advertise your brand at a tradeshow, sports event, school fete or exhibition.
You can use banners to celebrate the business’s 10th year anniversary, or an employee’s retirement from the company. They are also popular for birthdays, baby showers, special promotions for holidays, to promote sales and discounts, or call attention to a new product or offering.
Promotional Flags
These are a fantastic way for businesses to market themselves effectively and they are ideal for sporting events and shows.
There are so many different types of flag including teardrop, feather, fin, telescopic and square top sail, but the point is that they are eye-catching and attractive.
Because they are so lightweight they are really mobile, they are inexpensive to buy, and they are the latest trend in advertising so you will gain ground on your competitor. Make sure that the stand is strong, weather-resistant, easy to read and flexible to rotate with the wind.
Literature Stands
If your business has a lot of corporate brochures in the reception area, it can become very messy with loose leaflets sprawled out all over the table.
Literature stands are perfect because you can store all the material tidily and professionally.
If your business regularly attends exhibition shows specific to your industry to reach new audiences, a literature stand will be helpful to hold all your brochures you may want to give out, as well as your business cards.
iPad Stands
These are fast becoming an essential marketing tool for all businesses. If you regularly meet business people and need to showcase work, these display stands are ideal to demonstrate the work digitally.
In such a tech-savvy world, it has now become a necessity to utilise the latest gadgets and gizmos.
Instead of telling your customers how great your product/service is; simply show them.
Promotional Displays
Consumers love freebies and the chance to sample new products.
What better way to show them and entice consumers to purchase from your business than with a promotional display?
Modular display systems come in a huge variety of sizes and configurations. You can buy them, or even hire (rent) them and have them delivered to your venue.
They are excellent to feature sample products. Giveaways are a worthwhile investment.
Cable Display Systems
If you don’t know what a cable display system is, the chances are you have probably walked past one without realising. They are mostly used in estate agents’ windows to hang all the leaflets and brochures up.
See some popular cable display systems here.
The product is perfect for window poster display as they offer a high quality, professional finish for any business. Inform your customers and increase sales via a strategic placement. Ideal companies that can benefit include hairdressers, retail showrooms, opticians, museums and exhibition stands.
Summary
So there you have it; display stands can boost your marketing efforts. The marketing essentials can advertise your product or service in the most cost-effective way possible. Engage with your customers and employees and grow your business in 2013.
This article was provided by Display Wizard, the leading UK specialists in high quality, affordable exhibition and display stands. Visit www.displaywizard.co.uk today to boost your business’s sales and exposure.
Gail Gardner
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I think these should go for banner stands who are willing to invest in offline marketing. An eye-catching display stand will be enough to get potential leads. Every business industry from Retail to dealers gets benefits by using banner displays to participate in events, meeting, trade shows and more. they are Using Business building sidewalks to catch an eye of the customer. all ways are perfect to go with banner stands and should be designed by a quality designer or Banner stands Company.
iPad stands are one of the more recent and effective advertising strategies that I’ve seen pop up in more and more businesses. But vinyl signs still draw the customers to the brand when they otherwise might not even have known about it. Thanks for sharing!
Heather would love you to read ..BMW Vehicle Wrap Color Change
Hey Gail,
Nice post I must say…!
I am planning to open a retail store very soon. That is the reason why I was searching for blogs and articles which may help me in making my store amazing and attractive. I don’t want to make any mistake.
I am so glad I found such an interesting and informative post of yours. I do have heard about banners, promotional flags and displays. But rest of the things were new to me. I am sure this is going to be of great help to everyone, especially a beginner like me.
Thanks for sharing….!
And looking forward to more such articles…!
We are thinking of promoting ourselves at industry conferences in 2017 and so are looking at these ideas – some nice info here to give a polished corporate feel that can be reused later.
We can also increase our business by keeping ourselves positive and Hold the big picture in our sights. What’s gloomy for one can be a gold mine for another.I too fin your article useful. I will surely use your innovative idea to drive more business and traffic.
Thank you!
I agree that literature stands do look professional. It gives a very negative impression to potential customers if you have lots of leaflets sprawled out all over the table. Remember to keep your literature stand toped up!
Technology incorporated into existing traditional exhibition stands seem to be an effective way to increase attendees to your stand. Let\’s face it, the hardest part is to attract anyone to your exhibition stand. But using tools such as tablets and interactive platforms are making it a popular and competitive choice at trade shows recently! Post-registration marketing also needs to be a thought out strategy to ensure you can go further with any leads.
The ideas of increasing business will definitely help to drive more business and traffic. Innovative ideas, Thanks Gail!